ASSIMILATE
ASSIMILATE Inc. is a privately held, San Jose-based software company founded in 2003 that provides GPU-accelerated, real-time post-production tools for film, television, virtual production, and VR workflows. Its SCRATCH, Live FX, Live Looks, Live Assist, and DIT Pack+ products serve DITs, colorists, and production studios globally.
- Company typePrivate
- Founded2003
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ASSIMILATE does
ASSIMILATE Inc. is a privately held, San Jose, California-based software company founded in 2003 that builds real-time post-production tools for the film, television, virtual production, and VR content industries. Its product suite centers on the SCRATCH platform for dailies, color grading, compositing, and finishing, and has expanded into Live Looks and Live Assist for on-set live grading and video monitoring, the DIT Pack+ bundle for dailies and offload, Play Pro Studio for ProRes RAW workflows, and Live FX and Live FX Studio for virtual production including LED volume control, projection mapping, and image-based lighting.
The underlying technology is GPU-accelerated and resolution-independent, supporting HD through 8K pipelines, with proprietary assets including a CUDA-based RED SDK for realtime 8K RAW decompression and debayering on NVIDIA RTX hardware, a realtime 3D-warping capability functional at 8K, and an end-to-end VR workflow for VR360/3D and VR180/3D with Ambisonic sound. The platform integrates with hardware partners (AJA, Blackmagic Design, Bluefish444, Flanders Scientific, Teradek, TVLogic), software partners (Apple ProRes RAW, Notch, Unreal Engine, Z Cam, Sennheiser), and color management standards (ACES, OCIO 2.3).
ASSIMILATE monetizes through monthly and annual software subscriptions starting at $89/month, alongside perpetual enterprise licenses and a $59/year training subscription via its Lowepost partnership. The company operates with 11–50 employees, distributes primarily through its own website, and reaches customers globally via a freelancer network spanning 30+ countries and active presence at NAB and BIRTV trade shows.
ASSIMILATE firmographics
Firmographics- Name
- ASSIMILATE
- Legal name
- ASSIMILATE Inc.
- Website
- https://assimilateinc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASSIMILATE Inc. is a privately held, San Jose-based software company founded in 2003 that provides GPU-accelerated, real-time post-production tools for film, television, virtual production, and VR workflows. Its SCRATCH, Live FX, Live Looks, Live Assist, and DIT Pack+ products serve DITs, colorists, and production studios globally.
- Ownership category
- akta.pro rank
ASSIMILATE industry classification
Industry- Product category
- Post-Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where ASSIMILATE is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASSIMILATE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Monthly and annual subscription licenses for SCRATCH, Live Looks, Live Assist, and Play Pro Studio products. Starting prices at $89/month for core products.
- Enterprise Licenses: Perpetual licenses available alongside subscriptions, with volume pricing for enterprise deployments.
- Online Training (Lowepost Partnership): Revenue sharing or partnership with Lowepost offering annual SCRATCH training subscriptions at $59/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SCRATCH (Dailies & Finishing) |
| Subscription | Monthly | Live Looks (Live Grading) |
| Subscription | Monthly | Live Assist (Video Assist) |
| Subscription | Annual | Lowepost SCRATCH Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ASSIMILATE product offering
Product offeringCore offering
ASSIMILATE develops and sells a real-time post-production software suite — including SCRATCH, Live FX, Live FX Studio, Live Looks, Live Assist, DIT Pack+, Play Pro Studio, and SCRATCH Web — that handles dailies, transcoding, color grading, compositing, finishing, on-set live grading, and virtual production workflows from HD up to 8K. The products are sold to professional film, television, commercial, VR, and virtual production teams via subscriptions and perpetual licenses through its website and training partners.
Differentiator
Problem solved
Functional benefit
Products and services
- SCRATCH Real-time post-production software for film, TV, commercials, and VR covering dailies, transcoding, color grading, compositing, finishing, remote sessions, and streaming, supporting resolutions from HD to 8K.
- Live FX Real-time media server software for virtual production, providing LED stage control, projection mapping, lighting control, image-based lighting, real-time compositing, and metadata management for dynamic virtual environments.
- Live FX Studio All-around virtual production software and cinematographer's media server combining LED wall rendering, projection mapping, camera tracking, image-based lighting, and real-time compositing for in-camera VFX workflows.
- Live Looks On-set live grading and video monitoring software for DITs and camera teams, supporting HD to 8K workflows with LUT-box control, chroma keying, and direct reference recording to Apple ProRes.
- Live Assist Video assist software providing advanced playback, previz, multi-cam recording, instant playback, and extended capture formats for on-set production crews.
- DIT Pack+
Quantifiable outcome
- Realtime 8K RAW playback at full resolution using NVIDIA RTX cards with Turing architecture
- +2 more outcomes
Companies that use ASSIMILATE
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
ASSIMILATE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability4 records
Feature7 records
ASSIMILATE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NotchcoreAssimilate products including Live FX Studio, Live FX, and Scratch now support Notch Block 3D environments. Added native support for Notch's GPU-accelerated video codec NotchLC, providing first color and metadata-accurate QC, mastering, and transcoding solution for NotchLC.
