Cloud Nine Hair

What Cloud Nine Hair does

Cloud Nine Hair is a UK-based designer, manufacturer, and direct-to-consumer seller of premium hair styling tools founded in 2009 by Susan Powls in Harrogate, the same individual credited with the original ceramic technology behind GHD. The product portfolio spans hair straighteners (Original Iron, Wide Iron, Slim Iron, Touch Iron, Contouring Original and Wide Iron, Cordless Iron), hair dryers (Airshot and Airshot Pro with magnetic attachments), curling wands, accessories such as the LED Hair Care Brush, and complementary consumables including the Magical Quick Dry Potion heat protectant and Magical Remedy treatment. Differentiated proprietary technology underpins the range: Sericite®-infused plates and barrels lock in moisture, Revive Mode® vibrates plates 8,000 times per minute to reduce direct heat contact, Spring-Flex™ floating plates cushion impact, and an 11-setting temperature control (100–200°C) enables hair-type-specific heat selection.

The business operates a hybrid direct-to-consumer and professional trade model. The primary sales channel is the Shopify-powered e-commerce site (cloudninehair.com), integrated with Oracle NetSuite, Salesforce, eBay, DPD, and multiple 3PLs across the UK, 17 additional European markets, Australia, and New Zealand via Codeless Platforms' BPA Platform. A secondary professional channel, the Nurture+ programme, supplies hairstylists and salons at 50% trade discount, enables 35% retail resale margin, and pays £20 per client referral. Hardware ASPs range from £99 (Curling Wand) to £329 (Airshot Pro), with bundle deals offering up to £230 in savings and a 3-year warranty on straighteners and curlers. Brand strength is anchored by 350+ industry awards, a 4.6 "Excellent" Trustpilot rating across 8,703 reviews, and the MTick™ menopause-friendly certification — the first awarded to a styling-tool brand. Cloud Nine was bootstrapped and founder-led for its first 17 years before raising approximately $25.75 million from HSBC UK in April 2026.

Name

Cloud Nine Hair

Legal name

Cloud Nine

Website

https://cloudninehair.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Cloud Nine Hair is a UK-based DTC brand, founded in 2009, that designs and sells premium hair straighteners, dryers, and curlers featuring proprietary Sericite®-infused plates and Revive Mode® technology, serving consumers and professional hairstylists across the UK, Europe, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Hair Styling Tools

NAICS

Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)

akta.pro secondary industries

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair styling tools
• Hair straighteners
• Hair dryers
• Ceramic hair technology
• Professional hair equipment

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hair Styling Tools Sales: Direct-to-consumer and professional sales of hair straighteners, hair dryers, curling wands, and accessories through e-commerce platform and professional trade program.
2. Professional Nurture+ Program: Professional community program offering 50% off salon tools, 35% off retail products for resale, and affiliate commission earnings (£20 per client purchase) for hairstylists and salon owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cloud Nine designs, manufactures, and sells premium hair styling tools including ceramic hair straighteners, ionic hair dryers, curling wands, and complementary hair care accessories. Its tools feature proprietary Sericite-infused plates, Revive Mode vibration technology, and customisable temperature control aimed at reducing heat damage. The company sells direct-to-consumer via cloudninehair.com and to professional stylists via its Nurture+ programme, serving the UK, Europe, Australia, and New Zealand.

Product overview

Cloud Nine Hair is a UK-based manufacturer and supplier of award-winning hair styling tools founded in 2009, emphasizing kinder styling technology that adapts to individual hair needs. The product portfolio centers on three core tool categories: hair straighteners (including The Original Iron, Wide Iron, Slim Iron, Touch Iron, Contouring Original Iron, Contouring Wide Iron, and Original Cordless Iron), hair dryers (The Airshot and Airshot Pro), and curling wands. Key proprietary technologies include Sericite®-infused plates/barrels that lock in moisture, Revive Mode® featuring 8,000 vibrations per minute to reduce direct heat contact, Spring-Flex Technology™ for cushioning, and customizable 11-setting temperature controls. The company also offers accessories (LED Hair Care Brush, heat protectants, brushes), a Temperature Calculator tool for personalized heat recommendations, and the Nurture+ professional programme for stylists. Products are available individually, in styling sets, or through a build-your-own bundle option.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Iron
• The Wide Iron

