LMG

What LMG does

LMG, legally Lunne Marketing Group, Inc. and doing business as Lunne, is a privately held B2B marketing agency founded in 2004 and headquartered in Dayton, Ohio. The firm positions itself as an 'Agency of Relationships' and serves national healthcare and financial services brands through four integrated service offerings: Branding + Design, Email Strategy + Creative, Experiential Design, and Sales + Marketing Support. Its named enterprise clients include Cardinal Health, Nationwide, OhioHealth, Nationwide Children's Hospital, CoverMyMeds, Premier, Synchrony, Koalafi, CrownStaffing, and MT Studios, indicating a deliberate focus on highly regulated industries where trust and compliance-driven marketing are central to the value proposition. The go-to-market is sales-led and direct-to-enterprise, with engagement initiated through website contact forms and outreach; pricing is not publicly disclosed and is structured around quote-based retainer or project engagements typical of boutique professional services agencies.

The business model is professional services revenue: LMG delivers strategic marketing services on a retainer or project basis to enterprise clients, with no disclosed productized SaaS, marketplace, or platform offering. Distribution is entirely direct enterprise sales with no reseller or partner channel. Underlying technology is not disclosed beyond standard agency tooling; there is no proprietary platform, app, API, or SDK. Marketing and demand generation are concentrated in owned channels — company website, blog content on marketing strategy and trade show design, and organic social (Facebook, Instagram) — supplemented by direct outreach.

LMG has grown primarily through acquisition rather than disclosed fundraising: on December 5, 2023, it acquired Columbus, Ohio-based creative and marketing agency treetree, adding a second Ohio office and a North Carolina presence, plus enterprise clients such as Synchrony, Nationwide, and OhioHealth. The company remains privately held with no parent, no disclosed institutional or PE ownership, and no funding rounds in the available data; Doug Lunne serves as President & CEO. Reported employee count is 11–50, consistent with a boutique agency scale.

Name

LMG

Legal name

Lunne Marketing Group, Inc.

Website

https://lmgresults.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LMG (Lunne Marketing Group) is a privately held B2B marketing agency, founded in 2004 and headquartered in Dayton, Ohio, that provides branding, email strategy, experiential design, and sales/marketing support services to national healthcare and financial services brands on retainer or project engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Lunne generates revenue through professional marketing agency services including branding and design, email strategy and creative, experiential design, and sales and marketing support. Services are delivered to enterprise clients on a retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LMG is a marketing agency delivering four integrated service lines—Branding + Design, Email Strategy + Creative, Experiential Design, and Sales + Marketing Support—to enterprise clients in healthcare and financial services. Services are sold on retainer or project bases and focus on building trust-based, long-term customer relationships in highly regulated industries.

Product overview

Lunne is a marketing agency serving national health and finance brands. The company operates as a unified service offering centered on strategic relationship marketing and partnerships. Its portfolio consists of four interconnected service offerings: Branding + Design (visual identity and creative assets), Email Strategy + Creative (email marketing campaigns), Experiential Design (environmental and event design), and Sales + Marketing Support (customer engagement and conversion support). These services are designed to work together to help clients build trust-based relationships with their audiences in highly regulated industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding + Design Creative branding and design services that help enterprise clients in healthcare, finance, and other regulated industries build distinctive visual identities and design assets.
• Email Strategy + Creative Email marketing strategy and creative development services focused on driving customer engagement and conversions for enterprise clients.
• Experiential Design Environmental and experiential design services for trade shows, events, and physical spaces, designed to create immersive brand experiences for enterprise clients.
• Sales + Marketing Support Sales and marketing support services designed to help enterprise clients drive customer relationships and conversions, including strategic content development and sales enablement.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• treetreecoreStrategic or Co-development Partner · 5 December 2023Lunne Marketing Group acquired treetree, a marketing and creative agency based in Columbus, Ohio, on December 5, 2023. This acquisition expands LMG's capabilities and client base, adding clients like Synchrony, Nationwide, and OhioHealth. The combined agency now operates in Ohio and North Carolina, enhancing regional presence in the Midwest and Southeast.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Abelson Taylor: Independent healthcare-focused marketing and advertising agency serving regulated health and wellness brands. Directly comparable to LMG in its vertical specialization, mid-sized independent structure, and emphasis on long-term client partnerships in healthcare marketing.
• IMRE: Healthcare and consumer marketing agency with deep expertise in regulated health verticals. Comparable to LMG in vertical focus on healthcare brands and integrated service offering spanning brand, digital, and experiential work.
• Fingerpaint: Independent health and wellness marketing agency offering brand, digital, and analytics services to regulated healthcare clients. Similar to LMG in being an independent, vertically specialized agency targeting enterprise healthcare organizations.
• Calcium: Independent healthcare creative and marketing agency serving pharma and health brands. Closely mirrors LMG's vertical concentration in regulated healthcare and integrated service model spanning brand, digital, and content work.
• Concentric Health Experience: Independent healthcare marketing agency focused on brand strategy and creative for health and pharma clients. Comparable to LMG in its dedicated healthcare focus, mid-sized independent profile, and enterprise client orientation.
• GSW (GSW Creative): Healthcare advertising agency historically serving pharma and consumer health brands. Comparable to LMG in vertical healthcare specialization and full-service creative agency model targeting regulated industry clients.
• Area 23: Healthcare-focused creative agency known for brand and campaign work for health and pharma clients. Comparable to LMG in vertical concentration in regulated healthcare and emphasis on creative-led, relationship-driven engagements.
• Mower: Independent integrated marketing agency of comparable size serving B2B and consumer brands across multiple verticals. Mirrors LMG in independent ownership, mid-sized structure, integrated service offering, and relationship-based client engagement model.

Broad incumbents

• TBWA\WorldHealth: Global healthcare advertising network within the TBWA group. Competes with LMG in healthcare marketing but offers significantly broader geographic reach, larger talent base, and access to network resources that LMG cannot match as an independent.
• Ogilvy Health: Large global healthcare advertising and communications network under WPP. Overlaps with LMG in healthcare marketing services but operates at significantly greater scale with international presence and broader capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lmgresults
• Facebookfacebook.com/lmgresults
• LinkedInlinkedin.com/company/lmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMG