New Lyfe Accounting
New Lyfe Accounting is a remote, specialty accounting and advisory firm exclusively serving U.S. commercial construction firms ($2M-$100M+ revenue), offering outsourced bookkeeping, controller, and CFO services, plus self-paced construction accounting courses under the 'Be Your Own CFO' brand.
- Company typePrivate
- Founded2017
- HeadquartersLiberty, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Lyfe Accounting does
New Lyfe Accounting (NLA) is a specialty accounting and advisory firm exclusively serving the U.S. commercial construction industry, providing outsourced bookkeeping, controller, and CFO-level advisory services to small and mid-sized general contractors, specialty trade contractors, highway/heavy contractors, industrial contractors, and state/federal contractors with annual revenues ranging from $2M to over $100M. Founded by Jessica Krause after her tenure as CFO for a commercial electrical contractor in Kansas City, the firm differentiates through sole-vertical focus on construction accounting, with CCIFP-certified team members applying percentage-of-completion accounting, WIP reporting, job costing, cash management, and prevailing wage compliance expertise that generalist CPAs typically lack.
The firm operates an entirely remote delivery model from a Liberty, Missouri headquarters, integrating with the major construction software stacks its clients already use (Procore, QuickBooks Enterprise for Contractors, FOUNDATION, Sage 100/300/Intacct, Acumatica Construction Edition, Spectrum, Corecon) and partnering with eBacon for certified payroll compliance. Service delivery follows a structured 4-step engagement: a free 45-minute Strategy Session, a $500 Diagnostic deposit applied to ongoing services, a 60-minute Advisory Call with a Diagnostic Report, and onboarding over 6-12 weeks before moving to a week-to-week recurring engagement after an initial 6-month commitment. A 7-9 person team is organized in layered roles (Advisory Leader, Controller, Staff Accountant) to deliver consistent service as an extension of client finance functions.
NLA's go-to-market combines sales-led direct engagement with construction business owners and C-Suite leaders alongside a content marketing engine spanning the NLA blog, the Build What Lasts newsletter and video series, social media presence, and conference participation at NASBP and CFMA. In 2023 the firm extended into a second revenue line with Be Your Own CFO, a self-paced construction accounting course program on the Kajabi platform offered in three tiers ($125 Starter, $375 Core, $1,000 Complete Masterclass) with buy-now-pay-later options, targeting contractors and aspiring CFOs. Revenue sources are therefore a mix of recurring professional services (bookkeeping, controller, advisory subscriptions) and one-time course licenses, with the firm operating as a private, founder-owned, bootstrapped, woman-owned LLC with no institutional investment.
New Lyfe Accounting firmographics
Firmographics- Name
- New Lyfe Accounting
- Legal name
- New Lyfe Accounting, LLC
- Website
- https://newlyfekc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Lyfe Accounting is a remote, specialty accounting and advisory firm exclusively serving U.S. commercial construction firms ($2M-$100M+ revenue), offering outsourced bookkeeping, controller, and CFO services, plus self-paced construction accounting courses under the 'Be Your Own CFO' brand.
- Ownership category
- akta.pro rank
New Lyfe Accounting industry classification
Industry- Product category
- Construction Accounting Services
- NAICS
- Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Finance Services (6199)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industries
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Finance, Accounting & Audit Staffing (BPACADAM), Management Accounting & FP&A (EDABAJAC)
Keywords
Where New Lyfe Accounting is headquartered
LocationHeadquarters
- HQ city
- Liberty
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Lyfe Accounting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Construction Accounting Services: Recurring professional services revenue from bookkeeping, controller partnerships, and advisory/CFO services for commercial construction clients. Engagement typically requires 6-month initial commitment, then moves to week-by-week with no contractual obligation.
- Be Your Own CFO Educational Courses: One-time course purchases (Starter $125, Core $375, Masterclass $1000) with 'buy now, pay later' options available. Includes Kajabi-hosted video lessons, Excel templates, and downloadable resources.
