What Citimarine Store does

Citimarine Store is a private e-commerce and brick-and-mortar marine supply retailer founded in 2010 and headquartered in South Florida (Doral/Miami). The company sells marine equipment and accessories—including air conditioners, generators, electronics, refrigerators, lighting, battery chargers, propulsion components, anchors, and dinghies—through an online storefront and two physical retail locations in Miami/Doral and Fort Lauderdale. Its customer base consists of individual recreational boaters seeking both routine maintenance items and high-ticket specialty products, with the company stating it serves "thousands" of customers and offering international shipping beyond the U.S. domestic market.

The underlying technology is a standard direct-to-consumer e-commerce platform supplemented by an editorial content property, the Citiguide blog, which serves as an organic-acquisition and category-authority asset. The business model combines transactional product sales with a recurring subscription revenue stream via the Citimarine Plus membership program, priced at $50 per year, which introduces a loyalty and retention layer atypical for pure transactional marine retail. Pricing on the catalog spans a wide range — from small accessories to premium personal watercraft such as Seabob sleds (priced up to approximately $15,895) and marine generators (up to approximately $12,329) — and the company is rated A+ by the Better Business Bureau.

The go-to-market approach targets individual recreational boaters rather than commercial marine operators or enterprise accounts, with no named B2B or fleet customers disclosed. Distribution is omnichannel: e-commerce for national and international reach, supported by two South Florida showrooms that function as physical trust-building and high-consideration sales venues. The company distributes multiple recognized marine brands and pairs transactional commerce with content marketing through Citiguide, indicating a niche-vertical specialist positioning rather than a discount-led or commodity marine retailer model.

Name

Citimarine Store

Legal name

Citimarine Store

Website

https://citimarinestore.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Citimarine Store is a South Florida-based e-commerce and brick-and-mortar marine supply retailer founded in 2010, selling equipment and accessories—including generators, electronics, and watercraft—to individual recreational boaters across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Marine Equipment Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Marine equipment retail
• Boat accessories
• Marine air conditioning
• Marine electronics
• Yacht supplies

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of marine equipment including air conditioners, generators, refrigerators, electronics, anchors, and accessories. Prices range from under $100 for smaller items to over $15,000 for premium products like Seabob scooters.
2. Citimarine Plus Membership: Annual membership program at $50/year offering exclusive discounted pricing on nearly all products. Members receive pricing below advertised rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Citimarine Store is an online and brick-and-mortar marine supply retailer selling boat and yacht equipment including marine air conditioners, diesel generators, refrigeration units, marine electronics (chartplotters, fishfinders, radars), underwater lighting, propulsion components, anchors, dinghies, Seabob water sleds, watermakers, and battery chargers. The company serves individual boaters, yacht owners, and marine professionals primarily through its e-commerce site with two physical locations in South Florida.

Product overview

Citimarine Store is an online marine supply retailer offering a comprehensive portfolio of marine equipment and accessories. The core offering centers on marine air conditioners (self-contained, split, and chiller systems from CTM, Webasto, Mermaid, Flagship), marine generators (VTE PAGURO and Phasor diesel units), Seabob underwater scooters (F9 and F9-S models), marine electronics (chartplotters, fishfinders, radars from Raymarine, Garmin, Furuno), marine refrigeration (Vitrifrigo, NovaKool), marine lighting, battery chargers/inverters, propulsion components, dinghies/inflatables, and anchors. The business operates on a B2C e-commerce model with a Citimarine Plus membership program ($50/year) offering exclusive member pricing. Financing is available via PayTomorrow for larger purchases. The company maintains physical retail locations in Miami and Fort Lauderdale, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Air Conditioners Self-contained, split gas, and chiller marine air conditioning systems ranging from 12,000 to 18,000+ BTU from brands including CTM, Webasto, Mermaid Air, Flagship Marine, Velair, and Tides Marine/Blue Airco for boat and yacht owners.
• Marine Generators

