What Ethos Behavioral Health Group does

Ethos Behavioral Health Group is a privately held behavioral healthcare provider operating an integrated continuum of mental health and addiction treatment services across Texas and Illinois. The platform is organized as a multi-entity group: The Prairie Recovery Center provides co-gender residential addiction treatment with detoxification services on a 46+ acre site in Round Top, Texas; Ethos Wellness operates outpatient centers in Houston and Chicago offering therapy across age groups plus intensive outpatient programming; the Ethos Training Institute runs an internship program, a two-year post-graduate fellowship, and continuing education for clinicians; and Ethos On-Demand distributes digital behavioral-health content. The company is led by co-founders Robert Hilliker (Chief Clinical Officer), Will Davis (Chief Business Officer), and Ceci Hudson Torn, with no institutional or private-equity ownership disclosed.

The clinical model combines psychodynamic-informed care with a broad toolkit of evidence-based modalities including DBT, EMDR, Somatic Experiencing, CBT, ACT, neurotherapy, mindfulness, and Certified Gottman Couples Therapy, organized around a proprietary three-phase framework (Restoration, Transformation, Integration) that the company describes as cyclical rather than linear. Patient flow is funneled through a single centralized admissions team, supported by comprehensive diagnostic assessments and collaborative treatment planning; Ethos publishes outcome metrics including 73.7% behavioral improvement in adolescents receiving family therapy, 83.2% treatment completion with family involvement versus 59.2% without, and a 1.4x increase in completion odds per additional family session.

Revenue is generated on a fee-for-service basis across residential and outpatient levels of care, accepting in-network insurance, out-of-network insurance, and self-pay arrangements. Patient acquisition is direct-to-consumer via a centralized phone intake (1-844-54-ETHOS), website inquiry forms, content marketing through the Ethos blog, and organic social media; professional referral and continuing education events feed the B2B-adjacent training pipeline. With 51-100 employees and a footprint of two states, Ethos operates as a regionally scaled, founder-led multi-site behavioral health platform rather than a national chain.

Name

Ethos Behavioral Health Group

Legal name

Ethos Behavioral Health Group LLC

Website

https://ethosbehavioralhealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Ethos Behavioral Health Group is a private Texas-based behavioral healthcare provider operating integrated mental health and addiction treatment facilities across Texas and Illinois, serving individuals and families with substance use, mood, and personality disorders through residential, outpatient, and training programs.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Behavioral health treatment
• Addiction recovery services
• Mental health care
• Residential treatment programs
• Outpatient therapy services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare treatment provided across residential and outpatient levels of care. Services include in-network and out-of-network insurance reimbursement as well as self-pay options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ethos Behavioral Health Group provides integrated mental health and addiction treatment services across a continuum of care levels, from residential inpatient treatment at The Prairie Recovery Center to outpatient services at Ethos Wellness centers in Houston and Chicago. The company combines psychodynamic therapy with diverse evidence-based modalities (DBT, EMDR, CBT, ACT, Somatic Experiencing, neurotherapy) organized around a three-phase cyclical care model (Restoration, Transformation, Integration). Treatment spans substance use disorders, mood and personality disorders, co-occurring conditions, and includes specialized programs such as Certified Sex Addiction Treatment and Certified Gottman Couples Therapy.

Product overview

Ethos Behavioral Health Group is a behavioral health care provider operating a multi-entity platform offering integrated mental health and addiction treatment services. The portfolio includes: The Prairie Recovery Center (residential addiction treatment with detox services), Ethos Wellness (outpatient centers in Houston and Chicago offering IOP and specialized therapy), The Lovett Center (outpatient mental health services), Ethos Training Institute (internship, fellowship, and continuing education programs), Ethos On-Demand (video content), and the Ethos Blog (educational resources). The system provides a continuum of care from inpatient to outpatient treatment across Texas and Illinois, unified by shared clinical values, diagnostic assessments, and psychodynamically-informed treatment approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• The Prairie Recovery Center
• Ethos Wellness
• The Lovett Center
• Ethos Behavioral Health Group Integrated Continuum of Care

Quantifiable outcome

• 73.7% behavioral improvement in adolescents participating in family therapy
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• American Addiction Centers: Multi-state operator of residential and outpatient substance use disorder and mental health treatment facilities; directly comparable to Ethos' integrated residential (Prairie) plus outpatient (Ethos Wellness) model.
• The Menninger Clinic: Houston-based psychiatric hospital and outpatient provider specializing in complex mental health, addiction, and personality disorders; directly comparable given Ethos' leadership pipeline and clinical approach.
• Rogers Behavioral Health: Multi-state psychiatric provider with residential, partial hospitalization, and intensive outpatient programs for OCD, anxiety, mood, and eating disorders; closely matches Ethos' residential-to-outpatient continuum.
• Caron Treatment Centers: Residential and outpatient substance use and co-occurring disorder treatment provider serving adolescents, adults, and families; comparable to Ethos on family-inclusive residential SUD programming.
• Promises Behavioral Health: Multi-site residential and outpatient addiction and mental health treatment operator with a similar integrated continuum strategy across states.
• Center for Discovery: Operator of residential and outpatient programs for eating disorders, mental health, and substance use; comparable to Ethos on residential-plus-IOP care model and adolescent/family programming.
• Ashley Addiction Treatment: Residential and outpatient substance use disorder treatment provider with primary program site in Maryland; comparable to Ethos on inpatient detox/residential care and family-based treatment approach.
• Greenhouse Treatment Center: Texas-based residential and outpatient addiction treatment provider; a direct regional comparable to Prairie Recovery Center given overlapping Texas geography and SUD service line.

Broad incumbents

• Hazelden Betty Ford Foundation: Large nonprofit operator of residential and outpatient addiction treatment and recovery services across multiple U.S. sites; comparable to Ethos on residential SUD treatment and continuum-of-care delivery.
• McLean Hospital: Harvard-affiliated psychiatric hospital offering residential, partial, and outpatient mental health and addiction programs; comparable to Ethos on high-acuity psychiatric and co-occurring disorder treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ethosbhg
• YouTubeyoutube.com/channel/UCxLY0PeSHKYiXoqpkXDoCkg
• Facebookfacebook.com/ethosbhg
• LinkedInlinkedin.com/company/ethosbhg
• Instagraminstagram.com/ethos_bhg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos Behavioral Health Group