babyliss
BaByliss is a Paris-founded (1960) consumer and professional electrical personal care brand, owned by Conair LLC, that designs and sells hair styling tools, grooming devices, and men's grooming products across 20+ countries with tiered pricing from £35 to £235.
- Company typePrivate
- Founded1960
- HeadquartersBasingstoke, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What babyliss does
BaByliss is a consumer electrical personal care brand founded in 1960 in Paris, specializing in hair styling tools and grooming devices for both consumer and professional end markets. Its product portfolio includes hair dryers, straighteners, curling tongs, hot brushes, and men's grooming tools, organized around dedicated sub-brands and collections such as BaBylissPRO (professional), the Air Collection, Super-X Metal Series, Japanese Steel Collection, and Hydro-Fusion Anti-Frizz. Underlying technologies include Dual Ionic Technology, Wet to Dry Technology, Auto Curl Technology, Ceramic Heating, Japanese Steel Blades, and Motion-Directed Airflow.
BaByliss is owned by Conair LLC (USA) and operates in the UK as The Conair Group Limited, with dual headquarters in Basingstoke (UK) and Boulogne-Billancourt (France). The company employs 251-500 staff and maintains a global footprint across EMEA, APAC, and the Americas, with active presence in 20+ countries. Distribution spans direct-to-consumer e-commerce, mass retail, and professional salon/barber channels.
The business model is a one-time hardware sale model with tiered pricing from £35 to £235, monetizing unit volume rather than recurring subscriptions. Revenue is generated through diversified consumer and professional channels rather than concentrated enterprise contracts, and is supported by brand heritage, in-house proprietary technology, and the scale of the parent Conair group.
babyliss firmographics
Firmographics- Name
- babyliss
- Legal name
- The Conair Group Limited
- Website
- https://babyliss.fr
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BaByliss is a Paris-founded (1960) consumer and professional electrical personal care brand, owned by Conair LLC, that designs and sells hair styling tools, grooming devices, and men's grooming products across 20+ countries with tiered pricing from £35 to £235.
- Ownership category
- akta.pro rank
Where babyliss is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
babyliss business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: One-time purchase of hair styling appliances including hair dryers, straighteners, stylers, grooming tools, and accessories. Products range from entry-level consumer items to professional-grade BaBylissPRO equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Hair Care Appliances |
| Unit Pricing | Pay-as-you-go | Professional BaBylissPRO Line |
| Unit Pricing | Pay-as-you-go | Accessories and Attachments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
babyliss product offering
Product offeringCore offering
BaByliss designs, manufactures, and sells electrical hair styling tools and grooming devices for both consumer home use and professional salon use. The product portfolio spans hair dryers, hair straighteners, hair stylers (curlers, wavers, hot air stylers), hair brushes, and men's grooming tools (clippers, beard trimmers, foil shavers). Sales occur under two brands: the consumer BaByliss line and the professional BaBylissPRO line, distributed via direct e-commerce, authorized retailers, and professional salon supply channels.
Product overview
BaByliss is a hair styling appliance company offering a comprehensive portfolio of consumer and professional-grade hair care tools. The core product lines include Hair Dryers, Hair Straighteners, Hair Stylers (curlers, wavers, hot air stylers), Hair Brushes, and Grooming products (clippers, trimmers, shavers). Key sub-brands include BaBylissPRO for professional stylists and barbers, the Air Collection featuring the versatile Air Wand multi-function styler, the Super-X Metal Series with premium metal grooming tools, Japanese Steel Collection with precision cutting instruments, and Hydro-Fusion Anti-Frizz Collection utilizing dual ionic technology. The products range from entry-level consumer tools to professional salon equipment, with accessories and spare parts available for most product lines.
Differentiator
Problem solved
Functional benefit
Brands
- BaBylissPRO: Professional-grade hair styling tools for stylists and barbers who demand precision, reliability, and consistency. Tools engineered for intensive professional use including high-performance dryers, precision clippers, advanced straighteners, and professional curling tools.
Products and services
- Hair Dryers Consumer and professional-grade hair dryers for home users and stylists, including AC motor dryers and diffuser dryers delivering salon-quality drying results at home.
