Nature's Nectar

What Nature's Nectar does

Nature's Nectar is an Indian consumer packaged goods company specializing in premium honey products, founded in 1996 and operating as a consumer brand within the Kejriwal Group (active in food since 1967). Legal entity Kejriwal Bee Care India Pvt. Ltd. owns and processes the product line from a manufacturing facility in Patiala, Punjab, while corporate headquarters sit in Greater Kailash-2, New Delhi. Core products span raw honey (Forest, Organic), region-specific varietals (Kashmir Acacia, Tulsi), an herb-and-spice-infused Vanantara Collection, value combo packs, convenience formats (squeezy bottles, 8g sachets), and premium gift sets combining Kashmir honey with almonds and saffron. The company employs 251-500 staff and serves primarily health-conscious Indian consumers at price points of ₹360-₹675 per 400g pack, with secondary segments in gifting and retail/distributor channels.

The commercial model is direct-to-consumer led, transacted through a Shopify storefront on natures-nectar.com with WhatsApp/phone-based order capture and free shipping above ₹500. Underlying technology is conventional e-commerce (Shopify, Shiprocket fulfillment) overlaid on a chemistry-based authenticity stack: Nuclear Magnetic Resonance (NMR) Spectroscopy testing in Germany for purity verification and adulterant detection, plus supply-chain traceability back to a network of over 1,000 certified beekeepers in the Sundarbans organic project. Certifications (NPOP, NOP, FSSC, BRC, FSSAI, True Source as the world's first) are used as the primary marketing and pricing justification.

Revenue mechanics are one-time product sales with no subscription or recurring component disclosed; growth channels include product-line expansion (Vanantara, gift packs), earned-media positioning around 'The Sweet Revolution,' and a recruiter-active retailer/distributor program. The company also operates a long-standing B2B export business to the EU, US, and Middle East (since 1996), positioning itself as India's first and largest honey exporter. Public revenue, headcount composition, and unit volume are not disclosed in the available source material.

Name

Nature's Nectar

Legal name

Kejriwal Bee Care India Pvt. Ltd.

Website

https://natures-nectar.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Nectar, founded in 1996 under the Kejriwal Group, is an Indian consumer packaged goods company that produces NMR-tested pure, raw, and organic honey variants and serves health-conscious consumers, gift buyers, and retailers primarily through a direct-to-consumer Shopify storefront and export channels.

Ownership category

akta.pro rank

Product category

Honey and natural sweeteners

NAICS

Apiculture (112910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Organic Apiculture (Beekeeping) (AFAEAMAG), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Pure honey products
• Organic honey retail
• Raw unprocessed honey
• Certified honey India
• Direct-to-consumer honey

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Honey Sales: Direct-to-consumer sales of various honey products through their Shopify e-commerce platform. Products include raw organic honey, forest honey, Kashmir acacia honey, tulsi honey, and gift packs. Revenue generated through one-time product purchases with pricing ranging from ₹360-540 for 400g packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Nature's Nectar manufactures and sells 100% pure, raw and unprocessed honey products directly to consumers in India through a Shopify-based e-commerce storefront. The portfolio includes natural multiflora honey, raw organic honey, raw forest honey, Kashmir acacia honey, raw tulsi honey, herb- and spice-infused honey (Vanantara Collection), convenience formats (squeezy bottles, single-serve sachets), value combo packs, and premium gift sets. Products are NMR-tested in Germany for purity, certified by NPOP/NOP/FSSC/BRC, and traceable to origin beehives via a network of over 1,000 certified beekeepers.