Quantifiable outcome

• A+ Rating with Better Business Bureau
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• CTM Marine Air ConditionerscoreOthersCTM is a key brand partner offering marine air conditioners ranging from 12,000 to 16,000 BTU with titanium coils and anti-corrosive features. Products include CT-12, CT-16, EV-16, and CX-16 models.
• Webasto Marine Air ConditionerscoreOthersWebasto is a major brand partner offering self-contained marine air conditioners including FCF Classic (12,000-16,000 BTU) and FCF Platinum series. Products feature reverse cycle heating and 2-year warranties.
• Mermaid Marine Air ConditionerscoreOthersMermaid is a brand partner offering marine air conditioners including M12 model with 12,000 BTU capacity for boats up to 34 feet. Features reverse cycle heating and digital controls.
• SeabobcoreOthersSeabob is a premium brand partner offering underwater water sleds/scooters. Products include F5 SR, F9, and F9-S models ranging from $11,725 to $15,895. Features include up to 13.7 MPH speed and 2-year warranty.
• Vitrifrigo Marine RefrigeratorscoreOthersVitrifrigo is a key brand partner offering marine refrigerators and freezers including Sea Steel and Sea Classic series ranging from 1.3 to 8.1 cubic feet with dual voltage (12/24V DC and 100-240V AC) capability.
• Nova Kool RefrigeratorscoreOthersNova Kool is a brand partner offering marine refrigerators and freezers including R3100, R5810, and F5810 models. Products feature AC/DC or DC-only voltage options and 2-year warranties.
• Phasor Marine GeneratorscoreOthersPhasor is a brand partner offering marine diesel generators ranging from 3.5 kW to 8.0 kW. Products include LP1, K2, and K3 series with various features including ignition protection.
• VTE PAGURO Marine GeneratorscoreOthersVTE PAGURO is a brand partner offering marine generators including 4000 (3.2 kW), 6000 (5.5 kW), and 6500 (6.5 kW) models at 3600 or 1800 RPM.
• Raymarine ElectronicscoreOthersRaymarine is a major electronics brand partner offering MFDs/chartplotters including Axiom and Axiom+ series, fishfinders, transducers, and AIS systems.
• Furuno Marine ElectronicscoreOthersFuruno is a brand partner offering marine electronics including TZtouch3 MFDs, fishfinders, and chartplotters with advanced features like CHIRP sonar technology.
• Garmin Marine ElectronicscoreOthersGarmin is a brand partner offering marine electronics including chartplotters, fishfinders, and radar systems.
• Lumitec Marine LightingcoreOthersLumitec is a brand partner offering underwater LED lights including SeaBlaze Typhoon series with up to 10,000 lumens and RGBW full color spectrum options.
• Shadow Caster Underwater LightscoreOthersShadow Caster is a brand partner offering underwater LED lights including SCR-24 and SCR-16 series in bronze housing with up to 10,000 lumens and various color options.
• Ultra Marine AnchorscoreOthersUltra Marine is a brand partner offering stainless steel anchors from 5 kg (11 lbs) to 80 kg (176 lbs) in 316 stainless steel construction.
• Mastervolt Battery ChargerscoreOthersMastervolt is a brand partner offering marine battery chargers including Mass and ChargeMaster Plus series ranging from 15A to 110A with multiple banks and CZone communication support.
• Victron Energy Battery ChargerscoreOthersVictron Energy is a brand partner offering marine battery chargers and inverters including Phoenix Smart, Centaur, and Quattro series with various power ratings.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Defender Marine: One of the largest U.S. marine equipment and accessories e-commerce retailers, offering a comparable assortment of marine electronics, refrigeration, lighting, and propulsion products. Direct overlap with Citimarine's core categories and target customers (boaters and yacht owners).
• Jamestown Distributors: Specialty marine retailer offering a wide assortment of marine supplies including electronics, hardware, and accessories. Comparable e-commerce-led model serving both DIY boaters and marine professionals, similar to Citimarine's customer segments.
• Wholesale Marine: Marine parts and accessories e-commerce retailer focused on OEM and aftermarket marine products. Competes head-to-head with Citimarine on parts, accessories, and electronics for boats and yachts.
• Fisheries Supply: Long-standing marine equipment retailer (since 1928) with both a Seattle showroom and full e-commerce operation. Sells comparable marine electronics, refrigeration, lighting, and accessories to commercial and recreational boaters.
• Hodges Marine: Marine electronics and accessories retailer specializing in chartplotters, radar, autopilots, and marine-grade hardware. Direct overlap with Citimarine's electronics category and a comparable online-first customer experience.
• Go2marine: Online marine parts and accessories retailer offering a deep catalog across categories including steering, fuel, lighting, and electrical. Comparable e-commerce-led model serving boaters with technical and replacement needs.
• eMarinePX: Marine parts retailer offering OEM replacement parts and accessories for major outboard and inboard engine brands. Comparable specialty e-commerce model with strong technical product focus.

Broad incumbents

• West Marine: The largest specialty retailer of boating supplies and fishing accessories in North America with both physical stores and a robust e-commerce platform. Overlaps with Citimarine on marine equipment and accessories but operates at much larger scale with broader product categories.
• iboats: Large online boating marketplace and community that also sells parts and accessories directly. Operates at broader scale than Citimarine and overlaps in marine parts and accessories e-commerce.
• Amazon (Marine Boating store): Mass-market e-commerce marketplace with an extensive marine and boating assortment and Prime fulfillment. While not a specialty retailer, it competes on price and delivery speed across most product categories Citimarine sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citimarinestore
• YouTubeyoutube.com/channel/UCuu5X1g2lJBhJA_LSX5tQ0A
• Facebookfacebook.com/CitimarineStore
• Instagraminstagram.com/citimarine_store
• LinkedInlinkedin.com/company/citimarine-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citimarine Store