What Selmi does

Selmi (legal name Pastifício Selmi) is a privately held Brazilian food manufacturing company founded in 1887 and headquartered in Sumaré, São Paulo, with production sites in Sumaré, Rolândia (Paraná), and Rio de Janeiro. The company produces and distributes a broad portfolio of branded consumer packaged goods spanning pasta (fresh, dried, instant noodles, organic, gluten-free, whole grain, durum semolina, and specialty cuts), biscuits and cookies (laminated crackers, filled cookies, wafer, butter cookies, whole grain), cakes (ready-made and cake mixes in 10+ flavors), wheat flours (premium, daily-use, whole wheat, semolina), and olive oil. Two flagship sub-brands serve distinct consumer needs: Renata targets quality- and variety-oriented households with a comprehensive everyday line, while Galo serves value-oriented Brazilian families with traditional pasta and biscuits across more than 60 SKUs.

The company sells primarily through traditional Brazilian retail and supermarket channels, supported by an in-house logistics and distribution network, telesales via 0800 hotline and WhatsApp, and a B2B online boleto (ticket) portal. Products reach more than 30 export countries in addition to the Brazilian market. Brand marketing relies on recipe portals (renata.com.br, receitasgalo.com.br), social media (Facebook, LinkedIn), press relations, and a sponsorship program. Headcount sits in the 501-1000 range.

The revenue model is straightforward CPG wholesale: Selmi manufactures and sells branded food products one-time at wholesale to retail chains and distributors, with end consumers reached through supermarket shelves and grocery retail outlets. Pricing is not publicly disclosed. The company reports no identified parent, institutional investors, or external funding, suggesting long-term private or family ownership consistent with its 137-year operating history.

Name

Selmi

Legal name

Pastifício Selmi

Website

https://selmi.com.br

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Packaged Food Manufacturing

NAICS

Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Packaged food manufacturing
• Pasta products
• Biscuits and cookies
• Wheat flour milling
• Cake mixes

Headquarters

HQ city

Sumaré

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage product sales: Selmi manufactures and sells a broad portfolio of branded food products including pasta, biscuits, cakes, flour, cookies, noodles, cake mixes, and olive oil under the Renata and Galo brands. Revenue is generated through wholesale distribution to retail chains and direct-to-store delivery across Brazil and 30+ export countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Selmi manufactures and distributes a diversified portfolio of branded packaged food products through its Renata and Galo sub-brands. The offering spans pasta, instant noodles, cakes, cake mixes, biscuits, cookies, wheat flour, and olive oil. Products are sold via supermarket chains, grocery retail, food-service channels, and exports to 30+ countries.

Product overview

Selmi (Pastifício Selmi) is a Brazilian food manufacturing company founded in 1887, producing a diversified portfolio of branded food products primarily under the Renata and Galo sub-brands. The product portfolio spans pasta (fresh, dried, instant noodles, organic, gluten-free, whole grain, and specialty cuts), pre-mixed and ready-made cakes, biscuits and cookies (including laminated crackers, filled cookies, wafer, butter cookies, and whole-grain options), wheat flours (standard, whole wheat, semolina, and premium grades), and olive oil. The Renata brand serves as the flagship sub-brand offering a comprehensive line of products designed for daily consumption and special occasions, while the Galo brand focuses on traditional biscuits and pasta. Selmi operates manufacturing facilities in Sumaré/SP, Rio de Janeiro, and Rolândia/PR, distributing products in Brazil and more than 30 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Renata: Brand offering a complete line of products developed especially for daily moments, including pasta, cakes, biscuits, cookies, flour, and cake mixes.
• Galo