Product overview

Nature's Nectar is a consumer packaged goods company specializing in premium honey products. The company operates as an initiative of the Kejriwal Group (active since 1967) and offers a diversified portfolio centered on honey as the core product. Their offerings span multiple product tiers: raw and unprocessed gourmet varieties (Forest Honey, Acacia Honey, Tulsi Honey), certified organic honey products, herb and spice-infused honey under the Vanantara Collection, and convenience formats including squeezy bottles and single-serve sachets. The product line also includes value-oriented bulk combo packs (Super Saver Packs, Natural Honey Combos with free extras) and premium gift sets (Wellness Gift Combo, Kashmir Honey gift packs with almonds and saffron). The company positions its products by health benefit categories including digestion, anti-inflammatory, immunity, and skin health.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Organic Honey 400g Certified organic raw honey in a 400g pack, marketed as a top-selling product for health-conscious consumers; priced at ₹460 (MRP ₹575).
• Raw Forest Honey 400g Raw and unprocessed honey sourced from forest environments, packaged in 400g; positioned as a top-selling product and priced at ₹399 (MRP ₹495).
• Kashmir Acacia Honey 400g Premium acacia honey sourced from the Kashmir region in a 400g pack; top-selling SKU priced at ₹540 (MRP ₹675).
• Raw Tulsi Honey 400g Raw and unprocessed honey infused with tulsi (holy basil), packaged in 400g; top-selling SKU priced at ₹360 (MRP ₹450).
• Raw Organic Honey Squeezy 500g Convenience-format raw organic honey in a 500g squeezy bottle designed for easy dispensing; top-selling product priced at ₹399 (MRP ₹525).
• Natural Pure Organic Honey 8g Sachets (50 sachets) Single-serve 8g honey sachets sold in packs of 50 honey sticks for on-the-go consumption; top-selling product priced at ₹399 (MRP ₹500).
• Natural Multiflora Honey Natural multiflora honey sourced from diverse floral sources, positioned as a premium everyday honey product.
• Gourmet Honey (Raw and Unprocessed) Collection of raw and unprocessed gourmet honey varieties that retain natural enzymes and properties without any heating or filtration.
• Organic Honey with Herbs and Spices (Vanantara Collection) Organic honey infused with herbs and spices, marketed under the Vanantara Collection sub-brand.
• Wellness Gift Combo Curated gift set focused on wellness, including honey products, positioned for festival and corporate gifting.
• Kashmir Honey with Almonds Gift Pack Premium gift pack combining Kashmir honey with almonds for festive and premium gifting occasions.
• Kashmir Honey with Saffron and Almonds Gift Pack Luxury gift pack featuring Kashmir honey, saffron, and almonds, positioned as a premium festive and corporate gift.

Quantifiable outcome

• 100% free from chemicals, pesticides, adulteration, toxins, and antibiotics

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kejriwal Bee Care India Pvt. Ltd.coreOthersParent company and processing partner. Kejriwal Bee Care India (Pvt.) Ltd. processes and packs Nature's Nectar products at their facility in Village Jalapur, P.O. Banur Rajpura, Distt. Patiala, Punjab. The company is part of Kejriwal Group with legacy since 1967 in the food industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dabur India: One of India's largest FMCG companies with a heritage honey brand (Dabur Honey). Competes with Nature's Nectar in the Indian branded honey market with broader product portfolio and significantly larger retail distribution.
• Patanjali Ayurved: Indian FMCG conglomerate with a strong honey product line sold at competitive price points across mass retail and modern trade. Competes directly with Nature's Nectar in the Indian honey category on price and reach.
• Zandu Honey (Emami): Zandu is a heritage Ayurvedic brand under Emami Limited that offers honey products. Competes with Nature's Nectar in the Indian branded honey market with established Ayurvedic positioning and nationwide distribution.
• Comvita: New Zealand-listed global wellness company specializing in Manuka honey and bee-based health products. Comparable to Nature's Nectar in premium honey positioning, traceability, and health-benefit marketing, with a broader wellness product portfolio.

Direct peers

• Apis India: Indian honey company offering a range of branded honey products including organic and raw varieties. Directly comparable to Nature's Nectar with similar premium positioning, beekeeping sourcing, and Indian consumer focus.
• Under the Mango Tree: India-based social enterprise that sources honey from tribal and rural beekeeping communities. Comparable to Nature's Nectar in its beekeeping network model and ethical sourcing narrative, though smaller in scale.

Regional players

• Capilano Honey: Australia's largest honey brand with a heritage going back decades, offering pure and organic honey products. Comparable to Nature's Nectar in premium honey positioning and traceability, though serving primarily Australian and Asian export markets.
• Rowse Honey: UK-based premium honey brand with strong sustainability and beekeeper-story marketing. Comparable to Nature's Nectar in premium positioning, sourcing transparency, and direct-to-consumer focus, primarily serving the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NaturesNectarIN
• YouTubeyoutube.com/channel/UCYc3qoD4w2BhooxvD4UWkeA
• Facebookfacebook.com/NaturesNectarIndia
• LinkedInlinkedin.com/company/naturesnectar
• Instagraminstagram.com/naturesnectarindia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Nectar