Ziengs Schoenen

Name

Ziengs Schoenen

Legal name

Ziengs

Website

https://ziengs.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (458210), Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury & Designer Footwear Retail (CRAAADAH)

akta.pro secondary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Footwear retail
• Shoe store
• Family shoes
• Kids shoes
• Online shoe shop

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales - direct consumer: Ziengs generates revenue by selling shoes and accessories directly to consumers through both online e-commerce and physical retail stores. Products are sold at individual price points with regular sales promotions (up to 50% discount).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ziengs Schoenen is an omnichannel Dutch footwear retailer selling shoes, boots, sandals, slippers, sneakers, and accessories for women, men, and children. The company operates an e-commerce platform at ziengs.nl and 60+ physical stores across the Netherlands, carrying an assortment of 110+ brands and approximately 5,500 unique products including own-brand Sale, Outlet, and 2e Kans (second-quality) sub-brands.

Product overview

Ziengs Schoenen is an online shoe retailer operating both e-commerce and physical stores (60+) across the Netherlands. The company offers a unified platform selling footwear for women, men, and children from over 110 brands including Skechers, Gabor, Tamaris, Adidas, Birkenstock, Puma, Floris van Bommel, Timberland, and Shoesme. The product portfolio includes approximately 5,500 unique shoe styles across categories such as sneakers, sandals, slippers, boots, ankle boots, chelsea boots, loafers, and formal shoes. Additionally, the company sells shoe accessories including care products (Collonil sprays and brushes), bags, socks, and shoelaces. They operate a loyalty program (VIP), offer special size ranges (up to size 50 for men, size 46 for women), and maintain separate Sale and Outlet sub-brands for discounted merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Shoes (Schoenen Dames) Footwear assortment for women covering casual, formal, and seasonal styles, offered both online and in physical stores across the Netherlands.
• Men's Shoes (Schoenen Heren) Footwear assortment for men covering casual, athletic, and formal occasions, with sizing up to size 50, sold online and in physical stores.
• Children's Shoes (Schoenen Kinderen) Footwear assortment for children from babies to teens, available online and in physical stores across the Netherlands.
• Accessories (Accessoires) Complementary shoe accessories and care products sold alongside the core footwear assortment.
• Sale Promotional sales section of the store offering discounts of up to 50% on selected men's, women's, and children's footwear.
• Outlet / 2e Kans Outlet offering featuring discounted, second-quality, and discontinued shoe styles.

Quantifiable outcome

• Average customer rating of 9 out of 10 on Trustpilot
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• DHLcoreOthersZiengs uses DHL for shipping and delivery services, offering same-day shipping for orders placed before 21:00.
• SkechersmajorOthersSkechers is one of the key brands sold by Ziengs across all segments (ladies, men, and children).
• GabormajorOthersGabor is a key brand for ladies' and wide-fit shoes sold through Ziengs retail and e-commerce.
• TamarismajorOthersTamaris is a major fashion footwear brand sold across Ziengs product categories.
• AdidasmajorOthersAdidas sneakers and sports footwear are sold across all customer segments.
• BirkenstockmajorOthersBirkenstock sandals and slippers are offered for ladies, men, and children.
• PumamajorOthersPuma athletic and casual footwear is sold across all customer segments.
• ShoesmemajorOthersShoesme is a key brand for children's and baby shoes, known for orthopedically responsible footwear.
• TimberlandmajorOthersTimberland boots and outdoor footwear are sold for men, women, and children.
• MuytersmajorOthersMuyters is a prominent children's footwear brand with trendy designs sold through Ziengs.
• VansminorOthersVans sneakers and casual footwear sold across children and youth segments.
• Dr. MartensminorOthersDr. Martens boots, including Chelsea boots, sold as premium footwear option.
• Panama JackminorOthersPanama Jack leather boots and outdoor footwear sold in men's and women's categories.
• Floris van BommelminorOthersDutch designer shoe brand for men, known for quality dress shoes and wide fit options.
• EccominorOthersEcco comfort footwear brand sold for various customer segments.
• TrustpilotcoreOthersZiengs is reviewed on Trustpilot with an average customer rating of 9 out of 10.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zalando: Zalando is the leading pan-European online fashion and footwear platform with a major Dutch presence. Directly competes with Ziengs on shoe assortment, pricing, and convenience, but operates at vastly larger scale with deeper logistics infrastructure and broader brand portfolio.
• Van Haren Schoenen: Van Haren is a Dutch family shoe retailer with both physical stores and e-commerce, selling comparable mid-market footwear brands. Closest direct omnichannel peer in the Netherlands, competing for similar family-segment customers.
• Scapino: Scapino is a Dutch value-oriented family shoe and apparel retailer with nationwide physical stores. Direct competitor targeting budget-conscious Dutch families seeking similar multi-brand footwear assortments.
• Manfield Schoenen: Manfield is a long-standing Dutch shoe retailer focused on quality footwear for women, men, and children. Closely comparable in heritage (multi-decade presence), assortment philosophy, and Dutch market focus.
• Deichmann: Deichmann is Europe's largest shoe retailer with a significant Dutch store footprint and broad multi-brand assortment. Directly comparable in product range, customer segments, and omnichannel model, though operating at substantially larger scale.
• Wehkamp: Wehkamp is a major Dutch online-only fashion and lifestyle retailer. Competes with Ziengs' e-commerce channel for Dutch online shoe shoppers with comparable home delivery and return policies.
• Bristol Mode & Schoenen: Bristol is a Dutch fashion and shoe chain operating nationwide stores with budget to mid-market footwear. Direct competitor targeting value-oriented Dutch shoe shoppers with similar multi-brand family positioning.

Broad incumbents

• Foot Locker: Foot Locker operates Dutch stores and e-commerce focused on athletic and sneaker footwear from brands like Adidas, Nike, and Puma. Competes for overlapping sneaker/sports footwear customers but specializes in athletic rather than family multi-category footwear.
• De Bijenkorf: De Bijenkorf is the leading Dutch premium department store with significant footwear departments featuring premium and designer brands. Indirect competitor for premium shoe shoppers across men's, women's, and children's segments.

Regional players

• HEMA: HEMA is a Dutch general merchandise retailer with a significant basic footwear line for the whole family. Adjacent competitor for entry-level and casual Dutch family shoe shoppers, though not its core category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ziengsschoenen
• Facebookfacebook.com/ziengsschoenenNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziengs Schoenen