Raksul
- Company typePrivate
- Founded2009
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Raksul firmographics
Firmographics- Name
- Raksul
- Legal name
- Raksul Inc. (ラクスル株式会社)
- Website
- https://corp.raksul.com/en/
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Raksul industry classification
Industry- Product category
- B2B Printing and Marketing Platform Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industries
- SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Raksul is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Raksul business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Printing Services: E-commerce platform for printing services including business cards, flyers, brochures, packaging materials. Revenue from transaction fees and service margins on print orders processed through the platform.
- Advertising Platform: Marketing DX and advertising agency services through NovaSell and PeRaiChi platforms for website building and digital marketing
- Financial Services: BaaS platform (Raksul Bank) providing financial services to SMEs
- Logistics Services: Freight matching platform (Hacobell) and operations DX services
- IT Management Services: Josys platform for IT device and SaaS management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Raksul Enterprise - Design Production Service |
| Transaction based/ take rate | Pay-as-you-go | Raksul DM Bin Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Raksul product offering
Product offeringCore offering
Raksul operates a portfolio of cloud-based B2B platforms that digitize traditional industries for Japanese SMEs and enterprises. Its core services include online digital printing (Raksul platform), marketing/advertising automation (NovaSell), banking-as-a-service for businesses (Raksul Bank), logistics matching between shippers and trucking companies (Hacobell), and IT device and SaaS management (Josys), complemented by enterprise-tier procurement management (Raksul Enterprise).
Product overview
Raksul is a digital platform company operating multiple interconnected services across four business segments: Printing (centered on the flagship Raksul online printing platform plus complementary services like Danball One for packaging, Hankoya for stamps, Totebag for custom bags, and Vinypro for industrial vinyl products), Advertising (Novasell marketing platform with Perachi website building SaaS), Financial Platform (Raksul Bank B2B financial services), and Logistics (Hacobell freight matching platform). The company also offers enterprise-tier services through Raksul Enterprise for centralized procurement management. Services are available separately through dedicated sites and collectively provide a comprehensive B2B platform for SME operations.
Differentiator
Problem solved
Functional benefit
Brands
- Raksul Enterprise (ラクスル エンタープライズ): Enterprise-focused printing and promotional management services for large organizations
- ラクスル デザイン制作サービス
- ラクスルDM便
Products and services
- Raksul (Digital Printing Platform) Online platform providing digital printing and marketing support services for SMEs and enterprises, including online printing, newspaper inserts, and promotional distribution.
- Danball One (ダンボールワン)
- Danball One (ダンボールワン) E-commerce platform for small-lot, short-lead-time, low-price cardboard boxes and packaging materials, offering same-day shipping on some items.
- Hankoya.com (ハンコヤドットコム) E-commerce site for corporate and personal seals, stamps, and embossing services.
- Totebag.jp (トートバッグ工房)
- Vinypro (ビニプロ) B2B e-commerce site for custom-sized vinyl curtains, tent sheets, nets, and mesh products for industrial and commercial use.
- Novasell (ノバセル) Marketing platform offering advertising agency services and marketing DX (digital transformation) solutions, providing one-stop marketing support.
- Perachi (ペライチ) Website building SaaS that enables users to quickly create websites with built-in payment functionality.
- Raksul Bank (ラクスルバンク) B2B financial platform for SMEs that simplifies business finance operations, offering banking-as-a-service solutions.
- Hacobell (ハコベル) Logistics matching platform connecting shippers with transportation companies, providing freight matching and operations DX services.
- Josys (ジョーシス) Integrated IT device and SaaS management cloud service that automates analog IT department operations, reducing costs and improving security.
- Raksul Enterprise (ラクスル エンタープライズ) Enterprise-tier service for centralized printing and promotional material management, offering consolidated design production and procurement management with over 10,000 companies enrolled.
- Raksul Design Production Service (ラクスル デザイン制作サービス) Centralized design production service under Raksul Enterprise that consolidates design production for flyers and promotional materials previously scattered across enterprise branches into one managed service.
- Raksul DM Bin (ラクスルDM便) Industry-lowest-price direct mail service under the Raksul platform that enables EC-ization and automation of direct mail ordering, reducing order processing time from approximately one month to as fast as one day.
Quantifiable outcome
- Direct mail order processing time reduced from ~1 month to minimum 1 day
- +2 more outcomes
Companies that use Raksul
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Raksul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raksul partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and key.
- BizReachminorCo-host of AI-Powered Accounting Transformation seminar scheduled for July 2026, with 500 participant capacity
- Money ForwardminorCo-host of AI-Powered Accounting Transformation seminar scheduled for July 2026, introducing accounting streamlining services
- ROS株式会社coreRaksul acquired shares of ROS株式会社, a group company listed in personal information joint use disclosure
- AmidA Holdings Co., Ltd.coreRaksul completed acquisition of 94.87928% stake in AmidA Holdings for approximately ¥3.8 billion
- CanvakeyStrategic partnership aiming for promotional activity one-stop service. Raksul and Canva pursuing end-to-end support from design production to marketing activities.
