Indie on the Move
Indie on the Move is a Brooklyn-based bootstrapped SaaS platform serving independent musicians, bands, and booking agents with a verified 11,155-venue database, geo-targeted show availabilities, community reviews, and bulk email outreach (QuickPitch), monetized via freemium subscriptions and hands-on DIT tour booking services.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Indie on the Move does
Indie on the Move (IOTM) is a Brooklyn-based, founder-operated membership platform founded in late 2008 by brothers Kyle and Bryan Weber to serve independent musicians, bands, booking agents, venues, promoters, labels, and managers. The web-based SaaS platform centers on a verified-contact music venues database of 11,155 entries across the US and Canada, a 331-entry festivals/conferences directory, and a 116,900+ member directory, supplemented by geo-targeted show availabilities, classifieds, and community-driven venue reviews. The core differentiators are data scale — verified booking agent and talent buyer contact information that is curated over time — and tooling such as the 2025-released QuickPitch bulk email system with open/click tracking, saved templates, and timed sending.
The company monetizes through a three-tier freemium subscription ladder (Free, Premium at $13.99/month or $119.90/year, and Deluxe at $39.99/month or $335.90/year) plus an à la carte professional services tier including a DIT (Do It Together) Tour Booking experience ($575 for 10 markets, $725 for 20 markets, custom for 20+) and individual consulting products ($195–$385). The go-to-market is product-led and community-led: free signup with social login (Google, Facebook) drives top-of-funnel growth, organic content marketing (blog, newsletter, guest posts from educators such as Columbia College Chicago) builds SEO and trust, and services convert high-intent users into higher-margin engagements. Distribution is entirely self-serve digital via indieonthemove.com with no paid acquisition, no mobile app, and no public API; the company has no disclosed outside funding and operates as a bootstrapped LLC (Indie On The Move LLC), suggesting it has reached 17 years of continuous operation under a 1–10 person team.
Indie on the Move firmographics
Firmographics- Name
- Indie on the Move
- Legal name
- Indie On The Move LLC
- Website
- https://indieonthemove.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indie on the Move is a Brooklyn-based bootstrapped SaaS platform serving independent musicians, bands, and booking agents with a verified 11,155-venue database, geo-targeted show availabilities, community reviews, and bulk email outreach (QuickPitch), monetized via freemium subscriptions and hands-on DIT tour booking services.
- Ownership category
- akta.pro rank
Indie on the Move industry classification
Industry- Product category
- Tour booking and music venue contact platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
Keywords
Where Indie on the Move is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indie on the Move business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription SaaS: Three-tier subscription model: Free (basic features), Premium ($13.99/month or $119.90/year) for venue contact access and emailing, and Deluxe ($39.99/month or $335.90/year) adding QuickPitch bulk emailing with analytics. QuickPitch add-on costs $34.99/month for Deluxe subscribers.
- Professional Services (DIT Tour Booking): Hands-on tour booking assistance where IOTM staff route tours, perfect booking pitches, evaluate web presence, and contact venues. Priced at $575 for 10 markets, $725 for 20 markets, or custom quotes for 20+ markets.
- A La Carte Consulting: Individual consulting services including Booking Pitch Consultation ($225), Website Evaluation ($195), and Phone Consultation ($235 for 30 min or $385/hour).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic profile and community features |
| Subscription | Monthly | Premium tier with venue contact access and advanced features |
| Subscription | Monthly | Deluxe tier with QuickPitch bulk emailing and analytics |
| Other | Pay-as-you-go | DIT Tour Booking - 10 Markets |
| Other | Pay-as-you-go | DIT Tour Booking - 20 Markets |
| Other | Pay-as-you-go | DIT Tour Booking - 20+ Markets |
| Unit Pricing | Pay-as-you-go | Booking Pitch Consultation |
| Unit Pricing | Pay-as-you-go | Website Evaluation |
| Unit Pricing | Pay-as-you-go | Phone Consultation |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Indie on the Move product offering
Product offeringCore offering
Indie on the Move operates a membership-based SaaS platform that helps independent musicians, bands, and booking agents find music venues, colleges, and festivals, share show availabilities, and run bulk outreach to talent buyers via QuickPitch. The platform is layered with optional paid professional services (DIT Tour Booking, Booking Pitch Consultation, Website Evaluation, Phone Consultation) where IOTM staff help artists book tours hands-on. A community-driven reviews index and member directory reinforce the network effects.
