Ruud
Ruud, a 100+ year old brand under Rheem Manufacturing, manufactures residential and commercial water heaters and HVAC systems, selling through authorized distributors and independent contractors across North America and select international markets.
- Company typePrivate
- Founded1914
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ruud does
Ruud is a 100+ year old brand of residential and commercial water heating and HVAC equipment, founded by Edwin Ruud, inventor of the first automatic gas water heater, and currently operated as a brand under privately held Rheem Manufacturing Company, headquartered in Atlanta, Georgia. The product portfolio centers on tank-type, tankless, and heat pump water heaters, boilers, air conditioners, heat pumps, gas and oil furnaces, air handlers, mini splits, indoor air quality products, and commercial packaged/split HVAC systems, with the EcoNet platform providing cloud-based smart thermostat control, mobile apps, and integration with Nest across the equipment family. The company's commercial offering extends to large-capacity commercial water heaters, packaged HVAC units, the Crosswind V pool/spa line, and a WeatherKing sub-brand serving the Canadian HVAC market.
Ruud makes money primarily through hardware sales to authorized wholesale distributors and independent HVAC and plumbing contractors who install equipment for end customers, with revenue supplemented by replacement parts (parts.ruud.com, parts-business.ruud.com), Protection Plus extended warranties (recurring), and KwikComfort consumer and commercial financing programs (transaction-based take rate). Pricing is governed by Minimum Advertised Price (MAP) policies in both the US and Canada, with residential tankless units priced from $165 to $958 CAD and commercial water heaters from $1,770 to $5,480 CAD at MAP. Go-to-market is hybrid: a Multi-Trade Pro Partner Loyalty Program deepens contractor engagement (reporting over $75,000 in annual value for some participants), while a controlled online channel is permitted only for specifically designated Online Eligible Products sold through authorized resellers. The customer base spans residential homeowners, commercial businesses, and trade contractors across the United States, Canada, Mexico, and select Middle East/Asia export markets. Underlying technology is conventional thermal and HVAC engineering layered with the EcoNet connected-controls ecosystem; the RIVEC residential integrated ventilation controller is highlighted for achieving over 40% energy savings. No AI/ML capabilities are disclosed as core product functionality.
Ruud firmographics
Firmographics- Name
- Ruud
- Legal name
- Rheem Manufacturing Company
- Website
- https://ruud.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ruud, a 100+ year old brand under Rheem Manufacturing, manufactures residential and commercial water heaters and HVAC systems, selling through authorized distributors and independent contractors across North America and select international markets.
- Ownership category
- akta.pro rank
Ruud industry classification
Industry- Product category
- Residential and Commercial HVAC and Water Heating Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Ruud is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ruud business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Equipment Sales: Sale of air conditioners, heat pumps, gas furnaces, air handlers, and other heating/cooling equipment through distributor and contractor networks.
- Water Heating Equipment Sales: Sale of tank-type water heaters, tankless water heaters, heat pump water heaters, boilers, and commercial water heating products.
- Replacement Parts and Accessories: Consumer and business parts catalog for air conditioning, heating, and water heating products through dedicated parts websites.
- Extended Warranties and Protection Plans: Protection Plus extended warranty programs for heating and cooling equipment.
- Commercial Financing Programs: KwikComfort consumer and commercial financing programs facilitating equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tankless Gas Water Heaters - MAP pricing |
| Unit Pricing | Pay-as-you-go | Tankless Electric Water Heaters - MAP pricing |
| Unit Pricing | Pay-as-you-go | Commercial Water Heaters - MAP pricing |
| Transaction based/ take rate | Monthly | Residential Financing - KwikComfort |
| Transaction based/ take rate | Monthly | Commercial Financing - KwikComfort Commercial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Ruud product offering
Product offeringCore offering
Ruud manufactures and sells a comprehensive portfolio of residential and commercial water heating and HVAC equipment, including tank-type, tankless, and heat pump water heaters, boilers, air conditioners, heat pumps, gas and oil furnaces, air handlers, mini splits, and indoor air quality products. The company also offers the EcoNet smart thermostat and connected controls platform for remote monitoring of heating, cooling, and water heating systems. Equipment is distributed through authorized wholesale distributors and independent HVAC and plumbing contractors, with limited online resale of designated products under a strict MAP policy.
