WAXING POETIC
Waxing Poetic is a privately held artisan jewelry brand selling handcrafted bracelets, necklaces, charms, earrings, and rings via DTC e-commerce and 400+ independent retail partners across the US, Canada, and Japan, currently winding down operations after 25 years.
- Company typePrivate
- Founded1999
- HeadquartersCarpinteria, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WAXING POETIC does
Waxing Poetic is a privately held artisan jewelry company that designs, sells, and distributes handcrafted "modern heirloom" jewelry and accessories. Founded in 1999 (per company-history disclosures; firmographic data cites 2001) and operating for 25 years, the company built a portfolio spanning bracelets, chains, charms, earrings, necklaces, pendants, rings, and complementary jewelry-care accessories (cleaners, polishing cloths, signature gift boxes), with a tiered charm-clip product line functioning as a modular layering system. Customer-facing offerings include the final "Life in Balance Collection."
WAXING POETIC firmographics
Firmographics- Name
- WAXING POETIC
- Legal name
- Waxing Poetic
- Website
- https://waxingpoetic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Waxing Poetic is a privately held artisan jewelry brand selling handcrafted bracelets, necklaces, charms, earrings, and rings via DTC e-commerce and 400+ independent retail partners across the US, Canada, and Japan, currently winding down operations after 25 years.
- Ownership category
- akta.pro rank
WAXING POETIC industry classification
Industry- Product category
- Luxury Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where WAXING POETIC is headquartered
LocationHeadquarters
- HQ city
- Carpinteria
- HQ country
- United States
- HQ region
- North America
Markets served
WAXING POETIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Jewelry and accessory product sales: One-time purchase revenue from jewelry products including bracelets, chains, charms, earrings, necklaces, pendants, rings, and accessories. Products range from $4.00 (polishing cloth) to $58.00 (Sterling Silver Charm Clip). No subscription or recurring revenue model. All sales during the closing period are final with no returns/exchanges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessory products - lowest price point items |
| Unit Pricing | Pay-as-you-go | Charm clips - mid-range jewelry components |
| Unit Pricing | Pay-as-you-go | Gift packaging |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
WAXING POETIC product offering
Product offeringCore offering
Waxing Poetic designs, manufactures, and sells artisan jewelry including bracelets, chains, charms, earrings, necklaces, pendants, and rings in styles such as Bangle, Beaded, Cable, Cuff, Dangle, Hoop, Rolo, Twisted Link, and Teardrop, alongside jewelry care accessories (cleaners, polishing cloths) and gift packaging. The company retails these products directly through its Shopify e-commerce site and through a network of 400+ independent jewelry stores, boutiques, and gift shops across the United States, Canada, and Japan. After 25 years of operation, the studio is now entering its final chapter and winding down, with the Life in Balance Collection serving as its concluding offering.
Product overview
Waxing Poetic is an artisan jewelry company offering a unified portfolio of meaningful, handcrafted jewelry pieces and accessories. The core product line includes bracelets, chains, charms, earrings, necklaces, pendants, and rings, complemented by jewelry care accessories such as cleaning products, polishing cloths, and gift packaging. After 25 years of operation, the company is currently in its final chapter and closing the studio, with the Life in Balance Collection serving as the concluding offering. The company sells primarily through its Shopify e-commerce platform and a network of retail partners across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Life in Balance Collection The studio's concluding artisan jewelry collection offered at the end of Waxing Poetic's 25-year operation, featuring bracelets, chains, charms, earrings, necklaces, pendants, and rings across styles such as Bangle, Beaded, Cable, Cuff, Dangle, Hoop, Rolo, Twisted Link, and Teardrop, designed around the theme of 'making, meaning, and marking what matters.'
- Signature Gift Box - Large Large signature gift box sized to fit large pendants, large bracelets, and necklaces, sold as an optional add-on for $4.00. A free gift box is included with every order automatically.
- Jewelry Cleaner and Polish Cloth Set Combined jewelry cleaner and polishing cloth accessory set priced at $13.00, intended for customers to care for their Waxing Poetic jewelry pieces.
- Charm Clip - Brass Brass charm clip accessory component priced at $35.00, used to attach charms within the Waxing Poetic jewelry system for customization.
- Charm Clip - Sterling Silver Premium sterling silver charm clip priced at $58.00, the higher-tier charm clip within Waxing Poetic's customization system.
- Waxing Poetic Polishing Cloth Standalone branded jewelry polishing cloth priced at $4.00, designed to maintain the finish of Waxing Poetic jewelry.
- Waxing Poetic Gentle Jewelry Cleaner Standalone gentle jewelry cleaning solution priced at $8.00, intended for routine care of Waxing Poetic jewelry pieces.
Companies that use WAXING POETIC
Customer profileSegments2 records
Ideal customer profiles2 records
WAXING POETIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WAXING POETIC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Independent Jewelry Store Retailers (400+ locations)coreExtensive network of independent jewelry stores across the United States and Canada that carry Waxing Poetic jewelry products. Includes regional jewelry specialists like Gholson Fine Jewelry (Waco, TX), Kindler's Jewelers (Waco, TX), Kettermans Jewelers (Leesburg, VA), Cahill Pribyl Jewelry & Gifts (Keokuk, IA), Herteen & Stocker Jewelers (Iowa City, IA), and many others. These partners provide physical retail presence and local customer access.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
WAXING POETIC competitors and assessment
Company assessmentDirect peers
- Kendra Scott: Designer-led jewelry brand operating DTC e-commerce plus a deep wholesale footprint of independent boutiques and specialty retailers — directly comparable to Waxing Poetic's DTC + 400+ retail partner model and similar $25-$250 price band.
- Mejuri: Artisan fine jewelry brand built around "modern heirloom" positioning and Shopify DTC, very close analog to Waxing Poetic's storytelling and precious-metal charm offerings.
- Gorjana: California-based designer jewelry brand at comparable price points ($20-$200) distributed via DTC and boutique/wholesale partners — matches Waxing Poetic's artisan-lifestyle category and channel mix.
- Monica Vinader: Independent designer jewelry label selling precious and demi-fine pieces through DTC and select wholesale — directly comparable audience and ASP positioning to Waxing Poetic's sterling silver charm line.
- BaubleBar: Fashion jewelry brand with overlapping charm/bar/bracelet SKUs at mass-premium price tiers, predominantly DTC with select wholesale — comparable customer and product overlap, though brand is less "heirloom"-coded.
Broad incumbents
- David Yurman: Established luxury designer jewelry brand sold through DTC, department stores, and independent jewelers — broader incumbent in the same artisan-precious-metal jewelry category where Waxing Poetic competes at the lower price rung.
- Pandora: Global charm and bracelet jewelry incumbent with extensive wholesale in independent jewelers and boutiques — overlaps directly with Waxing Poetic's charm-clip sterling silver offering at comparable price points.
Emerging players
- Lulu Frost: Independent artisan jewelry brand selling vintage-inspired and meaningful pieces DTC and through select boutiques — narrow-but-deep overlap with Waxing Poetic's heirloom storytelling and charm/jewel-box aesthetic.
- Maya Brenner: Artisan jewelry designer best known for charm-lockets and personalized fine jewelry at the same silver/gold charm-system price tier — emerging direct competitor in the personalized heirloom niche.
Others
- Etsy (jewelry category): Online marketplace hosting thousands of independent artisan jewelry makers — captures meaningful share of the meaningful/story-driven jewelry demand that Waxing Poetic's brand storytelling also targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
WAXING POETIC social profiles
Digital presenceWAXING POETIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAXING POETIC leadership team
Management profileNumber of profiles
WAXING POETIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAXING POETIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAXING POETIC
What does WAXING POETIC do?
Waxing Poetic designs, manufactures, and sells artisan jewelry including bracelets, chains, charms, earrings, necklaces, pendants, and rings in styles such as Bangle, Beaded, Cable, Cuff, Dangle, Hoop, Rolo, Twisted Link, and Teardrop, alongside jewelry care accessories (cleaners, polishing cloths) and gift packaging. The company retails these products directly through its Shopify e-commerce site and through a network of 400+ independent jewelry stores, boutiques, and gift shops across the United States, Canada, and Japan. After 25 years of operation, the studio is now entering its final chapter and winding down, with the Life in Balance Collection serving as its concluding offering.
Is WAXING POETIC a public or private company?
WAXING POETIC is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was WAXING POETIC founded?
WAXING POETIC was founded in 1999. It employs 11 to 50 people.
Where is WAXING POETIC based?
WAXING POETIC is headquartered in Carpinteria, United States, in the North America region.
How does WAXING POETIC make money?
One revenue line is on record: jewelry and accessory product sales.
Who are WAXING POETIC's main competitors?
Direct peers on record are Kendra Scott, Mejuri, Gorjana, Monica Vinader and BaubleBar. Broad incumbents are David Yurman and Pandora. Emerging players are Lulu Frost and Maya Brenner. Etsy (jewelry category) is listed as an others.
Does WAXING POETIC have an API?
No public API is recorded for WAXING POETIC.
What industry is WAXING POETIC in?
WAXING POETIC's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 339910 and its SIC code is 3911.