Coram

What Coram does

Coram S.r.l. is an Italian family-founded (1978) aftermarket automotive spare parts manufacturer and distributor headquartered in Cavour (Turin), Italy, operating from a single integrated 6,000 sqm facility that combines design, manufacturing, automated vertical-lift warehousing, and shipping under one roof. Its product range centers on drivetrain and chassis components — clutch release bearings, belt tighteners, wheel bearings, wheel hubs, plugs, cross/universal/C-V joints, concentric slave cylinder bearings, gearbox and shock absorber bearings, distribution kits, wheel kits, timing chain kits, crankshaft pulleys, and textile-reinforced hoses — cross-referenced to OE part numbers across European, American, and Asian vehicle brands and extended into heavy-duty trucks and agricultural machinery. Manufacturing is supported by an in-house Engineering Department using SolidWorks 3D design for custom product solutions and a multi-stage quality control process culminating in last-generation testing benches; Coram has held UNI EN ISO 9001 certification continuously since 1998 and ISO 14001:2015 environmental certification.

Coram sells primarily to Italian spare parts retailers (ricambisti) and independent garages, with selected supply to OE manufacturers and Tier-1 suppliers, and runs both a domestic sales office and an international/export department targeting non-European markets. The company is part of the newly formed Holding Parts Group alongside sister company Air Top Italia, and operates the Holding Parts Club partner program that offers long-standing distributors special commercial terms, dedicated promotions, co-marketing, and joint technical meetings. Pricing is quote-based and not publicly disclosed; the customer-facing surface consists of downloadable PDF catalogues, a continuously updated bilingual (Italian/English) online catalogue with OE cross-references, and territory-based field sales support — no public API, SDK, or e-commerce transaction capability is offered. Revenue model is hardware sales of aftermarket components; no revenue figures are publicly disclosed.

Name

Coram

Legal name

Coram S.r.l.

Website

https://coram-srl.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Coram S.r.l. is an Italian family-founded (1978) aftermarket automotive spare parts manufacturer and distributor based in Cavour (Turin), producing clutch release bearings, joints, wheel components, and drivetrain kits for spare parts retailers, independent garages, and select OE suppliers across Europe and non-European export markets.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Spare Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Aftermarket auto parts
• Clutch release bearings
• Wheel bearing kits
• Automotive drivetrain components
• Heavy-duty vehicle parts

Headquarters

HQ city

Cavour

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aftermarket automotive spare parts sales: Sells manufactured and sourced aftermarket auto parts (clutch release bearings, belt tighteners, wheel bearings, wheel hubs, plugs, cross joints, universal joints, C-V joints, concentric slave cylinder bearings, gearbox bearings, shock absorber bearings, distribution kits, wheel kits, timing chain kits, crankshaft pulleys, textile reinforced hoses) primarily to spare parts retailers and independent garages; also supplies OE manufacturers. Production increasingly oriented to non-European markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Coram S.r.l. designs, manufactures, and distributes aftermarket automotive spare parts—including clutch release bearings, belt tighteners, wheel bearings, wheel hubs, universal/C-V joints, gearbox and shock absorber bearings, distribution kits (with/without water pump), wheel kits, timing chain kits, crankshaft pulleys, and textile reinforced hoses—for cars, heavy-duty trucks, and agricultural vehicles. Products are sold primarily to spare parts retailers (ricambisti), independent garages, and selected OE manufacturers through domestic and international B2B sales channels plus the Holding Parts Club partner program.

Differentiator

Problem solved

Functional benefit

Products and services

• Clutch Release Bearings Coram's signature and foundational product line — clutch release bearings (cuscinetti reggispinta) for passenger cars, heavy-duty trucks, and agricultural tractors. Cross-referenced to multiple OE part numbers across European, American, and Asian vehicle brands. Sold primarily to spare parts retailers, independent garages, and OE manufacturers.
• Wheel Bearings and Wheel Hubs Aftermarket wheel bearings and wheel hubs for cars, heavy-duty vehicles, and agricultural machinery, manufactured to OE specifications and covered by Coram's ISO 9001 quality certification.
• Belt Tighteners Aftermarket belt tighteners (belt tensioners) for accessory drive systems, included within Coram's ISO 9001-certified product range and sold through the aftermarket channel.
• Cross Joints, Universal Joints, and C-V Joints Aftermarket cross joints (giunti cardanici / tripod joints), universal joints, and constant-velocity joints for driveline applications in cars, trucks, and agricultural vehicles, with OE cross-references for brands including Chrysler, Jeep, and Fiat.
• Gearbox Bearings and Concentric Slave Cylinder Bearings Gearbox bearings and concentric slave cylinder (CSC) bearings for manual transmissions, included in Coram's ISO 9001-certified product range and sold via the aftermarket channel.
• Shock Absorber Bearings Aftermarket shock absorber bearings (cuscinetto ammortizzatore / top mount bearings) for suspension systems, included in Coram's ISO 9001-certified range.
• Distribution Kits (with and without water pump) Aftermarket timing/belt distribution kits offered both with integrated water pump and without water pump, for car, truck, and agricultural vehicle applications. Launched in 2020 as part of Coram's range extension.
• Wheel Kits Aftermarket wheel kits (bundled wheel bearing and hub components) for vehicle service replacement, introduced in 2020 as part of Coram's range extension into bundled service kits.
• Timing Chain Kits and Crankshaft Pulleys Aftermarket timing chain kits and crankshaft pulleys (pulegge albero motore) for engine service applications, included in Coram's broader product range.
• Plugs and Textile Reinforced Hoses Aftermarket plugs and textile-reinforced hoses for vehicle service applications, included in Coram's broader automotive parts catalogue.