Quantifiable outcome

• 83% claim Cloud Nine's temperature control keeps hair healthier than any other straightener
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Codeless PlatformscoreTechnology or Integration · 9 December 2025Cloud Nine deployed Codeless Platforms' BPA Platform to integrate Oracle NetSuite, Salesforce, Shopify GraphQL, eBay, DPD, and multiple 3PLs across UK, Europe, Australia, and New Zealand. This integration enabled Cloud Nine to migrate from an existing website platform to Shopify and replace old ERP with Oracle NetSuite while maintaining connectivity across all platforms. The company achieved full return on investment within the first year and reports BPA Platform as critical to current and future business operations.
• Oracle NetSuitecoreTechnology or IntegrationOracle NetSuite serves as Cloud Nine's ERP system, integrated via Codeless Platforms' BPA Platform for order management, inventory, and business operations across all markets.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integrated with Cloud Nine's systems via Codeless Platforms for customer relationship management and order processing.
• Shopify GraphQLcoreTechnology or IntegrationCloud Nine's e-commerce platform built on Shopify with GraphQL API integration, connected to ERP and CRM systems via Codeless Platforms BPA Platform.
• GenM CollectivecoreStrategic or Co-development PartnerCloud Nine is the first styling tool brand to join the GenM Collective and earn MTick™ certification for menopause-friendly hair straighteners, recognising products designed to be kinder to hair at every stage of life including menopause.
• UNiDAYSminorChannel Partner/ Reseller/ DistributorStudent discount partnership offering UNiDAYS-verified students special pricing on Cloud Nine styling tools.
• Nurture+ Professional StylistscoreChannel Partner/ Reseller/ DistributorNetwork of professional hairstylists and salon owners who purchase at trade pricing (50% off), resell products (35% off RRP), and earn affiliate commissions (£20 per client purchase) through the Nurture+ program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GHD (Good Hair Day): Cloud Nine's most direct competitor in premium ceramic hair straighteners, curlers and dryers. Founded by the same family/team ecosystem (Susan Powls was instrumental in creating GHD before founding Cloud Nine), GHD is the category leader Cloud Nine explicitly positions against.
• Remington: Remington competes in the same UK and European retail aisles as Cloud Nine across straighteners, dryers and multi-stylers; its broad mass-market positioning pressures Cloud Nine at the entry-level and bundle price points.
• Bio Ionic: Bio Ionic is a US-based professional-grade hair styling tool maker with Mineral-Complex-infused plates that directly parallels Cloud Nine's Sericite differentiation; both brands are heavily reliant on stylist endorsement and salon-channel distribution.
• BaByliss: BaByliss is a long-established competitor in professional and consumer hair styling tools (straighteners, dryers, curling wands), with strong salon distribution that overlaps Cloud Nine's Nurture+ channel and similar UK/European geographic footprint.
• T3 Micro: T3 Micro is a premium direct-to-consumer hair tool brand (straighteners, dryers, curling irons) with proprietary ionic/ceramic technology and a similar premium-pricing, salon-affiliated go-to-market approach as Cloud Nine.
• Dyson (Hair Care): Dyson's Supersonic hair dryer and Airwrap multi-styler directly compete with Cloud Nine's Airshot Pro and Original Irons. Dyson has reset consumer expectations for technology, design and price-point in premium hair tools, competing for the same DTC- and salon-channel customers.
• Revlon (One-Step / Tools): Revlon competes with Cloud Nine in the mass-to-mid-tier styling-tools market with its One-Step Volumiser and related brushes, pressuring premium pricing from below and targeting similar consumer DTC and retail pharmacy channels.

Broad incumbents

• Henkel (Schwarzkopf Professional): Henkel's Schwarzkopf Professional division competes in salon-channel styling tools and haircare across Europe, overlapping with Cloud Nine's Nurture+ target audience and EMEA geographic footprint.
• L'Oréal Professionnel: As the dominant professional haircare conglomerate, L'Oréal Professionnel competes across both stylists (Nurture+-equivalent programmes) and consumer tools/haircare; overlaps with Cloud Nine via salon distribution and adjacent haircare categories like Magical Remedy.

Emerging players

• Olaplex: Olaplex is a hair-health technology brand whose bond-building consumer products compete with Cloud Nine's Magical Remedy and heat-protectant lines. Both brands sell a hair-health story at premium DTC prices through stylist-affiliated channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CloudNineHair
• Facebookfacebook.com/cloudninehair
• Instagraminstagram.com/cloudnineprofessional
• TikToktiktok.com/@cloudninehair
• Xx.com/CloudNineC9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Nine Hair