- Novacell Co., Ltd.coreGroup company under Raksul umbrella for advertising business (NovaSell)
- PeRaiChi Inc.coreGroup company for website and payment functionality SaaS (PeRaiChi)
- Raksul Bank Co., Ltd.coreGroup company for BaaS financial platform serving SMEs
- Hacobell Inc.coreGroup company for logistics matching platform and operations DX
- Josys Inc.coreGroup company for IT device and SaaS integrated management cloud service
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Raksul competitors and assessment
Company assessmentDirect peers
- SmartHR: SmartHR is a Japanese cloud-based HR and labor-management SaaS platform serving SMEs. Comparable as a Japanese B2B SaaS company using PLG/self-serve distribution targeting SME HR/payroll workflows—closely aligned with Raksul's SME-focused SaaS distribution and adjacent to its financial-platform thesis.
- Lalamove: Lalamove is an Asia-based on-demand logistics matching platform connecting shippers with drivers for last-mile freight. Directly comparable to Raksul's Hacobell—same two-sided marketplace model with transaction-fee monetization in logistics, though Lalamove operates at much greater Asia-wide scale.
- freee: freee is a Japanese cloud accounting and HR/payroll SaaS company focused exclusively on SMEs and sole proprietors. Comparable to Raksul Bank for SME financial platform competition; both pursue the same thesis of digitizing traditional Japanese SME finance workflows through cloud-based, self-serve software.
- Askul: Askul is a Japanese B2B office supplies and procurement e-commerce platform (LOHACO, SOLOEL Arena). Comparable to Raksul's printing/packaging e-commerce platforms—both operate B2B procurement marketplaces with self-serve online ordering, transaction-fee monetization, and Japan-centric SME customer bases.
- Money Forward: Money Forward is a leading Japanese B2B/SMB fintech platform offering cloud accounting, payroll, and financial workflow tools. Directly comparable to Raksul's Raksul Bank financial platform—both target Japanese SME digital transformation of finance with platform-based, multi-product approaches and recurring SaaS revenue models.
- Smartpress: Smartpress is a Japanese online digital printing platform offering flyers, business cards, and promotional materials via e-commerce. Directly comparable to Raksul's core printing business—both compete head-to-head on transactional digital printing for Japanese SMEs with similar product catalogs and pricing models.
- Sansan: Sansan is a Japanese B2B digital transformation platform offering multi-vertical services for businesses (Bill One for invoicing, Eight for business cards, Contract One). Comparable to Raksul due to similar Japan-centric, multi-product B2B SaaS platform strategy targeting business customers with network-effect-driven models.
Emerging players
- BetterCloud: BetterCloud is a US-based SaaS spend management and IT operations platform (Discover, Workflows) for managing SaaS licenses and security. Comparable to Raksul's Josys platform—which manages IT devices and SaaS applications for Japanese enterprises—same product category, different geographies.
- Yayoi: Yayoi is a Japanese accounting software company serving SMEs with desktop and cloud products (Yayoi Accounting). Comparable to Raksul Bank's SME financial platform ambition, though Yayoi has a deeper legacy installed base; both compete for SME finance workflow digitization.
- Infomart: Infomart operates Japanese B2B e-commerce platforms (BtoB Platform, BtoMeshi) for indirect materials and food service procurement. Comparable to Raksul's B2B EC platform thesis—similar SaaS-enabled marketplace approach for business procurement, with comparable Japanese SME customer targets and recurring subscription revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raksul social profiles
Digital presenceRaksul compliance and trust
Trust signalCompliance2 records
Raksul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raksul leadership team
Management profileNumber of profiles
Profiles13 records
Raksul subsidiaries and ownership
Company hierarchySubsidiaries15 records
Raksul funding detail
Funding detailFunding overview
Funding rounds7 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raksul M&A and investment
M&A and investmentM&A1 record
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raksul
What does Raksul do?
Raksul operates a portfolio of cloud-based B2B platforms that digitize traditional industries for Japanese SMEs and enterprises. Its core services include online digital printing (Raksul platform), marketing/advertising automation (NovaSell), banking-as-a-service for businesses (Raksul Bank), logistics matching between shippers and trucking companies (Hacobell), and IT device and SaaS management (Josys), complemented by enterprise-tier procurement management (Raksul Enterprise).
Is Raksul a public or private company?
Raksul is a private company. It is classified as private equity controlled and is currently operating.
When was Raksul founded?
Raksul was founded in 2009. It employs 501 to 1,000 people.
Where is Raksul based?
Raksul is headquartered in Tokyo, Japan, in the Asia region.
How does Raksul make money?
Five revenue lines are on record. Digital Printing Services are the primary driver. The others are advertising Platform, financial Services, logistics Services and IT Management Services.
Who are Raksul's main competitors?
Direct peers on record are SmartHR, Lalamove, freee, Askul, Money Forward, Smartpress and Sansan. Emerging players are BetterCloud, Yayoi and Infomart.
Does Raksul have an API?
No public API is recorded for Raksul.
What industry is Raksul in?
Raksul's product category is B2B Printing and Marketing Platform Services. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of FSAGAAAI, SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations). Its NAICS code is 5415 and its SIC code is 7371.