Quantifiable outcome

• 20 consecutive years of ISO 9001 certification by DNV Business Assurance Italia
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Holding Parts GroupflagshipStrategic or Co-development PartnerCoram and Air Top Italia have joined Holding Parts Group, a new business organisation aggregating successful Italian companies with international vocation in the automotive aftermarket (cars, heavy-duty, agricultural vehicles). Holding Parts aims to foster growth through production, logistics, commercial, and distribution synergies. The first integration step is the enlargement of the 'Holding Parts Club'.
• Air Top Italia (ATI)coreStrategic or Co-development PartnerSister company within Holding Parts Group. Together with Coram, runs joint sales-staff territory support, co-marketing, and the Holding Parts Club program offering special commercial terms, dedicated promotions, and joint technical meetings to long-standing customers.
• Holding Parts Club member companies (long-standing partners)coreChannel Partner/ Reseller/ DistributorReserved initiative for long-standing customers of Holding Parts companies. Benefits include special commercial terms, dedicated sales promotions, co-marketing activities, ad-hoc promotional material, and informative technical product meetings, supported by Coram and Air Top Italia sales staff.
• DNV Business Assurance ItaliaminorOthersIndependent certification body issuing Coram's UNI EN ISO 9001 quality management certification (since 1998) and the ISO 14001:2015 environmental management certification. Also implied as the issuer of the DNV certificate displayed on the website (certificato_DNV).
• Cribis (Dun & Bradstreet)minorOthersBusiness information provider that awarded Coram the D&B Rating 1 (highest reliability and quality index), publicly cited as a quality/credibility credential.
• RepowerminorOthersRepower logo is displayed on the Coram Italian and English company pages alongside the Repower name; nature of relationship (e.g., energy supplier / sustainability partner) is not specified in the source.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ruville: German aftermarket specialist distributing timing kits, water pumps, pulleys, and bearing-related components. Ruville overlaps directly with Coram's distribution kit, water pump kit, and crankshaft pulley lines and addresses the same European ricambisti and independent garage channel.
• Metelli Group: Italian automotive aftermarket manufacturer producing water pumps, brake components, engine parts, and timing kits under the Metelli, Cifam, and Fri.Tech brands. Comparable Italian SME-scale aftermarket player with overlapping categories (water pumps, kits) and similar independent-garage go-to-market.
• Fersa Bearings: Spanish manufacturer of wheel bearings, clutch release bearings, and drivetrain bearings for the European aftermarket and OE channels. Closely comparable on product category (bearings) and customer base (aftermarket distributors and OE suppliers), with similar mid-market positioning.
• Air Top Italia (ATI): Sister company within Holding Parts Group, distributing automotive aftermarket spare parts with shared sales territory support and the Holding Parts Club partner program. Closest peer in terms of channel, geography, and customer relationships.

Broad incumbents

• Schaeffler: Global automotive and industrial supplier operating INA, FAG, and LuK brands across bearings, chassis, clutch, and drivetrain components. Competes with Coram in clutch release bearings and wheel bearings but at vastly larger scale with broader product lines and global OE relationships.
• NTN-SNR: Joint venture between Japan's NTN and France's SNR focused on automotive bearings, hub assemblies, and drivetrain components. Overlaps with Coram in wheel bearings, hub units, and clutch release bearings across both OE and aftermarket channels in Europe.
• SKF: Global bearing and seal manufacturer with extensive automotive aftermarket presence. Overlaps with Coram in wheel bearings and drivetrain bearings, but competes from a multinational, brand-led, catalogue-rich position.
• Valeo: Large French automotive supplier with broad aftermarket and OE portfolios including clutches, transmission components, and rotating electrics. Adjacent competitor in drivetrain and clutch-related aftermarket categories.
• Dayco: Global manufacturer of timing belts, timing kits, tensioners, and related drivetrain components for passenger car and heavy-duty applications. Directly overlaps Coram's distribution kits and timing component range, with broader catalogue and global reach.
• Febi Bilstein: German aftermarket brand (part of Bilstein group) distributing a wide range of replacement parts including bearings, timing kits, and chassis components across European independent garages. Competes for the same spare parts retailer shelf space as Coram but with a much broader catalogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coramitalia
• LinkedInlinkedin.com/company/coram-italia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coram