Verbena
Verbena Limited is an Indian manufacturer of certified Fire Alarm and Public Address (FAPA) systems, CCTV, and gas detection equipment, serving commercial real estate, government, healthcare, education, and industrial customers across India with global wholesale distribution.
- Company typePrivate
- Founded2022
- HeadquartersGhaziabad ( NCR), Uttar Pradesh, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verbena does
Verbena Limited is an Indian manufacturer of Fire Alarm and Public Address (FAPA) systems, founded in 2022 and headquartered in Noida, Uttar Pradesh, with a manufacturing facility in Sitarganj, Uttarakhand. The company designs and produces addressable fire alarm panels (single-loop Suraxit through sixteen-loop VE-16A250, supporting up to 4,000 devices and 64-panel networking), conventional panels (2–32 zones), detectors (smoke, heat, multi-sensor, reflective beam), sounders, manual call points, and addressable modules, alongside a Public Address product family (digital controllers, routers, call stations, amplifiers from 120W to 1000W, ceiling and wall speakers), gas release panels, fire-fighter telephone systems, CO/LPG detectors, and CCTV cameras.
Its technology stack centers on EN-54, STQC, and IS:2189 certified hardware with IoT-enabled features for mobile app monitoring, soft addressing, and drift-level compensation. In 2024, Verbena entered a strategic partnership with Daksh Electronics, gaining 30+ years of FAPA manufacturing and R&D expertise, and secured approval as the only Indian brand cleared for Indian Defense sector fire-safety procurement.
Verbena sells primarily through a B2B project-based motion to commercial real estate, government and public infrastructure (metros, ministries), industrial and manufacturing, healthcare, education, and hospitality customers. Revenue is generated from hardware sales (one-time panel, detector, PA, CCTV, and gas-detection product sales), professional services (installation, system design, maintenance, monitoring, and Annual Maintenance Contracts), and wholesale distribution of Provision ISR security equipment. Go-to-market combines direct enterprise field sales for large infrastructure projects with a four-branch domestic network (Noida, Mumbai, Nagpur, Bangalore) and an authorized dealer/wholesale distributor channel that also serves international markets. Pricing is quote-based, not publicly disclosed, with multi-year contracts and free consultation/site survey offers.
Verbena firmographics
Firmographics- Name
- Verbena
- Legal name
- Verbena Limited
- Website
- https://verbenalimited.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verbena Limited is an Indian manufacturer of certified Fire Alarm and Public Address (FAPA) systems, CCTV, and gas detection equipment, serving commercial real estate, government, healthcare, education, and industrial customers across India with global wholesale distribution.
- Ownership category
- akta.pro rank
Verbena industry classification
Industry- Product category
- Fire Safety Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Security Systems Services (56162), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)
- akta.pro primary industry
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)
- akta.pro secondary industries
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)
Keywords
Where Verbena is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad ( NCR), Uttar Pradesh
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Verbena business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of fire alarm systems (addressable and conventional panels, detectors, modules), PA systems (amplifiers, speakers, controllers), CCTV cameras, and gas detection equipment. One-time product sales with optional ongoing maintenance contracts.
- Professional Services: Installation, system design, maintenance, monitoring, and AMC (Annual Maintenance Contract) services. Consultation services for fire safety solutions.
- Wholesale Distribution: Authorized wholesale supplier of Provision ISR security equipment (CCTV cameras, NVR/DVR, PoE equipment) distributed through dealer network worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Verbena product offering
Product offeringCore offering
Verbena Limited designs, manufactures, and supplies Fire Alarm and Public Address (FAPA) systems under its Make in India initiative. Its product portfolio spans addressable and conventional fire alarm panels (1 to 16 loops, 2 to 32 zones), smoke/heat/multi-sensors and beam detectors, manual call points, sounders, modules, PA amplifiers (120W-1000W), speakers, voice alarm controllers, gas release panels, fire fighter telephone systems, CO/LPG detectors, and CCTV surveillance cameras. The company provides installation, system design, maintenance, monitoring, storage/backup, and AMC (Annual Maintenance Contract) services alongside the hardware.
