Houston Properties Team

What Houston Properties Team does

Houston Properties Team is a Houston-based boutique residential real estate brokerage founded in 2002 that facilitates buying, selling, and renting of single-family homes, townhomes, condos, lofts, and patio homes across the Houston metropolitan area and its surrounding suburbs. The firm operates as a team under the sponsorship of Real Broker, LLC and is led by co-team leads Bob Martin and Paige Martin, having accumulated more than $2 billion in lifetime Houston residential sales volume. Its primary customers are individual home buyers and sellers in the Houston metro seeking high-touch, data-informed brokerage services with deep neighborhood specialization.

The core product is the proprietary Best Houston Listing Platform, which the team claims enables sellers to close 44% faster and at 7% above the local market average, supported by a content library of 60+ buyer guides and over 10,000 pages of Houston-specific market and neighborhood content, plus a free lead-magnet neighborhood guide with 1,000+ subscribers. Beyond consumer-facing brokerage, the team operates the Real Edge Network as a sub-brand—a B2B coaching and ecosystem community for elite real estate operators built around EOS-aligned operational frameworks and integrations with Real Brokerage tools including reZEN, Leo, and Lofty.

Revenue is generated through traditional real estate brokerage commissions paid at closing on buy- and sell-side transactions; specific rates are not publicly disclosed. Go-to-market is sales-led and content-driven, relying on SEO-optimized local content, Google reviews, referrals, and lead-magnet downloads to source buyers and sellers. The firm is privately held with no institutional investment evidenced, ownership centered on the founding partners, and no public funding or M&A activity disclosed.

Name

Houston Properties Team

Legal name

Houston Properties Team

Website

https://houstonproperties.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Houston Properties Team is a Houston-based boutique residential real estate brokerage founded in 2002 that facilitates buying, selling, and renting of homes across the Houston metro, operating under Real Broker, LLC with a proprietary listing platform and an adjacent coaching sub-brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Houston property listings
• Real estate team coaching

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The team earns commissions on completed residential property transactions, both buying and selling. Revenue is generated through traditional real estate brokerage fees typically paid by sellers upon closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Houston Properties Team is a residential real estate brokerage that facilitates the buying, selling, and renting of single-family homes, townhomes, condos, and lofts across the Houston metropolitan area and surrounding suburbs. The team pairs traditional agent-led brokerage services with a proprietary Best Houston Listing Platform and an extensive library of Houston neighborhood guides and buyer resources, while also operating the Real Edge Network community that provides coaching, EOS-based operational frameworks, and access to real estate technology tools (reZEN, Leo, Lofty) for other elite real estate team builders.

Product overview

Houston Properties Team is a Houston-based residential real estate brokerage operating as a single unified service rather than a modular platform. The core offering combines full-service real estate transactions (buy, sell, rent) with proprietary technology (Best Houston Listing Platform) and educational resources (Buyer Guides, Houston's Best Neighborhoods Guide). The team also operates a separate sub-brand called Real Edge Network, which provides coaching, EOS-based team operations, and technology ecosystem access (reZEN, Leo, Lofty) for other real estate team builders and operators, creating a distinct B2B mentorship arm alongside its consumer-facing services.

Differentiator

Problem solved

Functional benefit

Brands

• Real Edge Network: Production-first community for elite real estate teams and operators, providing coaching, systems, and referral opportunities

Products and services

• Houston Properties Team Brokerage Services Full-service residential real estate brokerage that facilitates the buying, selling, and renting of single-family homes, townhomes, condos, and lofts across the Houston metropolitan area and surrounding suburbs. Backed by $2B+ in closed sales and proprietary listing technology.
• Best Houston Listing Platform Proprietary listing platform designed to help Houston home sellers get the most money in the least amount of time, claimed to sell homes 44% faster for 7% more money than the local market average. Backed by $2B+ in closed sales data and delivered as part of the team's seller services.
• Real Edge Network Production-first community and ecosystem for real estate team builders and operators, offering coaching, systems, weekly leadership strategy calls, 1:1 coaching, and access to tools like reZEN, Leo, and Lofty. Provides the Houston Properties Team playbook for elite real estate operators.
• EOS Team Operations Coaching Entrepreneurial Operating System (EOS) implementation for real estate teams, designed to help builders step back from daily operations and focus on enterprise value. Includes structured operational frameworks, coaching, and integration with Real Edge Network tools.

Quantifiable outcome

• Homes sell 44% faster than local market average
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Real BrokeragecoreTechnology or IntegrationHouston Properties Team operates under Real Brokerage LLC, a modern real estate brokerage platform. Bob Martin serves as a sponsor at Real Brokerage, providing mentorship and operational coaching to other agents and teams. The partnership provides access to Real Brokerage's economic model, technology tools (reZEN, Leo, Lofty), and production-first community network.
• Real Edge NetworkcoreStrategic or Co-development PartnerProduction-first community network founded/co-founded by Bob Martin, co-team lead of Houston Properties Team. The network provides systems, coaching, and referral opportunities for elite real estate operators. Integrates tools like reZEN, Leo, and Lofty with EOS-aligned operational frameworks.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage with a large Houston presence; competes for the same agent talent and listing inventory as Houston Properties Team but at significantly greater scale and with proprietary technology across the full transaction stack.
• eXp Realty: Cloud-based residential brokerage with a heavy Houston agent roster; offers an aggressive commission-cap economic model similar in spirit to Real Broker, and competes directly for high-producing teams and individual agents in the Houston market.
• Redfin: Tech-enabled consumer-facing brokerage active in Houston; competes for the same buyer and seller demand through a different commission model, exerting downward pressure on overall commission economics in the market.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S. with substantial Houston market share; competes for agent recruitment and listings in Houston, and represents the dominant traditional brokerage model against which boutique teams differentiate.
• RE/MAX: Global residential real estate franchise with deep Houston agent and team presence; competes for the same Houston buyers, sellers, and producing agents, representing one of the larger incumbent alternatives to boutique team-based brokerages.
• Coldwell Banker Realty: Established national residential brokerage brand with significant Houston operations; competes across price tiers and geographies in Houston and offers a traditional full-service model comparable in scope to Houston Properties Team's services.
• Better Homes and Gardens Real Estate: National residential franchise brand with Houston affiliates; competes for agent recruitment and consumer mindshare through an established national brand and marketing platform, representing another incumbent alternative in the Houston market.

Direct peers

• The Modlin Group: Houston-based boutique real estate team focused on the inner loop and luxury segment; directly comparable team-based model competing for the same Houston seller and buyer pool, with similar emphasis on high-touch service and local specialization.
• Martha Turner Sotheby's International Realty: Houston luxury and high-end residential brokerage; competes for premium listings and high-net-worth buyers in the same Houston neighborhoods where Houston Properties Team operates, with a comparable boutique-to-mid-size team structure.

Others

• Real Brokerage: Parent sponsoring brokerage under which Houston Properties Team operates; not a direct competitor but a structural relationship that determines commission splits, technology tools (reZEN, Leo, Lofty), and the platform model Bob Martin sponsors for other agents and teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Properties Team