Skinny Tan Pty Ltd

What Skinny Tan Pty Ltd does

Skinny Tan Pty Ltd, trading as Skin & Tan UK, is a private direct-to-consumer self-tanning and skincare brand founded around 2014 and headquartered originally in Baulkham Hills, Australia. The company has rebranded from 'Skinny Tan' to 'Skin & Tan' and now operates primarily through its UK Shopify storefront at skinandtan.co.uk, with no physical retail or third-party distribution disclosed. Its product portfolio centers on DHA-based (dihydroxyacetone) self-tanning formulations spanning mousses, serums, oils, gradual tanners, face tanning drops, and accessories, combined with skincare actives such as coconut oil, aloe vera, guarana, and the proprietary 'OXYGESKIN' ingredient marketed for skin brightness. Bundled sets (e.g., Gradual Glow Duo, Nervous Beginner Bundle, 247 Glow Tanning Essentials) provide 19%–49% savings and target different customer intents from beginner entry to advanced maintenance.

The company sells exclusively through its owned e-commerce channel at price points of £5.99 (accessories) to £29.99 (Wonder Serum 145ml), with bundle offers extending to roughly £34.49; free standard delivery is provided on orders over £30, and a 20% off first-order incentive drives email signups. Payment options include Shopify Pay, PayPal, Apple Pay, Google Pay, Visa, Mastercard, American Express, and Clearpay Buy Now Pay Later. All products are positioned as vegan, cruelty-free, and (for select SKUs) dermatologically tested. The primary target customer is women seeking streak-free, natural-looking self-tan solutions, with secondary segments addressing beginner tanners and experienced repeat users. Customer acquisition relies on organic social presence across Facebook, Instagram, TikTok, and YouTube, supplemented by blog content, a tanning guide resource hub, and a review library with over 23,000 five-star ratings serving as social proof at the bottom of the funnel. The company maintains a small team (11–50 employees), has no disclosed funding rounds or institutional investors, and operates as a privately held independent entity with no parent company or subsidiaries.

Name

Skinny Tan Pty Ltd

Legal name

Skinny Tan Pty Ltd

Website

https://skinnytan.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Skinny Tan Pty Ltd, operating as Skin & Tan UK, is a private direct-to-consumer self-tanning brand selling DHA-based mousses, serums, oils, and gradual tanners through its owned UK Shopify storefront to women seeking streak-free, skincare-infused at-home tanning solutions.

Ownership category

akta.pro rank

Product category

Self-Tanning & Sunless Tanning Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Self-Tanning (Lotions, Mousses, Drops) (CRABAHAG)

akta.pro secondary industry

Sunless Tanning Prep & Maintenance (Exfoliators, Primers, Extenders, Removers) (CRABAHAI)

Keywords

• Self-tanning products
• Sunless tanning
• Beauty skincare
• DHA tanning formulas
• Gradual tanners

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce website. Customers purchase individual products or bundled sets at various price points ranging from £5.99 to £49.97. One-time purchase model with no mandatory subscriptions, though email marketing suggests optional subscription capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Skinny Tan Pty Ltd (operating as Skin & Tan UK) develops, manufactures, and sells self-tanning and sunless tanning beauty products including mousses, tanning oils, serums, gradual tan lotions, face tanning drops, and application accessories. The company sells directly to consumers through its owned Shopify e-commerce website, offering individual products and pre-configured bundles.

