Dental Depot

What Dental Depot does

Dental Depot is a doctor-owned private dental practice founded in 1978 by Navy veteran Dr. Glenn Ashmore in Oklahoma City's historic Linwood neighborhood. Over 45+ years, the company has grown into a multi-state dental services organization operating 25+ locations across the Oklahoma City and Tulsa metro areas — including standalone general dentistry and orthodontics offices in Broken Arrow, Owasso, Del City, Edmond, Mustang, Midwest City, Moore, Norman, Yukon, and surrounding suburbs — with additional locations in Texas, Arizona, and Missouri. The company employs 545+ people and is ranked among the top 3 employers in Oklahoma. The clinical portfolio spans four service lines: general dentistry (checkups, cleanings, extractions, root canals, wisdom teeth removal, emergency services), orthodontics (traditional braces and Invisalign clear aligners), restorative dentistry (implants, crowns, bridges, dentures, oral surgery), and cosmetic dentistry (Opalescence Go whitening, veneers, facial trauma care).

The practice operates on a doctor-ownership model in which individual providers own their offices and retain clinical autonomy to recommend treatments based on patient needs rather than production quotas. Technology stack includes 3D CBCT imaging for implant planning, iTero Element 2 digital scanners for orthodontic impressions, and Implant Direct implant systems at the Tulsa Hills regional implant center; Dental Depot holds Diamond Plus/Sapphire Invisalign Provider status (top 1% nationally). Patient engagement software integrations include SmileSnap (virtual ortho consultations), PatientConnect365 and RevenueWell (digital intake forms).

Revenue is generated through fee-for-service clinical care, paid via insurance reimbursement (Delta Dental, Metlife, Aetna, Humana, Cigna, Tricare, United Healthcare), Oklahoma Medicaid (SoonerCare, accepted at all Oklahoma locations), out-of-pocket payments, and patient financing through CareCredit, Alphaeon, and Healthcare Finance Direct. The company pursues a community-based marketing model anchored by philanthropic partnerships with Habitat for Humanity, Feed the Children, YMCA, Special Olympics, and local youth athletics sponsorships.

Name

Dental Depot

Legal name

Dental Depot

Website

https://dentaldepot.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dental Depot is a doctor-owned private dental practice operating 25+ locations across Oklahoma plus offices in Texas, Arizona, and Missouri, offering general, orthodontic, restorative, and cosmetic dentistry to families and individuals of all ages since 1978.

Ownership category

akta.pro rank

Product category

Dental Practice Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Ambulatory Health Care Services (621)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Orthodontic treatment
• Cosmetic dentistry services
• Restorative dental procedures
• Dental implant services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care revenue from comprehensive dental services including general dentistry, orthodontics, restorative dentistry, and cosmetic dentistry. Revenue generated through insurance reimbursements (PPO policies), out-of-pocket payments, SoonerCare (Oklahoma Medicaid), and CareCredit financing plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dental Depot is a doctor-owned, multi-location dental practice that provides comprehensive general, orthodontic, restorative, and cosmetic dental services to patients of all ages. It operates 25+ company-owned offices across Oklahoma plus additional locations in Texas, Arizona, and Missouri, accepting most major insurance plans as well as SoonerCare (Oklahoma Medicaid) and offering CareCredit, Alphaeon, and HFD patient financing. Service delivery is supported by advanced in-office technology including 3D CBCT imaging, iTero Element 2 digital scanning, and Implant Direct implant systems.