Product overview
Ruud offers a comprehensive portfolio of water heating and HVAC (heating, ventilation, and air conditioning) products for residential and commercial applications. The product line centers on tank-type and tankless water heaters, heat pumps, air conditioners, furnaces, and air handlers, complemented by EcoNet smart home integration technology. The EcoNet platform provides connected controls and monitoring capabilities across heating, cooling, and water heating equipment. Supporting tools include mobile applications for consumers (EcoNet app) and contractors (Ruud App and Calcu Save App). Commercial offerings include large-capacity water heaters, packaged HVAC units, and commercial split systems. The company also produces pool and spa heating products. Ruud products are available in the United States, Canada, and select international markets through a network of authorized dealers and contractors.
Differentiator
Problem solved
Functional benefit
Brands
- EcoNet: Smart thermostat and connected home technology platform for Ruud heating, cooling, and water heating systems, featuring cloud-based control and smart home integration.
- WeatherKing
Products and services
- Tank-type Water Heaters Conventional storage water heaters available in gas, electric, and heat pump variants, in capacities from 20 to 80 gallons, for residential water heating applications.
- Tankless Water Heaters On-demand gas, electric, and condensing tankless water heaters providing continuous hot water supply with higher energy efficiency than storage tank units.
- Heat Pump Water Heaters Hybrid water heaters combining heat pump technology with traditional electric heating for enhanced residential energy efficiency.
- Boilers Commercial and residential boiler systems for space heating and hot water applications, including combi-boiler configurations.
- Air Conditioners Residential and commercial air conditioning systems for cooling applications.
- Heat Pumps Dual-function heating and cooling systems providing efficient temperature control for residential and commercial use.
- Gas Furnaces Residential gas-fired forced-air heating systems available in multiple efficiency ratings.
- Air Handlers Indoor air circulation units that work with heat pumps, air conditioners, and furnaces to distribute conditioned air throughout a building.
- Oil Furnaces Oil-fired heating systems for residential applications in areas without natural gas access.
- Cooling Coils Evaporator coils for air conditioning systems used with existing furnace equipment.
- Mini Splits Ductless heating and cooling systems available in single-room and multi-room configurations for residential and light commercial applications.
- Indoor Air Quality Products Filtration and ventilation solutions designed to improve indoor air quality in residential and commercial buildings.
- Commercial Water Heaters Large-capacity commercial gas and electric water heaters, point-of-use units, and storage tanks designed for business and high-volume applications.
- Commercial Heating and Cooling Systems Packaged air conditioners, packaged heat pumps, packaged gas and electric units, split system condensing units, split system heat pumps, and commercial air handlers.
- Pool & Spa Heaters (Crosswind V) Water heating equipment designed for residential and commercial pool and spa applications.
- EcoNet Integrated Controls Smart thermostat and connected home control system for Ruud heating, cooling, and water heating equipment, providing cloud-based remote monitoring, fault alerts, status updates, geolocation-based automation, and energy optimization via mobile app.
Quantifiable outcome
- Over 40% energy savings with Residential Integrated Ventilation Controller (RIVEC)
- +2 more outcomes
Companies that use Ruud
Customer profileSegments5 records
Ideal customer profiles3 records
Ruud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Ruud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rheem (Parent Company)coreRuud operates as a subsidiary brand under Rheem Manufacturing Company. The two brands share technology platforms including EcoNet, participate in joint programs like the Multi-Trade Pro Partner Loyalty Program, and maintain combined commercial and consumer resource centers. Products are manufactured and marketed under both brands with overlapping distribution channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ruud competitors and assessment
Company assessmentDirect peers
- A.O. Smith Corporation: A.O. Smith is a leading North American manufacturer of residential and commercial water heaters, including tank, tankless, and heat pump models. Directly competes with Ruud's water heating portfolio through similar contractor and wholesale distribution channels.