- Diagnostic and Onboarding Services: $500 deposit required to secure Diagnostic review of client financials, applied to ongoing services if client proceeds. Onboarding phase takes 6-12 weeks depending on scope complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Bundle - WIP Report focus |
| One time/ perpetual license | Pay-as-you-go | Core Bundle - COA and Job Costing |
| One time/ perpetual license | Pay-as-you-go | Complete Masterclass - Full Financial Management |
| Subscription | Pay-as-you-go | Diagnostic Deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
New Lyfe Accounting product offering
Product offeringCore offering
New Lyfe Accounting provides outsourced accounting and CFO advisory services purpose-built for commercial construction companies, including Advisory Services, Controller Partnerships, and Construction Bookkeeping delivered by a remote team using industry-specific software. The firm also sells self-paced 'Be Your Own CFO' online courses that teach construction accounting strategies to contractors and aspiring CFOs.
Product overview
New Lyfe Accounting offers a three-tiered service portfolio for commercial construction companies. The core offerings consist of Advisory Services (high-level strategic CFO partnerships), Controller Partnerships (data-driven financial oversight), and Construction Bookkeeping (transaction recording and job costing). These services are supported by a 4-step engagement process including a free Strategy Session and complimentary Diagnostic Report. Additionally, the company offers 'Be Your Own CFO,' a suite of self-paced educational courses in three tiers (Starter Bundle at $125, Core Bundle at $375, and Complete Masterclass at $1,000) covering construction accounting topics including WIP Reports, Chart of Accounts, Job Costing, Accounts Receivable/Payable, Balance Sheet Reconciliations, and Cash Management. All services are delivered remotely by a team including CFO, Controller, Senior Accountant, and Staff Accountant roles.
Differentiator
Problem solved
Functional benefit
Brands
- Be Your Own CFO: Construction accounting courses for contractors and CFOs-in-training, teaching financial strategies used for leading construction clients. Includes Starter Bundle ($125), Core Bundle ($375), and Complete Masterclass ($1,000).
Products and services
- Advisory Services High-level strategic CFO partnerships for commercial construction firms, providing financial analysis, forecasting, year-end coordination with tax providers, and relationship management with outside CPAs, sureties, and banks.
- Controller Partnerships Data-driven controller engagements with advisory oversight that oversee accounting and financial reporting processes, ensure data accuracy, and produce timely income statements and WIP schedules for construction clients.
- Construction Bookkeeping Expert construction bookkeeping including transaction recording, job costing, and industry-specific financial record management for commercial contractors.
- Strategy Session Free 45-minute consultation meeting to understand prospective client needs, discuss accounting challenges, and identify financial goals as the first step in an engagement.
- Diagnostic Report High-level review of a prospective client's financials with recommended priorities and service suggestions for immediate bookkeeping needs and broader financial goals; secured with a $500 deposit that is applied to ongoing services.
- Be Your Own CFO - Starter Bundle Entry-level self-paced course focused on WIP Reports to help contractors track jobs, manage cash flow, and forecast financial future. Includes video lessons, Excel templates, downloadable resources, and one year of access.
- Be Your Own CFO - Core Bundle Mid-tier course package covering WIP Reports, Chart of Accounts, and Job Costing with multiple video modules, bonus lessons, Excel templates, and downloadable resources.
- Be Your Own CFO - Complete Masterclass Comprehensive eight-module course covering WIP Reports, Chart of Accounts, Job Costing, Accounts Receivable/Payable, Balance Sheet Reconciliations, Cash Management, Monthly Reporting Package, and Using Your Data, plus bonus lessons on Equipment, Payroll & Union Reporting, Communication, and Leadership.
Companies that use New Lyfe Accounting
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
New Lyfe Accounting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
New Lyfe Accounting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eBaconcoreeBacon is a construction payroll software platform providing tools to streamline certified payroll reporting and automate wage determinations. NLA partners with eBacon to help clients with prevailing wage compliance, providing software support paired with NLA's financial expertise. This collaboration was featured in NLA's blog post on prevailing wage compliance, and the partnership helps contractors reduce manual guesswork and catch errors before they become compliance issues.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
New Lyfe Accounting competitors and assessment
Company assessmentDirect peers
- Kreischer Miller: Mid-market accounting and advisory firm with a dedicated Construction Industry Group serving commercial GCs, specialty trade contractors, and heavy/highway contractors across the Mid-Atlantic and beyond. Directly comparable to NLA in its vertical specialization, contractor advisory offerings, and mid-market contractor focus.