Product overview

Dental Depot is a multi-location dental care provider offering comprehensive dental services through a network of 25+ locations across Oklahoma, with additional locations in Texas, Arizona, and Missouri. The company operates as a doctor-owned practice model, providing services organized into four core categories: General Dentistry (checkups, cleanings, extractions, root canals, emergency care), Orthodontics (braces and Invisalign), Restorative Dentistry (implants, crowns, bridges, dentures, fillings), and Cosmetic Dentistry (teeth whitening, veneers). The practice is distinguished as a Diamond Plus and Sapphire Invisalign Provider and offers advanced diagnostic technology including 3D CBCT imaging and iTero digital scanning. The service portfolio includes specialized offerings such as dental implants using Implant Direct products, Opalescence Go professional whitening, and the Smile Protection Assurance Plan for orthodontic aftercare. Locations are strategically distributed across Oklahoma City Metro and Tulsa Metro areas, with separate orthodontic-focused offices.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care for patients of all ages, including routine checkups, cleanings, emergency dental services, tooth extractions, root canals, wisdom teeth removal, and deep teeth cleaning and scaling. Delivered at Dental Depot's network of company-owned offices.
• Orthodontics Orthodontic treatments including traditional braces and Invisalign clear aligners for children, teens, and adults, with financing options available through CareCredit, Alphaeon, and HFD.
• Invisalign Clear-aligner orthodontic treatment using the iTero Element 2 Scanner for digital impressions. Dental Depot is a Diamond Plus and Sapphire Invisalign Provider (top 1% of providers nationwide).
• Restorative Dentistry Tooth restoration services including dental implants, dental fillings, dentures, dental crowns and bridges, and oral and maxillofacial surgery.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening using Opalescence Go 15% prefilled trays, dental veneers, and facial trauma and injuries care.
• Dental Implants Advanced tooth replacement using implants, supported by 3D CBCT imaging technology for precision planning. The Tulsa Hills location serves as the regional center for implant procedures and uses Implant Direct implant systems, tools, and products.
• Emergency Dental Services Same-day and Saturday appointments for dental emergencies including toothaches and broken teeth across multiple Dental Depot locations.
• Professional Teeth Whitening Professional in-office and take-home teeth whitening using the Opalescence Go system with 15% Prefilled Whitening Trays, designed to whiten teeth up to 5 shades at home.
• Smile Protection Assurance Plan Post-orthodontic treatment plan that covers clear retainers used after braces or Invisalign treatment completion.
• CareCredit Healthcare Financing CareCredit healthcare credit card program enabling Dental Depot patients to pay for treatment in full with convenient monthly payments, including promotional No-Interest financing for purchases of $200 or more when paid in full within 6, 12, or 18 months. Dental Depot is CareCredit Certified.

