Goemans Appliances

What Goemans Appliances does

Goemans Appliances is a family-owned Canadian appliance retailer founded in 1978 and headquartered in Stoney Creek, Ontario. The company operates an omnichannel retail platform comprising 8 physical showroom locations across Ontario (Stoney Creek, St. Catharines, Mississauga, Kitchener, London, Vaughan, Markham, Whitby), a Brampton distribution center, and a full e-commerce storefront at goemans.com. It carries over 60 leading home appliance brands — including KitchenAid, Café Appliances, LG, Bosch, Fisher & Paykel, Thermador, Frigidaire, Jenn-Air, Maytag, Electrolux, and Dacor — across core categories: dishwashers, refrigeration (French Door, Side-by-Side, Built-In, Wine Coolers, Column, Under Counter), cooking (ranges, cooktops, ovens, ventilation, microwaves), laundry (washers, dryers, combos), outdoor (grills, outdoor kitchens, pizza ovens), and home essentials (coffee, vacuums, specialty products). A related spin-off, Goemans Fireplaces, handles hearth products with over 14,000 customers served.

Revenue is generated through three streams: direct appliance sales (one-time purchases at showrooms or online, with ticket sizes ranging from under $1,000 to over $12,000 for premium commercial-grade ranges), precision delivery and professional installation services (six-day-a-week delivery across Ontario including cottage country, with floor protection, packaging removal, and old appliance removal), and extended service protection plans (2-, 3-, and 4-year plans priced at $231-$1,453). The company serves three customer segments: residential homeowners (primary), commercial/builder, and interior designers/design professionals. Financing options include Buy Now, Pay Later with 12-month no-interest terms.

The technology stack is conventional retail: an e-commerce platform with product catalog, inventory status, pricing, store locator, customer account portal, invoice payment, and delivery tracking. There is no proprietary AI, ML, or platform technology developed by Goemans itself; smart home integrations on select appliances (Amazon Alexa, Google Home, SmartHQ App) are partner-platform features from Café/GE Appliances. Marketing channels include the owned website, email newsletter, blog content, buying guides, and seasonal promotional campaigns.

Name

Goemans Appliances

Legal name

Goemans Appliances

Website

https://goemans.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Goemans Appliances is a family-owned Ontario-based omnichannel retailer founded in 1978, operating 8 showrooms and an e-commerce platform that sells over 60 leading appliance brands to homeowners, builders, and design professionals.

Ownership category

akta.pro rank

Product category

Home Appliance Retail

NAICS

Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Kitchen Countertop Appliances Retail (CRACADAA), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Home appliance retail
• Major appliance distribution
• Kitchen appliance sales
• Laundry appliance retailer
• Outdoor grill distribution

Headquarters

HQ city

Stoney Creek

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Appliance Sales: Direct sales of major home appliances including dishwashers, refrigerators, cooking appliances, laundry equipment, outdoor products, and accessories from over 60 leading brands. Revenue generated through one-time product purchases at retail showrooms and online.
2. Delivery and Installation Services: Full-service delivery including use of protective floor runners, packaging removal, old appliance removal, and professional installation services. Revenue generated through delivery fees and installation charges.
3. Service Protection Plans: Extended warranty and service protection plans offered on appliances, providing recurring service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Goemans Appliances is a family-owned Ontario appliance retailer that distributes over 60 leading brands of home appliances across categories including dishwashers, refrigeration, cooking, laundry, outdoor grills, and home essentials through 8 retail showrooms and a full e-commerce storefront. The company supplements product sales with full-service precision delivery, professional installation, old appliance removal, financing options, and extended service protection plans.

Product overview

Goemans Appliances is an Ontario-based family-owned appliance retailer (since 1978) operating as a single, unified e-commerce and physical retail platform. The company offers over 60 leading appliance brands including KitchenAid, Café Appliances, GE Appliances, Frigidaire, Bosch, Jenn-Air, Maytag, and Thermador. The product portfolio is organized around core appliance categories: Dishwashers, Refrigeration (French Door, Side-by-Side, Built-In, Wine Coolers, Under Counter), Cooking (Ranges, Cooktops, Ovens, Ventilation, Microwaves, Warming Drawers), Laundry (Washers, Dryers, Combos), Outdoor (Grills, Outdoor Kitchens, Pizza Ovens), and Home Essentials (Coffee, Specialty Products). The company differentiates through value-added services including in-stock 'Good to Go' next-day delivery, Precision Delivery with full-service installation, installation by in-house technicians, financing options, and extended service protection plans. A related spin-off, Goemans Fireplaces, handles hearth products. The business model combines e-commerce with multiple retail locations across Ontario (Stoney Creek, St. Catharines, Mississauga, Kitchener, London, Vaughan, Markham, Whitby) and a distribution center in Brampton.

Differentiator

Problem solved

Functional benefit

Brands

• Goemans Fireplaces: A spin-off company specializing in fireplaces and hearth products, offering premium brands including Napoleon, Regency, and Kingsman. Located at 430 McNeilly Road, Unit 106, Stoney Creek, Ontario L8E 5E3.

Products and services

• Dishwashers Full line of built-in dishwashers including front control, top control, integrated panel, drawer, and portable models from brands like Frigidaire Professional and Fisher & Paykel for residential and kitchen renovation applications.
• Refrigeration Comprehensive refrigeration offering covering French Door, Side-by-Side, Bottom Mount, Top Mount, Built-In, Column, Under Counter, Wine Cooler, Wine Reserve, Free Standing, and Counter Depth configurations plus freezers.
• Cooking Appliances Full cooking portfolio including Ranges (Gas, Electric, Induction, Dual Fuel), Cooktops (Gas, Electric, Induction), Ovens (Steam, Speed, Double Wall, Combination, Single Wall), Ventilation, Microwaves, and Warming Drawers.
• Laundry Complete laundry category with Washers (Top Load, Front Load), Dryers (Gas, Electric, Steam Closet), Washer/Dryer Combos, and Pedestals for residential and laundry room upgrade applications.
• Outdoor Outdoor cooking and living products including Freestanding Grills (Natural Gas, Propane, Charcoal/Pellet), Outdoor Kitchens (Natural Gas Built-In, Propane Built-In, Components, Outdoor Refrigeration, Patio Heaters, Pizza Ovens).
• Home Essentials Specialty products including Specialty Products & Cookware, Counter-Top Appliances, Vacuums, and Coffee systems (Built-In and Free-Standing).
• Accessories Supporting accessories for BBQ, Cooking (Range, Oven, Microwave, Cooktop, Pizza Oven, Coffee), Refrigeration, Ventilation, and Laundry.
• Precision Delivery Full-service delivery including rubber back runners, floor protection, packaging removal, old appliance removal, and six-day-a-week delivery across Ontario including cottage country.
• Installation Services Professional installation services for purchased appliances, ensuring proper fit, connection, and operation.
• Service Protection Plans Extended warranty and service protection plans including 2, 3, and 4-year product protection options (2-Year $727, 3-Year $1,089, 4-Year $1,453).
• Financing Buy Now, Pay Later financing options with no interest and minimal monthly payments if balance paid in full within 12 months.
• Good to Go (In-Stock) In-stock appliance program offering next-day delivery on available models for time-sensitive buyers.
• Liquidation & Clearance Closed box, end-of-line, and open-box products at discounted prices with liquidation (new in-box) and clearance (inspected floor models/returns) options.
• Eco Appliances Energy-efficient appliances featuring Eco friendly options that reduce energy bills and environmental impact, including Energy Star qualified selections.
• Kitchen and Laundry Packages Bundled full kitchen and full laundry appliance packages designed for homeowners and designers to procure coordinated multi-appliance sets in a single purchase.
• Commercial Sales Commercial appliance sales for builders, contractors, and business customers requiring commercial-grade appliances for restaurants, hospitality, and rental properties.
• Designer Relations Specialized services and pricing for interior designers and kitchen design professionals working with clients on new builds and renovations.
• Goemans Fireplaces A family-owned spin-off specializing in hearth solutions with premium brands including Napoleon, Regency, and Kingsman; products installed and serviced by in-house factory-trained, insured, and licensed technicians.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, minor and primary.