Product overview
Verbena is an Indian manufacturer of comprehensive safety and security systems, producing fire alarm and public address (FAPA) systems, CCTV surveillance, and related safety equipment. The product portfolio centers on two core system categories: (1) Fire Alarm Systems comprising addressable panels (Suraxit single-loop, SURAXIT-DX dual-loop, VE-08A250 8-loop, VE-16A250 16-loop) and conventional panels (2 to 32 zones) with associated detectors (smoke, heat, multi-sensor, beam), manual call points, modules (control, relay, zone, monitor), and sounders; and (2) Public Address Systems including digital controllers, routers, and call stations paired with analog PA systems, amplifiers (120W-1000W), ceiling speakers, and wall mount speakers. Additional offerings include gas release panels for suppression systems, fire fighter telephone systems for emergency communication, CO and LPG gas detectors, and CCTV cameras (dome, bullet, PTZ). All products are designed and manufactured in India (Make in India initiative) at the Sitarganj, Uttarakhand facility, with IoT-enabled features for mobile application monitoring across fire alarm panels. The company holds the distinction of being the only Indian brand approved by the Indian Defense sector.
Differentiator
Problem solved
Functional benefit
Brands
- Suraxit: Intelligent Single Loop Fire Alarm Panel product line with IoT-enabled features and mobile application integration.
- SURAXIT-DX
Products and services
- Addressable Fire Alarm Systems Addressable fire detection systems with individual device identification, supporting single-loop, dual-loop, and multi-loop panels (up to 16 loops and 4000 devices), paired with smoke, heat, multi-sensor detectors, manual call points, sounders, control/relay/zone/monitor modules. IoT-enabled with mobile application monitoring and 64-panel networking.
- Conventional Fire Alarm Systems Zone-based conventional fire alarm panels in 2, 4, 8, 16, and 32 zone variants with smoke detectors, heat detectors, manual call points, beam detectors, and sounders for small to large commercial and industrial installations.
- Public Address (PA) Systems Audio communication systems including digital PA systems with zone controllers and routers, analog PA systems, amplifiers ranging from 120W to 1000W, ceiling speakers, wall mount speakers, and digital call stations for commercial and institutional facilities.
- CCTV Surveillance Systems Security cameras including outdoor IR dome IP cameras, outdoor IR fixed IP bullet cameras, and PTZ (Pan-Tilt-Zoom) cameras with HD video, infrared night vision, weatherproof housing, motion detection, PoE support, and remote monitoring via mobile or desktop.
- Gas Release Panels Automatic fire suppression control panels for gas-based extinguishing systems, supporting 2 zones with manual and automatic modes, built-in safety interlocks, LED indications, audible alarms, and battery backup for server rooms, data centers, and industrial facilities.
- Fire Fighter Telephone Systems Emergency communication systems for firefighting operations, including expandable telephone panels (up to 64 zones), telephone handsets with noise filtration, and telephone jacks enabling two-way communication between control units and field personnel.
- CO and LPG Gas Detectors Carbon monoxide and LPG/PNG gas leak detectors with high-sensitivity sensors, loud audible alarms, LED indication, relay/dry contact output, and continuous fault monitoring for homes, offices, hotels, restaurants, and industrial plants.
- Installation, Maintenance, and AMC Services Professional services including installation, system design, consultation with site surveys, 24/7 monitoring, storage/backup, and Annual Maintenance Contracts (AMC) for fire safety and security systems deployed at customer facilities.
