What Heritage Parts does

Heritage Parts (operating as Heritage Food Service Group) is a US-based distributor of OEM replacement and repair parts for commercial kitchen equipment, headquartered in Fort Wayne and founded in 1987. The firm serves foodservice operators, equipment service technicians, and HVAC contractors who require genuine OEM parts for cooking, refrigeration, ice, and HVAC equipment, with a horizontal segmentation approach that targets both individual technicians/SMB buyers and enterprise accounts via inside sales. The company operates with a headcount in the 251–500 range and has grown into one of the larger parts distributors in the foodservice channel.

The company's product and technology surface, as captured in the source data, is centered on a cloud-based e-commerce platform that combines a parts catalog covering 500+ equipment manufacturers with proprietary discovery tools: PartSPIN (3D parts visualization), Serial Number Lookup (serial-number-driven parts lists and warranty data), Smart Manuals (interactive digital documentation linked to ordering), and Part Predictor (an AI-powered recommendation engine drawing on technician service data). A native iOS/Android mobile application, Multi-SKU bulk ordering, and Track My Order round out the platform. The company claims the largest in-stock OEM parts inventory in the industry and supports it with same-day shipping on in-stock items and customer service/shipping until 9PM ET — materially later than typical distributor hours. The company also operates Marmon Link as a dedicated storefront for Marmon-family beverage equipment brands.

Commercial operation is direct-to-consumer across an owned e-commerce site (partstown.com), the mobile app, phone sales (800.438.8898), and live chat, with no third-party distributors or resellers. Revenue is generated primarily through one-time transactional OEM parts sales, with some movement toward automated recurring ordering via OEM Autoship. Channel support includes English, Spanish, and French plus multi-currency checkout, indicating international intent. The firm's footprint has been built through five completed industry consolidations (3Wire Foodservice, NDCP, SMS, IPC, RSCS) under the unified Parts Town / Heritage Parts platform, with HarbourVest Partners listed as an investor.

Name

Heritage Parts

Legal name

Parts Town

Website

https://heritageparts.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Heritage Parts (Heritage Food Service Group) is a US-based distributor of genuine OEM replacement parts for commercial kitchen, refrigeration, and HVAC equipment, serving foodservice operators, service technicians, and HVAC contractors via e-commerce, mobile app, and direct sales channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. OEM Parts Sales: Parts Town generates revenue through the sale of original equipment manufacturer (OEM) replacement parts for commercial foodservice, HVAC, and refrigeration equipment. Sales occur through e-commerce transactions on the website and mobile app, as well as phone orders. Revenue is primarily one-time transactional, driven by replacement needs rather than recurring contracts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage Parts (Heritage Food Service Group), operating as Parts Town, is a B2B distributor of genuine OEM replacement and repair parts for commercial kitchen, foodservice, refrigeration, ice machine, and HVAC equipment. The company sells across 500+ equipment manufacturer brands through its own e-commerce website, mobile app, phone sales, and live chat, supported by same-day shipping on in-stock orders. Proprietary digital tools (PartSPIN, Serial Number Lookup, Smart Manuals, Part Predictor) are integrated into the ordering experience to help customers identify and order the correct part.

Product overview

Parts Town is a B2B e-commerce platform for OEM restaurant equipment and HVAC parts, operating as a unified platform combining parts search, order management, and parts identification tools. The core platform (partstown.com) provides access to the largest in-stock parts inventory, integrated with proprietary features including Serial Number Lookup for equipment-specific parts identification, PartSPIN for 3D parts visualization, Smart Manuals for digital documentation, and Part Predictor for AI-powered part recommendations. The company has consolidated multiple acquisitions (3Wire Foodservice, RSCS, NDCP, SMS, IPC) into a single customer experience. Additional offerings include a mobile app, Multi-SKU bulk ordering, OEM Autoship for recurring orders, and the Marmon Link subsidiary for beverage equipment parts. Parts are organized by category (Ice Machine, Refrigeration, Oven & Range, HVAC, Fryer, Packaged Unit) and by manufacturer brand.

