Total CRM
Total CRM is an Australian Microsoft Dynamics 365 and Power Platform consulting firm that implements, customizes, and supports CRM, ERP, and marketing automation solutions for Australian small and mid-market businesses through professional services and managed support engagements.
- Company typePrivate
- Founded1995
- HeadquartersDoncaster East, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Total CRM does
Total CRM is an Australian-based consulting firm founded in 1995/1996 and headquartered in Doncaster East, Victoria. The company specializes in implementing, customizing, and supporting Microsoft Dynamics 365 and the Microsoft Power Platform for Australian small and mid-market businesses. Its service portfolio covers the full customer lifecycle through Dynamics 365 modules (Sales, Customer Service, Field Service, Customer Insights, Contact Center, Business Central), low-code Power Platform tools (Power Apps, Power BI, Power Automate, Power Pages, Copilot Studio), Microsoft Copilot AI integration, and ClickDimensions marketing automation, all of which share data through Microsoft's underlying Dataverse.
The firm's business model is services-led: it generates revenue through professional services engagements (CRM implementations, data migration, training, remediation) and recurring managed services sold via prepaid support hour blocks (single hours at AUD $330, with a 10-hour prepaid block at AUD $2,800 as the headline offering). All implementation work is delivered by an in-house consulting team, and pricing is quote-based for projects. Go-to-market is primarily direct sales to Australian businesses, supported by content marketing (the Total CRM Bites webinar series, an educational blog, and active social channels on YouTube, LinkedIn, Facebook, and X). Total CRM is a certified Microsoft Solutions Partner for Business Applications, achieved in May 2024, which grants access to Microsoft technical support, training, and co-selling opportunities.
Total CRM operates with 1-10 employees and has no disclosed external funding, parent company, or acquisition history. Its strategic posture is that of a focused boutique consultancy rather than a scaling platform: it concentrates on deepening Microsoft ecosystem expertise (adding Contact Center, Copilot Studio, and Copilot products in 2025) rather than pursuing geographic expansion or vertical specialization. Its founders are Alex Nosiara (Co-founder & VP Sales) and Simon Staniforth (Co-founder & CTO).
Total CRM firmographics
Firmographics- Name
- Total CRM
- Legal name
- Total CRM
- Website
- https://totalcrm.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Total CRM is an Australian Microsoft Dynamics 365 and Power Platform consulting firm that implements, customizes, and supports CRM, ERP, and marketing automation solutions for Australian small and mid-market businesses through professional services and managed support engagements.
- Ownership category
- akta.pro rank
Total CRM industry classification
Industry- Product category
- CRM Implementation Consulting
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), CRM Strategy & Consulting (BPAFAFAA), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Service, Support & Contact Center CRM (HDAEAFAC), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Total CRM is headquartered
LocationHeadquarters
- HQ city
- Doncaster East
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Total CRM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- CRM Consulting and Implementation Services: Professional services for Microsoft Dynamics 365 and Power Platform implementations, including system configuration, customization, data migration, and CRM training
- Managed Services and Support: Ongoing support and managed services for CRM systems, with prepaid support hour packages available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Hour Support |
| Unit Pricing | Pay-as-you-go | Multi-Hour Support |
| Unit Pricing | Pay-as-you-go | Prepaid Block - 10 Hours |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Total CRM product offering
Product offeringCore offering
Total CRM is an Australian Microsoft Solutions Partner providing consulting, implementation, training, and managed services for Microsoft Dynamics 365, Power Platform, and ClickDimensions marketing automation. The firm delivers end-to-end CRM rollouts, data migration, remediation work, and ongoing support, leveraging an in-house development team for customisations, reporting, and integrations.
Product overview
Total CRM is an Australian-based Microsoft Solutions Partner specialising in Microsoft Dynamics 365 and Microsoft Power Platform implementations and consulting services. The company offers a comprehensive portfolio of interconnected cloud-based business applications. The Dynamics 365 suite covers the full customer lifecycle through Sales, Customer Insights (marketing automation), Field Service, Customer Service, Contact Center, and Business Central (ERP/CRM). The Power Platform provides low-code development tools including Power Apps for custom applications, Power BI for analytics, Power Automate for workflow automation, Power Pages for external websites, and Copilot Studio for chatbot development. Microsoft Copilot is embedded across Dynamics 365 and Microsoft 365 for AI assistance. ClickDimensions adds native marketing automation capabilities. All products share data through the underlying Dataverse, enabling a unified customer view and seamless process automation across the entire business.
