FloorWalk

Name

FloorWalk

Legal name

FloorWalk Consultants Private Limited

Website

https://floorwalk.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mystery Shopping & Market Research

akta.pro primary industry

Undercover Operations & Integrity Shopping (Internal Theft Testing) (BPAKAJAI)

Keywords

• Mystery shopping services
• Retail audit solutions
• Customer experience measurement
• Market research services
• Consumer insights platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mystery Shopping Services: Fees for mystery shopping services rendered to brands. Mystery shoppers are paid per assignment, and FloorWalk earns from corporate clients for organizing and managing audits.
2. FloorInsights SaaS Subscription: Subscription-based access to FloorInsights platform for real-time NPS, CSAT, and CES measurement. Clients pay for analytics and reporting features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FloorWalk provides managed mystery shopping services, consumer insights, market research, and retail audits to enterprise brands across 15+ industries in India and 22+ countries, leveraging a network of 500,000+ mystery shoppers. Its proprietary FloorInsights SaaS platform delivers real-time NPS, CSAT, and CES measurement with AI-enabled analytics for offline retail environments. The company also operates the FloorWalk Marketplace and Retail Research offerings as part of its retail insights stack.

Product overview

FloorWalk operates a multi-product platform for retail auditing, mystery shopping, and customer experience measurement. The core product is FloorInsights, an AI-enabled analytics platform that tracks NPS, CSAT, and CES metrics in real-time for offline retail environments. This platform is complemented by the FloorWalk Marketplace, a retail insights hub for tracking in-store experiences and product performance, and Retail Research, which provides tools for brand presence analysis and market strategy development. The company also delivers services in mystery shopping, consumer insights, market research, and retail audits, collectively serving 250+ clients across 15+ industries in 350+ cities and 22+ countries through a network of 500,000+ mystery shoppers and field agents.

Differentiator

Problem solved

Functional benefit

Brands

• FloorInsights: AI-enabled analytics platform for measuring NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).
• FloorWalk Marketplace
• Retail Research

Products and services

• FloorInsights

Quantifiable outcome

• 83% Positive Report rate tracked through real-time analytics

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IntelliShop: Mystery-shopping platform that combines gig-shopper fulfillment with a SaaS analytics dashboard for CX reporting. Closely mirrors FloorWalk's services-plus-software architecture.
• SQM Group: Customer-service quality measurement firm that runs mystery-shopping and call-center evaluations for North American brands. Directly comparable on CX measurement methodology and customer verticals.
• Market Force Information: US-headquartered mystery-shopping and CX measurement company serving retail, restaurant, and financial-services clients. Direct counterpart to FloorWalk on the customer-funded mystery-audits model.
• Reality Based Group: Mystery-shopping provider offering both in-person and virtual audits, with analytics reporting for retail and QSR clients. Comparable service mix and target customer set to FloorWalk.
• A Closer Look: Long-standing mystery shopping and customer experience evaluation company serving enterprise retail and consumer brands. Direct peer on the customer-funded audit model with multi-decade operating history.
• Bare International: Global mystery-shopping and customer-experience evaluation firm serving retail, hospitality, and financial-services brands. Directly comparable delivery model and client mix to FloorWalk.

Broad incumbents

• Medallia: Enterprise CX and experience-management platform with real-time NPS/CSAT/CES analytics. Adjacent to FloorWalk on the analytics side, and a potential consolidator in the category.
• Qualtrics: XM/CXM platform that includes CX analytics (NPS, CSAT, CES) and operates a field-research arm. Overlaps with FloorWalk on the analytics layer and competes for enterprise CX budgets.
• MaritzCX (InMoment): Customer experience measurement and analytics firm offering voice-of-customer and mystery-shopping programs. Comparable on the managed-CX-services plus SaaS combination FloorWalk pursues.
• Ipsos: Global market-research and customer-experience firm with an established mystery-shopping practice servicing multinational brands. Highly comparable to FloorWalk on the services side, but operates at much larger scale and across more geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloorWalk
• LinkedInin.linkedin.com/company/floorwalk
• Instagraminstagram.com/floorwalk
• Xx.com/FloorWalkIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FloorWalk