What Cooleraid does

Cooleraid is a UK-based, privately held supplier of commercial hydration and hot-water equipment, established in 1991 and headquartered in Newmarket, Cambridgeshire. The company manufactures, distributes and services mains-fed water coolers, bottled water coolers, hot water boilers, multifunction water taps (boiling/chilled/sparkling), wall-mounted drinking fountains and bottle refill stations, plus accessories and consumables such as cups, CO2 bottles and racking. Its proprietary products include the Soprano mains-fed cooler with Bluetooth and app-based cloud diagnostics, the BRS60 bottle refill station with a cabinet made from 70% recycled plastics and 30% coffee-ground waste, the Aqua Illi and Aqua Alto 3-in-1 taps (patented boiler design, 4-stage purification, 50% greater energy efficiency than leading brands), and the NT30 range of ADA-compliant contactless bottle fillers. The firm also markets Flavia commercial coffee machines as an adjunct category.

Cooleraid's business model is a hybrid of recurring equipment rental, recurring bottled water delivery, one-time equipment sales, and consumables. Customers may rent coolers and boilers with installation, maintenance and 24-hour call-out service included, or buy units outright; a one-week free trial is offered to qualify prospects. Pricing is quote-based and not publicly disclosed. The company claims over 35,000 active accounts served through a sales-led motion combining dedicated named account managers, a nationwide direct sales force, and government framework agreements (ESPO, SUPC, LUPC, YPO) that make it a nominated supplier to the NHS, MOD, schools and universities.

The primary customer segments are education (schools and universities), healthcare (NHS hospitals and surgeries), and office/workplace, with secondary exposure to leisure, construction (110V site-rated coolers) and hospitality. Beyond its operational footprint—which spans the Newmarket head office, a Cambridge distribution centre and additional UK-wide depots—Cooleraid has built a distinctive brand asset through the Support Malawi charity partnership, donating 10% of mains-fed rental revenue and 35p per bottled water sale and surpassing £11 million in cumulative giving since 1999, with £826,891 donated in 2025 alone.

Name

Cooleraid

Legal name

Cooleraid Ltd

Website

https://cooleraid.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Cooleraid is a privately held UK supplier of mains-fed and bottled water coolers, hot water boilers, multifunction taps, and bottle refill stations, serving 35,000+ accounts across education, healthcare, office, leisure, construction and hospitality, with sales via direct account managers and government procurement frameworks.

Ownership category

akta.pro rank

Product category

Commercial Water Dispensers and Hydration Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Commercial water coolers
• Hot water boilers
• Bottle filling stations
• Water dispensers supply
• Hydration equipment rental

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Rental revenue from mains-fed water coolers and hot water boilers. Customers pay recurring fees for equipment usage including installation, maintenance, and servicing.
2. Bottled Water Sales: Sale of bottled water for bottled water coolers. 18.9 litre bottles as standard. Scheduled delivery based on consumption.
3. Equipment Sales: Direct purchase of water coolers, boilers, bottle filling stations and accessories. Available for immediate purchase alongside rental options.
4. Accessories and Consumables: Sale of accessories including cups, bottle racking, brackets, CO2 gas bottles, and other consumable products to complement water coolers and coffee machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cooleraid supplies and services commercial water coolers (mains-fed and bottled), hot water boilers, multifunction water taps, bottle filling stations, drinking fountains and coffee machines across the UK. The company offers equipment for rent or purchase with a one-week free trial, including nationwide installation, sanitisation, maintenance and 24-hour call-out service. It serves offices, schools, universities, NHS hospitals, hospitality, leisure, construction and government customers.

