What Workspace does

Workspace Inc., operating as Workspace Iowa, is a privately held commercial office furniture dealer and workplace design firm founded circa 1939 and headquartered in Des Moines, Iowa. The company delivers end-to-end workplace solutions through a proprietary "Three-Stop Process" — Strategic Exploration, Design & Specification, and Procurement — combining in-house interior design, space planning, FF&E specification, project management, delivery/installation, warehousing, and asset management. Workspace serves business clients across Iowa and selectively across North America via four physical offices (Des Moines headquarters, Cedar Rapids, Ames, and Cedar Falls), staffed by Workplace Consultants, Strategic Account Executives, Interior Designers, Field Operations Managers, and Project Managers.

The company's offering is anchored by a Steelcase Premier/Platinum Partner relationship (Platinum Partner Award 6 of the past 7 years), granting exclusive access to Steelcase's product portfolio — including Steelcase Everwall Demountable walls, Steelcase Leap chairs, Steelcase Node classroom seating, and height-adjustable desks — supplemented by turnstone, Coalesse, West Elm Work, Blu Dot, FLOS, PolyVision, Emu, and Frank Lloyd Wright Rockford + Galesburg/Racine Collections. Live Design & Specification visualization capabilities and a furniture rental program extend the service surface beyond one-time furniture sales. Customers span commercial workplace, healthcare, education (K-12 and higher-ed/research), home office/SMB, and government/ancillary segments, with documented project sizes ranging from ~3,666 sq ft SMB fit-outs to a 250,000 sq ft enterprise transformation for a large financial institution.

Workspace generates revenue across five streams: (1) one-time commercial office furniture sales; (2) short- and long-term furniture rental with recurring/usage-based mechanics; (3) professional services for design, specification, and project management bundled into project engagements; (4) managed services covering installation, delivery, warehousing, and asset management; and (5) reupholstery, cleaning, and furniture audit services. Pricing is uniformly quote-based and not publicly disclosed, with multi-year project contracts typical for enterprise work. The firm operates without disclosed institutional funding, M&A activity, or parent-company relationship, with ownership held by three named Partners (Glenn Oberlin, Nicole Boyington, Ryan Boyington) alongside CEO John Kenworthy, President Ryan Boyington, and VP People & Culture Sarah Shipton.

Name

Workspace

Legal name

Workspace Inc.

Website

https://workspaceinc.net

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Workspace Inc. (Workspace Iowa) is a Des Moines-based, Steelcase Platinum Partner commercial office furniture dealer and workplace design firm serving Iowa and North American businesses via end-to-end design, specification, procurement, and installation services across four Iowa offices.

Ownership category

akta.pro rank

Product category

Commercial Office Furniture & Workplace Design Services

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Institutional Furniture Manufacturing (337127)

SIC

Office Furniture (2520), Office Furniture (No Wood) (2522), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Commercial office furniture
• Workplace design services
• Space planning
• Office furniture installation
• Furniture rental