- Plumb: Accounting and CFO services firm focused specifically on construction companies, offering bookkeeping, controller, and fractional CFO services. Closely comparable to NLA in service mix (CFO/controller/bookkeeping), construction-only vertical, and SMB-to-mid-market contractor target.
- RKL LLP: Mid-Atlantic accounting and consulting firm with a Construction Industry Group providing audit, tax, and advisory to GCs and specialty contractors. Comparable vertical focus and mid-market contractor client base, though broader service portfolio than NLA.
- HORNE LLP: Accounting and advisory firm with a strong Construction Industry practice providing CFO advisory, tax credit, and assurance services to commercial contractors. Comparable construction-vertical specialization and CFO-as-a-service offerings.
Broad incumbents
- Withum: Top-30 US accounting and advisory firm with a recognized Construction Industry Services practice serving GCs, specialty contractors, and developers. Overlaps with NLA on contractor advisory, audit, and tax but operates at much larger scale across multiple verticals.
- BDO USA: Top-5 global accounting network with an established Construction & Real Estate practice serving large GCs and developers. Provides overlapping advisory, audit, and tax services to commercial construction clients but at much larger scale and broader scope than NLA.
- Baker Tilly: Top-10 US advisory firm with a Construction practice offering CFO advisory, audit, tax, and consulting to GCs, specialty trades, and heavy/civil contractors. Comparable contractor focus and CFO advisory services, but as part of a much larger, multi-vertical firm.
- Marcum LLP: Top-20 US accounting firm with a Construction Industry Group providing assurance, tax, and advisory to commercial contractors and developers. Overlaps with NLA on construction-specific advisory but operates at significantly larger scale.
- Aprio: National advisory and accounting firm with a Construction practice serving GCs, specialty trades, and real estate developers. Comparable in serving construction clients with advisory and accounting services, though broader portfolio and larger scale.
- Eide Bailly: Top-25 US accounting firm with a Construction Industry Services group serving commercial contractors across the Midwest and Mountain West. Provides overlapping CFO advisory, audit, and tax services to construction clients at a larger scale than NLA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Lyfe Accounting social profiles
Digital presenceNew Lyfe Accounting financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Lyfe Accounting leadership team
Management profileNumber of profiles
Profiles8 records
New Lyfe Accounting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Lyfe Accounting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Lyfe Accounting
What does New Lyfe Accounting do?
New Lyfe Accounting provides outsourced accounting and CFO advisory services purpose-built for commercial construction companies, including Advisory Services, Controller Partnerships, and Construction Bookkeeping delivered by a remote team using industry-specific software. The firm also sells self-paced 'Be Your Own CFO' online courses that teach construction accounting strategies to contractors and aspiring CFOs.
Is New Lyfe Accounting a public or private company?
New Lyfe Accounting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Lyfe Accounting founded?
New Lyfe Accounting was founded in 2017. It employs 11 to 50 people.
Where is New Lyfe Accounting based?
New Lyfe Accounting is headquartered in Liberty, United States, in the North America region.
How does New Lyfe Accounting make money?
Three revenue lines are on record. Construction Accounting Services are the primary driver. The others are be Your Own CFO Educational Courses and diagnostic and Onboarding Services.
Who are New Lyfe Accounting's main competitors?
Direct peers on record are Kreischer Miller, Plumb, RKL LLP and HORNE LLP. Broad incumbents are Withum, BDO USA, Baker Tilly, Marcum LLP, Aprio and Eide Bailly.
Does New Lyfe Accounting have an API?
No public API is recorded for New Lyfe Accounting.
What industry is New Lyfe Accounting in?
New Lyfe Accounting's product category is Construction Accounting Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting). Its NAICS code is 541211 and its SIC code is 8700.