• Goemans FireplacescoreStrategic or Co-development PartnerGoemans Fireplaces is a spin-off company of Goemans Appliances, established as a separate entity specializing in fireplace and hearth products. With over 20 years of experience and 14,000+ customers, the company offers premium brands including Napoleon, Regency, and Kingsman. Products are installed and serviced by in-house factory-trained, insured, and fully licensed technicians. Located at 430 McNeilly Road, Unit 106, Stoney Creek, Ontario L8E 5E3, Phone: (905) 637-1100.
• Grill HerominorGTM or Marketing PartnerGrill Hero provides BBQ cleaning, maintenance, and repair services recommended by Goemans Appliances to help customers protect their outdoor appliance investments. Goemans directs customers to Grill Hero for premium BBQ cleaning and service.
• KitchenAidprimaryChannel Partner/ Reseller/ DistributorKitchenAid is one of over 60 leading brands carried by Goemans Appliances. Featured products include induction ranges, cooktops, and the 2026 promotion offering a $599.99 Induction-Ready 4-Piece Cookware Set with qualifying purchases.
• Café AppliancesprimaryChannel Partner/ Reseller/ DistributorCafé Appliances (GE brand) is a featured partner with ongoing promotional campaigns. The Café Spring Into Style promotion (April 2 - June 24, 2026) offers 15-20% off qualifying purchases of 2+ or 5+ Café kitchen appliances.
• Napoleon, Regency, KingsmanprimaryChannel Partner/ Reseller/ DistributorPremium fireplace and hearth brands offered exclusively through Goemans Fireplaces spin-off company. These brands are noted for quality, reliability, and serviceability with strong name recognition.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trail Appliances: Western Canada-based multi-brand appliance retailer with showrooms across BC, Alberta, Saskatchewan, and Manitoba. Directly comparable to Goemans as a Canadian multi-brand, multi-showroom appliance specialist competing on selection, service, and delivery rather than price alone.
• Coast Wholesale Appliances: BC-headquartered appliance retailer with multiple showroom locations selling premium and mid-tier appliance brands. Comparable to Goemans as a Canadian regional multi-brand appliance specialist with full-service delivery and installation offerings.

Broad incumbents

• The Brick: One of Canada's largest furniture, mattress, and appliance retailers with national store footprint. Overlaps with Goemans in major appliance retail but operates at much broader scale across furniture categories and geographies.
• Leon's: National Canadian furniture and appliance retailer with showrooms across the country. Overlaps with Goemans on appliance retail but is primarily a furniture-led chain with broader category breadth.
• Best Buy Canada: Canadian arm of the largest North American specialty consumer electronics and major appliance retailer. Directly competes with Goemans on major appliances (refrigerators, ranges, laundry) but operates at national scale and across electronics categories.
• Home Depot Canada: Canadian home improvement big-box retailer carrying major appliances alongside broader DIY, renovation, and building products. Overlaps with Goemans on appliances but competes primarily on breadth, pricing, and project-bundled purchasing.
• Lowe's Canada: Canadian home improvement retailer (including RONA, Réno-Dépôt, and Dickie Moore) selling major appliances as part of a broader home improvement assortment. Comparable big-box competition for Goemans on appliance selection and installation-adjacent services.
• RONA: Canadian home improvement retailer (Lowe's Canada subsidiary) offering appliances alongside hardware, renovation, and building products. Overlaps with Goemans on appliance categories but operates a much broader home-improvement assortment.

Emerging players

• Canadian Appliance Source: Greater Toronto Area-based online-first appliance retailer with showroom presence. Comparable as a regional Canadian appliance specialist, but Goemans has a much larger physical showroom footprint and broader service infrastructure.

Others

• Amazon.ca: Canadian e-commerce marketplace carrying major and small appliances from many of the same brands as Goemans. Relevant as a primary pricing-and-convenience benchmark that pressures Goemans on commodity SKUs but does not match its showroom, delivery, and installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goemansapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goemans Appliances