- Navien Inc. Navien specializes in high-efficiency condensing tankless water heaters and combi-boilers for residential and light commercial markets. Competes directly with Ruud in the tankless and high-efficiency water heating segment.
- Lennox International: Lennox is a major manufacturer of residential and commercial HVAC systems, including premium furnaces, air conditioners, and heat pumps. Competes directly with Ruud across the HVAC portfolio through independent dealer networks.
- Rheem Manufacturing Company: Rheem is the parent company and sibling brand of Ruud, offering nearly identical water heaters and HVAC products under the Rheem label. The two share EcoNet technology, Pro Partner programs, and distribution channels, making them the most direct peer and primary internal competitor.
- Bosch Thermotechnology: Bosch manufactures residential and commercial water heaters, boilers, and heat pumps with strong presence in European and North American markets. Competes with Ruud in tankless water heaters, heat pump water heaters, and high-efficiency boilers.
- Goodman Manufacturing (Daikin): Goodman is a value-oriented manufacturer of residential and light commercial HVAC systems owned by Daikin. Competes with Ruud on price-point in AC, heat pumps, and furnaces through distributor and contractor channels.
- Bradford White Corporation: Bradford White is a major U.S. manufacturer of water heaters for residential, commercial, and industrial applications. Competes directly with Ruud in tank, tankless, and commercial water heating through plumbing wholesale and contractor channels.
- State Water Heaters: State Water Heaters is a manufacturer of residential and commercial water heaters sold through plumbing distributors and contractors. As a direct peer in water heating equipment, it competes with Ruud across tank, tankless, and commercial categories.
- Rinnai America Corporation: Rinnai is a leading manufacturer of tankless water heaters for residential and commercial use, with strong North American distribution through plumbing wholesalers and contractors. Directly competes with Ruud's tankless water heater line.
- Trane Technologies: Trane is a leading global manufacturer of HVAC systems for residential and commercial applications, including air conditioners, heat pumps, and furnaces. Directly competes with Ruud's HVAC product line through overlapping dealer networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Ruud social profiles
Digital presenceRuud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruud leadership team
Management profileNumber of profiles
Ruud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruud
What does Ruud do?
Ruud manufactures and sells a comprehensive portfolio of residential and commercial water heating and HVAC equipment, including tank-type, tankless, and heat pump water heaters, boilers, air conditioners, heat pumps, gas and oil furnaces, air handlers, mini splits, and indoor air quality products. The company also offers the EcoNet smart thermostat and connected controls platform for remote monitoring of heating, cooling, and water heating systems. Equipment is distributed through authorized wholesale distributors and independent HVAC and plumbing contractors, with limited online resale of designated products under a strict MAP policy.
Is Ruud a public or private company?
Ruud is a private company. It is classified as corporate owned and is currently operating.
When was Ruud founded?
Ruud was founded in 1914. It employs 11 to 50 people.
Where is Ruud based?
Ruud is headquartered in Atlanta, United States, in the North America region.
How does Ruud make money?
Five revenue lines are on record. HVAC Equipment Sales are the primary driver. The others are water Heating Equipment Sales, replacement Parts and Accessories, extended Warranties and Protection Plans and commercial Financing Programs.
Who are Ruud's main competitors?
Direct peers on record are A.O. Smith Corporation, Navien Inc., Lennox International, Rheem Manufacturing Company, Bosch Thermotechnology, Goodman Manufacturing (Daikin), Bradford White Corporation, State Water Heaters, Rinnai America Corporation and Trane Technologies.
Does Ruud have an API?
No public API is recorded for Ruud.
What industry is Ruud in?
Ruud's product category is Residential and Commercial HVAC and Water Heating Equipment. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 33341 and its SIC code is 3585.