- AJA Video SystemscoreScratch 9.1 supports AJA KONA 5 for 8K 60p output via 12G-SDI and AJA Io 4K Plus with Thunderbolt 3 connectivity. Partnership enables end-to-end 8K workflows for dailies and finishing.
- NVIDIAcoreNVIDIA RTX cards with Turing architecture enable CUDA-based RED SDK for realtime 8K RAW playback with full GPU decompression and debayering.
- ApplecoreSCRATCH software among first to support Apple ProRes RAW acquisition format for streamlined camera-to-post workflows.
- LowepostcoreOnline training partnership launching comprehensive SCRATCH training channel. Premium members receive 20% discount on ASSIMILATE products. Special offer of 3-month free access and annual $59 subscription.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ASSIMILATE competitors and assessment
Company assessmentOthers
- RED Digital Cinema: RED is a core camera hardware partner (RED RAW/REDCODE integration) and ecosystem participant. While not a direct software competitor, RED's camera ecosystem and bundled tools influence the post-production software landscape where ASSIMILATE operates.
Broad incumbents
- disguise: disguise provides media servers and production workflow tools for virtual production, broadcast, and live events. Competes with Live FX in LED volume and stage control for high-end virtual production deployments.
- Adobe (Premiere Pro): Adobe Premiere Pro (with Lumetri color tools) is the broadly adopted video editing platform and competes in color grading and finishing, though it lacks ASSIMILATE's high-end 8K RAW and virtual production specialization.
- Avid (Media Composer): Avid Media Composer is the incumbent non-linear editing system for film and episodic TV. Overlaps with SCRATCH in finishing pipelines and integrates into the broader post-production ecosystem.
Direct peers
- Pomfort: Pomfort's Silverstack (offload/data management) and Livegrade (on-set color) target the same DIT persona as ASSIMILATE's DIT Pack+ and Live Looks. Both companies participate in the on-set to post-production handoff workflow.
- FilmLight: FilmLight's Baselight is a leading high-end color grading system used on feature films and episodic content. Competes with SCRATCH in the premium DI/finishing tier served by boutique and major post houses.
- Blackmagic Design: Developer of DaVinci Resolve, the dominant color grading and finishing platform used by most post-production professionals. Directly competes with ASSIMILATE's SCRATCH suite in color grading, finishing, and increasingly in on-set workflows.
- Colorfront: Colorfront provides on-set (Livegrade) and post-production color management tools (Express Dailies, Transkoder). Direct competitor in the DIT and on-set live grading space that overlaps with ASSIMILATE's Live Looks and DIT Pack+.
- Autodesk (Flame): Autodesk Flame is a high-end finishing and visual effects system used in film and episodic TV post-production. Competes directly with SCRATCH for premium finishing work at major studios.
Emerging players
- Notch: Notch provides GPU-accelerated rendering and NotchLC codec for real-time visual effects, integrated with ASSIMILATE products but also capable of standing alone in virtual production pipelines, creating adjacent competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ASSIMILATE social profiles
Digital presenceASSIMILATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSIMILATE leadership team
Management profileNumber of profiles
Profiles3 records
ASSIMILATE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSIMILATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSIMILATE
What does ASSIMILATE do?
ASSIMILATE develops and sells a real-time post-production software suite — including SCRATCH, Live FX, Live FX Studio, Live Looks, Live Assist, DIT Pack+, Play Pro Studio, and SCRATCH Web — that handles dailies, transcoding, color grading, compositing, finishing, on-set live grading, and virtual production workflows from HD up to 8K. The products are sold to professional film, television, commercial, VR, and virtual production teams via subscriptions and perpetual licenses through its website and training partners.
Is ASSIMILATE a public or private company?
ASSIMILATE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASSIMILATE founded?
ASSIMILATE was founded in 2003. It employs 11 to 50 people.
Where is ASSIMILATE based?
ASSIMILATE is headquartered in San Jose, United States, in the North America region.
How does ASSIMILATE make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are enterprise Licenses and online Training (Lowepost Partnership).
Who are ASSIMILATE's main competitors?
RED Digital Cinema is listed as an others. Broad incumbents are disguise, Adobe (Premiere Pro) and Avid (Media Composer). Direct peers are Pomfort, FilmLight, Blackmagic Design, Colorfront and Autodesk (Flame). Notch is listed as an emerging player.
Does ASSIMILATE have an API?
No public API is recorded for ASSIMILATE.
What industry is ASSIMILATE in?
ASSIMILATE's product category is Post-Production Software. Its primary akta.pro industry code is MPADAGAI, Post-Production Facilities & Suites (Edit/Color/Sound Stages), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 51219 and its SIC code is 7372.