Quantifiable outcome
- 30+ years combined expertise in FAPA systems manufacturing and R&D
- +1 more outcomes
Companies that use Verbena
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Verbena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Verbena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daksh ElectronicscoreIn 2024, Verbena partnered with Daksh Electronics, a company backed by over 30 years of experience in manufacturing and R&D of Fire Alarm and Public Address (FAPA) systems. This partnership significantly enhanced Verbena's technical capabilities, product reliability, and customer trust. Daksh Electronics provides expertise that strengthened Verbena's position as a Make in India manufacturer of fire safety equipment.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Verbena competitors and assessment
Company assessmentBroad incumbents
- Honeywell (Notifier): Global fire detection and life safety leader; Notifier is its addressable fire alarm panel line and directly competes with Verbena's Suraxit and VE-series panels in commercial and infrastructure tenders.
- Edwards (Carrier/UTC): Established fire detection and notification brand under Carrier; competes directly with Verbena's addressable panels in commercial, industrial, and public infrastructure segments.
- Bosch Security Systems: Broad-line fire alarm, PA/evacuation, and CCTV vendor; competes with Verbena across the integrated fire-and-security bundle Verbena sells to commercial and infrastructure customers.
- Halma plc: FTSE-listed safety technology group whose subsidiaries (e.g., Ampac, Apollo) manufacture fire detection systems; competes with Verbena in global fire detection and life safety markets.
- Siemens (Cerberus Pro): Operates a major fire safety division (Cerberus Pro) offering addressable panels, detectors, and integrated life safety solutions competing for the same large enterprise and metro rail projects as Verbena.
Direct peers
- Zeta Alarms: UK-based designer and manufacturer of addressable and conventional fire alarm panels, detectors, and ancillaries; closest comparable product-by-product to Verbena's Suraxit and VE-series panels.
- Agni Devices: Indian fire safety equipment manufacturer producing addressable fire alarm panels and detection devices, competing head-to-head with Verbena for mid-market and enterprise Indian customers.
- Ceasefire Industries: India-based fire safety company offering detection panels, suppression systems, and emergency lighting; competes with Verbena across commercial, industrial, and infrastructure segments.
- Ravel Electronics: Indian manufacturer of fire alarm and security systems with a similar product portfolio (panels, detectors, PA) and an overlapping customer base in India's commercial and infrastructure markets.
- Mircom Group of Companies: North American fire alarm and life safety manufacturer with addressable panel offerings; comparable in product scope to Verbena and competes for international tenders in similar building categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verbena social profiles
Digital presenceVerbena compliance and trust
Trust signalCompliance5 records
Verbena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verbena leadership team
Management profileNumber of profiles
Profiles1 record
Verbena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verbena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verbena
What does Verbena do?
Verbena Limited designs, manufactures, and supplies Fire Alarm and Public Address (FAPA) systems under its Make in India initiative. Its product portfolio spans addressable and conventional fire alarm panels (1 to 16 loops, 2 to 32 zones), smoke/heat/multi-sensors and beam detectors, manual call points, sounders, modules, PA amplifiers (120W-1000W), speakers, voice alarm controllers, gas release panels, fire fighter telephone systems, CO/LPG detectors, and CCTV surveillance cameras. The company provides installation, system design, maintenance, monitoring, storage/backup, and AMC (Annual Maintenance Contract) services alongside the hardware.
Is Verbena a public or private company?
Verbena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verbena founded?
Verbena was founded in 2022. It employs 11 to 50 people.
Where is Verbena based?
Verbena is headquartered in Ghaziabad ( NCR), Uttar Pradesh, India, in the Asia region.
How does Verbena make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services and wholesale Distribution.
Who are Verbena's main competitors?
Broad incumbents on record are Honeywell (Notifier), Edwards (Carrier/UTC), Bosch Security Systems, Halma plc and Siemens (Cerberus Pro). Direct peers are Zeta Alarms, Agni Devices, Ceasefire Industries, Ravel Electronics and Mircom Group of Companies.
Does Verbena have an API?
No public API is recorded for Verbena.
What industry is Verbena in?
Verbena's product category is Fire Safety Equipment. Its primary akta.pro industry code is BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring), with a secondary code of BPAKAGAF, Fire Alarm & Life Safety Systems Integration. Its NAICS code is 334512.