Ugo Co., Ltd.

Name

Ugo Co., Ltd.

Legal name

株式会社ugo

Website

https://u-go.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Print on demand services
• Business printing solutions
• Direct mail services
• Marketing print management
• Custom merchandise printing

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 総合印刷サービス (Suprint): E-commerce platform for general printing services. Customers select products, upload designs, and place orders for business cards, flyers, brochures, and other printed materials. Revenue generated through one-time transaction fees per order. Platform open to both B2C and B2B customers.
2. スプリント for Biz (Suprint for Biz): B2B enterprise order management system with subscription pricing (starting from 9,800 JPY/month). Enables centralized ordering, approval workflows, and brand management for multi-location businesses. Includes customization and support services.
3. ピットイン (Pit-in): PDF/X-1a professional printing service for print professionals and businesses with existing design files. Offers fast 3-hour data check and 2-day shipping turnaround.
4. ダイレクトメールサービス (Direct Mail Service): Complete DM solution including printing, address printing, and delivery. Includes A4 transparent envelope and postcard options with shipping agency services.
5. ポスティングサービス (Posting Service): Print-to-distribution service combining printing with local newspaper delivery and flyer distribution. Statistics-based targeting enables area-specific marketing campaigns.
6. のべプリ (Nobelty Custom Goods): Custom novelty and merchandise printing service. Offers branded items including T-shirts, phone cases, and promotional goods with custom printing.
7. スタジオスプリント (Studio Suprint): Design creation and editing service staffed by professional designers. Customers can request custom designs through a web form.
8. 年賀状スプリント (Nengajo Suprint): Seasonal New Year's card printing service with design templates, address printing, and delivery. Includes greeting card and mourning card options.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ugo Co., Ltd. operates web-based print-on-demand platforms — Suprint for general consumer and SMB printing (business cards, flyers, brochures, envelopes, clear files) and Suprint for Biz for enterprise multi-location businesses needing centralized ordering, approval workflows, and brand management. The company runs its own Takebashi printing factory in central Tokyo enabling same-day delivery in the Greater Tokyo area, and supplements printing production with adjacent services including direct mail (address printing and shipping), custom novelty goods, professional design via Studio Suprint, New Year card printing, posting (print-plus-distribution), and the Pit-in PDF/X-1a specialized printing service.

Product overview

Ugo Co., Ltd. operates a comprehensive print e-commerce ecosystem consisting of the flagship platform Suprint (スプリント) for general consumer and business printing needs, Suprint for Biz (スプリント for Biz) as the enterprise B2B ordering system with multi-location management and approval workflows, and specialized sub-brands including Pit-in for PDF professional printing, the DM Service for address printing and shipping, Studio Suprint for design services, Nobepuri for custom novelty goods, New Year Card Suprint for seasonal greetings, and the Posting Flyer Service for print-plus-distribution. The Suprint platform forms the core with over 220,000 registered users, while Suprint for Biz serves as the SaaS-style enterprise module for multi-store brand management.

Differentiator

Problem solved

Functional benefit

Brands

• Suprint（スプリント）: 上質な印刷物をお手頃な価格で提供する総合印刷サイト。WEB上でかんたんに印刷物を注文可能。
• スプリント for Biz（フォービズ）
• ピットイン（Pit-in）
• のべプリ
• スタジオスプリント
• 年賀状スプリント
• おくろっと

Products and services

• Suprint (スプリント) Comprehensive e-commerce printing platform enabling consumer and SMB customers to order business cards, flyers, brochures, envelopes, clear files, and promotional items online with next-day shipping available.
• Suprint for Biz (スプリント for Biz) Enterprise B2B printing order management SaaS-style platform that allows multi-store headquarters to centrally manage promotional item procurement, brand consistency, and approval workflows. Features product registration, order management, design data storage, design editing, approval routing, budget settings, and analytics; subscription pricing from 9,800 JPY/month.
• Pit-in (ピットイン) Professional PDF/X-1a specialized printing service for print professionals and businesses with pre-press-ready design files. Data verification within 3 hours and standard 2-day shipping; lower pricing through streamlined data processing.
• DM Service (ダイレクトメールサービス) One-stop direct mail solution covering address printing and shipping fulfillment. Includes A4 transparent envelope DM, animal-hospital-specific DM, and standard postcard / pressure-sensitive DM formats.
• Nobepuri (のべプリ) Web-based custom novelty and merchandise printing service offering branded items including T-shirts, iPhone cases, and promotional goods with custom name printing. Orders accepted from 1 unit with real-time pricing display.
• Studio Suprint (スタジオスプリント) Web-based design creation and editing service staffed by professional designers who handle custom design requests through a web form, supporting the project from design through the final printed product.
• New Year Card Suprint (年賀状スプリント) Seasonal New Year's greeting card printing service with over 700 design templates (including licensed characters such as Ginza Itoya, 11 Cats, Keroro, and Zorori), address printing, and delivery. Includes greeting card and mourning card options.
• Posting Flyer Service (ポスティングチラシサービス) One-stop service combining flyer printing with local distribution using statistical data (household income, family composition, age distribution) for targeted area selection. Nationwide Japan coverage including B4 size support.
• Oclot (おくろっと) Gift-printing web application for occasions such as farewell parties, offering picture-match card creation with memory game functionality and optional message spaces.
• QQGLOVE CPR Assistance Gloves (QQGLOVE 心肺蘇生法補助手袋) CPR (cardiopulmonary resuscitation) assistance gloves distributed via Suprint platform under partnership with QQGLOVE; custom packaging with company logos available for orders of 30+ sets.

