DealersCircle
DealersCircle is a privately held U.S. software provider founded in 2002, building custom database software for marine industry clients. The Ponte Vedra Beach-based company operates with 11-50 employees and no disclosed external funding.
- Company typePrivate
- Founded2002
- HeadquartersPonte Vedra Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DealersCircle does
DealersCircle is a small, privately held software provider founded in 2002 and headquartered in Ponte Vedra Beach, Florida, with between 11 and 50 employees. Per the firmographic record, the company builds custom database software for clients in the marine industry, indicating a verticalized B2B software or software-services business targeting marine dealers. The product surface is described as custom database software, suggesting project-based or bespoke configuration work rather than a multi-tenant SaaS platform; no standardized product modules, integrations, APIs, or SDKs are documented in the available data.
The company's operating footprint is domestic (United States), and its go-to-market motion, pricing structure, customer count, and revenue model are not disclosed in the available source material. No funding rounds, investor relationships, parent company, or subsidiary structure are recorded, which is consistent with a bootstrapped or self-funded small business model sustained over more than two decades. Management team, board composition, and named customers are likewise absent from the data set, and the company's public web presence (dealerscircle.com) currently presents only a loading/verification page, limiting independent verification of current product or operational status.
Based on the available evidence, DealersCircle appears to be a long-tenured, niche software vendor with limited public visibility, no documented external capital, and no disclosed AI, integration, or platform capabilities. The core analytical question is whether the company has evolved into a recurring-revenue SaaS product or remains a custom services shop — a distinction the data does not resolve.
DealersCircle firmographics
Firmographics- Name
- DealersCircle
- Website
- https://dealerscircle.com
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 11–50 employees
- Short description
- DealersCircle is a privately held U.S. software provider founded in 2002, building custom database software for marine industry clients. The Ponte Vedra Beach-based company operates with 11-50 employees and no disclosed external funding.
- Ownership category
- akta.pro rank
DealersCircle industry classification
Industry- Product category
- Marine Dealer Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where DealersCircle is headquartered
LocationHeadquarters
- HQ city
- Ponte Vedra Beach
- HQ country
- United States
- HQ region
- North America
Markets served
DealersCircle business model
Business model- GTM type
- B2B
- Offering type
- Software
DealersCircle product offering
Product offeringCore offering
DealersCircle develops and delivers custom database software tailored for marine industry clients. The company's offering centers on building, maintaining, and supporting specialized database applications that address the operational and data management needs of businesses in the marine sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Marine Database Software
DealersCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DealersCircle competitors and assessment
Company assessmentDirect peers
- Dockmaster: Dockmaster provides marine dealer and marina management software with dealer accounting, inventory, and customer management features — a direct vertical SaaS competitor serving the same marine dealer customer base as DealersCircle.
- Marinaware: Marinaware is a cloud-based marine dealer and marina management platform covering sales, service, storage, and accounting — directly comparable to DealersCircle's custom database software for marine clients.
Emerging players
- Boats Group (Boat Trader, YachtWorld): Boats Group operates leading boat listings marketplaces and dealer SaaS tools, serving the same marine dealer ecosystem with digital marketing and inventory management capabilities that overlap with DealersCircle's dealer-focused software.
- Dockwa: Dockwa provides marina management and reservation software for the boating industry, overlapping with DealersCircle's marine dealer software footprint on the operational and customer-management side.
Broad incumbents
- Lightspeed Commerce: Lightspeed offers a broad commerce and dealer-management platform used by marine and powersports retailers, providing a horizontal SaaS alternative to niche players like DealersCircle for inventory, POS, and CRM.
- DealerCenter: DealerCenter provides dealer management software (DMS) used across multiple vehicle verticals including marine dealers, competing with DealersCircle for the same dealer-software budget.
- DealerSocket (Reynolds Dealer Platform): DealerSocket / Reynolds delivers CRM and dealership management software primarily to automotive dealers, but its dealer-management architecture is comparable to what DealersCircle provides to marine dealers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
DealersCircle social profiles
Digital presenceDealersCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealersCircle leadership team
Management profileNumber of profiles
DealersCircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealersCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealersCircle
What does DealersCircle do?
DealersCircle develops and delivers custom database software tailored for marine industry clients. The company's offering centers on building, maintaining, and supporting specialized database applications that address the operational and data management needs of businesses in the marine sector.
When was DealersCircle founded?
DealersCircle was founded in 2002. It employs 11 to 50 people.
Where is DealersCircle based?
DealersCircle is headquartered in Ponte Vedra Beach, United States, in the North America region.
Who are DealersCircle's main competitors?
Direct peers on record are Dockmaster and Marinaware. Emerging players are Boats Group (Boat Trader, YachtWorld) and Dockwa. Broad incumbents are Lightspeed Commerce, DealerCenter and DealerSocket (Reynolds Dealer Platform).
Does DealersCircle have an API?
No public API is recorded for DealersCircle.
What industry is DealersCircle in?
DealersCircle's product category is Marine Dealer Management Software. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud), with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 5132 and its SIC code is 7370.