Gamevy

Name

Gamevy

Legal name

Gamevy Limited

Website

https://gamevy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

iGaming Software / Real-money Online Gaming Content

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)

Keywords

• Real-money online games
• Online gameshow platform
• IGaming content supplier
• Lottery game software
• Scratch card games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Real-Money Game Licensing: Gamevy operates as a licensed B2B supplier of real-money games to operators. Games include gameshows, lotteries, and scratch cards. Revenue is generated through licensing games to operators who integrate them into their platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gamevy is an award-winning, Gambling Commission–licensed (license 38979) supplier and operator producing a select range of real-money online games, including gameshows, lotteries and scratch cards. Games are delivered to B2B operators via mobile and web integration with full service options from wallet to insurance, and to end players directly through the Born Lucky app. Outcomes targeted for operator customers are greater dwell time, higher engagement and strong profitability, backed by a certified RNG and third-party age/identity verification.

Product overview

Gamevy is an award-winning, licensed supplier and operator producing a high-quality, select range of real-money games. The company's portfolio consists of three core product categories: Gameshows (the world's first online gameshows combining skill and chance), Lotteries (including both popular world lotteries and custom-built options), and Scratch Cards (instant-win games designed for high repeat play). The products are delivered via mobile and web platforms, with the Born Lucky mobile application serving as the primary client for players to access the games suite.

Differentiator

Problem solved

Functional benefit

Brands

• Born Lucky: Mobile application for playing games

Products and services

• Gameshows Online gameshows in which players test their skill, push their luck and take home jackpots; described by Gamevy as the world's first online gameshows. Targeted at lottery and bingo player demographics and licensed to operators.
• Lotteries Real-money lottery games comprising world-famous lotteries and custom-built lottery options, where players can win prizes every day. Sold to B2B operators and exposed to end players via Born Lucky.
• Scratch Cards Fun and quirky instant-win scratch card games positioned for high repeat play among players. Offered as part of the B2B licensed content suite and via the Born Lucky consumer app.
• Born Lucky Application Mobile application that lets end users open accounts and play Gamevy's real-money gameshows, lotteries and scratch cards on mobile devices, with age and identity verification handled through a third-party service.

Quantifiable outcome

• Greater dwell time
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting.

• Third Party Identity Verification ServicesupportingTechnology or IntegrationGamevy uses a third-party identification service for age verification and identity confirmation. This service helps ensure compliance with anti-money laundering legislation and age verification requirements (under 18 gambling prevention).
• Independent Question Database ProvidersupportingTechnology or IntegrationGamevy uses a high-quality independent company to generate and supply questions for their gameshow games. All questions have been tested previously for accuracy and fairness.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Push Gaming: B2B iGaming slot studio licensed in the UK and Malta, supplying differentiated content to tier-1 operators. Similar mid-sized studio profile, B2B licensing model, and UK regulatory footprint to Gamevy.
• Gluck Games: Real-money instant-win, lottery-style and scratch game studio for the iGaming industry. Highly comparable to Gamevy's gameshows/lotteries/scratch cards portfolio, and the two are directly linked via Gamevy Director Robert Lenzhofer (CEO of Gluck Games).
• Relax Gaming: B2B iGaming content aggregator and studio supplying slots, bingo, and poker to operators. Comparable in scale and B2B licensing model, with a similar mid-sized studio profile and focus on differentiated content.
• Yggdrasil Gaming: Slot and iGaming content studio supplying operators globally under a B2B licensing model. Comparable business model and target customer base (online operators) to Gamevy.
• ELK Studios: Mid-sized Swedish iGaming slot studio that licenses games to operators on a B2B basis. Comparable studio scale, B2B licensing model, and operator-customer profile to Gamevy.
• Instant Win Gaming (IWG): Specialist supplier of instant-win, eInstant, and scratch-card content to lottery and gaming operators. Direct overlap with Gamevy's scratch cards and lottery product lines and a similar B2B licensing model to lotteries.

Broad incumbents

• Evolution Gaming: Dominant live-dealer and gameshow-style casino content supplier to operators worldwide. Competes with Gamevy in the 'online gameshow' category and is the de facto incumbent for any operator evaluating gameshow-style content.
• Pragmatic Play: Major multi-product iGaming content supplier covering slots, live casino, bingo, and virtual sports. Competes with Gamevy for operator shelf space and offers overlapping RNG-based instant-win and lottery-style content.
• Playtech: Largest publicly listed iGaming software and content supplier with a broad portfolio including casino, poker, bingo, and lottery products. Offers direct overlap with Gamevy's gameshows, lotteries and scratch cards categories.
• Greentube (Novomatic Interactive): Novomatic's interactive division supplying slots, bingo, and lottery content to operators. Overlaps with Gamevy in lottery, bingo, and instant-win categories, and has historical links via Gamevy's Account Manager (ex-Novomatic).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gamevy
• Facebookfacebook.com/playwithgamevy
• LinkedInlinkedin.com/company/3075655

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamevy