GOVMINT

What GOVMINT does

GOVMINT, the retail brand of Asset Marketing Services, LLC, is a private direct-to-consumer e-commerce retailer of collectible coins, currency, and precious metals headquartered in Eagan, Minnesota. Founded in 1990 and operating for more than 30 years, the company maintains an extensive catalog spanning U.S. Mint products (American Silver Eagles, Morgan Silver Dollars, American Gold Eagles, American Gold Buffalos, proof and mint sets, commemoratives, and palladium coins), world coins from major government mints (Royal Mint, Royal Canadian Mint, China Mint, Perth Mint, South African Mint, Mexican Mint), precious-metals bullion (silver and gold bars, rounds, and fractional coins), licensed collectibles (Disney, Marvel, Star Wars, Harry Potter, DC, Coca-Cola), paper currency, and proprietary exclusive collections tied to heritage events such as the Carson City Mint 155th anniversary and the America 250 Celebration.

The underlying platform is a standard e-commerce storefront (govmint.com) with product filtering by country, year, grade, mint, and denomination, customer accounts, wishlists, and a dedicated phone sales line (1-800-721-0320) for high-value and custom orders. Inventory is authenticated through integration with third-party grading services NGC and PCGS, and the company holds exclusive or official-distributor partnerships with The Royal Mint (Lion and Eagle series), John Mercanti (2026 Mercanti Morgan Collection), and the Nevada State Museum. Distribution is global via international shipping.

The business operates on a one-time transactional revenue model with no subscription tier, pricing individual items on a unit basis across an entry-level tier under $100, a mid-range tier at $100-$500, a premium tier at $500-$5,000, and an ultra-premium tier above $5,000. Customer segments are horizontal across hobbyist coin collectors, precious-metal investors seeking bullion for wealth preservation, and novice collectors seeking guidance, supported by an educational content library and event marketing through ANA conventions and show-specific releases.

Name

GOVMINT

Legal name

Asset Marketing Services, LLC

Website

https://govmint.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

GOVMINT (Asset Marketing Services, LLC) is a private U.S. direct-to-consumer e-commerce retailer selling authenticated collectible coins, world coins, bullion, and currency to hobbyist collectors, precious-metal investors, and novice collectors.

Ownership category

akta.pro rank

Product category

Collectible Coins & Numismatic Products

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Collectible coin retail
• Precious metals bullion
• Numismatic products
• World coin distribution
• Rare coin sales

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Collectible Coin Sales: One-time transaction sales of individual collectible coins, bullion, and commemoratives. Revenue generated from markups over spot metal prices for collectible items with varying price points from under $100 to over $25,000.
2. Licensed Collectible Coins: Sales of licensed collectible coins featuring franchises like Disney, Marvel, Star Wars, Harry Potter, DC Comics, and Coca-Cola with premium pricing for licensed products.
3. Storage and Supplies: Sales of coin storage, supplies, capsules, and display products for collectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GOVMINT is a direct-to-consumer e-commerce retailer of authentic collectible coins and currency, operated by Asset Marketing Services, LLC. The company distributes U.S. Mint products (American Silver Eagles, Gold Eagles, Morgan Silver Dollars), world coins from major government mints (Royal Mint, Royal Canadian Mint, Perth Mint, China Mint), precious metals bullion, licensed collectibles, and paper currency to collectors and investors worldwide through govmint.com and phone-based sales.

Product overview

GOVMINT is a retail e-commerce platform and official distributor of collectible coins and currency, operated by Asset Marketing Services, LLC. The company offers a comprehensive portfolio of U.S. and world coins spanning multiple categories: U.S. Mint products (American Silver Eagles, Morgan Silver Dollars, American Gold Eagles, American Gold Buffalos, vintage coins, proof sets, commemoratives, and palladium coins); precious metals bullion (silver and gold bars, rounds, and coins in various weights); world coins from government mints worldwide (Canada, Australia, Great Britain, China, South Africa, Mexico, and others); and proprietary collections like the 250 Collection for America's 250th anniversary and The Lion and The Eagle collaboration with The Royal Mint. Additional offerings include licensed collectible coins (Disney, Marvel, Star Wars, etc.), paper currency, and storage supplies. The company positions itself as a trusted source with third-party grading services through NGC and PCGS.

