Actief Zorg

What Actief Zorg does

Actief Zorg B.V. is a privately held Dutch home healthcare provider incorporated on 17 December 2013 and headquartered in Waalwijk (with the head office relocated to Rosmalen on 4 November 2025). The company delivers five integrated service lines — Verzorging & Verpleging (care and nursing), Huishoudelijke hulp (household assistance), Begeleiding (guidance), Ontmoetingsplek Nieuwe Dag (day activities), and Gecombineerde Ondersteuning (combined support) — to adults aged 18 and older who wish to remain living independently at home, including elderly, somatic, psychogeriatric, and disability populations. Services are billed primarily through the Dutch statutory frameworks (Zvw health insurance, Wlz long-term care, and Wmo social support), with end customers typically accessing care via health professional indications; pricing is not publicly disclosed and depends on individual care plans and insurance coverage.

The technology stack is intentionally light and operationally focused. The proprietary-facing component is the Caren customer portal, which provides clients with digital access to schedules, communications, and care information. Information security is governed by an ISO 27001/NEN 7510 certified management system — combining international and Dutch healthcare-specific standards for personal health information — and the organization is GDPR-compliant. Supporting partnerships include CBKZ (independent complaints handling), Stichting Zorggeschil (disputes resolution), and alignment with ActiZ/Zorgthuisnl industry terms for the VVT sector.

Go-to-market is direct-to-consumer with a regional North Brabant concentration, supported by a multi-channel presence (corporate website, Facebook, LinkedIn, YouTube, Instagram, dedicated careers portal, and inbound phone inquiries). The firmographic range of 1,001–5,000 employees and absence of disclosed funding or M&A activity indicate a bootstrapped, operationally scaled provider rather than a venture-backed platform. Strategic emphasis in 2025–2026 has been on governance renewal (new Supervisory Board in May 2026), dementia specialization, and day-activities extension rather than aggressive geographic or technological expansion.

Name

Actief Zorg

Legal name

Actief Zorg B.V.

Website

https://actiefzorg.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Actief Zorg is a privately held Dutch home healthcare provider delivering nursing, personal care, household assistance, guidance, and day-activity services to adults across the Netherlands, funded primarily through Dutch health insurance and long-term care frameworks.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLADAGAL

Private Duty Personal Care Agencies (Non-Medical Home Care Providers)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Home healthcare services
• Nursing care
• Personal care
• Household assistance
• Domiciliary care

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Healthcare Services (Zvw): Nursing and personal care services delivered at home under the Dutch Health Insurance Act (Zorgverzekeringswet). Customers access these services through their health insurance with appropriate indications.
2. Long-term Care (Wlz): Comprehensive home care services under the Dutch Long-term Care Act (Wet langdurige zorg) for customers requiring ongoing support with care needs.
3. Household Assistance: Domestic support services, possibly funded through the Social Support Act (Wmo) or private payment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Actief Zorg delivers home-based healthcare services in the Netherlands, including care and nursing (Verzorging & Verpleging), household assistance (Huishoudelijke hulp), guidance (Begeleiding), day activities (Ontmoetingsplek Nieuwe Dag), and combined support for complex needs. Services are funded under the Dutch Health Insurance Act (Zvw) and Long-term Care Act (Wlz) and are aimed at helping clients aged 18 and older live independently at home.

Product overview

Actief Zorg operates as a home healthcare organization providing a unified portfolio of care services. The core offering consists of five integrated service lines: Verzorging & Verpleging (care and nursing), Huishoudelijke hulp (household assistance), Begeleiding (guidance), Ontmoetingsplek Nieuwe Dag (day activities), and Gecombineerde Ondersteuning (combined support). These services are delivered under the 'Geluk Dichtbij' (Happiness Nearby) philosophy to help clients live happily at home as long as possible. A digital component, the Klantportaal Caren, provides clients with online access to their care information.

Differentiator

Problem solved

Functional benefit

Products and services

• Verzorging & Verpleging Care and nursing services provided at home, including medical care and health support for clients aged 18 and older, funded under the Dutch Health Insurance Act (Zvw) and Long-term Care Act (Wlz).
• Huishoudelijke hulp Household support services helping clients maintain their homes and providing practical domestic assistance, enabling independent living at home.
• Begeleiding Guidance and accompaniment services supporting clients in daily activities and independence, including for people with disabilities.
• Ontmoetingsplek Nieuwe Dag A meeting place offering day activities and social interaction for clients, supporting daily structure and community engagement.
• Gecombineerde Ondersteuning Combined support services integrating multiple care types for clients with complex needs who require a blended mix of nursing, household, and guidance support.
• Klantportaal Caren Online customer portal allowing clients to access their care information, communicate with caregivers, and manage their care schedule digitally.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting and core.