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Office Furniture Sales: One-time sale of commercial-grade office furniture (desks, chairs, storage, lounge seating, conference tables) sourced from Steelcase, Coalesse, turnstone, West Elm Work, Blu Dot, Emu, FLOS, PolyVision and other manufacturers, bundled with specification, procurement, and delivery/installation services.
2. Furniture Rental: Short- and long-term rental of office desks, chairs, storage, lounge seating, conference furniture, and accessories, with delivery, setup, and pickup included. Provides recurring/usage-based rental revenue across flexible terms.
3. Professional Services: Design, Specification & Project Management: Workplace assessment, research and application insights, space planning, change management, furniture budgeting, Live Design & Specification, finish selections, FF&E packages, RFP creation, construction integration, soundmasking, project management, warehousing, and asset management billed as part of project engagements.
4. Furniture Installation, Delivery & Asset Management: Receiving, staging, assembly, fine-tuning of workstations, architectural wall divisions, and seating components, plus delivery, warehousing, and asset management services.
5. Reupholstery, Cleaning & Furniture Audit Services: Reupholstery services, office chair cleaning, furniture audits, and refurbishment as ongoing service revenue streams for installed furniture.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Workspace is a commercial office furniture dealer and workplace design firm that sells commercial-grade office furniture (desks, chairs, storage, lounge seating, conference tables) sourced primarily from Steelcase and partner brands, and provides in-house interior design, space planning, project management, delivery/installation, asset management, furniture rental, and reupholstery/cleaning services to businesses primarily in Iowa. The company operates as a Steelcase Premier/Platinum Partner and delivers projects ranging from small home offices to 250,000 sq ft enterprise campuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Office Furniture Sales One-time sale of commercial-grade office furniture — desks, chairs, storage, lounge seating, and conference tables — sourced from Steelcase, Coalesse, turnstone, West Elm Work, Blu Dot, Emu, FLOS, PolyVision, and other manufacturers. Sold to Iowa businesses and consumers bundled with specification, procurement, delivery, and installation services.
• Furniture Rental Short- and long-term rental of office desks, chairs, storage, lounge seating, conference furniture, and accessories with delivery, setup, and pickup included. Targets flexible-term and growing-team customers across Iowa.
• Workplace Design, Specification & Project Management Professional services covering workplace assessment, research and application insights, space planning, change management, furniture budgeting, Live Design & Specification, finish selections, FF&E packages, RFP creation, construction integration, soundmasking, project management, warehousing, and asset management — delivered through the company's integrated three-stop process (Strategic Exploration, Design & Specification, Procurement).
• Furniture Installation, Delivery & Asset Management Receiving, staging, assembly, and fine-tuning of workstations, architectural wall divisions, and seating components, plus delivery, warehousing, and asset management services for installed furniture across Iowa customer sites.
• Reupholstery, Cleaning & Furniture Audit Services Ongoing service revenue streams offering reupholstery services, office chair cleaning, furniture audits, and refurbishment for installed furniture at customer sites.
• Healthcare Furniture Solutions Specialized furniture solutions for healthcare environments including overbed tables, clinician work process configurations, point-of-care technology integration, and Relay/Pocket mobile worksurfaces, designed to facilitate wellbeing, empathy, and connection of clinicians, patients, and families in HIPAA-aware layouts.
• Education Furniture Solutions Furniture solutions for K-12 schools, higher education (e.g., ISU Digital Ag), and training environments — including Steelcase Node chairs, Verb Whiteboards, Reunion Tables, instructor lecterns, and training/conference configurations supporting active learning.

Quantifiable outcome

• Awarded Steelcase Platinum Partner 6 of the past 7 years, recognizing extraordinary customer service and stringent program criteria
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and minor.