Product overview

Cooleraid is a UK-based supplier offering a comprehensive portfolio of hydration solutions, primarily water coolers, dispensers, boilers, and hot water taps. The product range includes Mains Fed Water Coolers (such as the Bluetooth-enabled Soprano, B3 Elite, B4 Sport, and Arctic Chill 108), Bottled Water Coolers (110V, AA3300, Aqua Station), Hot Water Boilers (Counter Top Eco Boiler, EzyTap), Hot Water Taps (Aqua Illi 3-in-1 and Aqua Alto Smart Taps), Bottle Filling Stations (BRS60, NT30-A, NT30-B), and Commercial Coffee Machines (Flavia). The company also offers accessories and installation, sanitisation, and maintenance services. Products are available for rent or purchase with a free trial option, serving sectors including education, healthcare, office, leisure, construction, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Soprano Mains Fed Water Cooler Exclusive Cooleraid mains-fed water cooler with Bluetooth technology and smartphone app control, ultra-modern Italian design, slimline dimensions (19cm deep, 29cm wide), remote cloud fault diagnostics, smart drip tray, 18.5 L/hr chilling capacity, and 26cm dispense height for chilled, ambient and sparkling water.
• B4 Sport Water Cooler Compact direct-chill mains-fed water cooler with a sparkling water touch button and large dispense area for sports bottles; delivers 35 litres of water per hour.
• B3 Elite Water Cooler Mains-fed water cooler with hygienic touch-sensitive control panel, anti-microbial coating, instant chilling technology and spacious dispensing area for offices and workplaces.
• Arctic Chill 108 Water Cooler High-capacity mains-fed cooler with a 29cm dispense height producing up to 35 litres of cool drinking water per hour, featuring FloodGuard flood prevention and HygieneGuard tap cover.
• 110V Bottled Water Cooler Robust 110V bottled water cooler designed for construction sites with rounded cabinet, food-grade HDPE removable reservoir and no-spill system.
• AA3300 Bottled Water Cooler Traditional, reliable and robust bottled water cooler with lever-style mechanism taps, optionally fitted with SiP self-sanitisation system.
• Aqua Station Bottled Water Cooler Simple and reliable bottled water cooler with spring-loaded taps, no solenoids or PCBs, requiring minimal maintenance.
• Counter Top Eco Boiler with Tap Energy-efficient eco boiler available in 5, 10, 20 and 30 litre versions with an output of 28-56 litres per hour and eco mode for low-use periods.
• Aqua Illi 3-in-1 Touch Tap British-made three-in-one touch tap dispensing boiling, chilled, sparkling or ambient water with a patented boiler design, 50% more energy efficiency than leading brands, 4-stage water purification system, and 45 L/hr (180 cups/hr) output.
• Aqua Alto Smart Taps Premium British-made smart taps with three separate dispensers for boiling, chilled and sparkling water sharing one base unit; dispense up to 45 litres of near-boiling water per hour; available in any RAL-approved colour.
• Wall Mounted Bottle Filler - NT30-B Stainless steel wall-mounted bottle filler with contactless infrared dispensing, digital bottle counter recording plastic bottles saved from landfill, ADA compliance, and 20-30 litres of chilled water per hour output.
• Wall Mounted Bottle Filler with Fountain - NT30-A Stainless steel wall-mounted bottle filler combined with an integrated drinking fountain, featuring contactless infrared dispensing and a digital bottle counter that tracks plastic bottles saved from landfill.
• Cooleraid BRS60 Bottle Refill Station High-performance automatic bottle filler with digital counter housed in a cabinet made from 70% recycled plastics and 30% used coffee grounds; dispenses 80 litres of chilled water per hour with corporate branding options and closed-loop recyclability.
• Flavia Commercial Coffee Machines Commercial coffee machines offered as part of Cooleraid's product portfolio, available for purchase alongside water coolers and boilers to provide a complete beverage solution for offices and workplaces.
• Accessories and Consumables Range of consumable products to complement water coolers and coffee machines, including 7oz recyclable/biodegradable paper cups, 4oz paper cones, plastic cups, hot drink cups, cup dispensers, bottle racking, CO2 gas bottles and bottle hoods.

Quantifiable outcome

• Over £11 million donated to Support Malawi since 1999
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ESPO (Eastern Shires Purchasing Organisation)coreOthersNominated supplier of water coolers and associated consumables, installation, sanitisation, servicing and maintenance services through ESPO framework agreement (Contract reference 900W). This enables public sector procurement through ESPO member organizations.
• SUPC (Southern Universities Purchasing Consortium)coreOthersNominated supplier through SUPC framework agreement, enabling universities in the southern UK to procure water coolers and services through approved purchasing channels.
• LUPC (London Universities Purchasing Consortium)coreOthersNominated supplier through LUPC framework agreement, enabling London universities to procure water cooling and hydration solutions through standardized purchasing frameworks.
• Support Malawi (formerly The Lifeline Fund)coreOthersSince 1999, Cooleraid has donated 10% of rental revenue from mains-fed coolers and 35p from every bottle of water sold to Support Malawi. The fund operates with zero overheads. Over £11 million has been donated to support orphaned children, build schools, clinics and provide healthcare in Malawi, Africa.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oasis International: Manufacturer of bottled and bottleless water coolers, drinking fountains, and bottle fillers serving workplaces and educational institutions in North America and internationally. Closely comparable product portfolio to Cooleraid's mains-fed, bottled, and refill station ranges.
• Borg & Overström: UK-based manufacturer of premium mains-fed water dispensers including chilled, hot, and sparkling models. Directly comparable to Cooleraid's premium dispenser range (Aqua Illi, Aqua Alto) and competes in the same UK workplace and hospitality verticals.
• Eden Springs: Major European water cooler and coffee service provider operating a recurring rental and bottle delivery model. Direct peer in business model, vertical mix, and pan-European scale.
• Waterlogic: Global manufacturer and supplier of mains-fed and bottled water coolers with UV purification. Operates a similar rental and service model to Cooleraid and serves comparable workplace, healthcare, and education customers across multiple geographies.
• Pure H2O: UK water cooler and bottle delivery specialist with a similar mains-fed and bottled cooler rental offering serving workplace and education customers.

Emerging players

• Marco Beverage Systems: Specialist in hot water dispensers and instant boiling water taps for office and hospitality use. Directly comparable to Cooleraid's hot water boiler and Aqua Illi/Aqua Alto tap categories.
• Crystal Mountain: Manufacturer of bottle fillers, drinking fountains, and water dispensers with comparable contactless/refill technology. Comparable on refill station and contactless dispense product lines.

Broad incumbents

• Culligan: Global water treatment company offering bottleless coolers alongside a much broader portfolio of filtration, softening, and purification systems. Comparable on commercial/industrial water dispenser supply but at significantly larger scale.
• Brita: Global consumer water filtration brand with growing presence in commercial and office dispenser categories. Comparable product category (filtration-based dispensers) and sustainability messaging around plastic reduction.

Others

• Flavia (Lavazza Professional): Commercial coffee machine brand already offered by Cooleraid as an add-on product. Relevant peer on the bundled workplace beverage category (coffee plus water) where Cooleraid operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cooleraidltd
• Xx.com/cooleraidltd
• LinkedInlinkedin.com/company/cooleraid-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooleraid