Wildman Adventure Resort

What Wildman Adventure Resort does

Wildman Adventure Resort is a privately held outdoor adventure resort operator founded in 1989 and headquartered in northeastern Wisconsin, operating two distinct outpost locations approximately 40 miles apart: the Peshtigo River Outpost in Silver Cliff, WI, and the Menominee River Outpost in Niagara, WI, near the Wisconsin-Michigan border. The company delivers guided outdoor adventure experiences centered on whitewater rafting on two rivers (Menominee River with Class IV rapids through Piers Gorge, and Peshtigo River with the longest continuous stretch of whitewater in the Midwest), supplemented by a portfolio of eight or more land- and water-based activities including ziplining, rock climbing, paintball, Alpine Tower high ropes, kayaking, stand-up paddleboarding, and a historic 9-hole golf course (Bombers Golf). Core operations are seasonal, running primarily April through October, with limited winter cabin rental activity. The company owns and operates on-site lodging (deluxe cabins, glamping units, tent camping) and on-site dining (Bombers Bar), creating an integrated vacation product.

The business model is direct-to-consumer with no intermediary resellers in the primary sales path. Revenue is generated through six streams: per-person activity fees ($69-$125), multi-activity adventure packages ($188-$401, with a VIP tier at $1,000/person/day), nightly lodging rates ($49-$299), on-site F&B, retail/merchandise, and golf course operations including seasonal memberships. Pricing follows a per-transaction or per-night model with no subscription contracts except the annual golf membership tier. Go-to-market relies on the owned website (wildmanranch.com), phone reservations, TripAdvisor presence (recognized as a Top 20 White Water Rafting destination in the USA), regional lodging partner referrals, and content/editorial placements in regional publications and the Travel Wisconsin tourism board.

The customer base spans six identifiable segments: family vacationers (the primary persona, with reported high repeat-visit rates), scout troops and youth organizations (served through BSA Whitewater Award programs), corporate teams (team-building retreats), bachelor/bachelorette party groups, college and university groups, and individual adventure tourists drawn from Midwest drive markets (Chicago, Twin Cities, Milwaukee, Green Bay). The company is independently owned with Ken Neumann identified as founder/owner, and operates with 11-50 employees. The combined two-river, two-outpost footprint with adjacent lodging is the structural backbone of the value proposition, and the property is held under long-standing physical and reputational assets that are difficult for single-site competitors to replicate.

Name

Wildman Adventure Resort

Legal name

Wildman Adventure Resort

Website

https://wildmanranch.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildman Adventure Resort is a privately held outdoor adventure resort in northeastern Wisconsin operating two outposts on the Menominee and Peshtigo Rivers, offering guided whitewater rafting, ziplining, rock climbing, and related adventure activities with on-site lodging for families, scout troops, corporate groups, and Midwest drive-market tourists.

Ownership category

akta.pro rank

Product category

Adventure Tourism and Outdoor Recreation

NAICS

Tour Operators (561520), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)

Keywords

• Outdoor adventure resort
• Whitewater rafting
• Guided adventure activities
• Adventure tourism
• Outdoor recreation lodging

Headquarters

HQ city

Athelstane

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Adventure Activity Fees: Per-person fees for guided outdoor activities including whitewater rafting, ziplining, paintball, rock climbing, kayaking, stand-up paddleboarding, and golf. Activity pricing varies by type and ranges from $69-$125 per person for individual activities.
2. Lodging Accommodations: On-site cabin rentals, glamping units, and tent camping. Deluxe cabins at Menominee River Outpost (Cub and Kodiak) are $299/night. Peshtigo River Outpost offers rustic cabins, glamping yurts, tiny houses, and tent camping from $49/night.
3. Adventure Packages: Bundled multi-activity packages offering discounted per-person pricing compared to individual bookings. Packages range from Weekend Action Adventure ($293) to Four Day Adventure ($401) to Custom VIP Guide Services ($1000/person/day).
4. Golf Course Operations: Bombers Golf Course (9-hole, par 33, established 1950s) generates revenue from green fees ($16-$27), cart rentals ($20-$26), and club rentals ($5). Golf memberships are also offered ($160-$900/season).
5. Food & Beverage: Bombers Bar and Restaurant on-site at Menominee River Outpost serves meals and beverages. Meal plans are offered as add-ons to adventure packages.
6. Retail and Merchandise: On-site gift shops at both outposts selling Wildman-branded merchandise, action photos, and retail items. Online store available at store.wildmanranch.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wildman Adventure Resort operates a guided outdoor adventure business from two Wisconsin outposts, delivering whitewater rafting on the Menominee and Peshtigo Rivers along with rock climbing, Alpine Tower high ropes, zipline tours, paintball, kayaking, stand-up paddleboarding, and golf. Each booking includes certified guide services and gear, complemented by on-site riverside lodging (cabins, glamping, tent camping) and food and beverage at Bombers Bar, packaged as multi-activity and custom adventure experiences for families, groups, and corporate retreats.

Product overview

Wildman Adventure Resort is an outdoor adventure resort offering a portfolio of 8 guided outdoor activities centered around two Wisconsin river outposts: the Menominee River Outpost in Niagara, WI and the Peshtigo River Outpost in Silver Cliff, WI. The core experience consists of whitewater rafting on Class II-IV rapids on both the Menominee (featuring Piers Gorge) and Peshtigo Rivers, supplemented by land-based activities including rock climbing in Michigan's Upper Peninsula, an Alpine Tower high ropes course, zipline canopy tour, paintball, kayaking on High Falls Flowage, and stand-up paddleboarding. The resort operates two distinct outposts approximately 40 miles apart, with guests often lodging at one outpost and participating in activities at both locations. Accommodations range from riverside tent camping and glamping units (cozy cabins, yurts, tiny houses) to deluxe cabins with full kitchens at the Peshtigo River Outpost, and cabin rentals at the Menominee River Outpost. Dining is available at Bombers Bar and Golf Course. The resort also offers pre-packaged adventure bundles (Weekend Action, Mini Vacation, Four Day, Zip & Raft), custom guide services, and specialized group packages for youth, scouts, families, bachelor/bachelorette parties, and corporate teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Menominee River Whitewater Rafting Guided whitewater rafting on the Menominee River featuring Class IV rapids through Piers Gorge, with guests paddling in 8-person or 4-person rafts accompanied by a professional guide through the largest commercially rafted rapids in the Midwest.
• Peshtigo River Whitewater Rafting – Summer Guided individual whitewater rafting on the Peshtigo River featuring Class II-III rapids where guests paddle single-person inflatable rafts through the longest continuous stretch of whitewater in the Midwest.
• Peshtigo River Whitewater Rafting – Spring High-water whitewater rafting on the Peshtigo River in April-May featuring the biggest rapids of the year with Class II-IV conditions, using rafts sized according to water levels with wetsuits and gear included.
• Menominee River Whitewater Rafting – Wild Ride Extreme small-raft experience on the Menominee River in 10-foot rafts seating 2-4 guests plus a guide through Class IV rapids of Piers Gorge, designed for ages 15 and up seeking maximum intensity.
• Menominee River Whitewater Rafting – Private Raft Private-raft booking for groups of up to 8 guests on the Menominee River with a dedicated guide reserved exclusively for the group.
• Rock Climbing Guided rock climbing on a 60-foot quartz composite rock face in Michigan's Upper Peninsula featuring routes for all skill levels with instruction, helmet, harness, and safety equipment included.
• Alpine Tower High Ropes Course Vertical high ropes course on towers rising approximately 60 feet with multiple climbing routes of varying difficulty and a 'swing by choice' finale, suitable for guests aged 5 and up.
• Paintball Pursuit Outdoor paintball adventure in a forest setting at Menominee River Outpost featuring tactical gameplay.
• Zipline Tour Aerial zipline canopy tour at Menominee River Outpost featuring 5 platforms totaling 1,900 feet of zipline distance with views of the Menominee River and Bombers Golf Course.
• Kayak Lake Tour Guided kayak tour on High Falls Flowage, a flatwater area surrounded by nearly 10,000 acres of wild lands, featuring wildlife viewing including bald eagles, herons, and otters with an optional cliff jumping element.
• Stand Up Paddleboarding (S.U.P.) Guided stand-up paddleboarding on lakes near the Peshtigo River Outpost including instruction, PFD, paddle, and board, with options for games, yoga, or swimming.
• Bombers Golf USGA-rated 9-hole, par-33 golf course surrounded on three sides by the Menominee River with a prohibition-era clubhouse, gentle rolling hills, mature trees, and dramatic vistas, offering green fees and annual memberships.
• Deluxe Cabins (Peshtigo River Outpost) Full-amenity cabin rentals at the Peshtigo River Outpost with private bathrooms, full kitchens, and separate bedrooms in 1- to 5-bedroom configurations sleeping 4-15 guests in riverfront locations.
• Glamping Units (Cozy Cabin, Yurt, Tiny House) Glamping accommodations at the Peshtigo River Outpost including cozy cabins, a Pacific Yurt, and Boulder Creek Tiny House with comfortable beds, solid structures, private firepits, small fridges, and shared or unit-specific amenities.
• Tent Camping (Peshtigo River Outpost) Riverside tent camping along the Peshtigo River with private campsites featuring fire pits, picnic tables, and access to modern shower facilities with hot showers and flush toilets.
• Cub Cabin (Menominee River Outpost) Deluxe log cabin at Menominee River Outpost sleeping up to 6 guests with one bedroom, a loft with two twins, a queen pull-out couch, full kitchen, bathroom with shower, AC, satellite TV, fire pit, and charcoal grill.
• Kodiak Cabin (Menominee River Outpost) Deluxe log cabin at Menominee River Outpost sleeping up to 5 guests with a sleeping loft containing two twins and cooking facilities, located near Bombers Bar.
• Weekend Action Adventure Package Weekend package including three activities per participant: Paintball Pursuit, Menominee River whitewater rafting, and Peshtigo River whitewater rafting, designed for participants aged 12 and older.
• Mini Vacation Package Four-day package including four activities per participant: Paintball, Menominee River rafting, Alpine Tower, and Peshtigo River rafting, with Thursday check-in and Sunday check-out.
• Four Day Adventure Package Four-day package including five activities per participant: whitewater rafting on both rivers, paintball, Alpine Tower high ropes, and kayak lake tour, available Memorial Day through Labor Day.
• Zip & Raft Package Single-day package combining a zipline tour with Menominee River whitewater rafting in a group raft, including a meal at Bombers Bar between activities.
• Custom Adventure Guide Services Fully customized adventure experience with a dedicated professional guide, flexible scheduling, private shuttles, guaranteed minimum 2 adventures per day, meals included, and exclusive trip options at $1,000 per person per day.
• Peshtigo River Whitewater Rafting – Instant Replay Package Spring-specific package featuring two back-to-back runs down a 5-mile stretch of nearly continuous rapids on the Peshtigo River with included lunch and all gear (wetsuits, booties, splash jacket).
• Bombers Bar and Restaurant On-site bar and restaurant at Menominee River Outpost serving local craft beer, Wisconsin cheese curds, and casual meals, with a historic clubhouse dating to the 1920s prohibition era.

