Mower
Mower is a 100% employee-owned, full-service integrated marketing, advertising, and PR agency founded in 1968, serving mid-size and enterprise clients across B2B, Energy, Financial Services, Healthcare, and Travel & Tourism verticals via agency-of-record and project engagements.
- Company typePrivate
- Founded1968
- HeadquartersSyracuse, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mower does
Mower (legal name Eric Mower and Associates) is a U.S.-based, full-service integrated marketing, advertising, and public relations agency founded in 1968 and headquartered in Syracuse, NY, operating a remote-first model with 101-250 employees. The firm is organized around five specialty verticals — B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism — and delivers strategy, research, creative, content, media planning and buying, public relations, public affairs, and analytics as integrated agency-of-record, retained, project-based, and consulting engagements with mid-size and enterprise clients.
The agency's core intellectual property is its registered 'Making Fierce Friends®' methodology, a behaviorally grounded six-step framework built on Affection, Relevance, and Trust (ART) that the firm applies across client work, supported by an 'AI at Mower' capability layer that uses AI for audience analysis, targeting, testing/optimization, and reporting. Underlying technology is therefore best characterized as AI-augmented professional services rather than a proprietary platform; delivery is human-led with AI used to accelerate insight generation and decision-making.
Mower generates revenue through professional-services fees billed under AOR relationships, retained specialty support, integrated campaigns, project work, and strategic consulting. The firm reaches clients globally via memberships in the IPREX and thenetworkone independent agency networks (covering 72 countries). Since 2022 the company has been 100% employee-owned via an ESOP, and in 2023 founder Eric Mower transitioned the CEO role to Stephanie Crockett while remaining Executive Chairman.
Mower firmographics
Firmographics- Name
- Mower
- Legal name
- Eric Mower and Associates
- Website
- https://mower.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mower is a 100% employee-owned, full-service integrated marketing, advertising, and PR agency founded in 1968, serving mid-size and enterprise clients across B2B, Energy, Financial Services, Healthcare, and Travel & Tourism verticals via agency-of-record and project engagements.
- Ownership category
- akta.pro rank
Where Mower is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Advertising Services: Full-service integrated marketing communications including strategy, research, creative, media, public relations, public affairs, and analytics. Revenue generated through agency-of-record relationships, retained specialty support, integrated campaign assignments, project-based work, and strategic consulting engagements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Mower product offering
Product offeringCore offering
Mower is a full-service integrated marketing communications agency that delivers strategy, research, creative, media, public relations, public affairs, and analytics services to mid-size and large organizations. Its work is organized around specialty practices in B2B, energy and sustainability, financial services, healthcare, and travel and tourism, and is unified by its proprietary Making Fierce Friends® behavioral-science methodology augmented with AI tooling.
Product overview
Mower is a full-service integrated marketing communications agency, not a software product company. The agency offers strategy, research, creative, media, public relations, public affairs, and analytics services organized around specialty practices in B2B, Energy and Sustainability, Financial Services, Healthcare, and Travel and Tourism. The agency's approach is grounded in its proprietary 'Making Fierce Friends®' methodology focused on building trust, relevance, and affection between brands and audiences. Services include research and strategy, brand development and creative, content and production, media planning and buying, data and analytics, public relations, and crisis communications.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing
- Energy & Sustainability Marketing
- Financial Services Marketing
- Healthcare Marketing
- Travel & Tourism Marketing
- Building & Construction Marketing
- Transportation & Logistics Marketing
- Technology Marketing
- Public Relations & Public Affairs
- Crisis Communications & Reputation Management
Quantifiable outcome
- Customers who feel trust, relevance and affection are 2.6x more likely to recommend a brand
- +4 more outcomes
Companies that use Mower
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Mower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Mower partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- IPREXminorGlobal network of independent agencies operating in 72 countries. Mower taps into IPREX when clients need reach beyond their direct offices.
- thenetworkoneminorGlobal network of independent agencies. Mower taps into thenetworkone when clients need international reach beyond their offices.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Mower competitors and assessment
Company assessmentOthers
- IPREX: Global network of independent communications agencies, of which Mower is a member. Listed as an OTHERS/ecosystem peer because it is an enabling network rather than a direct competitor, but it shapes Mower's international delivery model.
Direct peers
- McKinney: Independent, full-service creative agency of similar scale with strong B2B, healthcare, and consumer work. Comparable in independence, integrated capabilities, and award-winning brand campaign expertise.
- Campbell Ewald: Independent, full-service advertising and PR agency with comparable size and automotive, healthcare, and consumer brand practices. Closely comparable in integrated marketing, PR, and analytics offerings.
- The Tombras Group: Independent, full-service advertising agency of comparable size (250+ employees) headquartered in Knoxville, TN, with similar B2B, healthcare, and consumer brand practices. Closely comparable in independence, multi-vertical model, and mid-market positioning.
- GSD&M: Independent, full-service agency owned by Omnicom, with strong B2B and brand-building practices. Comparable in multi-vertical reach, creative credentials, and mid-sized scale, though backed by a holding company.
- The Martin Agency: Independent, full-service creative agency with comparable size and B2B/brand-building capabilities. Similar profile as a recognized, award-winning mid-size independent shop serving enterprise clients.
- Laughlin Constable: Independent, full-service integrated agency of similar mid-size scale with B2B, healthcare, and consumer brand practices. Comparable in size, independence, and integrated service model.
- RPA (Rubin Postaer and Associates): Independent, full-service advertising agency with deep B2B, healthcare, and consumer expertise. Comparable in size, independence, and integrated service offering spanning creative, media, and analytics.
- Dagger: Independent creative and media agency of similar mid-size scale, with B2B and brand activation expertise. Comparable in independence, integrated services, and award-recognition trajectory.
- BVK: Independent, full-service agency with deep healthcare, financial services, and consumer practices. Comparable in vertical specialization across regulated industries and mid-sized independent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mower social profiles
Digital presenceMower compliance and trust
Trust signalCompliance1 record
Mower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mower leadership team
Management profileNumber of profiles
Profiles11 records
Mower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mower
What does Mower do?
Mower is a full-service integrated marketing communications agency that delivers strategy, research, creative, media, public relations, public affairs, and analytics services to mid-size and large organizations. Its work is organized around specialty practices in B2B, energy and sustainability, financial services, healthcare, and travel and tourism, and is unified by its proprietary Making Fierce Friends® behavioral-science methodology augmented with AI tooling.
Is Mower a public or private company?
Mower is a private company. It is classified as management employee owned and is currently operating.
When was Mower founded?
Mower was founded in 1968. It employs 101 to 250 people.
Where is Mower based?
Mower is headquartered in Syracuse, United States, in the North America region.
How does Mower make money?
One revenue line is on record: marketing and Advertising Services.
Who are Mower's main competitors?
IPREX is listed as an others. Direct peers are McKinney, Campbell Ewald, The Tombras Group, GSD&M, The Martin Agency, Laughlin Constable, RPA (Rubin Postaer and Associates), Dagger and BVK.
Does Mower have an API?
No public API is recorded for Mower.