St. Cloud ENT

What St. Cloud ENT does

St. Cloud ENT (legal name St. Cloud Ear, Nose, Throat – Head & Neck Clinic, P.A.) is an independently owned ear, nose, and throat specialty practice founded in 1966 in St. Cloud, Minnesota. It is the only ENT specialty provider in Central Minnesota and operates from a main clinic on Northway Drive plus four outreach locations co-located with regional health systems in Staples, Alexandria, Sauk Centre, and Little Falls. Its clinical team includes 6 ENT physicians, 6 audiologists, and a speech-language pathologist, supported by 101-250 total employees with average tenure of 10 years.

The practice delivers multi-disciplinary ENT care organized into five service lines: ENT medical and surgical care (including pediatric ENT, balloon sinuplasty, FESS, PROPEL sinus implants, ClariFix cryotherapy, VivAer and RhinAer nasal procedures, and Inspire hypoglossal nerve stimulation for sleep apnea); Hearing & Balance (diagnostic testing, vestibular suite, and dispensing of hearing aids from Oticon, Phonak, ReSound, Signia, Starkey, and Widex, plus cochlear implants and bone-anchored hearing aids); Allergy & Sinus (testing, sublingual immunotherapy allergy drops, and procedural sinus treatments); Sleep & Snoring; and Speech Language Pathology (FEES, videofluoroscopy, voice and swallowing therapy). Adjacent Facial Plastic Surgery services (Botox, Dysport, Radiesse) round out the offering.

Revenue is generated primarily through insurance-reimbursed medical consultations and procedures, complemented by hearing aid hardware sales (with CareCredit financing), diagnostic and specialty testing fees, and a cash-pay sublingual immunotherapy stream not covered by insurance. GTM is referral-driven, anchored by primary care physician referrals, patient word-of-mouth, organic search, and a website-driven online appointment workflow. The practice maintains HIPAA, WCAG 2.2 AA, CCPA, GDPR-aligned privacy practices, and No Surprises Act compliance, and integrates with CareCredit, MyMedicalLocker (patient portal), BalanceCollect (billing), and HealthMark Group (records). The clinic has no disclosed external funding and no identified parent company or institutional investor.

Name

St. Cloud ENT

Legal name

St. Cloud Ear, Nose, Throat – Head & Neck Clinic, P.A.

Website

https://stcloudent.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

St. Cloud ENT is an independently owned ear, nose, and throat specialty clinic in Central Minnesota offering ENT, hearing and balance, allergy and sinus, sleep and snoring, and speech therapy services across one main clinic and four satellite outreach locations.

Ownership category

akta.pro rank

Product category

Otolaryngology Specialty Healthcare

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

Keywords

• Otolaryngology specialty care
• Audiology and hearing aids
• Allergy and sinus treatment
• Sleep apnea treatment
• Speech language pathology

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services - ENT Consultations and Procedures: Revenue from office visits, consultations, and medical procedures for ear, nose, and throat conditions. Services covered by health insurance for most patients.
2. Hearing Aid Sales and Fitting: Dispensing and fitting of hearing aids from multiple manufacturers (Oticon, Phonak, ReSound, Signia, Starkey, Widex). Includes hearing aid financing through CareCredit.
3. Diagnostic Testing Services: Revenue from diagnostic procedures including balance testing, allergy testing, sleep studies, hearing loss testing, and other specialized diagnostics.
4. Sublingual Immunotherapy (Allergy Drops): Allergy drop treatment not covered by health insurance; patients pay out-of-pocket. Can use FSA/HSA accounts. Vial lasts 12 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

St. Cloud ENT is an independently owned otolaryngology specialty clinic delivering medical and surgical ear, nose, and throat care, full audiology and hearing aid dispensing, allergy testing and sublingual immunotherapy, sinus surgery (including balloon sinuplasty, FESS, PROPEL, ClariFix, VivAer, RhinAer, Latera), sleep apnea diagnosis and Inspire hypoglossal nerve stimulation, and speech-language pathology services for voice and swallowing disorders, plus facial plastic surgery injectables, from its St. Cloud main clinic and four outreach locations across Central Minnesota.