Differentiator

Problem solved

Functional benefit

Brands

• 3Wire Foodservice: Parts supplier that joined forces with Parts Town
• PartSPIN
• Smart Manuals
• Part Predictor
• Marmon Link
• Parts In Town
• Serial Number Lookup
• TECHTOWN

Products and services

• Parts Town E-commerce Platform

Quantifiable outcome

• Same-day shipping on all in-stock orders
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• 3Wire FoodservicemajorStrategic or Co-development PartnerParts Town and 3Wire Foodservice joined forces, combining the team and technology of both companies. The merger brought together Parts Town's e-commerce platform with 3Wire's inventory and customer relationships, expanding the company's scale and capabilities in the foodservice parts industry. The company now operates under the unified Parts Town brand.
• IPC (International Parts Company)majorStrategic or Co-development PartnerParts Town teamed up with IPC, combining their team with the largest inventory in the industry and cutting-edge technology to enhance the customer experience.
• NDCPcoreStrategic or Co-development PartnerParts Town and NDCP joined forces, integrating NDCP's team and inventory into the Parts Town platform to provide expanded parts access and technology capabilities.
• SMScoreStrategic or Co-development PartnerParts Town and SMS combined teams and inventory, integrating SMS's capabilities into the Parts Town platform with the goal of delivering the largest inventory in the industry.
• RSCScoreStrategic or Co-development PartnerRSCS and Parts Town joined forces, combining the team with the largest inventory in the industry and cutting-edge technology to enhance customer experience.
• Marmon LinkminorChannel Partner/ Reseller/ DistributorMarmon Link serves as a separate home for genuine OEM parts for the Marmon family of equipment manufacturers. Parts Town directs customers to Marmon Link for beverage dispense parts and accessories for Cornelius, Prince Castle, Silver King, Angelo Po, and Saber King units. This appears to be a branded subdomain rather than a formal partnership.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AllPoints Foodservice Parts & Supplies: Pure-play OEM and aftermarket replacement parts distributor for commercial foodservice equipment. The most direct comparable to Parts Town given its narrow focus on parts (vs. full-line equipment), serving the same technician and operator customer base.
• Webstaurant Store: One of the largest online restaurant supply and equipment retailers in the U.S., selling parts, equipment, and supplies to foodservice professionals via an e-commerce-first model. Direct comparable on digital go-to-market and target customer.
• Tundra Restaurant Supply: Online foodservice equipment and supplies retailer serving restaurants and foodservice operators. Comparable e-commerce-first distribution model and overlapping product categories including replacement parts.
• Boelter Companies: Foodservice equipment, supplies, and parts distributor serving restaurants, hospitality, and institutional customers. Directly comparable in target market, product mix, and distribution model.
• Central Restaurant Products: Restaurant equipment and supplies retailer offering both online and catalog ordering to foodservice operators. Overlapping product categories (parts, equipment, smallwares) and customer base with Parts Town.
• Sam Tell Companies: Foodservice equipment and supplies distributor serving restaurants, hotels, and institutions across the Northeast. Comparable distribution model and customer overlap in the foodservice parts and equipment market.
• Katom Restaurant Supply: Restaurant equipment and supplies retailer with strong online presence serving the foodservice industry. Direct competitor on e-commerce channels and in selling parts, equipment, and supplies to restaurant operators.
• Wasserstrom: Long-established restaurant supply and equipment distributor serving foodservice operators across multiple channels. Comparable customer base and product offering in parts and equipment.

Broad incumbents

• Restaurant Depot: Cash-and-carry wholesale foodservice supplies retailer serving restaurant operators. Comparable end customer base though broader product focus and a physical-store-driven model versus Parts Town's pure e-commerce.

Regional players

• Ace Mart Restaurant Supply: Regional restaurant supply retailer with stores across the Southern U.S. selling equipment, parts, and supplies to foodservice operators. Comparable product offering but geographically concentrated and store-based versus Parts Town's national e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Parts