- Hair Straighteners Professional straighteners and straightening brushes, including wide-plated options for salon-smooth results, sold to home users and professionals.
- Hair Stylers (Crimpers, Wavers, Hair Curlers, Hot Air Stylers) Styling tools including crimpers, wavers, hair curlers, hair rollers, and hot air stylers for creating curls, waves, and volume, targeting both consumer and professional buyers.
- Hair Brushes Rotating hot air brushes and combs that combine drying and styling functionality for everyday grooming.
- Grooming (Clippers, Beard Trimmers, Multi-Groomers, Foil Shavers) Men's grooming tools including hair clippers, beard trimmers, multi-groomers, and foil shavers for facial hair and head hair maintenance.
- Air Collection (Air Wand, Air Power Pro, Air Power Volume) A multi-functional styling line from BaByliss featuring the Air Wand 3-in-1 device (hair dryer, straightener, and styler), Air Power Pro, and Air Power Volume products for versatile at-home styling.
- BaBylissPRO Professional Tools Professional-grade tools for stylists and barbers including pro hair dryers, stylers, straighteners, and grooming equipment with higher performance specifications for intensive daily salon use.
- Super-X Metal Series (Grooming) Premium men's grooming line featuring X-Blade trimmers and multi-groomers with Japanese steel blades and metal construction for high-end home and professional use.
- Japanese Steel Collection (Grooming) Grooming tools featuring Japanese steel blades for precision cutting performance in trimmers, multi-groomers, and clippers.
- Hydro-Fusion Anti-Frizz Collection Hair care line with dual ionic technology to combat frizz, spanning hair dryers, dryer brushes, curlers, hot air stylers, and straighteners.
- Air Power Smooth (AS6400U) A wet-to-dry smoothing and straightening brush with 900W motor, ceramic plates, three airflow settings, four temperature settings, and anti-frizz ionic technology.
- Air Wand (AS6550U) A versatile 3-in-1 tool functioning as a hair dryer, straightener, and styler with multiple modular attachment options (Volume Brush, Fly Away Tamer, Smoothing Brush, Diffuser, Pik, Straightener Attachment).
- Air Power Pro (D6555DU) A professional-grade hair dryer in the Air Collection line for home users and stylists.
- Style Secret Air (C6688U) An automatic rotating curler and waver for effortless curls, waves, and blow-dry looks, part of the Air Collection line.
- Hydro-Fusion Anti-Frizz Curl Secret (C1700U) Automatic curling tool with a ceramic curl chamber reaching up to 230°C, three timer/heat settings, and an anti-frizz dual ionic system.
- Big Hair Rotating Brush (2885U) Iconic rotating hair dryer brush with 700W power, 50mm ceramic barrel, ionic frizz-control, and two rotation speeds.
- Hydro-Fusion Anti-Frizz 4-in-1 Hair Dryer Brush (2774U) 4-in-1 dryer brush with 1000W power, four interchangeable attachments, dual ionic system, and 96mm ceramic brush.
- Hydro-Fusion Anti-Frizz Hot Air Styler (2973U) Rotating hot air styler with 700W, 50mm ceramic barrel, dual ionic technology, and plasma technology for frizz control.
- Japanese Steel Beard Trimmer (7865U) Cord/cordless beard trimmer with Japanese steel blades, lithium-ion battery with 120-minute runtime, and 24 cutting lengths (0.5-12mm).
- Super-X Metal Series Stubble Trimmer (S996U) Precision stubble trimmer with Japanese steel blades, floating contouring head, motorised length control from 0.4mm to 5mm, and waterproof design.
- Super-X Metal Double Foil Shaver (FS996DU) Dual foil shaver with a Japanese steel cutting system, IPX7 waterproof rating, 2-hour battery life, and USB-C charging.
- Air Wand Attachments & Accessories Modular attachments for the Air Wand system including Volume Brush, Fly Away Tamer, Smoothing Brush, Diffuser, Pik, and Straightener Attachment, plus replacement blades and spare parts sold separately.
