What Hike does

Hike operates the myhike.io domain, which hosts Vin777, a Vietnam-headquartered online betting and entertainment platform that has been active since January 2015. The company is led by CEO & Founder Uy Dũng and is privately held with no disclosed institutional investors or parent company. Operations are based at 6a Đ. Phạm Văn Chiêu, Phường 8, Gò Vấp, in Ho Chi Minh City, Vietnam, and the platform targets adult Vietnamese consumers and, to a lesser extent, users in neighboring markets.

The platform's product portfolio spans eight core verticals: sports betting (with flexible live odds and e-sports coverage), online casino (baccarat, roulette, blackjack, modern slots), slot games with progressive jackpots (notably 'Nổ Hũ Thần Tài'), online lottery ('Xổ Số'), fishing arcade games ('Bắn Cá'), and cockfighting ('Đá Gà') including Thomo-style matches. Underpinning the platform are standard web and mobile delivery (Android 5.0+ and iOS 11+, ~100MB apps), SSL-based data encryption, claimed international-standard RNG technology for game fairness, multi-factor authentication, and automated transaction monitoring. The company references alignment with PAGCOR (Philippines) and UK Gambling Commission frameworks for transparency, RNG certification, AML, and responsible gambling, although no formal licensing jurisdiction is confirmed.

Hike/Vin777 monetizes exclusively through transaction-fee economics on consumer wagering, supplemented by a tiered VIP membership program offering increasing cashback, gifts, and dedicated support. Customer acquisition is conducted via SEO-optimized Vietnamese-language content marketing, social media, and a multi-level agent ('đại lý') affiliate network offering up to 15% commissions on direct customer transactions. The pricing model is free registration with pay-as-you-go deposits and withdrawals (minimum 100,000 VND withdrawal). Notable operational metrics include internal survey claims that over 85% of users successfully set betting limits and over 95% satisfaction among customers who contact support via official channels, though customer counts, revenue, and headcount are not publicly disclosed.

Name

Hike

Legal name

Vin777

Website

https://myhike.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hike operates the myhike.io domain hosting Vin777, a Vietnam-headquartered online betting and entertainment platform offering sports betting, casino, slots, lottery, fishing games, and cockfighting to Vietnamese consumers via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Betting and Gambling

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online sports betting
• Online casino games
• Slot jackpot games
• Online lottery
• Mobile betting platform

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Online Sports Betting: Sports betting with flexible odds updating, covering traditional sports and e-sports.
2. Online Casino: Live casino games including baccarat, roulette, blackjack, and modern slot games.
3. Slot/Jackpot Games (Nổ Hũ): Slot games with progressive jackpot features and bonus rounds.
4. Cockfighting (Đá Gà): Cockfighting betting including Thomo-style matches.
5. Lottery (Xổ Số): Online lottery and number prediction games.
6. Shooting Fish Games (Bắn Cá): Fish shooting arcade games with no-ammo bonus mode features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vin777 (operated under the Hike brand, website myhike.io) is an online betting and entertainment platform targeting Vietnam and neighboring markets. It operates a unified multi-category product portfolio including sports betting, live online casino (baccarat, roulette, blackjack), slot/jackpot games (Nổ Hũ), online lottery (Xổ Số), fishing arcade games (Bắn Cá), and cockfighting (Đá Gà), accessible via web and dedicated mobile applications for iOS and Android with shared account, deposit/withdrawal, and customer support infrastructure.

Product overview

Vin777 is a multi-category online betting and entertainment platform offering a unified product portfolio. Core offerings include sports betting, online casino (baccarat, roulette, blackjack, slots), slot games with jackpot features (Nổ Hũ), lottery, fishing games (Bắn Cá), and cockfighting (Đá Gà). The platform is accessible via web and dedicated mobile applications for iOS and Android. All product categories share a unified account system, deposit/withdrawal infrastructure, and customer support. Key differentiators include live/in-play betting, VIP membership tiers, and promotional bonuses for new and existing members.

Differentiator

Problem solved

Functional benefit

Products and services

• Vin777 Sports Betting Sports betting service with flexible real-time odds updating, covering traditional sports and e-sports, offered to adult end-users in Vietnam and neighboring markets.
• Vin777 Online Casino Live online casino offering baccarat, roulette, blackjack, and modern slot games with crisp graphics and vivid sound, served to adult gambling enthusiasts in Vietnam.
• Vin777 Slot / Jackpot Games (Nổ Hũ) Slot games portfolio including progressive jackpot (Nổ Hũ) titles, with the top 8 popular slot games highlighted for players on the Vietnamese market.
• Vin777 Lottery (Xổ Số) Online lottery and number prediction games updated regularly, presented through a friendly interface accessible across multiple devices for Vietnamese users.
• Vin777 Fishing Games (Bắn Cá) Fishing arcade (Bắn Cá) games built with modern technology, including a no-ammo mode for capturing large prizes, targeted at Vietnamese online gaming users.
• Vin777 Cockfighting (Đá Gà) Cockfighting (Đá Gà) betting platform including Thomo rooster fights, offering both classic and modern match experiences for adult users.
• Vin777 Mobile App Mobile application for Android (5.0+) and iOS (11+) enabling full-featured access to sports betting, casino, slots, lottery, fishing, and cockfighting, with approximately 100MB storage requirement.

Quantifiable outcome

• Over 85% of users successfully set betting limits, with 75% positive feedback on improved control
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• PAGCOR (Philippine Amusement and Gaming Corporation)minorOthersPAGCOR is a government-owned and operated gaming regulator in the Philippines established in 1977. Vin777 references PAGCOR licensing standards as part of its regulatory framework, noting compliance with PAGCOR requirements for transparency, data security, and safe transactions. PAGCOR oversees, licenses, and regulates casino and online gaming operations in the Philippines.
• UK Gambling Commission (UKGC)minorOthersUKGC is described as one of the world's most reputable gambling regulatory bodies, overseeing casino, bingo, sports betting, and online gambling in the UK. Vin777 references UKGC standards as benchmarks for its operations, including RNG certification, anti-money laundering, and responsible gambling practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W88: W88 is one of the largest Vietnam-focused online sports betting and casino operators with an extensive agent (đại lý) network and multi-product offering, directly mirroring Vin777's business model, geography, and player base.
• M88: M88 is a long-running Asia-focused online sportsbook and casino brand with a similar multi-product portfolio and affiliate-driven acquisition model targeting Vietnam, Thailand, and Indonesia.
• Fun88: Fun88 operates sports betting, live casino, slots, and lottery in the Vietnamese/Southeast Asian market with a focus on mobile access and agent networks — overlapping almost entirely with Vin777's product and channel mix.
• Dafabet: Dafabet is a leading Asian online betting operator offering sportsbook, casino, and slots across Vietnam and neighboring markets through web and mobile apps, comparable to Vin777 on geography and product breadth.
• BK8: BK8 is a Southeast Asia-focused online betting platform with sports, live casino, slots, lottery, and fish shooting games, plus a multi-level agent program — almost identical product set and distribution to Vin777.
• 188Bet: 188Bet provides Asian-market online sports betting and casino with web and mobile access, addressing the same Vietnamese and regional customer base as Vin777 with similar product depth.
• 12Bet: 12Bet is an Asia-focused online sportsbook and casino operator with a comparable product mix and emphasis on agent-driven distribution in markets including Vietnam.

Emerging players

• OK9: OK9 is a newer Southeast Asian online betting brand offering sports, casino, and slots via mobile apps, emerging as a niche competitor to Vin777 in the agent-network-driven Vietnamese market segment.

Others

• Evolution Gaming: Evolution supplies the live-dealer casino technology that Vin777's online casino offering is built upon; an infrastructure/technology peer rather than a direct customer competitor.

Broad incumbents

• Flutter Entertainment: Flutter operates global gambling brands (Paddy Power, Betfair, PokerStars) and is the dominant listed incumbent; relevant as a broad benchmark for product, technology, and regulatory maturity that Vin777 would need to approach to access regulated markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myhike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hike