What NUFRI does

NUFRI is a privately-held Spanish agricultural cooperative (Sociedad Agraria de Transformación, SAT N 1596) founded in 1973 in Mollerussa, Lleida, operating as a vertically integrated agroindustrial group across four divisions: Fresh Fruit, Transformed Products, Markets, and Energy. The group's 400 associated farmers produce 150,000 tonnes of fruit annually on 5,000 hectares of own production, primarily apples, pears, oranges, mandarins, peaches, avocados, and mangoes, with the group handling over 400,000 tonnes of fresh and transformed raw material each year. NUFRI sells through direct wholesale market presence at Mercabarna (Barcelona), Mercamadrid (Madrid), and Mercasevilla (Seville), plus regional offices across the Iberian Peninsula and international export to 40+ countries.

The technology stack spans certified seedling production via subsidiary Certiplant, Ultra High Pressure Homogenization (UHPH) for non-thermal beverage stabilization, full traceability from nurseries to distribution, and applied precision-agriculture projects including PhotonFruit (RGB-D cameras and LiDAR for orchard monitoring) and the Hot Climate Programme for genetic variety improvement with IRTA and Plant & Food Research. Wholly-owned subsidiary NUFRI ENERGIA SL (founded 2017) operates as an independent electricity and natural gas retailer producing solar, cogeneration, biomass, and hydraulic energy, extending the circular economy model.

The business model is primarily transaction-fee B2B across fresh produce wholesale, processed fruit ingredient supply (concentrates, juices, cremogenados) to food industry clients, and subscription/recurring revenue from energy retail. Distribution is sales-led through own commercial network and trade show presence at Fruit Logistica Berlin and Fruit Attraction Madrid. The group employs approximately 2,000 people directly and holds GLOBALG.A.P. (with GRASP, SPRING, FSA), ISO 14001, ISO 50001, and SMETA certifications required for major European retail and food manufacturer supply.

Name

NUFRI

Legal name

Sat N 1596 Nufri

Website

https://nufri.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NUFRI is a Spanish agricultural cooperative founded in 1973, vertically integrated across nurseries, fresh fruit production, processed fruit ingredients, and energy retail, serving wholesale markets, food industry clients, and international buyers in 40+ countries through 400 associated farmers and 2,000 direct employees.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Distribution

NAICS

Fruit and Tree Nut Farming (1113), Apple Orchards (111331), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

Keywords

• Fresh fruit production
• Fruit juice concentrates
• Certified fruit seedlings
• Agricultural cooperative
• Green energy retail

Headquarters

HQ city

Mollerusa

HQ country

Spain

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Fruit Production and Sales: Production and commercialization of fresh fruits and vegetables including apples, pears, oranges, mandarins, peaches, avocados, and mangoes through their network of 400 associated farmers producing 150,000 tonnes annually.
2. Fruit Transformation (Juices, Concentrates, Cremogenados): Industrial fruit transformation division offering a wide range of concentrates, juices, and cremogenados of apple, pear, peach, and orange, among other fruits and vegetables.
3. Energy Production and Commercialization: ENERGÍA NUFRI is a 100% independent electricity and natural gas retailer for small and large companies and households, offering low, medium, and high voltage. Produces solar, cogeneration, biomass, and hydraulic energy.
4. Certified Seedling Sales (Certiplant): Sales of certified apple and pear seedlings through subsidiary Certiplant, a leader in certified plant production with the best clones of each variety.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

NUFRI produces, transforms, and commercializes fresh fruits and vegetables year-round, including apples, pears, stone fruits, citrus, avocados, and mangoes, through 400 associated farmers across 5,000 hectares of own production. The group also operates an industrial fruit transformation division producing concentrates, juices, and purées, and owns NUFRI ENERGIA, an independent electricity and natural gas retailer. Commercial distribution is handled via wholesale markets on the Iberian Peninsula and export channels to more than 40 countries.

Product overview

NUFRI is an agroindustrial group composed of four major divisions: Fresh Fruit, Transformed Products, Markets, and Energy. The group operates through subsidiaries including Certiplant (nurseries producing certified seedlings) and NUFRI ENERGIA SL (energy commercialization). The portfolio includes fresh produce (apples, pears, stone fruits, citrus, avocados, mangoes), processed fruit products (concentrates, juices, purées), and energy services. NUFRI handles over 400,000 tons of raw material annually across a commercial network spanning the Iberian Peninsula and reaching over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• ENERGÍA NUFRI: 100% independent electricity and natural gas commercializer for small and large companies and households, offering low, medium, and high voltage services
• Certiplant
• Livinda
• Nuestras Marcas