Differentiator
Problem solved
Functional benefit
Products and services
- Expert CRM Guidance
Companies that use Total CRM
Customer profileSegments1 record
Ideal customer profiles1 record
Total CRM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature4 records
Total CRM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreTotal CRM is a certified Microsoft Solutions Partner for Business Applications. The partnership provides access to Microsoft technologies including Dynamics 365, Power Platform, and related tools, enabling Total CRM to deliver implementation, customization, and consulting services to Australian businesses. Benefits include technical support, training, and co-selling opportunities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Total CRM competitors and assessment
Company assessmentRegional players
- Empired (now part of EY): An Australian-based IT services firm with a strong Microsoft Dynamics 365 practice that was acquired by EY in 2023. A directly relevant Australian Dynamics 365 peer that competes with Total CRM in the local mid-market.
- Sopra Steria: European-headquartered IT services firm with Microsoft Dynamics 365 capabilities and an Australian presence. Adjacent competitor for cross-region Dynamics 365 rollouts but primarily competes outside Australia.
Direct peers
- PowerObjects (HCLTech): Formerly an independent Dynamics 365 specialist, PowerObjects was acquired by HCLTech and remains one of the largest dedicated Microsoft Dynamics 365 partners globally. It is the closest comparable boutique-to-mid-market Dynamics 365 services peer to Total CRM.
- Velosio: A North American Microsoft Dynamics 365 and Power Platform solutions partner offering implementation, managed services, and consulting. Directly comparable business model to Total CRM with similar mid-market Dynamics 365 focus.
- Quisitive (formerly Catapult Systems): A Microsoft-focused consulting firm specializing in Dynamics 365, Azure, and Power Platform services. Comparable to Total CRM as a mid-sized specialist partner delivering Dynamics 365 implementations and managed services.
- JourneyTEAM: A US-based Microsoft Dynamics 365 and Power Platform consultancy providing implementation, training, and managed services. Closely comparable to Total CRM's service portfolio and SMB/mid-market positioning.
Broad incumbents
- Avanade: A joint venture between Accenture and Microsoft focused on Microsoft technology services, including Dynamics 365. Represents the large-incumbent peer that competes with boutique Dynamics 365 partners like Total CRM on mid-market and enterprise deals.
- DXC Technology: A large global systems integrator with a Microsoft Business Applications practice covering Dynamics 365 implementations. Competes for the same Australian Dynamics 365 mid-market engagements that Total CRM targets.
- Slalom: A global consulting firm with deep Microsoft partnership and a dedicated Dynamics 365 / Power Platform practice. Operates in Australia and competes directly with Total CRM for CRM transformation engagements.
- KPMG Australia: Big Four consultancy with a Microsoft Dynamics 365 practice serving enterprise and mid-market Australian clients. Overlaps with Total CRM's Australian CRM implementation and managed services offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total CRM social profiles
Digital presenceTotal CRM compliance and trust
Trust signalCompliance1 record
Total CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total CRM leadership team
Management profileNumber of profiles
Profiles2 records
Total CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total CRM
What does Total CRM do?
Total CRM is an Australian Microsoft Solutions Partner providing consulting, implementation, training, and managed services for Microsoft Dynamics 365, Power Platform, and ClickDimensions marketing automation. The firm delivers end-to-end CRM rollouts, data migration, remediation work, and ongoing support, leveraging an in-house development team for customisations, reporting, and integrations.
Is Total CRM a public or private company?
Total CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total CRM founded?
Total CRM was founded in 1995. It employs 1 to 10 people.
Where is Total CRM based?
Total CRM is headquartered in Doncaster East, Australia, in the Oceania region.
How does Total CRM make money?
Two revenue lines are on record. CRM Consulting and Implementation Services are the primary driver. The others are managed Services and Support.
Who are Total CRM's main competitors?
Regional players on record are Empired (now part of EY) and Sopra Steria. Direct peers are PowerObjects (HCLTech), Velosio, Quisitive (formerly Catapult Systems) and JourneyTEAM. Broad incumbents are Avanade, DXC Technology, Slalom and KPMG Australia.
Does Total CRM have an API?
No public API is recorded for Total CRM.
What industry is Total CRM in?
Total CRM's product category is CRM Implementation Consulting. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541511 and its SIC code is 7370.