Quantifiable outcome

• Teeth whitening up to 5 shades improvement with Opalescence Go system

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Invicto Futsal AcademyminorGTM or Marketing Partner · 1 January 2025Dental Depot is the first-ever official jersey sponsor for Invicto Futsal Academy's 2025-2026 winter futsal season. The partnership reflects shared commitment to investing in Oklahoma's youth by supporting youth athletes.
• Habitat for HumanityminorStrategic or Co-development PartnerCommunity support partnership - Dental Depot participates in Habitat for Humanity initiatives to help build stronger communities.
• Toby Keith Foundation's OK Kids KorralminorStrategic or Co-development PartnerOngoing support for the Toby Keith Foundation's OK Kids Korral which provides support for children with cancer.
• YMCA of Greater Oklahoma CityminorStrategic or Co-development PartnerCommunity partnership supporting YMCA programs and services in the Greater Oklahoma City area.
• Regional Food Bank of OklahomaminorStrategic or Co-development PartnerSupports regional food bank initiatives and hunger relief programs throughout Oklahoma.
• Oklahoma Youth LiteracyminorStrategic or Co-development PartnerParticipates in annual Back to School Bash providing free dental hygiene kits and coupons for checkups to children.
• Dentistry from the HeartminorStrategic or Co-development PartnerAnnual event providing free or low-cost dental care to people who otherwise would go without dental services.
• Feed the ChildrenminorStrategic or Co-development PartnerDonates thousands of dental hygiene products to kids and families each year through Feed the Children partnership.
• Special OlympicsminorStrategic or Co-development PartnerSupports Special Olympics athletes and programs in Oklahoma.
• Community Food Bank of Eastern OklahomaminorStrategic or Co-development PartnerSupports food bank initiatives in eastern Oklahoma communities.
• Catholic Charities of Eastern OklahomaminorStrategic or Co-development PartnerSupports Catholic Charities programs helping those in need.
• Comic Relief US - Red Nose DayminorStrategic or Co-development PartnerParticipates in Red Nose Day campaign working to end childhood poverty.
• Wounded Veterans of OklahomaminorStrategic or Co-development PartnerSupports wounded veterans through various assistance programs.
• Implant DirectcoreTechnology or IntegrationTulsa Hills location uses implant systems, tools, and products from Implant Direct for dental implant procedures. Dr. Scott Kooken serves as Tulsa region's lead doctor-mentor for implant training.
• CareCreditcoreOthersCareCredit healthcare credit card enables patients to pay for treatment in full today with convenient monthly payments. Dental Depot is CareCredit Certified.
• AlphaeoncoreOthersAlphaeon offers flexible financing options for orthodontic treatments with quick approvals.
• Healthcare Finance Direct (HFD)coreOthersPatient-friendly financing platform offering flexible pay-over-time options regardless of credit score with soft credit checks.
• OU AthleticsminorGTM or Marketing PartnerProud sponsor of OU Athletics - supports the University of Oklahoma sports teams.
• Greater Oklahoma Hispanic Chamber of CommerceminorChannel Partner/ Reseller/ DistributorActive member of the Greater Oklahoma Hispanic Chamber of Commerce. Participates in community events including Plaza Mayor festivities, Fiesta de Las Americas, Integris Hispanic Health Fair, and Viva Oklahoma Expo.
• Mustang High School AthleticsminorGTM or Marketing PartnerProud sponsor of Mustang High School Athletics (Mustang Broncos).
• Breast Cancer ResearchminorStrategic or Co-development PartnerSupports breast cancer research initiatives and awareness programs.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Benevis: PE-backed DSO supporting 100+ dental offices including Kool Smiles and other brands, with a strong Medicaid/underserved focus. Comparable to Dental Depot in accepting SoonerCare and serving a meaningful share of Medicaid enrollees in its markets.
• Affordable Dentures & Implants: Multi-location dental practice focused on dentures, implants, and extractions at affordable price points. Comparable to Dental Depot's restorative and implant service line and its emphasis on accessible pricing and broad insurance acceptance.
• Great Expressions Dental Centers: Multi-location dental group practice with offices across the US offering general, orthodontic, and specialty services. Comparable operating model and service mix to Dental Depot at smaller scale.

Broad incumbents

• Western Dental & Orthodontics: Large multi-location dental group practice primarily in California, Texas, Arizona, and Nevada offering general, orthodontic, and specialty services with broad insurance and Medicaid acceptance. Comparable service mix and Medicaid-friendly positioning to Dental Depot.
• Dental Care Alliance: DSO supporting 400+ dental practices across 20+ states. Directly comparable multi-location dental group practice model serving general dentistry, specialty, and orthodontic patients through affiliated offices.
• Pacific Dental Services: Large PE-backed DSO supporting 900+ dental offices across the US. Directly comparable as a multi-location dental group practice model with comprehensive general, restorative, and specialty services; competes for dentists and patients in overlapping geographies.
• Heartland Dental: Largest US dental support organization (DSO), supporting thousands of doctor offices nationwide. Directly comparable to Dental Depot as a multi-location, multi-specialty dental group practice, though operating at vastly greater scale and backed by private equity.
• Aspen Dental (TAG - The Aspen Group): Major multi-location dental practice brand with 1,000+ offices across the US, supported by TAG. Comparable to Dental Depot in offering general dentistry, restorative, and cosmetic services through owned offices, with similar insurance/financing accessibility strategy.

Others

• Implant Direct (Envista): Dental implant manufacturer and supplier partnered with Dental Depot's Tulsa Hills implant center. Ecosystem participant rather than direct competitor; illustrates Dental Depot's procurement relationships within the broader dental supply chain.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that disrupted orthodontic delivery. Adjacent competitor to Dental Depot's Invisalign offering; shares the same end patient demographic and pressures traditional orthodontic chair-time economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DentalDepotOKCMetro
• LinkedInlinkedin.com/company/dental-depot
• Instagraminstagram.com/dentaldepotofficial
• Xx.com/dentaldepotok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Depot