Product overview

St. Cloud ENT is a comprehensive ear, nose, and throat specialty clinic providing multi-disciplinary healthcare services through five core service areas: Complete Ear, Nose & Throat Care (including VivAer and RhinAer nasal procedures), Hearing & Balance Services (audiology with hearing aids from Oticon, Phonak, ReSound, Signia, Starkey, and Widex, plus cochlear implants and bone anchored hearing aids), Allergy & Sinus Care (allergy testing, sublingual immunotherapy, balloon sinuplasty, FESS, PROPEL sinus implants, and ClariFix cryotherapy), Sleep & Snoring Services (including Inspire hypoglossal nerve stimulation), and Speech Language Pathology (voice and swallowing disorder treatment including FEES). The clinic also offers Facial Plastic Surgery procedures including Botox, Dysport, and Radiesse injectables. Founded in 1966, the independently owned practice serves Central Minnesota from its main clinic in St. Cloud plus four outreach locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Ear, Nose & Throat Care Comprehensive ENT medical and surgical care for ear conditions (acoustic neuromas, cholesteatoma, ear infections, eardrum perforation, otosclerosis, ear tubes, earwax removal), nasal conditions (deviated septum, nasal surgery, nosebleeds, congestion), throat conditions (acid reflux, chronic cough, laryngitis, tonsillitis, throat cancer), and pediatric ENT services (pediatric ear infections, Hummingbird procedure, tonsil infections, adenoiditis).
• Hearing & Balance Services Audiology services covering hearing loss testing, newborn hearing screening, tinnitus evaluation and management, balance/vestibular testing (audiometry, ABR, electrocochleography, posturography, videonystagmography, video head impulse testing), dizziness and vertigo treatment, vestibular migraine care, plus dispensing, fitting, and repair of hearing aids from Oticon, Phonak, ReSound, Signia, Starkey, and Widex; also offers cochlear implants, bone anchored hearing aids, and pediatric hearing aids.
• Allergy & Sinus Care Allergy testing, medications, immunotherapy (subcutaneous shots and sublingual allergy drops), and in-office sinus procedures for chronic sinusitis and chronic rhinitis, including balloon sinuplasty, FESS endoscopic sinus surgery, PROPEL steroid-releasing sinus implants, ClariFix cryotherapy, VivAer nasal airway remodeling, RhinAer for chronic rhinitis symptoms, and Latera absorbable nasal valve implants.
• Sleep & Snoring Services Diagnosis and treatment of snoring, obstructive sleep apnea (OSA), and related sleep-disordered breathing, including polysomnography / home sleep testing, CPAP therapy, oral appliances, and Inspire hypoglossal nerve stimulation as an alternative to CPAP for qualified patients.
• Speech Language Pathology Speech-language pathology services for voice disorders (dysphonia) and swallowing disorders (dysphagia), including fiberoptic endoscopic evaluation of swallowing (FEES), videofluoroscopy (modified barium swallow study), and related diagnostic testing for adult and pediatric patients.
• Facial Plastic Surgery Cosmetic and reconstructive facial plastic surgery procedures, including injectable treatments such as Botox (frown lines, crow's feet, forehead furrows), Dysport (wrinkles plus medical indications such as excessive sweating, neck/shoulder spasms, overactive bladder, excessive blinking), and Radiesse calcium hydroxylapatite dermal filler for lower-face wrinkles and folds; surgical facial rejuvenation and reconstruction procedures are also offered.

Quantifiable outcome

• Up to 95% of patients report significant improvement in sinus disease following balloon sinuplasty
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered support.

• CareCreditsupportGTM or Marketing PartnerHealthcare financing partner providing payment plans for hearing aids and medical procedures. Patients can apply for financing through CareCredit to cover out-of-pocket costs not covered by insurance.
• HealthMark GroupsupportOthersMedical records management partner that fulfills patient requests for personal copies of medical records at no charge. Handles third-party requestor billing.
• MyMedicalLocker (Patient Portal)supportTechnology or IntegrationPatient portal technology provider allowing patients to access their medical records, schedule appointments, and communicate with the practice online.
• BalanceCollect (Bill Pay)supportTechnology or IntegrationThird-party billing and payment collection platform for processing patient payments and managing accounts receivable.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CentraCare: Large regional health system headquartered in St. Cloud, MN that operates the Sauk Centre outreach site where St. Cloud ENT physicians see patients. Comparable as the dominant regional health system competing for the same Central MN specialty patient pool; referral partner and potential acquirer/integrator of independent specialty groups.
• Midwest Ear, Nose & Throat Associates: Independent ENT specialty practice serving the Midwest region with comprehensive otolaryngology, audiology, hearing aid dispensing, and allergy services. Comparable to St. Cloud ENT as an independent multi-physician ENT group with a similar range of sub-specialty offerings.

Others

• Starkey Hearing Technologies: U.S.-based hearing aid manufacturer whose devices (Omega AI, Edge AI, Genesis AI with DNN processors) are dispensed through St. Cloud ENT's audiology clinic. Comparable as an enabling ecosystem participant / supplier that has partnered with the practice rather than a direct competitor.
• HealthMark Group: Medical records request fulfillment vendor used by St. Cloud ENT for outsourced release-of-information processing. Comparable as a non-competing ecosystem partner / supplier supporting the practice's administrative operations.

Direct peers

• ENT and Allergy Associates (ENTA): One of the largest independent ENT specialty group practices in the U.S., operating ~40+ clinical locations across the NY/NJ metro area with multi-specialty ENT, allergy, audiology, and voice/swallow services. Directly comparable to St. Cloud ENT as an independently owned, physician-led multi-site ENT group with audiology dispensing and allergy services under one roof.
• Pinnacle ENT Associates: Multi-location independent ENT and allergy specialty group with comprehensive otolaryngology, audiology, allergy, and head & neck surgery services. Comparable to St. Cloud ENT as another independent, multi-site ENT specialty practice offering the same category of services to a regional patient base.
• Colorado ENT & Allergy: Independently owned ENT and allergy specialty practice with multiple Colorado locations offering ENT, audiology/hearing aids, allergy testing and immunotherapy, and sleep services. Directly comparable in ownership model (independent group) and multi-specialty service stack to St. Cloud ENT.
• CornerStone Ear Nose & Throat: Independent physician-owned ENT specialty practice offering comprehensive ear, nose, and throat care, hearing and balance, allergy, and sinus services across multiple Charlotte-area locations. Directly comparable in business model (independently owned specialty group) and service mix to St. Cloud ENT.

Broad incumbents

• M Health Fairview: Large Twin Cities–based health system with employed ENT physicians and academic affiliation (University of Minnesota). Comparable as a broader incumbent in the same specialty across Minnesota whose employed ENT group could compete for referral flow from Central MN's periphery.
• Mayo Clinic (Department of Otorhinolaryngology): Major academic health system with a full ENT department and head/neck surgery program based in Rochester, MN. Comparable as a much larger, broader incumbent operating in the same specialty across Minnesota; provides tertiary referral competition for complex cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StCloudEarNoseThroat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Cloud ENT