Vaillant

What Vaillant does

Vaillant is the UK operating arm of the German family-owned Vaillant Group, a 150-year-old manufacturer of residential heating, cooling, and hot-water technology. The company designs and supplies high-efficiency gas boilers (ecoTEC plus, exclusive, pro, ecoFIT pure), air source heat pumps (aroTHERM plus, aroTHERM split, flexoTHERM) using low-GWP R290 propane refrigerant, smart connected controls (sensoCOMFORT, sensoHOME, myVAILLANT connect), and uniSTOR hot-water cylinders. Underlying technology includes high-efficiency condensing boiler engineering, propane refrigerant heat-pump systems, and connected thermostats with weather compensation, supported by 8 global R&D centres and up to 499 quality checks per unit.

The business model combines hardware sales (boilers, heat pumps, controls, cylinders) with an after-sales service stream (annual servicing, repairs, Cover & Care packages, and a recently introduced Smart Home Subscription). Go-to-market is overwhelmingly indirect: Vaillant sells primarily through a national network of Gas Safe registered installers accessed via its Find an Installer tool and the Vaillant Advanced installer loyalty programme, with consumer leads generated through vaillant.co.uk and routed via partner RIPPL to roughly three installers per enquiry. A direct Time Expired Replacement Service supplements the channel, with consumer financing through Novuna and payment processing via Worldpay/FIS. UK headquarters and award-winning green-powered production are based in Belper, Derbyshire; the ultimate parent Vaillant GmbH is headquartered in Remscheid, Germany, with the group operating 10 production sites and serving customers in 60+ countries.

Name

Vaillant

Legal name

Vaillant Group UK Limited

Website

https://vaillant.co.uk

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

Vaillant is the UK arm of the 150-year-old German Vaillant Group, manufacturing high-efficiency residential boilers, R290 air-source heat pumps, smart controls, and hot-water cylinders, sold primarily through a national Gas Safe installer network supplemented by direct service and maintenance operations.

Ownership category

akta.pro rank

Product category

Residential Heating Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Residential heating systems
• Gas boilers manufacturing
• Air source heat pumps
• Smart heating controls
• Hot water cylinders

Headquarters

HQ city

Belper

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Heating Equipment Sales: Vaillant generates revenue through the sale of heating products including gas boilers, heat pumps, smart controls, and cylinders to homeowners and through installer channels. Products are sold as one-time purchases with various efficiency ratings and configurations.
2. Installation and Fitting: Revenue generated through connected installer network for installation services. Installers purchase Vaillant products and provide installation to end customers.
3. Service and Maintenance: Vaillant offers annual boiler and heat pump servicing, repair services, and Cover & Care maintenance packages. Service revenue includes engineer visits, parts replacement, and maintenance contracts.
4. Boiler Replacement Programme: Time Expired Replacement Service offering direct boiler replacement to homeowners with financing options through partner Novuna and payment processing via Worldpay/FIS.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Vaillant manufactures and supplies residential heating, cooling, and hot water solutions including high-efficiency gas boilers (ecoTEC range), air source heat pumps (aroTHERM range using R290 propane refrigerant), smart connected heating controls (sensoCOMFORT, sensoHOME, sensoROOM), and hot water cylinders (uniSTOR). Products are sold primarily through a certified installer network and the company's UK website, with supporting service, maintenance, and Cover & Care packages.

Product overview

Vaillant offers a comprehensive portfolio of heating solutions for residential properties, comprising three main system types (heat pump systems, boiler systems, and hybrid systems), each with their own product lines. The heat pump portfolio includes air source models: aroTHERM plus (flagship), aroTHERM split, flexoTHERM, and aroTHERM. The gas boiler range includes ecoTEC plus (remastered), ecoTEC exclusive, ecoTEC pro, ecoTEC plus, and ecoFIT pure. Smart controls include sensoCOMFORT, sensoHOME, sensoROOM pure, and the myVAILLANT connect internet gateway. Hot water cylinders are available in uniSTOR slimline and standard range. The products are designed to work as integrated systems, with controls and cylinders providing seamless integration with boilers and heat pumps for maximum energy efficiency. Vaillant also provides digital services including the myVaillant app for remote system control.