Quantifiable outcome
- 78% of testers agreed their hair looked less frizzy after using Hydro-Fusion Anti-Frizz Hot Air Styler
- +2 more outcomes
Companies that use babyliss
Customer profileSegments3 records
Ideal customer profiles3 records
babyliss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
babyliss partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AwinminorAwin serves as the trusted affiliate network platform for BaByliss's official affiliate program. Content creators, bloggers, and website owners can join through Awin to promote BaByliss products and earn commission on sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
babyliss competitors and assessment
Company assessmentDirect peers
- GHD (Good Hair Day): Premium professional and consumer hair styling tool brand (straighteners, dryers, curlers) headquartered in the UK. Direct competitor to BaByliss in both consumer and professional segments, with similar heritage in salon-originated styling technology.
- Dyson: Premium engineering-led hair dryer and styling tool brand (Supersonic, Airwrap) competing at the high end of the consumer market. Direct competitor that has redefined technology expectations and pricing in the category BaByliss operates in.
- Remington: Mass-market hair styling and grooming appliance brand offering dryers, straighteners, clippers, and shavers. Direct competitor in the mid-market consumer segment, competing on price-value against BaByliss's consumer line.
- T3 Micro: Premium hair styling tool brand (dryers, curling irons, straighteners) with salon-grade positioning. Direct competitor to BaByliss in the premium consumer segment with similar salon-heritage brand story.
- Wahl Professional: Professional-grade hair clippers, trimmers, and grooming tools brand serving barbers and stylists. Direct competitor to BaBylissPRO in the professional grooming segment, particularly for clippers and beard trimmers.
- Andis Company: US-based professional hair clippers and grooming tools manufacturer serving barbers and stylists. Direct competitor to BaBylissPRO in professional clippers and trimmers with strong salon distribution.
Broad incumbents
- Philips Personal Care: Broad consumer electronics incumbent with a personal care division offering hair dryers, stylers, and shavers. Overlaps with BaByliss in hair styling appliances as part of a much larger portfolio spanning healthcare and consumer electronics.
- Panasonic Personal Care: Global electronics conglomerate with personal care appliances (hair dryers, shavers, epilators) overlapping BaByliss's product range. Competes in the consumer hair styling category as part of a much broader electronics portfolio.
- Conair (consumer brands): Sister consumer brands under the same Conair LLC parent that sells hair dryers, straighteners, and grooming tools under its own name. Operates as a broader consumer products portfolio rather than a focused specialist brand, but competes in the same categories as BaByliss.
Emerging players
- Shark Beauty (SharkNinja): Emerging hair styling and haircare brand from SharkNinja offering stylers, dryers, and accessories with a multi-functional product approach. Increasingly competes with BaByliss's Air Collection line on versatility and convenience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
babyliss social profiles
Digital presencebabyliss financial estimates
Financial estimateRevenue estimate
Valuation estimate
babyliss leadership team
Management profileNumber of profiles
Profiles1 record
babyliss subsidiaries and ownership
Company hierarchySubsidiaries1 record
babyliss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
babyliss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about babyliss
What does babyliss do?
BaByliss designs, manufactures, and sells electrical hair styling tools and grooming devices for both consumer home use and professional salon use. The product portfolio spans hair dryers, hair straighteners, hair stylers (curlers, wavers, hot air stylers), hair brushes, and men's grooming tools (clippers, beard trimmers, foil shavers). Sales occur under two brands: the consumer BaByliss line and the professional BaBylissPRO line, distributed via direct e-commerce, authorized retailers, and professional salon supply channels.
Is babyliss a public or private company?
babyliss is a private company. It is classified as corporate owned and is currently operating.
When was babyliss founded?
babyliss was founded in 1960. It employs 251 to 500 people.
Where is babyliss based?
babyliss is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does babyliss make money?
One revenue line is on record: hardware Sales.
Who are babyliss's main competitors?
Direct peers on record are GHD (Good Hair Day), Dyson, Remington, T3 Micro, Wahl Professional and Andis Company. Broad incumbents are Philips Personal Care, Panasonic Personal Care and Conair (consumer brands). Shark Beauty (SharkNinja) is listed as an emerging player.
Does babyliss have an API?
No public API is recorded for babyliss.