Differentiator

Problem solved

Functional benefit

Products and services

• American Silver Eagles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Nevada State MuseumflagshipStrategic or Co-development Partner · 2 December 2025Exclusive partnership for Carson City Mint's 155th Anniversary Gold & Silver commemoratives. GOVMINT partnered with the Nevada State Museum to honor the legacy of the historic mint associated with America's 'Wild West'. These are exclusive commemorative releases.
• The Royal MintcoreChannel Partner/ Reseller/ Distributor · 1 December 2025GOVMINT is the official U.S. distributor of The Lion and The Eagle coin series, a landmark collaboration between The Royal Mint and American artist John Mercanti. This partnership positions GOVMINT as the exclusive source for these British commemorative coins celebrating the unity between the UK and US.
• John MercantiflagshipStrategic or Co-development Partner · 3 November 2025Exclusive partnership with legendary U.S. coin designer and former Chief Engraver of the U.S. Mint for the 2026 Mercanti Morgan Collection. This partnership grants GOVMINT exclusive access to unpublished designs previously held in private collections.
• NGC (Numismatic Guaranty Company)coreTechnology or IntegrationThird-party grading and authentication service partnership. GOVMINT offers coins certified and encapsulated by NGC, providing collectors with confidence in coin authenticity and grade.
• PCGS (Professional Coin Grading Service)coreTechnology or IntegrationThird-party grading and authentication service partnership. Coins graded and certified by PCGS are offered through GOVMINT's platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• APMEX (APMEX Precious Metals): Largest U.S. online precious-metals and numismatic retailer; directly comparable to GOVMINT across product mix (bullion, sovereign coins, graded coins), DTC e-commerce model, and target buyer of retail precious-metals investors and collectors.
• JM Bullion: Major U.S. online gold/silver bullion and coin dealer; competes head-to-head with GOVMINT in bullion and modern sovereign coin categories via a similar DTC e-commerce and content-driven model.
• Provident Metals: Online precious-metals and coin retailer serving investors and collectors via DTC; comparable product breadth in sovereign coins, numismatics, and bullion.
• Kitco (Kitco Metals): Long-standing online precious-metals retailer and market data provider; overlaps directly with GOVMINT in gold/silver bullion, numismatics, and collector/investor DTC audiences.
• GreatCollections Coin Auctions: Online auction platform for certified U.S. coins; competes directly with GOVMINT in the authenticated, graded-coin segment for collector buyers.
• Monex Precious Metals: Long-established U.S. precious-metals dealer serving collectors and investors in bullion and rare coins; comparable DTC positioning to GOVMINT across gold/silver products.
• SD Bullion: U.S. online precious-metals retailer offering gold, silver, and platinum coins and bars; directly comparable to GOVMINT in low-premium bullion and emerging-dealer challenger positioning.
• Monument Metals: Boutique online precious-metals dealer with a curated coin and bullion offering; comparable to GOVMINT's assortment model for self-directed precious-metals buyers.
• Heritage Auctions: Major U.S. auction house specializing in rare and collectible U.S. coins; competes with GOVMINT for high-end numismatic buyers across vintage and graded coin categories.

Broad incumbents

• U.S. Mint: The U.S. federal mint that produces many of the sovereign coins GOVMINT distributes (American Eagles, Buffalos, proof sets); not a retail competitor in the same way, but an upstream producer and reference authority that shapes GOVMINT's supply and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GOVMINT
• YouTubeyoutube.com/user/GOVMINT
• Facebookfacebook.com/GOVMINT
• Instagraminstagram.com/Govmint
• LinkedInlinkedin.com/company/govmint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOVMINT