Midland Independent School District

What Midland Independent School District does

Midland Independent School District is a public K-12 school district and political subdivision of the State of Texas, established in 1907 and headquartered at 615 W. Missouri Ave., Midland, Texas. The district operates more than 40 campuses-including elementary, junior high, freshman, and comprehensive high schools (Midland High, Midland Lee, Legacy High), magnet academies (Young Women's Leadership Academy, Ben Milam International Academy, Carver Center, Pease Communications & Technology Academy), and partnership/charter campuses (Third Future Schools at Sam Houston and South, IDEA Travis)-and serves roughly 26,000-28,000 students from Pre-K through 12th grade in Midland County, Texas. Programmatic offerings span traditional academics, Career and Technical Education with industry-based certifications and K-12 robotics, Early College High School and dual credit in partnership with Midland College, AFJROTC, fine arts, athletics, bilingual/ESL services, and special services, with supplemental support from the nonprofit Midland Education Foundation.

The district is governed by a seven-member elected Board of Trustees and accredited by the Texas Education Agency; it holds a District of Innovation designation (renewed May 2023) exempting it from selected Texas Education Code requirements. Its underlying technology stack is standard K-12 administrative infrastructure: Google Workspace, Skyward and PowerSchool student information systems, ClassLink for SSO, GoGuardian Beacon/Parent for student-safety monitoring, NWEA MAP for adaptive assessment, Eduphoria for IT help desk workflows, Frontline/AESOP for substitute management, RevTrak for payment processing, Peachjar for digital flyers, and Chromebooks/iPads/Clevertouch displays as the device-and-display layer. No AI/ML proprietary capabilities, research publications, or senior AI hires are evident; the technology posture is procurement-led.

MISD is funded primarily through local property taxes, state education funding, and voter-approved bonds, with the November 2023 Bond Election (Proposition A) passing at 56.12% (12,412 votes for, 9,704 against) to finance capital projects including the replacement Midland Lee High School campus. As a government entity, it provides education at no direct cost to students, with Pre-K offered both free (income-eligible) and tuition-based. Distribution is direct-to-consumer via campus enrollment, with engagement supported through social channels (Facebook, X, Instagram, YouTube), the district website, and the MyPowerHub parent/student portal.

Name

Midland Independent School District

Legal name

Midland Independent School District

Website

https://midlandisd.net

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midland Independent School District is a Texas public school district operating more than 40 campuses and serving roughly 26,000-28,000 Pre-K through 12th-grade students in Midland County through traditional academics, CTE, magnet academies, and Early College High School programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• K-12 public education
• Career and technical education
• Early childhood education
• Public school district services
• Pre-kindergarten programs

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Property Tax Revenue: Public school district funded primarily through local property taxes, state education funding, and voter-approved bonds for capital improvements.
2. Bond Propositions: Voter-approved bonds for facilities construction and improvements. The November 2023 bond election (MISD Proposition A) passed with 56.12% approval (12,412 votes for, 9,704 against).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Midland Independent School District is a Texas public school district that delivers free Pre-K through 12th grade education to nearly 26,000 students across more than 40 campuses in Midland County, Texas. Its core offerings include traditional K-12 instruction, Career and Technical Education (CTE) with industry certifications and dual credit, an Early College High School partnership with Midland College, a Pre-K Academy, magnet/specialty schools, athletics, fine arts, and bilingual/ESL and special education services.

Product overview

Midland Independent School District is a public school district serving over 28,000 students in Midland County, Texas. The district operates a unified platform of educational services comprising core K-12 instructional programs across 40+ campuses, supplemented by specialized magnet and career/technical education programs (MISD CTE with robotics, dual credit, and industry certifications), early childhood education through the Pre-K Academy partnership with Midland College, and early college pathways via Early College High School. The district provides additional programs including athletics, fine arts, and special services. Student and parent engagement is facilitated through the MyPowerHub digital portal. The district is governed by a seven-member elected Board of Trustees and accredited by the Texas Education Agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Midland ISD Core K-12 Educational Programs Traditional K-12 public school instruction delivered across 40+ campuses including elementary schools, junior high schools, freshman high schools, and comprehensive high schools (Midland High School, Midland Lee High School, Legacy High School). Available free of charge to students residing within the Midland ISD boundary.
• MISD Career and Technical Education (CTE) Programs Career and technical education programs offering industry-based certifications, work-based learning, dual credit opportunities, and robotics programs (K-8 and 9-12), including AFJROTC and multiple career pathways of study. Targeted at secondary students seeking career-aligned credentials alongside high school graduation.
• Early College High School at Midland College Partnership program allowing students to earn both high school and college credits simultaneously through dual enrollment with Midland College, preparing students for post-secondary success.
• MISD Pre-K Academy Early childhood education program for pre-kindergarten students operated in partnership with Midland College, providing foundational academic and social-emotional preparation. Includes both free options for income-eligible families and tuition-based options for others.
• Magnet and Specialty Academy Programs Specialized magnet programs including Young Women's Leadership Academy, Ben Milam International Academy, Carver Center, Pease Communications & Technology Academy, and Early College High School offering focused curricula in leadership, international studies, communications/technology, and college prep.
• MISD Athletics Program Athletics program featuring UIL competition across multiple sports, with facilities including Astound Broadband Stadium, and programs for junior high through high school students. Includes summer sports camps and NCAA/NAIA eligibility support.
• MISD Fine Arts Program Fine arts education including elementary fine arts programs, sixth-grade strings, and Bowie Fine Arts Academy, offering instruction in music, theater, and visual arts.
• MyPowerHub Parent/Student Digital Portal Unified digital portal providing students and parents access to grades, schedules, assignments, and district communications.
• Midland Education Foundation Programs Nonprofit foundation offerings including student scholarships (Shining Stars, Winter Wishes) and classroom grants (Micro Grants, Grants for Great Ideas, Grants for Great Minds) for teachers and students across the district.
• MISD Bond 2023 Capital Program Capital bond program funding facility improvements, new construction (including the Midland Lee High School replacement), and technology infrastructure upgrades across the district.

Quantifiable outcome

• MISD has been accredited by the Texas Education Agency

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• Midland CollegecoreStrategic or Co-development PartnerPartnership to operate Pre-K Academy at Midland College. Early College High School at Midland College allows students to earn college credit while completing high school requirements. The district has an agreement with Midland Community College District to operate Pre-K Academy.
• Texas Tech University College of EducationcoreStrategic or Co-development PartnerFirst Amended and Restated Interlocal Agreement between Texas Tech University and MISD for educational partnerships and programs.
• Grand Canyon UniversityminorStrategic or Co-development PartnerMemorandum of Understanding between Midland ISD and Grand Canyon University for educational collaboration.
• Ben Milam International AcademycoreStrategic or Co-development PartnerPartnership school board - a magnet campus within MISD operating under partnership governance structure.
• Third Future Schools (Sam Houston and South Elementary)coreStrategic or Co-development PartnerCharter school partnerships with Third Future Schools for Sam Houston Collegiate Prep Elementary and South Elementary. MISD has agreements with Third Future Schools for operation of these partnership campuses.
• Carver CentercoreStrategic or Co-development PartnerPartnership school board campus - Agreement Between Midland ISD and Carver Center for specialized educational programs.
• Young Women's Leadership AcademyminorStrategic or Co-development PartnerPartnership school board campus - single-gender academy operating under partnership governance.
• University of Texas Permian Basin (UTPB)coreStrategic or Co-development PartnerFalcon Promise partnership providing pathways for students. College preparation support including admissions information and enrollment pathways.
• IDEA Travis AcademyminorStrategic or Co-development PartnerPartnership school board campus - charter school partnership campus.
• Midland Education FoundationmoderateGTM or Marketing PartnerNonprofit foundation providing student scholarships, micro grants for classroom teachers, professional development grants, and community engagement programs. Programs include Shining Stars, Winter Wishes, Partners in Education grants.
• First TeeminorOthersAmended First Tee Lease Agreement for youth development programs.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Abilene Independent School District: West Texas public school district operating under the same Texas regulatory framework with comparable enrollment (~15,000–17,000 students), CTE and dual-credit programs, and bond-funded capital plans.
• Ector County Independent School District: Neighboring Permian Basin public school district in Odessa, Texas, serving a comparable oil-and-gas-driven community with similar enrollment scale (~33,000 students). Directly comparable in economic base, regulatory framework (Texas Education Agency), and program mix.
• San Angelo Independent School District: West Texas public school district serving a similar regional economy. Comparable in scale (~15,000–20,000 students), Texas regulatory environment, and bond-funded capital program approach.
• Amarillo Independent School District: Regional Texas Panhandle public school district with similar enrollment scale (~33,000 students) and Texas Education Agency oversight, including comparable CTE, early college, and magnet academy offerings.
• Lubbock Independent School District: Regional Texas public school district of similar scale (~24,000 students) with comparable Texas Education Agency oversight, magnet/early college programming, and bond-funded facility modernization.

Broad incumbents

• Houston Independent School District: Largest Texas public school district (~190,000 students) operating under the same TEA framework. Comparable as a benchmark for program breadth and partnership-campus models, though materially larger in scale and demographic complexity.
• Dallas Independent School District: Large urban Texas public school district (~140,000 students) governed by the same Texas Education Agency regime. Useful comparable for specialty academies, magnet programming, and bond-funded capital programs at scale.
• Plano Independent School District: Large North Texas public school district (~50,000 students) often cited as a benchmark for Texas public K-12 operations. Comparable governance structure and program breadth, though serving a more affluent suburban base.

Others

• Texas Education Agency: The state regulatory and funding authority overseeing all Texas public school districts including Midland ISD. Not a commercial peer but a key ecosystem participant whose funding formulas, accreditation, and District of Innovation rules directly shape MISD's operating model.

Emerging players

• IDEA Public Schools: Large Texas charter network that operates the IDEA Travis Academy partnership campus within Midland ISD. Relevant peer because it competes for in-district students and represents the charter alternative shaping Midland ISD's enrollment dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/athleticsmisd
• YouTubeyoutube.com/channel/UCDnfWUcGWsFe9xdQ44l36GA
• Facebookfacebook.com/midlandisd
• Instagraminstagram.com/midland_isd
• LinkedInlinkedin.com/company/midland-isd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Independent School District