Quantifiable outcome

• TripAdvisor Top 20 White Water Rafting Trips in USA recognition
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TownePlace Suites Iron MountainminorChannel Partner/ Reseller/ DistributorDowntown Iron Mountain, MI hotel partner offering 20% discount to Wildman guests. Pet-friendly, located 20 minutes from Menominee River Outpost. Wildman guests book via special link for discounted rates.
• Pine Mountain Ski and Golf ResortminorChannel Partner/ Reseller/ DistributorYear-round resort in Iron Mountain, MI featuring mountain biking, golf, pool, and sauna. Located 25 minutes from Menominee River Outpost. Special room rates available for Wildman guests.
• Four Seasons Island ResortminorChannel Partner/ Reseller/ DistributorHistoric property on an island in the Menominee River in Pembine, WI. Features bar, restaurant, ice cream shop, sauna, and saltwater pool. Located 30 minutes from either Wildman outpost. Special rates for Wildman guests.
• Summer Breeze CampgroundminorChannel Partner/ Reseller/ DistributorCampground in Iron Mountain, MI serving as overflow lodging option for Wildman guests near Menominee River Outpost.
• Rafting AmericaminorChannel Partner/ Reseller/ DistributorAdventure activity network listing Wildman as a featured whitewater rafting provider in the Wisconsin/Michigan region.
• America OutdoorsminorChannel Partner/ Reseller/ DistributorTrade association listing Wildman as a member outfitter, providing credibility and network referrals for adventure tourism.
• Travel WisconsincoreChannel Partner/ Reseller/ DistributorOfficial Wisconsin tourism board featuring Wildman as a premier adventure destination. Provides editorial coverage and destination marketing to drive visitor traffic.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACE Adventure Resort: Multi-activity adventure resort in West Virginia offering whitewater rafting on the New and Gauley Rivers plus ziplines, mountain biking, paintball, and on-site lodging. Closest comparable to Wildman's combined river activities + on-site lodging + adventure park model.
• Adventures on the Gorge: West Virginia resort offering whitewater rafting, ziplines, aerial courses, and cabin/lodge lodging on the New River Gorge. Directly comparable to Wildman's bundled rafting + lodging + land-adventure offering.
• Nantahala Outdoor Center: Long-established US whitewater rafting outfitter in North Carolina offering guided rafting on multiple rivers, kayak/SUP, ziplines, and on-site lodging. Similar to Wildman's two-river, multi-activity, lodging-inclusive structure but at significantly larger scale.
• River Expeditions: Whitewater rafting outfitter in West Virginia operating on the New and Gauley Rivers with cabin lodging and adventure packages. Comparable package structure and group customer mix to Wildman's multi-day adventure bundles.
• Wilderness Voyageurs: Pennsylvania-based whitewater rafting and adventure outfitter operating on the Youghiogheny River with camping/lodging options. Comparable single-region outfitter business model with multi-activity and lodging elements.
• Whitewater Express: Multi-state whitewater rafting operator with locations in Georgia, California and North Carolina. Comparable multi-river guided rafting outfitter model with similar group activity focus.
• North American River Runners: West Virginia whitewater outfitter offering guided rafting on the New and Gauley Rivers with camp/lodging packages. Comparable functional model to Wildman's guided rafting + accommodation offerings.
• Holiday River & Bike: Utah-based multi-activity adventure outfitter offering rafting, mountain biking, and on-site camping/cabins near Moab. Similar multi-activity outfitter with lodging and package structure in a regional outdoor destination.

Broad incumbents

• OARS: Established multi-destination US rafting and adventure outfitter operating nationwide and internationally. Broader portfolio than Wildman but overlaps substantially in guided rafting trips and multi-day adventure packages.

Others

• Travel Wisconsin: Wisconsin state tourism organization that partners with and features Wildman. Adjacent ecosystem participant that drives inbound demand through destination marketing rather than competing for bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildmanresort
• Facebookfacebook.com/Wildman-Adventure-Resort-524105908096130
• LinkedInlinkedin.com/company/wildman-whitewater-ranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildman Adventure Resort