Differentiator

Problem solved

Functional benefit

Brands

• aroTHERM plus: Air source heat pump product line
• aroTHERM split
• flexoTHERM
• aroTHERM
• ecoTEC plus
• ecoTEC exclusive
• ecoTEC pro
• ecoFIT pure
• sensoCOMFORT
• sensoHOME
• sensoROOM pure
• uniSTOR
• myVAILLANT connect
• Saunier Duval
• awb
• Bulex
• DemirDöküm
• Heatline
• Glow-worm
• Hermann Saunier Duval
• protherm

Products and services

• Heat pump system Complete full-system heat pump bundle for residential properties, combining an aroTHERM heat pump with the necessary controls and integration components for domestic heating and hot water.
• Boiler system Complete full-system gas boiler bundle for residential properties, combining an ecoTEC boiler with the necessary controls and integration components for central heating and hot water.
• Hybrid system Combined heat pump and gas boiler system providing a flexible residential heating solution that can switch between renewable and gas operation as required.
• aroTHERM plus air source heat pump Flagship Vaillant air source heat pump providing domestic hot water and heating for residential properties, using R290 propane refrigerant for high efficiency and low GWP.
• aroTHERM split air source heat pump Split-configuration air source heat pump for residential heating and hot water with flexible installation options.
• flexoTHERM air source heat pump High-performance air source heat pump for residential properties with more demanding heating requirements.
• aroTHERM air source heat pump Air source heat pump for residential heating and hot water applications.
• ecoTEC plus remastered gas boiler Highly efficient combi gas boiler providing central heating and domestic hot water for residential homes, with low NOx emissions and zero ODP/GWP ratings.
• ecoTEC exclusive gas boiler Premium gas boiler for residential central heating and domestic hot water.
• ecoTEC pro gas boiler Reliable gas boiler for residential central heating and domestic hot water.
• ecoTEC plus gas boiler Gas combi boiler providing central heating and domestic hot water for residential properties.
• ecoFIT pure gas boiler Compact gas boiler for residential central heating installations.
• sensoCOMFORT smart heating control Premium smart heating control system that connects to Vaillant boilers and heat pumps, enabling efficient heating schedules with weather compensation.
• sensoHOME smart heating control Smart heating control for residential properties that enables efficient heating management of Vaillant heating systems.
• sensoROOM pure smart heating control Smart heating control for individual room temperature management within Vaillant heating installations.
• myVAILLANT connect internet gateway Internet gateway device enabling smart home connectivity and remote control of Vaillant heating systems via the myVaillant app.
• uniSTOR slimline hot water cylinder Slimline hot water cylinder designed to integrate with Vaillant heating systems in residential properties with limited space.
• uniSTOR standard range hot water cylinder Standard-range hot water cylinders designed to integrate with Vaillant heating systems in residential properties.
• myVaillant app Mobile application that lets homeowners remotely control and monitor their Vaillant heating system via smartphone, requiring the myVAILLANT connect internet gateway.
• Smart Home Subscriptions Recurring subscription plans providing smart home connectivity and advanced control features for Vaillant heating systems via the myVaillant app.
• Heat pump Cover & Care packages Annual maintenance, repair, and parts-replacement cover packages for Vaillant heat pump owners, providing scheduled servicing and breakdown support.
• Vaillant boiler service and maintenance Annual servicing and repair service for Vaillant gas boilers, performed by expert engineers and available 364 days per year.
• Vaillant heat pump service and maintenance Annual servicing and maintenance service for Vaillant air source heat pumps, performed by expert engineers.
• Vaillant boiler repair service Repair service for Vaillant gas boilers, including diagnosis, parts replacement, and engineer callouts.
• Vaillant heat pump repair service Repair service for Vaillant air source heat pumps, including diagnosis, parts replacement, and engineer callouts.
• Time Expired Boiler Replacement Service Direct boiler replacement service for homeowners whose boilers have reached end of life, offering installation with finance options through partner Novuna and card payment processing via Worldpay/FIS.

Quantifiable outcome

• 50% reduction in greenhouse gas emissions by 2030 (from 60,000 to 30,000 tonnes per year)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered notable, core and supporting.