Products and services

• Fresh Fruit Division Production and year-round commercialization of fresh fruits and vegetables, including apples, pears, stone fruits, citrus, avocados, and mangoes, sourced from 400 associated farmers across 5,000 hectares of own production. Sold to wholesale markets, food industry clients, and international buyers using advanced refrigeration, conservation, and cold chain management.
• Transformed Products Division Industrial fruit transformation division offering concentrates, juices, and purées (cremogenados) of apple, pear, peach, and orange, plus other fruits and vegetables. Used as ingredients by food and beverage manufacturers, with full origin and traceability guarantees.
• Nurseries (Certiplant) Production of certified apple and pear seedlings and plant material for the stone fruit sector, operated through the Certiplant subsidiary. Provides certified varietal clones and varietal evolution support for own and third-party orchards.
• NUFRI ENERGIA Energy Retail 100% independent electricity and natural gas retail offering across low, medium, and high voltage tiers for small and large companies and households. Sourced from solar, cogeneration, biomass, and hydraulic generation, enabling circular economy integration with NUFRI's agricultural operations.
• Markets Network (Distribution) Direct commercial distribution network across the Iberian Peninsula via wholesale market stalls at Mercabarna (Barcelona), Mercamadrid (Madrid), Mercasevilla (Seville), and offices in Lisbon, Alicante, Vitoria, and Malaga. Handles over 400,000 tonnes of fresh and processed raw material annually, reaching more than 40 countries.
• Livinda Premium Apples Branded premium apple line from NUFRI's production, marketed via the #Ellassondeaquí platform supporting women's sports.

Quantifiable outcome

• 400,000 tonnes handled annually across fresh and transformed produce
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fruit FuturcoreStrategic or Co-development PartnerNUFRI is a partner of Fruit Futur and actively participates in the Hot Climate Programme, an international genetic variety improvement programme involving IRTA and their New Zealand partners Plant & Food Research, addressing challenges posed by climate change.
• IRTA (Institute of Agrifood Research and Technology)coreStrategic or Co-development PartnerCollaborative partner in the Hot Climate Programme for genetic variety improvement and other R&D projects including PhotonFruit for precision fruit cultivation monitoring.
• Plant & Food Research (New Zealand)coreStrategic or Co-development PartnerInternational partner in the Hot Climate Programme for genetic variety improvement in response to climate change challenges.
• APPLEBIOME ConsortiumminorStrategic or Co-development PartnerNUFRI participates as a partner in APPLEBIOME project involving microbiome and genomic analysis in apple germplasm towards broadening genetic resources to breed for resilient varieties.
• Fruhph ConsortiumminorStrategic or Co-development PartnerNUFRI participates in the Fruhph project testing Ultra High Pressure Homogenization (UHPH) technology for stabilization of plant-based beverages without additives. Consortium includes Innovi, Juve Camps, Llopart, Unió Origen, and UAB/Cirtta. Funded by EU Rural Development Programme of Catalonia 2014-2022.
• GO Gasificación Project ConsortiumminorStrategic or Co-development PartnerProject evaluating the use of subproducts from agro-food and biomass sectors (sludge, fruit pulp, biomass) as renewable energy sources through thermochemical treatments (pyrolysis and/or gasification). Funded through the Cooperation for Innovation Operation 16.01.01 of the Rural Development Programme of Catalonia 2014-2022.
• AL-BARED (FruitsAlz) ProjectminorStrategic or Co-development PartnerNUFRI supports the AL-BARED DEVICE project for automatic in-field fruit detection and sizing.
• IDAE (Institute for Energy Diversification and Saving)minorOthersSpanish Institute for Energy Diversification and Saving provides co-funding through FEDER for energy efficiency projects including wastewater treatment optimization (€73,350.90 aid), centrifuge replacement (€65,400 aid), and juice decanting/concentration (€66,734.10 aid).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zespri International: New Zealand-based kiwifruit cooperative with vertically integrated producer-owned model mirroring NUFRI's SAT cooperative structure; comparable premium branded fresh-fruit positioning and global export footprint.
• Alcoaxarquía: Spanish tropical-fruit specialist based in Málaga focused on avocados and mangoes — directly overlapping with NUFRI's Torrox tropical-fruit production center and serving similar European retail and food-service customers.
• Frutas Esther: Spanish fresh-fruit producer and exporter specializing in stone fruit, citrus, and pome fruit, with overlapping grower networks in Mediterranean Spain and similar B2B wholesale and European-retail customer base.
• SanLucar: Germany/Spain-headquartered premium fruit brand with vertical integration across production, processing, and distribution. Overlaps with NUFRI in apples, pears, citrus, stone fruits, and tropical fruits across European retail channels.
• Bollo International Fruits: Spanish fresh-fruit producer and exporter specializing in citrus and tropical fruits, with comparable distribution across European markets and overlapping grower-supply models in Spain.
• Capespan: South Africa-headquartered global fruit grower-exporter with multi-category portfolio (citrus, apples, pears, stone fruit, grapes) and similar export-led business model serving European and international markets.
• FruitMasters: Dutch fruit-growers cooperative combining production, packing, and distribution of apples, pears, and berries — closely aligned to NUFRI's cooperative governance, product mix, and European wholesale customer base.

Broad incumbents

• Greenyard: Belgian-listed global fresh-, frozen-, and prepared-produce major with overlapping product categories (fruit, vegetables, convenience) and similar European retail customer base, but at materially larger scale than NUFRI.
• Dole plc: Ireland/US-listed global fresh-produce leader (formed via Total Produce / Dole merger) competing with NUFRI across fresh fruit categories internationally, with significantly larger scale and broader geographic reach.
• Driscoll's: US-based global berry specialist operating through a licensed-grower model; comparable in scale, premium branded fresh-fruit positioning, and certification-driven retail access, though focused on berries rather than NUFRI's diversified fruit mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nufrisat

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUFRI