Pinturas Casther

What Pinturas Casther does

Pinturas Casther S.A. de C.V. is a privately-held Mexican paint and coatings manufacturer founded in 1962 in Guadalajara, Jalisco. The company originally operated as Pinturas DANY, was renamed Pinturas SEYCO in 1965, and adopted its current Pinturas Casther identity in 1982. It employs approximately 100 people and operates from its headquarters on Av. Revolución No. 2580, Colonia Prados del Nilo, Guadalajara.

The company's product portfolio spans six core categories: vinyl paints (Tonal, NIVA, Lait), polyvinyl acetate sealers (Sellador Vinílico CASTHER), alkyd enamels and primers (including anticorrosive Primario de Minio), alkyd varnishes (Barniz Alkidalico Brillante), waterproofing systems (ImperCasther in 3-year, 5-year, and 15-year formulations, plus membranes and water repellents), and specialty coatings (Epoxicast epoxies, PIMECA metallics, traffic paints, pool coatings, water-based Aigua Duo enamel). Underlying technology rests on alkyd, acrylic, and vinyl resin formulation systems engineered for the climate and construction conditions of western Mexico. Application accessories (natural-hair brushes, rollers, trays, extensions, spatulas) are also distributed.

Casther distributes exclusively through a network of over 100 authorized independent distributors across 17 Mexican states, with the heaviest concentration in Jalisco. End customers include DIY homeowners and professional painters served via these resellers, with no direct-to-consumer e-commerce. The website (casther.com) provides downloadable technical data sheets and a 'Hágalo usted mismo' DIY content platform, but pricing is not publicly disclosed. Revenue is generated through one-time product sales to distributors; no subscription, licensing, or recurring component is present in the model. No certifications, awards, patents, funding rounds, M&A activity, or public financial disclosures were identified in the available source material.

Name

Pinturas Casther

Legal name

PINTURAS CASTHER S.A. de C.V.

Website

https://casther.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinturas Casther is a Mexican paint and coatings manufacturer founded in 1962 and based in Guadalajara. It produces vinyl paints, enamels, sealers, varnishes, waterproofing, and accessories, distributed through over 100 authorized distributors across western and central Mexico to DIY homeowners and professional painters.

Ownership category

akta.pro rank

Product category

Architectural Paints & Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Adhesive Manufacturing (325520)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Architectural paints
• Vinyl acrylic paint
• Waterproofing coatings
• Industrial enamels
• Paint distribution

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Paint Sales: Pinturas Casther generates revenue through the manufacture and sale of architectural paints and coatings, including vinyl paints, enamels, sealers, varnish, and waterproofing products. The company sells through a network of authorized distributors across western Mexico. Revenue is derived from one-time product transactions with no recurring subscription component.
2. Industrial Coating Sales: Sale of industrial-grade coatings including Epoxicast, PIMECA (metallic coatings), traffic paints (Tráficas), and pool coatings (Recubrimiento para Alberca) for specialized applications.
3. Painting Accessories: Sale of painting accessories including brushes (100% natural hair), rollers, trays, extensions, wedges, and spatulas through the same distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pinturas Casther manufactures and sells architectural paints (vinyl-acrylic lines Tonal, Niva, Lait), sealers, alkyd enamels, varnishes, waterproofing systems (ImperCasther 3/5/15-year), industrial coatings (Epoxicast, PIMECA, Tráficas, pool coatings), wall fillers, and painting accessories. The company produces these products at its Guadalajara facility and distributes them through a network of authorized distributors and point-of-sale locations across western and central Mexico.

Product overview

Pinturas Casther is a Mexican paint and coatings manufacturer offering a diversified portfolio of products organized into six main categories: Vinyl paints (Vinílicas), Sealers (Sellador), Enamels (Esmaltes), Varnishes (Barniz), Waterproofing (Impermeabilizante), and Accessories. The vinyl paint line includes three distinct products: Tonal (premium vinyl acrylic for interior/exterior with excellent washability), NIVA (vinyl plastic for interior/exterior walls), and Lait (interior vinyl plastic). The sealer category features Sellador Vinílico CASTHER, a transparent polyvinyl acetate sealer for porous surfaces. The enamel portfolio includes alkyd-based enamels in glossy and matte finishes (Alkidalico Brillante, Mate Blanco, Mate Negro), plus Primario de Minio anti-corrosive primer. The waterproofing line centers on the ImperCasther system with 3-year, 5-year, and 15-year durability options, including membranes and water repellents. Additional specialized products include Epoxicast (epoxy coatings), PIMECA metallics, Tráficas traffic paints, Recubrimiento para Alberca pool coating, Resanador para Muros wall filler, and various solvent/thinner products. The company also offers application accessories. Founded in 1962 as PINTURAS DANY, rebranded to PINTURAS CASTHER in 1982, the company serves western Mexico through a network of authorized distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Tonal: Vinilic acrylic paint for interior and exterior use with excellent washability, high coverage, and high yield. Available in white and eleven basic colors that can be mixed to achieve infinite pastel tones. Finish in matte or semi-satin.
• NIVA
• Lait
• IMPERCASTHER

Products and services

• Tonal Vinyl-acrylic paint formulated for fine finish on interior and exterior surfaces, with excellent washability, high coverage and yield, and matte or semi-satin finish. Available in white and 11 basic colors that mix together to create unlimited pastel tones. Targeted at homeowners and professional painters in western Mexico via the authorized distributor network.
• NIVA Vinyl plastic paint for interior and exterior wall protection with very good wash resistance and matte finish. Sold in white and compatible with Tonal basic tones for pastel colors. Aimed at homeowners and contractors doing residential wall projects.
• Lait Washable vinyl plastic paint for interior use with good coverage and matte finish. Available in white and 100% compatible with Tonal basic tones for pastel colors. Targeted at residential interior projects through the distributor network.
• Sellador Vinílico CASTHER Transparent vinyl sealer made of polyvinyl acetate (PVAc), recommended for sealing gypsum, brick, wood, cement, masonry, and porous surfaces as the base layer for Casther vinyl paint systems. Used by contractors and DIY homeowners prior to topcoat application.
• ImperCasther 3A (3 años) Waterproofing product based on stretched acrylic styrene resins with 3-year durability, available in red, white, and green colors in 4L, 19L, and 200L containers. Targeted at homeowners and contractors waterproofing roofs and terraces.
• ImperCasther Plus (5 años) Premium waterproofing product based on stretched acrylic styrene resins with extended durability and enhanced weather resistance versus the 3-year line. Targeted at homeowners and contractors requiring longer roof and terrace protection.
• ImperCasther 15 años Long-lasting waterproofing product based on stretched acrylic styrene resins with a 15-year durability guarantee. Targeted at contractors and homeowners seeking the longest roof and terrace protection in the Casther waterproofing range.
• Esmalte Alkidalico Brillante Alkyd glossy enamel, 100% compatible between white and 8 basic colors for unlimited color options. Applicable to metal, gypsum, brick, wood, cement, masonry, and porous surfaces. Diluted with gas nafta or aguarrás. Targeted at contractors and homeowners finishing metal and wood surfaces.
• Esmalte Alkidalico Mate Blanco Alkyd matte white enamel, 100% compatible with basic colors of glossy alkyd enamel to achieve pastel colors. Not compatible with black matte enamel. Used by contractors and homeowners who want a matte white finish on metal, wood, and masonry.
• Esmalte Alkidalico Mate Negro Alkyd matte black enamel designed for surfaces requiring no shine. Applicable on metal, gypsum, brick, wood, cement, masonry, and porous surfaces. Not compatible with white or bright enamels. Targeted at professional users needing a non-glossy black finish.
• Primario de Minio Alkyd anti-corrosive primer with red oxide minium, providing strong corrosion protection and adhesion on metal surfaces with a matte finish. Serves as the base layer for other Casther enamels on metal substrates. Targeted at contractors and industrial users protecting ferrous metal.
• Barniz Alkidalico Brillante CASTHER Alkyd glossy varnish formulated with high-quality raw materials, providing a transparent glossy finish on metals, woods, or walls and protecting them from oxidation. Available in 250ml, 500ml, 1L, and 8L containers. Targeted at homeowners and contractors finishing wood and metalwork.
• Epoxicast Epoxy coating for industrial and decorative applications requiring high chemical resistance and durability. Used by contractors and industrial maintenance buyers on floors, equipment, and demanding substrate conditions.
• Fondo Anticorrosivo Anti-corrosive primer for metal surfaces that protects and prepares the substrate for subsequent paint layers. Used as part of the Casther industrial coating workflow.
• PIMECA (metallic coatings) Metallic paint line available in aluminum, copper, pale gold, and rich gold finishes for decorative metal applications. Targeted at contractors and homeowners finishing ornamental metalwork.
• Tráficas (traffic paint) Traffic marking paint for parking lots, roads, and industrial floor markings, available in blue, white, light gray, black, bright red, and red oxide. Targeted at contractors and facilities managers handling parking and roadway markings.
• Recubrimiento para Alberca Pool coating product designed to waterproof and finish swimming pool surfaces. Used by contractors and homeowners building or refurbishing pools.
• Resanador para Muros Wall putty/filler for repairing cracks and imperfections in walls before painting. Used by homeowners and contractors during surface preparation before applying Casther vinyl paints.
• Repelente de agua ImperCasther Water repellent product for hydrophobic treatment of building surfaces, complementing the ImperCasther waterproofing system. Used by contractors and homeowners as an additional moisture barrier on masonry facades.
• Banda Impermeabilizante ImperCasther Waterproofing membrane/band used in corners and joints to enhance protection within the ImperCasther waterproofing system. Supplied to contractors and homeowners installing the waterproofing system.
• Esmalte Base Agua Aigua Duo Water-based enamel in the Aigua Duo line for general surface coating applications. Targeted at users needing a low-solvent, easy-cleanup finish alternative to solvent-based Casther enamels.
• Esmalte para Galvanizado Enamel specifically formulated for application on galvanized metal surfaces. Targeted at contractors and homeowners finishing galvanized roofing, fencing, or fixtures.
• Esmalte SR (fast-drying enamel) Fast-drying enamel available in multiple colors including yellow oxide, blue, Dutch blue, white, light gray, black, and red oxide. Targeted at contractors and industrial maintenance users needing quick turnaround on metal surfaces.
• Accesorios (painting accessories) Painting application accessories including 100% natural hair brushes, a variety of additional brushes, rollers, trays, roller and brush extensions, wedges, spatulas, and other tools. Distributed alongside Casther paints to support application.

Quantifiable outcome

• Waterproofing durability of 3 to 15 years depending on product line (IMPERCASTHER)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Authorized Distributors Network (Distribuidores Autorizados)coreChannel Partner/ Reseller/ DistributorPinturas Casther operates through a network of authorized distributors (Distribuidores Autorizados) who resell the company's paint and coating products to end consumers and professional painters. The network spans over 100 physical point-of-sale locations throughout western and central Mexico, with the highest concentration in Jalisco. These distributors are independent businesses that purchase Casther products for resale. The company actively recruits new distributors through its 'Me Interesa ser Distribuidor' program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nippon Paint Mexico: Mexican subsidiary of Japan's Nippon Paint, offering architectural paints, automotive refinishes, and waterproofing solutions. Competes with Casther in the western Mexico distributor channel with globally backed formulations and brand investment.
• Pinturas Berel: Established Mexican paint manufacturer offering vinyl acrylics, enamels, sealers, and waterproofing under similar brand architecture to Casther. Sells through distributors and company showrooms across Mexico and is a direct competitor in the same price tier and product categories.
• Comex (PPG Comex): Mexico's leading architectural paint brand and the most direct competitor to Casther, with national distribution and broad product lines including vinyl paints, enamels, and waterproofing. Now owned by PPG Industries, it competes head-to-head in the same retail, DIY, and contractor channels Casther serves in western Mexico.
• Sayer Lack Mexicana (Mexicana de Pinturas): Long-standing Mexican paint and coatings manufacturer producing vinyl paints, enamels, varnishes, and sealers. Distributed through hardware stores and distributors across Mexico, making it a directly comparable national-scale regional competitor to Casther.
• Sherwin-Williams Mexico: Global coatings giant operating branded stores and distributors throughout Mexico. Competes directly across architectural paints, industrial coatings, and waterproofing, with significantly larger scale, R&D budget, and dealer network than Casther.
• Pinturas Fester: Mexican waterproofing and sealant specialist brand closely comparable to Casther's IMPERCASTHER line. Sells through construction supply distributors and competes for the same roof, terrace, and surface-preparation applications that anchor Casther's specialist offering.

Broad incumbents

• PPG Industries: Global coatings parent of Comex and direct competitor through its Mexican commercial, architectural, and industrial coatings portfolio. PPG dwarfs Casther in scale and R&D, and its vertical integration with Comex poses the single largest competitive threat in the western Mexico region.
• Behr Paint (Masco): U.S.-based premium architectural paint brand owned by Masco. While primarily U.S.-focused, it represents the global premium architectural benchmark Casther's vinyl acrylic line (Tonal, Niva, Lait) competes against on quality perception, and serves as a reference point for product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pinturas-casther

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinturas Casther