Product overview
Indie on the Move is a membership-based music industry platform providing DIY and DIT (Do It Together) tour booking solutions. The core offering consists of interconnected databases: a Music Venues Database (11,155 venues), College & University Show Booking Database, Music Festivals & Conferences Directory (331 entries), Bands Directory (116,900+ contacts), Show Availabilities, and Classifieds. The platform offers three subscription tiers (Free, Premium at $13.99/month, and Deluxe at $39.99/month) with varying feature access including QuickPitch bulk emailing (deluxe-only), advanced search, and email analytics. Professional add-on services include DIT Tour Booking (10-20+ markets, $575-$725+), Booking Pitch Consultation ($225), Website Evaluation ($195), and Phone Call Consultation ($235/30 min). The ecosystem also includes an educational Blog and Newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Account Entry-level free membership offering artist profile, photo/video tagging, member-to-member messaging, show and band availabilities, classified listings, and venue reviews, targeted at DIY musicians exploring the platform.
- Premium Account Mid-tier subscription at $13.99/month or $119.90/year that adds venue, college, and festival booking details, advanced search, emailing capabilities, and an ad-free experience for individual musicians, bands, booking agents, labels, and managers.
- Deluxe Account Top-tier subscription at $39.99/month or $335.90/year that bundles all Premium features plus QuickPitch bulk emailing, timed sending, saved booking templates, and email analytics for individual musicians, bands, booking agents, labels, and managers.
- Music Venues Database Comprehensive database of 11,155 music venues across the US and Canada with verified booking-agent and talent-buyer contact details, capacity specs, age restrictions, genre preferences, and community reviews for independent musicians and booking agents.
- College & University Show Booking Database Directory of college and university booking contacts and student programming boards, enabling artists to find campus show opportunities.
- Music Festivals & Conferences Directory Directory of 331 music festivals and conferences for networking, performance, and industry exposure opportunities.
- Bands Directory Searchable directory of independent artists and bands listed by genre, location, and experience level for venue booking purposes.
- Show Availabilities Geo-targeted system allowing venues and artists to post and discover open show dates and last-minute cancellations, with immediate inbox alerts for openings in followed cities, states, and regions.
- Classifieds Music industry marketplace for gear sales, band-member searches, service listings, and musician-to-musician connections.
- Venue Reviews Community-driven reviews of music venues covering club staff, pay, professionalism, staging, crowd response, and booking experiences, used by artists to evaluate where to tour.
- QuickPitch Emailing Automated bulk email system for Deluxe subscribers that lets musicians select venues by state, city, and genre, customize booking inquiries, and track email opens and clicks to compress hours of outreach into minutes.
- DIT (Do It Together) Tour Booking Experience Hands-on professional tour booking service where IOTM staff routes tours, perfects booking pitches, evaluates web presence, and contacts venues on the artist's behalf, offered in 10-Market ($575), 20-Market ($725), and custom 20+ Market packages.
- Booking Pitch Consultation A la carte professional review of an artist's email template with constructive feedback aimed at improving response rates from venue talent buyers, priced at $225 per engagement.
- Website Evaluation A la carte review of an artist's online presence (website, Facebook) with optimization feedback tailored for venue bookers and fans, priced at $195 per engagement.
- Phone Call Consultation Staff consultation offering advice on show/tour booking, promotion, social media, sponsorship, and general music industry insight, priced at $235 for 30 minutes or $385 per hour.
