VMG

What VMG does

VMG Premedia (legal entity: Velocity Made Good Limited, UK) is a creative production services company that delivers image retouching, video editing, production design, ad creative, digital catalogs, premedia, and digital publishing services to fashion, retail, e-commerce, and ad-agency brands as well as magazine publishers. It operates a global delivery model with 600+ production experts across Chennai (India), Manila (Philippines), and New York (USA), supported by integrations with Celtra, Figma, Asana, and Workfront, and holds Apple News Preferred Provider status while supporting 175+ publications. The company has productized part of its offering through Smart Mags, a progressive web app (PWA) digital magazine platform, and layers generative AI capabilities across the workflow — including print-to-digital article automation, dynamic headline generation, multilingual content adaptation, and audio narration — to compress production timelines and costs.

The business operates as a B2B professional services firm on a quote-based, custom-engagement pricing model with no publicly disclosed rate cards or ACVs. Commercial positioning emphasizes measurable client outcomes (documented cost reductions of 70-80% and ~$400K annual savings in named case studies, 45-minute average image retouching turnaround) rather than seat-based or usage-based pricing. Customer concentration sits across a diversified set of large enterprises, including Calvin Klein, Tory Burch, Michael Kors, Nike, Under Armour, Lululemon, and Walmart on the brand side, and Forbes, Architectural Digest, GQ, Elle, and National Geographic on the publisher side.

VMG Premedia sits within The VMG Group, a diversified creative services conglomerate that provides cross-vertical reach and parent-level resources. Revenue mechanics are services-led (hours, retainers, project-based fees) augmented by Smart Mags platform revenue, with no disclosed funding rounds, M&A activity, or financial reporting — the company operates as a privately held UK limited company with no public capital-markets visibility.

Name

VMG

Legal name

Velocity Made Good Limited

Website

https://velocitymadegood.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

VMG Premedia is a B2B creative production services company delivering image retouching, video editing, ad creative, and digital publishing to fashion, retail, and magazine publisher clients via 600+ production experts across India, the Philippines, and the US.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Other Motion Picture and Video Industries (512199), Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Support Activities for Printing (32312)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)

akta.pro secondary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Creative production services
• Image retouching services
• Digital publishing services
• Apple News publishing
• Brand creative outsourcing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Outsourced creative production services including image retouching, video editing, production design, ad creative, and digital catalog production for brands. Also includes digital publishing, Apple News publishing, and content monetization services for publishers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VMG Premedia is a creative production services company that combines global production studios with local in-market expertise to deliver outsourced image retouching, video editing, production design, ad creative, digital catalog production, Apple News publishing, and digital publishing services to enterprise brands and publishers. The company operates a 600+ person production network across Chennai, Manila, and New York that enables 24-hour production momentum and serves as a cost-effective alternative to in-house teams, freelancers, and expensive local studios.

Product overview

VMG Premedia is a creative production services company operating as part of The VMG Group, offering a unified suite of services organized around two primary segments: solutions for Brands (image retouching, video editing, production design, ad creative, digital catalogs, and workflow automation) and solutions for Publishers (Apple News publishing, digital publishing, premedia services, marketing services, and digital services). The core offering centers on creative production outsourcing for fashion, retail, e-commerce, publishing, and ad agency clients. The company also offers Smart Mags, a Progressive Web App platform for digital magazine publishing. Services are delivered through a global network of over 600 production experts across Chennai, Manila, and New York, with local in-market account leadership providing integrated partnership support.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Mags: A Progressive Web App (PWA) product that enables publishers to deliver stunning, interactive magazines directly from their website, designed to keep readers engaged.

Products and services

• Image Retouching High-quality image retouching services for print, digital, and e-commerce channels, including professional background removal, resizing, and color adjustments. Targeted at brands in fashion, retail, and e-commerce needing scalable, fast-turnaround image finishing (average 45 minute turnaround).
• Video Editing Professional video editing services including color grading, rotoscoping, and video retouching for e-commerce product display content and brand video output.
• Production Design Creative design services for catalogs, e-commerce, digital, and mailers including print production design and technical execution support for brands and retailers.
• Ad Creative Repurposing of creative into animated advertisements for platforms including TikTok and Instagram, along with copy editing and social media management for brand marketers.
• Digital Catalogs Shoppable digital catalogs with local-area ad targeting capabilities for brands seeking to streamline production workflows and drive e-commerce sales.
• Apple News Publishing Full-service Apple News+ publishing including content optimization, custom templates, multimedia integration, and audience acquisition widgets. VMG is an Apple News Preferred Provider serving magazine, newspaper, and digital publishers.
• Digital Publishing End-to-end digital publishing solutions including print-to-digital conversions, multi-channel mobile conversion, and content monetization and distribution management for publishers.
• Premedia Services Prepress and premedia production services for publishers including ad traffic management, publication layout, classified pagination, and edition control.
• Marketing Services Marketing support services for publishers including digital ad operations, social media campaign management, email newsletter production, and affiliate marketing management.
• Digital Services Digital operations support services for publishers including imaging, quality assurance, and creative services.
• Smart Mags Digital magazine platform powered by Progressive Web App (PWA) technology that enables publishers to deliver interactive magazines with push notifications, embedded multimedia, and a seamless user experience directly from their website. Used by publications including US Weekly, Life & Style, InTouch, and Closer.

Quantifiable outcome

• 70% reduction in expenses for major newspaper publisher
• +5 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tag Worldwide: WPP-owned global production services company delivering outsourced creative production, adaptation, and asset versioning for brands. Direct head-to-head competitor to VMG Premedia in creative production outsourcing for fashion, retail, and consumer brands.
• Hogarth Worldwide: WPP-owned global creative production network delivering content adaptation, localization, and production at scale. Closely mirrors VMG's global production studio model with similar multi-region delivery and enterprise brand clients.
• OLIVER (Inside Ideas Group): In-house creative agency model that embeds production teams inside brand clients. Competes with VMG in the outsourced creative production space, particularly for brands seeking scalable production capacity without fixed headcount.
• Cella: Creative staffing and production services firm serving brands, agencies, and publishers with managed creative operations. Comparable to VMG in delivering outsourced creative production and content workflows at enterprise scale.
• Pressmatrix: Digital magazine and publishing platform provider enabling publishers to deliver interactive digital editions. Directly competes with VMG's Smart Mags product in the digital magazine platform category.

Broad incumbents

• DENTSU CREATIVE: Global creative network within dentsu offering creative production, content, and commerce services. Overlaps with VMG's brand creative services but operates as a broader full-service agency holding company rather than a pure production specialist.
• Jellyfish: Brand-focused digital creative and media agency owned by Brandtech Group. Overlaps with VMG's ad creative production and digital campaign services for enterprise brands across global markets.
• NewsCorp/Dow Jones Production Services: Major publishing groups operating internal premedia and digital publishing production at scale. Comparable to VMG's publisher services and Apple News publishing workflows serving major magazine and newspaper brands.
• Adobe Frame.io / Adobe Production: Adobe's creative production and collaboration tools (Frame.io, Creative Cloud workflows) increasingly automate video editing, image retouching, and review workflows. Represents both a partner and a competitive threat to VMG's production services.

Emerging players

• Monotype: Typography and digital publishing technology provider offering licensed fonts and content production tools. Adjacent to VMG's production design and digital publishing services, particularly for publishers modernizing print-to-digital workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/velocity-made-good-vmg-
• Facebookfacebook.com/Velocity.Made.Good

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMG