Canadian Appliance Source

What Canadian Appliance Source does

Canadian Appliance Source (CAS) is a privately held Canadian retailer structured as a Limited Partnership under Ontario law and headquartered in Toronto. Founded in 2007, the company has grown into Canada's largest appliance-only retailer, operating 47 company-owned showrooms and warehouses across 8 provinces (Ontario, British Columbia, Quebec, Alberta, Manitoba, Saskatchewan, Nova Scotia) alongside a 24/7 e-commerce platform. CAS retails major home and kitchen appliances — refrigerators, freezers, ranges, cooktops, wall ovens, microwaves, ventilation, dishwashers, washers, and dryers — sourced from more than 20 brands including Whirlpool, Bosch, KitchenAid, Samsung, LG, GE, Electrolux, Frigidaire, JennAir, Maytag, Thermador, and Amana. The company also operates an Open Box/Clearance channel with discounts up to 75% and a VIP Membership loyalty program.

Revenue is generated primarily through one-time hardware sales of new and open-box appliances, supplemented by white-glove delivery and installation services and an unspecified recurring VIP membership stream. CAS pursues a dual go-to-market: a hybrid retail model serving residential consumers (primary segment) plus a dedicated Commercial Division with named account representatives targeting designers, builders, restaurants, hotels, and property managers. Pricing is unit-based with a low-price guarantee (meet-or-beat), same/next-day delivery to select areas, and standard 3–5 business-day fulfillment supported by regional warehouses in Laval, Ottawa, Dartmouth, Winnipeg, and Burnaby. Underlying technology consists of an e-commerce storefront integrated with showroom inventory management and a nationwide delivery logistics operation; no proprietary technology or AI/ML systems are disclosed.

The company employs 251–500 people, is led by owner-CEO Ari Klein, and has raised four funding rounds, the most recent (2016-11-25) from Yellow Point Equity Partners at an undisclosed amount. No revenue figures, public ownership, parent company, or institutional investor base beyond the disclosed round are publicly available, and no mobile apps, public API, or third-party platform integrations are offered.

Name

Canadian Appliance Source

Legal name

Canadian Appliance Source, Limited Partnership

Website

https://canadianappliance.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Canadian Appliance Source is Canada's largest appliance-only retailer, operating 47 showrooms and warehouses across 8 provinces plus e-commerce, selling major kitchen and laundry appliances from 20+ brands to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Major Home Appliance Retail

NAICS

Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Home appliance retail
• Major kitchen appliances
• Laundry appliance sales
• Appliance showroom chain
• Commercial appliance supply

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices47 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Appliance Sales: The company generates revenue through direct retail sales of major home appliances including refrigerators, ranges, cooktops, wall ovens, microwaves, ventilation, dishwashers, washers, and dryers. Products are sold as one-time purchases with no subscription component. The company also sells open box/discontinued appliances at discounted prices (up to 75% off).
2. Delivery and Installation Services: Revenue generated from delivery and installation services including white-glove delivery with setup.
3. VIP Membership: The company offers a VIP Membership program that likely provides benefits such as extended warranties, priority service, or additional discounts to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Canadian Appliance Source is a multi-channel retailer that sells brand-new, manufacturer-sealed major home and kitchen appliances — including refrigerators, ranges, cooktops, wall ovens, microwaves, ventilation, dishwashers, washers, dryers, and freezers — through 47 company-owned showrooms and warehouses across Canada plus a 24/7 e-commerce platform. It complements unit sales with bundled Kitchen Packages, an Open Box/Clearance line (up to 75% off), a Commercial Division for designers and builders, a VIP Membership program, and white-glove delivery and installation.

Product overview

Canadian Appliance Source operates as a multi-channel appliance retailer offering major home appliances through 47 showrooms and warehouses across Canada plus e-commerce. The product portfolio centers on full-size kitchen and laundry appliances organized into distinct categories: refrigerators (French Door, Side-by-Side, Bottom/Top Freezer, Built-In, Compact, Commercial), freezers, cooking appliances (ranges, cooktops), built-in cooking (wall ovens, microwaves), ventilation/range hoods, dishwashers, washers, and dryers. The company also offers bundled Kitchen Packages, an Open Box/Clearance line with up to 75% discounts, VIP Membership loyalty program, and a Commercial Division serving designers and developers. Products span multiple fuel types (gas, electric, induction) and sizes from compact 18" to commercial 48"+ configurations. Notable brands carried include Whirlpool, Bosch, KitchenAid, Samsung, LG, Electrolux, GE, JennAir, Maytag, Thermador, Cafe, Monogram, Dacor, BlueStar, Viking, Frigidaire, Amana, Hisense, Haier, Broan, and 20+ additional brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Refrigerators Full-size refrigerators including French Door, Side by Side, Bottom Freezer, Top Freezer, Built-In, All Refrigerator, Compact Refrigeration, and Commercial Refrigeration models in sizes from 24" to 48", sold brand new and manufacturer-sealed to residential and commercial buyers.
• Freezers Upright Freezers, Chest Freezers, Built-In Freezers, and Commercial Freezers including convertible fridge/freezer options for residential and commercial customers.
• Ranges Cooking ranges and stoves including Dual Fuel, Electric, Induction, and Gas models in sizes from 24" to 48", with single and double oven options.
• Cooktops Cooktops and stove tops available in Electric, Induction, and Gas varieties, plus Rangetops in sizes from 24" to 60".
• Wall Ovens Built-in wall ovens including Double Wall Ovens, Microwave Wall Oven Combos, Single Wall Ovens, and Steam, Speed, and Warming Drawers in sizes from 24" to 30".
• Microwaves Microwave ovens including Countertop, Over the Range (300-600 CFM), Built-In, and Microwave Drawer models.
• Ventilation and Range Hoods Range hoods and ventilation including Under Cabinet, Wall Mount Chimney Hoods, Island Hoods, Cabinet Inserts, Canopy Pro Hoods, and Downdrafts in sizes from 20" to 60".
• Dishwashers Dishwashers available in Stainless Steel, Quiet, Fully Integrated, 3rd Rack, Panel Ready, and 18" compact configurations.
• Washers Washing machines including Front Load Washers (with steam and stackable options), Top Load Washers, Washer & Dryer Pairs, Laundry Centers, All-in-One Washer & Dryers, and accessories.
• Dryers Dryers available in Electric, Gas, Stackable, Steam Dryers, Large Capacity, Apartment Compact, Ventless (Heat Pump and Condensing), Styler and Steam Closet, and All-in-One configurations.
• Kitchen Packages Pre-configured appliance kitchen packages that combine multiple appliances (typically cooking, refrigeration, ventilation, and dishwashing) at discounted bundle pricing for residential and design/build customers.
• Open Box and Clearance Appliances Open box and clearance appliances offered at up to 75% off original prices across all categories including refrigerators, freezers, ranges, cooktops, wall ovens, microwaves, ventilation, dishwashers, washers, and dryers.
• VIP Membership VIP membership program offering exclusive benefits to repeat residential customers, including potential extended warranties, priority service, and additional discounts.
• Commercial Division Dedicated commercial sales division providing appliance sales consultation and solutions to designers, developers, restaurants, hotels, property managers, and other business customers through a team of specialized commercial sales representatives.
• White-Glove Delivery and Installation Delivery and installation service with many products delivered within 3-5 business days, including same/next day delivery to select areas, providing setup at the customer's home.

