What Borg & Overström does

Borg & Overström is a UK-based designer and manufacturer of premium point-of-use drinking water dispensing solutions for commercial environments. Founded in Norwich around 2000-2001, the company sells two main product lines — integrated T-series tap systems (T1, T2, T3, C2/C3, Porpoise) and E/B-series floorstanding and countertop dispensers — that deliver boiling, chilled, sparkling, and ambient filtered water from a single unit. The product architecture is built on the modular ProCore® processing platform and bundles proprietary technologies including the patented SensorBeam® projection-mapped touchless dispense, DeepSparkle® sparkling water, EcoMode energy-saving sleep logic, DryChill® airless rapid chilling, Viovandt® UV-C LED purification, Fynil® antimicrobial finishes, and Sterizen® pre-shipment sanitisation, organised under the umbrella Totality® 5-step hygiene methodology.

The business operates a trade-only B2B model: products are sold exclusively through a curated global network of approved distributors and installers, supported by a partner portal with sales training, technical documentation, and exclusive marketing materials. Revenue streams consist of hardware sales (dispensers and tap systems), recurring aftermarket parts and accessories (filters, CO2 cylinders, installation kits), and optional extended warranty subscriptions. Pricing is not publicly disclosed, and there is no direct-to-consumer channel. Primary customer segments are corporate offices, hotels and hospitality, healthcare (including NHS), and the design-and-build specification channel, with named deployments at enterprises such as DHL, BMW, Audi, Porsche, Rabobank, Taylor Wessing, Greystar, King's College Hospital, and Westin City London. Since 2020 manufacturing has been moved to the UK, and the Norwich facility is solar-powered with zero-to-landfill waste practices, positioning the company for ESG-led procurement criteria.

Name

Borg & Overström

Legal name

Borg & Overström

Website

https://borgandoverstrom.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Borg & Overström is a UK manufacturer of premium point-of-use drinking water dispensers and integrated tap systems, sold exclusively through a global trade distributor network to offices, hotels, healthcare facilities, and design-and-build specifiers. Its proprietary technology stack centres on the patented SensorBeam touchless dispense, Totality hygiene methodology, and EcoMode energy-saving platform.

Ownership category

akta.pro rank

Product category

Commercial Drinking Water Dispensers

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Water Supply & Distribution Components (Manifolds, Stops, Service Lines) (IMADALAF), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Drinking water dispensers
• Water tap systems
• Point-of-use water solutions
• Bottleless water coolers
• Commercial water dispensing

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Water Dispenser Hardware Sales: Primary revenue from selling point-of-use bottleless water dispensers and integrated tap systems directly to businesses through approved trade partners.
2. Parts and Accessories: Recurring revenue from replacement parts, filters, CO2 cylinders, installation kits, and accessories for installed base of dispensers and taps.
3. Extended Warranty: Optional extended warranty available on selected models beyond the standard one-year manufacturer warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Borg & Overström designs and manufactures premium point-of-use drinking water dispensers and integrated tap systems for commercial environments. Its T-series tap systems (T1, T2, T3, C2/C3, Porpoise) and E-series dispensers (E4, E6, B3) deliver boiling, chilled, sparkling, and ambient filtered water through bottleless, mains-connected units. All products (except the B-series) are manufactured in the UK at the Norwich facility and are sold exclusively through a global network of approved trade distributors and installers.

Product overview

Borg & Overström is a UK-based designer and manufacturer of premium drinking water dispensing solutions, offering two main product lines: T-series integrated tap systems (T1, T2, T3, C2/C3, Porpoise) and E-series water dispensers (E4, E6, B3). The T-series provides countertop and under-counter solutions delivering boiling, chilled, sparkling, and ambient filtered water directly from taps. The E-series comprises floorstanding and countertop dispensers with advanced features including SensorBeam touchless technology. Both product lines are powered by proprietary technologies including DeepSparkle sparkling water technology, EcoMode energy-saving sleep mode, DryChill rapid chilling, Viovandt UV-C purification, Fynil antimicrobial finishes, and Sterizen sanitization—all part of the Totality 5-step hygiene methodology. Products are designed and manufactured in the UK with a nearshore supply chain, featuring the modular ProCore processing system and MonoFit easy-install technology for streamlined installation.

