What SD Bullion does

SD Bullion, Inc. is a U.S.-based direct-to-consumer precious metals dealer headquartered in Fort Worth, Texas, founded in 2011–2012 by two doctors (with Tyler Wall serving as Co-Founder, President & CEO). The company sells investment-grade gold, silver, platinum, and palladium bullion — coins, bars, and rounds from major world mints including the U.S. Mint, Royal Canadian Mint, Perth Mint, and others — to individual investors, coin collectors, and self-directed IRA holders, and also buys back metals from customers.

The core technology stack is a responsive e-commerce platform (sdbullion.com) featuring live spot-price integration for gold, silver, platinum, and palladium, a proprietary MintCertified authentication and certification service, and the Gold & Silver News content platform (YouTube channel, blog, email newsletter, social media) used as a top-of-funnel education and acquisition channel. The platform is supplemented by telephone sales (1-800-294-8732), free shipping on orders over $199, and ancillary offerings including self-directed Gold & Silver IRAs, secure segregated storage, the proprietary Truth Coin Series, SD24K gold jewelry, Goldbacks divisible gold notes, rare/numismatic coins, and a copper product line.

SD Bullion generates revenue through per-transaction sales of precious metals with publicly disclosed tiered volume discounts (pricing is fully transparent on the website). The go-to-market is direct-to-consumer e-commerce with no third-party resellers, supplemented by content marketing and BBB accreditation as trust signals. The company is privately held, bootstrapped (no disclosed venture or institutional funding), and has executed over $7 billion in cumulative transactions since inception. In October 2025 it was named one of only 13 globally Authorized Purchasers of U.S. Mint Gold Bullion Coins, and in 2026 it became sole global distributor (outside Australia and New Zealand) for Perth Mint's Australian Lunar Series platinum coins.

Name

SD Bullion

Legal name

SD Bullion, Inc.

Website

https://sdbullion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SD Bullion is a U.S. direct-to-consumer e-commerce dealer selling investment-grade gold, silver, platinum, and palladium bullion to individual investors, coin collectors, and self-directed IRA holders, with over $7 billion in cumulative transactions since 2012 and a global Authorized Purchaser designation from the U.S. Mint.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals dealer
• Gold and silver bullion
• Rare coin sales
• Self-directed gold IRA
• Bullion storage services

Headquarters

HQ city

Ottawa Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Product Sales: SD Bullion generates revenue through the sale of precious metals products including gold coins, gold bars, silver coins, silver bars, silver rounds, platinum products, and palladium. Revenue is generated on a per-transaction basis with volume discounts for larger orders. The company also serves as a buyer of gold, silver, and platinum for customers looking to sell.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SD Bullion is a U.S.-based direct-to-consumer online precious metals dealer that buys and sells investment-grade gold, silver, platinum, and palladium coins, bars, and rounds sourced from major world mints. It supplements bullion sales with self-directed Gold & Silver IRAs, MintCertified product authentication, segregated bullion storage, a precious-metals buyback service, and a curated selection of rare/collectible coins and proprietary products.

Product overview

SD Bullion is an online precious metals dealer offering a comprehensive platform for buying and selling gold, silver, platinum, palladium, and copper bullion products. The core offering consists of bullion coins (American Eagles, Canadian Maple Leafs, Perth Mint products) and bars from multiple mints worldwide. Additional services include a proprietary Truth Coin Series, IRA-approved precious metals for retirement accounts, MintCertified™ authentication, secure storage solutions, and a gold buyback program. The company also offers rare and collectible coins, jewelry (SD24K brand), and Goldback divisible gold notes. SD Bullion positions itself as a low-price leader in the precious metals e-commerce space with over $7 billion in trusted transactions.

Differentiator

Problem solved

Functional benefit

Brands

• SD24K: Gold jewelry line sold through SD Bullion.

Quantifiable outcome

• Over $7 billion in trusted transactions completed
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Perth MintcoreChannel Partner/ Reseller/ Distributor · 19 June 2026SD Bullion serves as the sole global distributor outside Australia and New Zealand for Perth Mint's Australian Lunar Series platinum coins. This exclusive distribution partnership covers the 2026 1/10 oz platinum bullion coin with a mintage of 15,000 pieces, struck in 99.95% pure platinum with a face value of A$15. The partnership leverages SD Bullion's global reach to distribute Perth Mint products to international investors.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kitco: Long-established precious metals retailer and market data provider selling bullion products and providing live spot pricing. Comparable to SD Bullion on retail bullion sales, while also operating complementary market-information and storage businesses that overlap with SD Bullion's content and storage offerings.
• JM Bullion: Major U.S. online precious metals retailer offering gold, silver, platinum, and palladium bullion plus IRA services. Closely comparable on product breadth, pricing-led positioning, and DTC e-commerce motion, making it SD Bullion's most direct head-to-head competitor.
• Silver Gold Bull: Online bullion dealer offering gold, silver, platinum, and palladium products with global shipping. Comparable on DTC e-commerce bullion model, though with a stronger cross-border (Canadian-incorporated) distribution footprint that overlaps with SD Bullion's Perth Mint-driven international ambitions.
• APMEX: One of the largest U.S. online precious metals dealers selling gold, silver, platinum, and palladium bullion and numismatic products direct-to-consumer. Directly comparable to SD Bullion on product mix, customer base (retail investors and collectors), and DTC e-commerce model, but operates at significantly larger scale.
• Provident Metals: Online precious metals dealer offering gold, silver, platinum, palladium bullion and numismatic products. Operates with a similar DTC e-commerce model and product mix targeting the same retail-investor customer base as SD Bullion.

Emerging players

• Goldco: U.S. precious metals company specializing in gold and silver IRAs for retirement savers. Comparable in IRA-related precious metals product set, but narrower focus than SD Bullion's full bullion catalog and more direct-to-consumer/marketing-driven motion.
• Noble Gold Investments: U.S. precious metals dealer offering bullion and self-directed IRAs. Comparable to SD Bullion in serving retail and IRA customers with gold and silver products, though at a smaller scale and with a more IRA-weighted positioning.
• Augusta Precious Metals: U.S. precious metals dealer focused heavily on gold and silver IRAs. Competes for the same IRA-investor customer segment as SD Bullion, though with a more concentrated IRA thesis versus SD Bullion's broader bullion and collector offerings.

Broad incumbents

• Monex Precious Metals: Established U.S. precious metals dealer serving both retail and institutional clients with bullion, IRAs, and storage. Comparable on product categories and IRA offering, but with a broader, more institutional customer base and longer operating history than SD Bullion.

Others

• Perth Mint: Australian sovereign mint that produces investment-grade precious metals coins and bars and is a direct upstream supplier/partner to SD Bullion. Listed as a peer due to its role as SD Bullion's exclusive global distributor counterpart for the Australian Lunar Series platinum coins, representing both supply-side partnership and category-defining positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sdbullion
• YouTubeyoutube.com/sdbullion
• Facebookfacebook.com/SDBullion
• Instagraminstagram.com/sdbullion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Bullion