Quantifiable outcome
- Artists can accomplish hours or days of booking work in minutes using QuickPitch
- +2 more outcomes
Companies that use Indie on the Move
Customer profileNamed customers5 records
Ideal customer profiles3 records
Indie on the Move technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Indie on the Move partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Indie on the Move competitors and assessment
Company assessmentOthers
- Songtrust: Music publishing administration and rights services for independent songwriters and artists. Complementary rather than competitive, since IOTM handles booking and Songtrust handles rights/royalties — both serve touring independent musicians.
- TuneCore: Music distribution and label-services platform for independent artists releasing recordings. Adjacent service partner for IOTM users (distribution vs. booking), but serves the same DIY musician segment.
Emerging players
- Bandcamp: Artist-direct music marketplace with fan-relationship and merch tools favored by independent musicians. Overlap in serving the indie musician customer base; complements booking rather than competing head-on.
- Gigmit: European booking marketplace connecting artists with venues and festivals, often used for showcase events. Geographic complement to IOTM (Europe vs. North America), but directly comparable in tour-booking marketplace mechanics.
Broad incumbents
- Creative Artists Agency (CAA): Global talent agency representing recording artists, speakers, and athletes for live bookings, tours, and endorsements. Represents the legacy, full-service agency model that IOTM's DIT services position against for emerging artists.
- Eventbrite: Large-scale self-service ticketing and event-management platform widely used by independent venues and promoters. Adjacent in live-event booking infrastructure and a comparison point for venue-side tools.
Direct peers
- ReverbNation: Artist-services platform offering promotion, distribution, fan CRM, and gig booking tools to independent musicians. Direct overlap with IOTM's DIY tour-booking audience and feature set (directories, tools for emerging artists).
- Bandsintown: Tour-discovery and artist-to-fan concert platform used heavily by independent and touring artists to surface live shows. Comparable mission of connecting artists and live audiences; differs via consumer-first vs. booking-first orientation.
- Bandzoogle: Website-builder SaaS purpose-built for musicians, offering EPKs, merch, and mailing-list tools alongside booking aids. Direct overlap in serving DIY musicians with subscription software, and mentioned by IOTM in its blog/content.
- Songkick: Live-music concert discovery and ticketing platform serving both fans and artists, with artist tools for tour promotion. Competes for the same touring-musician audience and has overlap in promoter/venue relationships.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Indie on the Move social profiles
Digital presenceIndie on the Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indie on the Move leadership team
Management profileNumber of profiles
Profiles3 records
Indie on the Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indie on the Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indie on the Move
What does Indie on the Move do?
Indie on the Move operates a membership-based SaaS platform that helps independent musicians, bands, and booking agents find music venues, colleges, and festivals, share show availabilities, and run bulk outreach to talent buyers via QuickPitch. The platform is layered with optional paid professional services (DIT Tour Booking, Booking Pitch Consultation, Website Evaluation, Phone Consultation) where IOTM staff help artists book tours hands-on. A community-driven reviews index and member directory reinforce the network effects.
Is Indie on the Move a public or private company?
Indie on the Move is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indie on the Move founded?
Indie on the Move was founded in 2008. It employs 1 to 10 people.
Where is Indie on the Move based?
Indie on the Move is headquartered in Brooklyn, United States, in the North America region.
How does Indie on the Move make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are professional Services (DIT Tour Booking) and A La Carte Consulting.
Who are Indie on the Move's main competitors?
Others on record are Songtrust and TuneCore. Emerging players are Bandcamp and Gigmit. Broad incumbents are Creative Artists Agency (CAA) and Eventbrite. Direct peers are ReverbNation, Bandsintown, Bandzoogle and Songkick.
Does Indie on the Move have an API?
No public API is recorded for Indie on the Move.
What industry is Indie on the Move in?
Indie on the Move's product category is Tour booking and music venue contact platform. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 71141 and its SIC code is 7900.