Differentiator

Problem solved

Functional benefit

Products and services

• T3 Tap System Premium integrated drinking water tap offering 4-in-1 filtered water (boiling, chilled, sparkling, ambient) with exceptional design and premium finishes for discerning commercial environments.
• T2 Tap System Compact countertop drinking water tap system with square design and powerful performance, suitable for office spaces and breakout areas.
• T1 Tap System Entry-level integrated drinking water tap system providing filtered hot, chilled, sparkling and ambient water in a compact design.
• C2/C3 Tap System Under-counter tap system designed for high-capacity water provision, suitable for back-of-house hospitality environments.
• Porpoise Tap System Ligature-resistant tap system engineered for patient safety in challenging environments such as mental healthcare facilities, providing controlled access to hot and chilled filtered drinking water.
• E6 Water Dispenser Advanced water dispenser with four-way dispense providing eco-friendly, energy-efficient boiling, chilled, sparkling and ambient filtered water with SensorBeam touchless technology option.
• E4 Water Dispenser Compact water dispenser offering chilled, sparkling, ambient and hot water options with energy-efficient design.
• B3.2 Water Dispenser Floorstanding bottleless water dispenser built at ideal height for adults and children, featuring hygienic touch-sensitive control panel and Fynil antimicrobial finish.
• Parts & Accessories Complete range of replacement parts, filters, CO2 cylinders, installation kits, and accessories for all drinking water taps and dispensers, sold directly through the online parts store.

Quantifiable outcome

• 35,000 plastic bottles saved per dispenser over its lifetime
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Made Blue FoundationcoreStrategic or Co-development PartnerBorg & Overström is a Made Blue ambassador, partnering to provide clean water to communities in need. For every dispenser sold through Made Blue distributors, 19,000 litres of clean water is donated. The company has donated over 53 million litres through this partnership, with donations matched by Borg & Overström at £2.75 per dispenser.
• T-SafesupportingTechnology or IntegrationCollaboration with T-Safe on filtration technology. T-Safe Filter Accessory Kit provides enhanced point-of-dispense filtration protection for E6 dispensers, featuring constant flow technology, antimicrobial additive for retrograde contamination reduction, and integrated check valve preventing backflow.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BRITA: German-based water-filtration major with an extensive consumer and commercial footprint, including the recent acquisition of Billi. Overlaps with B&O on commercial POU dispensers, filtration technology, and sustainability narrative at a significantly larger scale.
• Culligan: Global water-treatment major with broad commercial and residential offerings, including POU dispensers acquired through Waterlogic. Larger scale and broader portfolio than B&O but overlaps on enterprise POU opportunities and global accounts.
• Ecolab: Global water, hygiene, and infection-prevention services company serving hospitality, healthcare, and food service. Overlaps with B&O through enterprise water and hygiene solutions sold into similar institutional accounts at substantially larger scale.
• Franke: Swiss kitchen systems company with a commercial water systems portfolio including dispensers and integrated filtration. Serves similar workplace and hospitality segments with adjacent premium kitchen design positioning.

Direct peers

• Quooker: Manufacturer of boiling-water and filtered-water taps with growing presence in commercial and premium kitchen environments. Comparable product category (taps delivering hot/chilled/sparkling filtered water) with strong design emphasis and registered IP.
• Billi: Australia-based manufacturer of premium commercial point-of-use water dispensers and taps providing boiling, chilled, and sparkling water. The closest direct competitor to B&O in product design, target segments (offices/hospitals), and sustainability story; recently acquired by BRITA, expanding competitive capacity and brand reach.
• Waterlogic: Specialist in bottleless point-of-use dispensers with multi-stage filtration and UV purification, now part of Culligan. Direct competitor in commercial offices, healthcare, and educational settings with comparable hygiene and ESG messaging.
• Zip Water: Manufacturer of HydroTap and other POU commercial dispensers delivering boiling, chilled, sparkling, and ambient water. Operates in overlapping verticals (workplace, healthcare, hospitality) with comparable specifications and installed-base economics to B&O's T- and E-series.
• Grohe Blue: GROHE's premium POU water system providing filtered chilled and sparkling water from kitchen taps. Comparable residential/light-commercial POU product and componentry, backed by a major European plumbing fixtures brand with international distribution.

Emerging players

• SodaStream: Sparkling-water specialist (now owned by PepsiCo) with consumer countertop machines; relevant as a sparkling-water technology reference and an emerging challenger in commercial sparkling-on-tap solutions overlapping with B&O's DeepSparkle® technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/borgoverstrom
• YouTubeyoutube.com/@borgandoverstrom
• Facebookfacebook.com/borgandoverstrom
• LinkedInlinkedin.com/company/borgandoverstrom
• Instagraminstagram.com/borgandoverstrom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borg & Overström