Quantifiable outcome

• Low-price guarantee: If you find the identical appliance for less somewhere else, CAS will meet or beat the price
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• WhirlpoolcoreChannel Partner/ Reseller/ DistributorMajor brand partner selling Whirlpool appliances including refrigerators, ranges, washers, dryers, and dishwashers through all CAS showrooms and online platform.
• BoschcoreChannel Partner/ Reseller/ DistributorBrand partner for Bosch appliances including dishwashers, wall ovens, cooktops, and refrigeration products.
• KitchenAidcoreChannel Partner/ Reseller/ DistributorKey brand partner for KitchenAid kitchen appliances including ranges, cooktops, wall ovens, and refrigerators.
• SamsungcoreChannel Partner/ Reseller/ DistributorBrand partner selling Samsung appliances including refrigerators, washers, dryers, and ranges.
• LGcoreChannel Partner/ Reseller/ DistributorMajor brand partner for LG electronics and appliances including refrigerators, dishwashers, ranges, washers, and dryers.
• GE (General Electric)coreChannel Partner/ Reseller/ DistributorBrand partner for GE appliances including refrigerators, ranges, wall ovens, and laundry equipment.
• ElectroluxcoreChannel Partner/ Reseller/ DistributorBrand partner for Electrolux appliances including ranges, cooktops, and refrigeration.
• FrigidairecoreChannel Partner/ Reseller/ DistributorBrand partner selling Frigidaire appliances including refrigerators, ranges, and laundry equipment.
• AmanacoreChannel Partner/ Reseller/ DistributorBrand partner for Amana home appliances sold through CAS showrooms.
• JennAircoreChannel Partner/ Reseller/ DistributorPremium brand partner for JennAir professional-style kitchen appliances.
• MaytagcoreChannel Partner/ Reseller/ DistributorBrand partner for Maytag appliances including laundry equipment and kitchen appliances.
• ThermadorcoreChannel Partner/ Reseller/ DistributorLuxury brand partner for Thermador professional kitchen appliances including ranges, cooktops, and refrigeration.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leon's: Canada's largest furniture retailer and parent of The Brick, with a significant appliance business operating across hundreds of stores. Competes with CAS in major appliances for residential and commercial customers, with broader assortment but less appliance specialization.
• Lowe's Canada (Rona, Reno-Depot): Canadian operations of US-based Lowe's, including the Rona and Reno-Depot banners. Sells major appliances through hundreds of big-box locations across Canada, directly competing with CAS on price and selection, with a broader home improvement assortment.
• Best Buy Canada: Canadian arm of US electronics retailer with significant major appliance business across ~160+ stores. Competes with CAS on appliance category with comparable brand portfolio and online/offline integration, with strength in connected/smart appliances.
• Home Depot Canada: Canadian arm of the US big-box home improvement retailer, offering major appliances alongside building materials, tools, and home goods. Competes with CAS on appliance price and selection, leveraging massive scale and private-label brands (HDX) that CAS cannot match.

Regional players

• Home Hardware: Canadian-owned co-operative hardware and home improvement retailer with ~1,000+ stores across Canada. Sells a narrower selection of major appliances primarily through dealer stores, competing with CAS in smaller markets and rural areas where CAS has limited showrooms.

Emerging players

• Wayfair Canada: Online home goods retailer with an expanding major appliance category in Canada. Competes with CAS primarily on online convenience and price, but does not offer physical showrooms, installation, or B2B services that CAS leverages.
• Amazon Canada: Dominant online retailer with growing major appliance category in Canada. Competes with CAS on price, selection, and convenience, but lacks physical showrooms and white-glove delivery infrastructure that CAS offers — a structural differentiator for big-ticket purchases.

Direct peers

• Coast Wholesale Appliances: Canadian specialty appliance retailer with multiple showroom locations across Western Canada. Most direct competitor to CAS in the appliance-only specialty retail category, competing on similar brand selection, price-matching policies, and B2B designer/builder relationships.
• The Brick: Major Canadian furniture and appliance retailer with ~200+ locations nationwide, owned by Leon's. Sells major appliances from similar brands to residential consumers, including builder/designer B2B services. A larger and broader competitor to CAS with comparable product mix in the appliance category.
• Trail Appliances: Western Canada-based specialty appliance retailer operating showrooms across BC, Alberta, and Saskatchewan. Direct competitor offering major appliances from similar premium brands with comparable delivery and installation services, primarily serving the same residential and builder/designer customer segments as CAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CanadaAppliance
• YouTubeyoutube.com/user/CDNAppliance
• Facebookfacebook.com/CDNAppliance
• LinkedInlinkedin.com/company/canadian-appliance-source

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Appliance Source