• SteelcaseflagshipStrategic or Co-development PartnerWorkspace is a Steelcase Premier / Platinum Partner, awarded the Steelcase Platinum Partner Award 6 of the past 7 years. Steelcase products (chairs, desks, demountable walls, whiteboards, modular casework, etc.) form the core of Workspace's offering. Exclusive access to Steelcase gives Workspace 'more than a century of global insights' to deliver workplace solutions.
• Blu DotminorOEM/ Whitelabel/ Licensing PartnerBlu Dot's full product portfolio (Living, Bedroom, Office, Dining, Lighting, Accessories) is available through the Steelcase partnership and offered by Workspace across office chairs and desks categories.
• CoalesseminorOEM/ Whitelabel/ Licensing PartnerCoalesse products (Reunion Table, Emu Heaven Vase, Emu Re-trouve Vase, ARZU Modern Collection rugs, Viccarbe Imports, Tabletop Power and Data Solutions) are stocked and offered by Workspace, including the Reunion Table family of tables designed for modern classrooms, conference spaces, and training areas.
• turnstone (by Steelcase)minorOEM/ Whitelabel/ Licensing Partnerturnstone products including Campfire Big Lamp, Campfire Big Table, Campfire Slim Table, Bivi desks, Jack chair, and Shortcut stool are offered by Workspace.
• West Elm WorkminorOEM/ Whitelabel/ Licensing PartnerWest Elm Work products (Sterling Chair, Slope Stock, Greenpoint Bench, Greenpoint Private Office, Sutton Height-Adjustable Desk) are offered, designed by West Elm and manufactured by Steelcase.
• PolyVision (a3 CeramicSteel)minorOEM/ Whitelabel/ Licensing PartnerPolyVision a3 CeramicSteel products (Serif, Sans, Mobile) are stocked and offered, providing writing surfaces that are magnetic, scratch/bacteria/graffiti resistant.
• FLOSminorOEM/ Whitelabel/ Licensing PartnerFLOS lighting products are offered through the Accessories/Lighting category as decorative designer lighting for offices.
• Frank Lloyd Wright (Rockford + Galesburg / Racine Collections)minorOEM/ Whitelabel/ Licensing PartnerSteelcase-produced Frank Lloyd Wright Rockford + Galesburg Collection and Frank Lloyd Wright Racine Collection (originally designed for the SC Johnson Administration Building) are offered within the desks and modular product categories.
• Established & Sons (Island Collection)minorOEM/ Whitelabel/ Licensing PartnerEstablished & Sons Island Collection is listed among modular search results, available through Steelcase's broader partnership portfolio.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Steelcase is the global office furniture manufacturer whose products form the core of Workspace's offering and whose Platinum Partner program is Workspace's primary competitive credential. It is the upstream incumbent and ecosystem anchor rather than a direct competitor on most projects.
• Kimball International: Kimball International is a U.S. commercial furniture manufacturer offering seating, desks, tables, and casegoods through its Kimball and National Office Furniture brands. It competes for mid-market and enterprise commercial fit-outs that Workspace also targets.
• MillerKnoll: MillerKnoll (Herman Miller + Knoll) is one of the world's largest office furniture conglomerates, offering competing product lines (Herman Miller, Knoll, Colebrook Bosson Saunders) to enterprise and mid-market customers. It competes with Steelcase-aligned dealers like Workspace for large enterprise projects.
• Haworth: Haworth is a global office furniture manufacturer and interior architecture firm offering competing products (seating, desks, architectural walls) and workplace consulting. It is an incumbent alternative to Steelcase-led dealers for enterprise and higher-education customers.

Direct peers

• Tangram Interiors: Tangram is a multi-regional Steelcase Premier dealer offering workspace design, furniture specification, project management, and installation across the western U.S. It mirrors Workspace's dealer model, three-step engagement process, and Steelcase Platinum/Premier partner positioning.
• Office Environments: Office Environments is a commercial office furniture dealer and Steelcase partner serving the Carolinas with workspace design, furniture procurement, and project management services. It is directly comparable to Workspace in product line, services offered, and customer profile.
• CORT Business Services: CORT is the largest office and residential furniture rental company in the U.S., offering short- and long-term rental of desks, chairs, and lounge furniture with delivery and setup. It is the most direct comparable to Workspace's furniture rental program and overlaps in commercial furniture rental and corporate relocation services.
• Brook Furniture Rental: Brook Furniture Rental provides short- and long-term office and residential furniture rental across the U.S., including desks, chairs, and collaborative furniture with delivery and installation. It is a direct competitor to Workspace's rental program for SMB and growing-team customers.
• Workplace Resource: Workplace Resource is a Steelcase Premier dealer in the Pacific Northwest offering office furniture, space planning, and project management to corporate, healthcare, and education clients. It is closely comparable to Workspace as a regional Steelcase-led workspace solutions provider.

Others

• Gensler: Gensler is the world's largest architecture and interior design firm, often acting as the design lead on large enterprise workplace projects where Workspace would serve as the furniture dealer and installation partner. It is ecosystem-adjacent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ePNZ-buLxnY
• Facebookfacebook.com/workspacedm
• LinkedInlinkedin.com/company/workspaceinc
• Instagraminstagram.com/workspacedm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workspace