Quantifiable outcome

• 請求・経費集計の処理業務の手間が10分の1に激減 (Invoice/expense processing reduced to 1/10th)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 株式会社QQGLOVEminorChannel Partner/ Reseller/ Distributor · 15 July 2020Distribution agreement for 'QQGLOVE' CPR (cardiopulmonary resuscitation) assistance gloves. Ugo sells the product through its Suprint e-commerce platform. Custom packaging with company logos available for orders of 30+ sets. The partnership leverages Ugo's Hachinohe base (same prefecture as QQGLOVE) for regional synergy.
• 株式会社デザインワン・サービス (Design One Japan)coreGTM or Marketing Partner · 27 March 2018Strategic partnership integrating Suprint printing services into Design One Japan's 'Ekiten' local business directory platform. Store members on Ekiten can access Suprint services directly through the Ekiten management interface, enabling offline marketing services (flyers, DM, posting) for Ekiten's approximately 280,000 member stores.
• 株式会社ネットプロテクションズ (Net Prolane)minorOthersPayment service provider for NP installment (NP掛け払い) option. Enables deferred payment terms for qualified buyers. Ugo transfers receivables to Net Prolane for processing.
• バリューコマース株式会社 (ValueCommerce)minorGTM or Marketing PartnerAffiliate advertising partnership for performance-based marketing. Ugo provides commission data for affiliate conversions to ValueCommerce's advertising network.
• 株式会社ファンコミュニケーションズ (FAN Communications)minorGTM or Marketing PartnerAffiliate advertising partnership for A8.net network. Provides affiliate commission processing for advertising performance tracking.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Raksul: Japan's leading online printing platform and direct competitor. Offers comparable e-commerce printing plus enterprise procurement workflows (Raksul Enterprise, formerly PRINTEX), operates at significantly larger scale, and IPO'd on TSE in 2021.
• Printpac: Long-standing Japanese online printing e-commerce platform offering flyers, business cards, posters, and brochures at low prices. Directly competes with Ugo's Suprint consumer and SMB product lines.
• Shimauma Print: Discount-focused online printing company in Japan competing on price for flyers, business cards, and posters. Targets the same SMB and consumer segments as Suprint.
• Graphic (Grafico): Japanese online printing e-commerce site offering flyers, business cards, posters, and stickers. Competes in the same SMB/consumer segment with comparable turnaround and pricing structure.

Broad incumbents

• Vistaprint: Global online printing and marketing services platform owned by Cimpress. While not active in Japan at the same scale, it represents the international template for online printing business models Ugo replicates locally.
• Kinko's (FedEx Office): Large-format printing and document services brand within FedEx. Relevant as a broad incumbent providing printing plus value-added finishing services, though operating a retail-network model rather than Ugo's e-commerce focus.

Emerging players

• Moo: Premium online business card and print company known for design-forward products. Comparable to Ugo's Nobelty and Studio Suprint premium/custom offerings in product positioning rather than geography.
• IRODORI: Japanese online printing and design services company. Comparable to Ugo's combined printing-plus-studio offering with emphasis on design-led e-commerce for SMBs.

Others

• Design One Japan: Operator of the 'Ekiten' local business directory platform and Ugo's strategic GTM partner. Relevant as a distribution/ecosystem participant that channels SMB demand to Ugo's printing services.
• NP Kakebarai (Net Protections): Japanese BNPL/payment service provider integrated into Ugo's checkout. Relevant as an enabling infrastructure partner rather than a competitor, but indicative of the broader Japanese e-commerce ecosystem Ugo operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ugo Co., Ltd.