Product overview

Skin & Tan UK (formerly Skinny Tan) is a beauty and skincare company offering a comprehensive self-tanning product portfolio. The product lineup centers around three main categories: tanning mousses (including Self-Tanning Mousse and 1 Hour Express Mousse), tanning oils and serums (Tan & Tone Oil and Wonder Serum), and gradual tanners (Body Glow Gradual Tanner and Body Glow Blush). Face-focused products include Notox Face Tanning Drops and Face Glow Sleepover Tan Mask. The company also offers accessories like Dual Fake Tanning Mitt, Body Buffing Brush, and Miracle Tan Eraser. Pre-configured bundles provide curated product combinations for different needs such as beginners, gradual tanning routines, and complete tanning essentials. All products are vegan and cruelty-free with dermatologically tested formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Tanning Mousse A 150ml self-tanning mousse for body application that delivers a natural-looking tan, marketed as the brand's iconic mousse.
• 1 Hour Express Self-Tanning Mousse A 150ml express tanning mousse that develops a tan in 1 hour for time-efficient body application.
• Tan & Tone Oil A 145ml weightless dry self-tanning oil for body that provides a radiant, healthy-looking glow and tones the skin, with results lasting up to 2 weeks.
• Wonder Serum An award-winning 145ml self-tanning serum for face and body that delivers a natural-looking glow with one application.
• Body Glow Gradual Tanner A 280ml gradual everyday self-tanning body lotion with coconut and vanilla scent, vegan and cruelty-free, enriched with Aloe Vera and Guarana for maintaining or prolonging a tan.
• Body Glow Blush Gradual Tanner A 280ml gradual everyday tanning body lotion with a blush tint for a subtle buildable glow.
• Notox Face Tanning Drops A 30ml cruelty-free and vegan face tanning drop product designed to be mixed with skincare for a buildable, natural facial glow.
• Coconut Water Tanning Mist A 150ml clear tanning mist with coconut water that hydrates the skin and delivers a tropical glow.
• Face Glow Advanced Hydrating SPF & Tan Cream A 30ml face tanner combining SPF protection with hydrating properties for daily use.
• Dual Fake Tanning Mitt A soft velvet application mitt designed for flawless, even distribution of self-tanning products on the body.
• Deluxe Application Kit A complete tanning application kit bundling the Miracle Tan Eraser with application tools for prepping and applying self-tanner.
• Gradual Glow Duo A bundle containing Body Glow Gradual Tanner and Notox Face Tanning Drops for a complete gradual face-and-body tanning routine (Save 33%).
• Nervous Beginner Bundle A starter bundle for first-time tanners including Tan & Tone Oil and application tools (Save 49%).
• Day to Night Face Glow Skincare Essentials A face glow bundle pairing day and night tanning-skincare products for a complete facial routine.
• 247 Glow Tanning Essentials A complete tanning essentials bundle for around-the-clock glow maintenance (Save 50%).
• Body Glow Saver Duo A bundle pairing the Body Glow Gradual Tanner with the Body Buffing Brush for prepping and gradual tanning.
• The Tan Your Skin Deserves Wonder Bundle A premium bundle featuring the Wonder Serum alongside additional products for an elevated tanning routine (Save 48%).
• The Perfect Together Bundle A curated duo of tanning products designed to be used together for optimal results.

Quantifiable outcome

• Over 23,000 five-star customer reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bondi Sands: Australian-founded self-tanning brand with near-identical DTC-led, mousses-and-mists-led product portfolio. Bondi Sands competes head-to-head in the UK mass-premium tanning segment with comparable price points and is the category leader Skinny Tan most directly contests for share.
• Coco & Eve: DTC beauty brand with a self-tanning hero line (Sunny Honey Bali Bronzing range). Overlapping product formats (mousses, mists, drops) and a similar social-media-led UK/acquisition model make it a comparable peer.
• Fake Bake: Established self-tanning brand offering mousses, drops, lotions, and professional spray-tan solutions. Competes across the same product formats as Skin & Tan, particularly in the gradual-tanner and mousse categories.
• Tan-Luxe: DTC self-tanning brand built around drops and serum-format tanning products. Competes directly with Skin & Tan's Wonder Serum and Notox Face Tanning Drops in the UK premium face-tanning segment.
• Beauty by Earth: Clean-beauty self-tanning brand offering face drops, mousses, and gradual tanners in vegan/cruelty-free formulations. Closely comparable product ethics and ingredient positioning versus Skin & Tan's certifications.
• Isle of Paradise: Self-tanning brand explicitly positioned at the intersection of tanning and skincare/clean beauty. Targets the same Gen Z / Millennial UK shopper as Skin & Tan with similar drop, mousse, and mist formats.
• Bali Body: Australian-born self-tanning and sun-care DTC brand with strong Instagram-led UK demand generation. Operates in a virtually identical mousses/tanning oil/tanning mist category structure.
• Tropic Skincare: UK-based DTC natural-beauty brand using multi-level/consultant-led selling in addition to e-commerce. Comparable clean-beauty positioning, vegan/cruelty-free certifications, and UK consumer base.
• St. Tropez: Premium self-tanning brand owned by Crown Laboratories (PPF). Operates a similar self-tanning product architecture across mousses, drops, and gradual tanners, but commands the prestige tier with deeper salon/professional distribution in the UK.
• Vita Liberata: Luxury self-tanning brand originating from Northern Ireland with strong UK distribution. Overlaps with Skin & Tan in tanning mousse, oil, and gradual-tanner SKUs at a premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skinandtanhq
• Facebookfacebook.com/SkinandTan
• Instagraminstagram.com/skinandtanhq
• TikToktiktok.com/@skinandtan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Tan Pty Ltd