• CBKZ (Centraal Bureau Klachtenmanagement in de Zorg)supportingOthersExternal independent complaints handler for customer complaints resolution. CBKZ provides an independent complaints functionary who can be contacted directly by customers for mediation and complaint handling. This partnership ensures compliance with Dutch healthcare complaints regulations.
• Geschilleninstantie Stichting ZorggeschilsupportingOthersDisputes resolution body for unresolved complaints under the Long-term Care Act or Health Insurance Act. When complaints cannot be resolved through the internal procedure, customers can escalate to this external disputes commission.
• ActiZ and ZorgthuisnlsupportingOthersBranch associations for the VVT sector (Verpleging, Verzorging en Thuiszorg/Nursing, Care and Home Care) that developed the general terms and conditions (Algemene voorwaarden VVT) applicable to Actief Zorg's services.
• Caren (Customer Portal)coreTechnology or IntegrationDigital customer portal platform used by Actief Zorg customers to access services, communicate with caregivers, and manage their care schedule. The portal enables customers to have direct digital access to their care information and coordination.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Vierstroom Hulp bij het Huishouden: Vierstroom is a regional home-care provider in the Groene Hart region offering huishoudelijke hulp and personal care under Wmo funding. It is comparable to Actief Zorg on service portfolio but operates in a different part of the Netherlands.
• Zorgcentra De Betuwe: Zorgcentra De Betuwe is a regional Dutch care organization offering home care (thuiszorg), nursing and personal care in the Betuwe region. Comparable to Actief Zorg on service mix and Dutch regulatory funding but geographically separate.
• MeanderGroep Zuid-Limburg: MeanderGroep is a regional Dutch care provider offering thuiszorg, nursing and household assistance, primarily in South Limburg. It is comparable to Actief Zorg on service offering and funding sources but operates in a different geography without direct overlap.

Direct peers

• Thebe Wijkverpleging: Thebe is a large regional care organization in North Brabant offering thuiszorg (wijkverpleging), household assistance and personal care. It directly overlaps with Actief Zorg's service portfolio in the same geography and competes for the same Wlz/Zvw-eligible clients.
• Home Instead Nederland: Home Instead is an international home-care franchise operating in the Netherlands, offering personal care, companionship and household help to elderly clients. It targets the same private-pay and Wmo-funded segments as Actief Zorg with a comparable in-home service model.
• Buurtzorg Nederland: Buurtzorg is the largest and best-known Dutch home-care (thuiszorg) provider, operating small self-managing caregiver teams delivering nursing, personal care and household support under Zvw/Wlz. It is the dominant direct competitor to Actief Zorg in the Dutch home-care market and competes for the same caregiver pool and client base.
• Tzorg: Tzorg is a Dutch national home-care provider offering huishoudelijke hulp, wijkverpleging and begeleiding under the same Dutch regulatory funding regime as Actief Zorg. It is a directly comparable thuiszorg operator with overlapping funding sources and client segments.
• TSN Thuiszorg: TSN is a Dutch home-care provider delivering household assistance, personal care and nursing services funded through Wmo and Zvw/Wlz. It competes head-to-head with Actief Zorg in Dutch home-care delivery and serves comparable elderly and disabled client populations.
• Helpman Zorg: Helpman Zorg is a Dutch home-care organization providing wijkverpleging, huishoudelijke hulp and begeleiding under the same Dutch healthcare acts. It is a directly comparable thuiszorg peer competing in adjacent regions of the Netherlands.
• Comforza Zorg: Comforza is a Dutch home-care operator offering personal care, nursing and household support to elderly clients in their homes. It operates under the same Zvw/Wlz/Wmo funding framework as Actief Zorg and serves a directly comparable client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxjxbxVahAo8kXlZ6BOhx6Q
• Facebooknl-nl.facebook.com/Actief-Zorg-346603888746189
• LinkedInlinkedin.com/company/actief-zorg?originalSubdomain=nl
• Instagraminstagram.com/actiefzorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actief Zorg