Products and services

• Renata Pasta A sub-brand of pasta products under the Renata brand, including fresh, dried, instant, organic, gluten-free, whole grain, and standard durum wheat varieties, as well as specialty cuts such as Spaghetti, Penne, Fusilli, Farfalle, and Lasagna, for Brazilian consumers preparing daily meals.
• Renata Instant Noodles Instant noodle products under the Renata brand, available in Cremoso (creamy), Divertix (children's line), and Tradicional lines with various flavors including 4 Queijos, Frango, Picanha, Carne Suave, and Galinha Suave, for convenient quick meals.
• Renata Cakes Ready-made cake products under the Renata brand, including Renata Bolinhos (small cakes, Divertix line) and Renata Bolo (full-sized traditional and filled cakes) in flavors such as Chocolate, Coco, Laranja, Mesclado, and Leite Condensado, for convenient home consumption.
• Renata Cake Mix Pre-mixed cake batter products under the Renata brand, offered in more than 10 flavors including Abacaxi, Aipim, Baunilha, Brigadeiro, Brownie, Cenoura, Chocolate, Coco, Fubá, Laranja, and Limão, for convenient home baking.
• Renata Cookies Cookie products under the Renata brand, available in Baunilha with Chocolate Chips and Chocolate with Chocolate Chips, in both 100g and 40g packaging sizes, for snacks and desserts.
• Renata Biscuits A comprehensive line of biscuit products under the Renata brand, including Amanteigado (butter cookies in chocolate, leite, coco), Integrale (whole grain with aveia, cacau, morango), Laminado (sliced crackers: água e sal, coco, cream cracker, integral, cristal, gergelim, leite, maizena, maria, maizena chocolate), Recheado (filled cookies: chocolate, morango, brigadeiro, strawberry and chocolate Divertix variants, Twitter chocolate with vanilla filling), Salgado (Saltix), and Wafer (brigadeiro, chocolate, morango, limão) sub-lines.
• Renata Flour Wheat flour products under the Renata brand, including Farinha Renata Super Premium (Type 1), Farinha Renata Dia a Dia (daily-use wheat flour), Farinha Integral Renata (whole wheat), and Farinha de Trigo Semolina Renata (durum wheat semolina), for home and bakery use.
• Renata Rosquinha Cookies Ring-shaped cookie products sold under the Renata brand's Rosquinha category, for traditional Brazilian snacks and breakfasts.
• Galo Biscuits Biscuit products under the Galo brand — Brazil's traditional family brand with more than 60 products — including Galo Laminado (water and salt, cream cracker, maizena) and Galo Recheado (filled cookies in brigadeiro, chocolate, and morango Show variants), targeting value-oriented Brazilian families.
• Selmi Olive Oil Olive oil products sold under the Selmi brand, part of the company's broader food portfolio, for cooking and home use.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• M. Dias Branco: Brazil's largest pasta, biscuit, and wheat flour manufacturer (brands Adria, Isabela, Piraquê, Vitarella). Most direct comparable in scale, product mix (pasta, biscuits, flour, cakes), and Brazilian CPG retail channel presence.
• J.Macêdo: Brazilian food manufacturer of flour, pasta, biscuits, and baking mixes under brands like Dona Benta, Sol, and Petybon. Closely comparable product portfolio and retail customer base to Selmi.
• Marilan: Brazilian biscuit and cracker manufacturer (Marilan, Trakinas, Pit Stop, Club Social licenses in Brazil). Direct overlap with Selmi's Renata and Galo biscuit lines in the same supermarket channels.
• Pastifício Santa Massa: Brazilian pasta manufacturer with strong presence in the value segment. Direct competitor to Galo's pasta line and to Renata's mass-tier dried pasta products.
• Moinho Globo: Brazilian wheat flour miller supplying both industrial and retail flour markets. Closely comparable to Selmi's flour operations within the wheat-based staples value chain.

Broad incumbents

• BRF: One of the largest food companies in the world, headquartered in Brazil (Sadia, Perdigão). A broad incumbent in Brazilian packaged food with overlapping retail relationships and brand-building capabilities, though focused on proteins and frozen foods.
• Nestlé Brasil: Brazilian arm of the global packaged food major with a portfolio spanning biscuits, pasta, instant noodles, cake mixes, and culinary products. A broad incumbent competing with Selmi across multiple categories in the same retail channels.
• Grupo Bimbo: Global baked goods company with meaningful Brazilian operations (Bimbo, Pullman, Plus Vita). Broad incumbent with overlapping categories in sliced breads, cakes, and packaged bakery snacks sold in Brazilian supermarkets.

Emerging players

• General Mills Brasil: Global packaged food player with brands in baking mixes and convenient meals that compete in the same Brazilian aisles as Renata cake mixes. A category-adjacent peer for Selmi's higher-margin convenience sub-portfolio.

Regional players

• Mitsui Alimentos: Brazilian manufacturer of cookies, biscuits, and snacks (Mitsui, Güd, Triunfo). Regionally-focused competitor with strong presence in Brazil's southeast, directly overlapping with Renata and Galo's cookie and cracker lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrupoSelmi
• LinkedInlinkedin.com/company/1002865

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selmi