• OVO EnergynotableGTM or Marketing PartnerOVO Energy is referenced as a collaboration partner for heat pump offerings. The partnership involves co-branding on heat pump products, with the Vaillant aroTHERM plus featuring OVO branding. This appears to be a joint go-to-market arrangement for promoting heat pump adoption to OVO's energy customer base.
• RIPPL (River Marketing Limited)coreImplementation/ SI/ Consulting PartnerRIPPL acts as Vaillant's third-party installer referral service, processing customer enquiries for new heating installations and matching them with approximately 3 local installers based on postcode. RIPPL also manages customer database and follow-up communications for these referrals.
• Boiler Upgrade Scheme (UK Government)coreOthersUK government scheme providing grants of up to £7,500 for eligible heat pump installations. Vaillant's heat pump products are eligible for this scheme, which is a key driver for consumer adoption. The scheme is promoted prominently on Vaillant's website as a funding mechanism for heating upgrades.
• Vaillant Advanced (Installer Loyalty Programme)coreChannel Partner/ Reseller/ DistributorVaillant Advanced is the company's loyalty programme for professional installers, offering training, rewards, business support, and exclusive access to product information and offers. Installers must be accepted as members to access the programme benefits.
• English HeritageStrategic or Co-development PartnerEnglish Heritage is referenced as a case study customer for Vaillant heat pump installations in heritage properties. The partnership demonstrates Vaillant's capability to provide heating solutions for historic buildings with unique requirements.
• SalesforcecoreTechnology or IntegrationSalesforce provides the customer account management system for Vaillant, hosted and managed by Vaillant GmbH in Germany. Salesforce also powers the live chat functionality for customer service through LiveAgent integration.
• VonagesupportingTechnology or IntegrationVonage provides telephony services for Vaillant's contact centre, including call recording storage and management. Customer calls are processed through Vonage's UK-based data centre.
• Hot Water AssociationnotableStrategic or Co-development PartnerVaillant is a Charter Member of the Hot Water Association, demonstrating commitment to product quality, efficiency standards, and customer service excellence. The HWA independently audits member companies.
• Energy and Utilities Alliance (EUA)notableStrategic or Co-development PartnerVaillant participated with EUA and other industry leaders at InstallerSHOW 2025 summit, advocating for government action on heat pump installation targets. Joint lobbying for policy changes to accelerate heat pump adoption.
• Chartered Institute of Plumbing and Heating Engineering (CIPHE)notableStrategic or Co-development PartnerCIPHE participated with Vaillant at InstallerSHOW 2025 summit to urge UK Government action on heat pump targets. Joint advocacy for installer training and policy support.
• WolseleynotableChannel Partner/ Reseller/ DistributorWolseley participated with Vaillant at InstallerSHOW 2025 summit, representing a major plumbing and heating distributor. Joint advocacy for heat pump adoption and policy reform.
• TrustpilotsupportingGTM or Marketing PartnerTrustpilot provides the customer review platform for Vaillant. Customer names and email addresses are shared with Trustpilot to send review request invitations after service experiences.
• Gas Safe RegistercoreOthersGas Safe Register is the UK regulatory body for gas engineers. Vaillant requires Gas Safe registration for installers and shares product registration data with Gas Safe as a legal requirement. Customer product registrations are provided to Gas Safe for safety compliance.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• NIBE Energy Systems: Swedish heat pump manufacturer expanding in the UK with ground and air source ranges; competes for premium heat pump customers alongside Vaillant's aroTHERM plus.
• Samsung Climate Solutions: Growing UK presence in residential air source heat pumps (EHS Mono/Therma) targeting the same transition customer base, often via installer networks and aggressive grant-period promotions.

Direct peers

• Ideal Heating: UK-focused residential boiler and heat pump manufacturer with a strong installer network; competes head-to-head with Vaillant in domestic heating upgrades and replacements.
• Stiebel Eltron UK: German heat pump and hot water specialist with UK distribution; directly comparable product set (air source heat pumps and cylinders) and similar installer-led go-to-market.
• Mitsubishi Electric (Living Environment Systems): Major UK heat pump supplier (Ecodan range) targeting residential and small commercial installations through installer and merchant channels, competing for the same Boiler Upgrade Scheme-driven demand as Vaillant.
• Grant UK (Grant Engineering): UK and Ireland heating manufacturer offering oil-fired boilers, air source heat pumps (Aerona), and hybrid systems through a comparable installer network in domestic and light commercial segments.
• Worcester Bosch: UK market leader in residential boilers and a major heat pump competitor; offers a comparable portfolio of combi/system boilers, air source heat pumps, and smart controls distributed through a similar Gas Safe installer network.
• Daikin UK: Global heat pump specialist with strong UK penetration via the Daikin Altherma range; competes directly with Vaillant's aroTHERM portfolio, particularly in the Boiler Upgrade Scheme-eligible segment.
• Baxi (BDR Thermea Group): Direct UK residential heating competitor offering gas boilers, heat pumps, and hybrid systems via an installer channel, with comparable brand recognition in the boiler replacement market.
• Viessmann: German family-owned heating manufacturer with a comparable full-system portfolio (condensing boilers, heat pumps, controls) and established UK presence through installer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VaillantUK
• Facebookfacebook.com/VaillanthomeUK
• Instagraminstagram.com/vaillanthomeuk
• Xx.com/vaillantuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaillant