Addiction Center

What Addiction Center does

Addiction Center is a for-profit online directory and content platform for the U.S. addiction treatment industry, operated by Recovery Worldwide, LLC, a Florida-based holding entity. Founded in 2014 and headquartered in Orlando, the platform functions as a lead-generation marketplace: it connects individuals with substance use disorders and their family members to rehab facilities, detox centers, sober living homes, and telehealth providers via a searchable directory of 13,000+ treatment centers filterable by location, insurance carrier, care type, substances treated, co-occurring conditions, and special populations. The company reports 7M+ annual visitors and holds a FDACS Florida Substance Abuse Marketing Service Provider license (#TS62) and BBB accreditation.

The product surface centers on a treatment-center directory supported by an insurance verification tool, an online therapy referral module, an alcohol self-assessment tool, and an extensive expert-reviewed content library covering addiction education, intervention planning, and recovery. The platform explicitly positions its content as human-written and reviewed by certified addiction professionals (PhDs, MDs, LMHCs, MACs) rather than AI-generated. There is no public or partner-facing API, no mobile app, and no proprietary technical differentiation disclosed; the underlying technology is a conventional web-based search/filter directory.

The business monetizes through two mechanisms: referral/listing advertising fees from treatment centers that pay to appear in the directory and receive patient leads (the primary stream, with featured partners Northeast Recovery and Refine Recovery), and advertising fees from online therapy provider BetterHelp, embedded throughout content pages via 'Take the Quiz' and 'Get Matched' modules. Consumers access the service free of charge. Go-to-market is entirely digital and self-serve, driven by SEO/organic content, paid search, PR/earned media, and referral partnerships. The company is privately held, appears bootstrapped with no disclosed funding rounds, and employs an estimated 11–50 people.

Name

Addiction Center

Legal name

Recovery Worldwide, LLC

Website

https://addictioncenter.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Addiction Center operates an online directory and content platform connecting individuals and families to U.S. addiction treatment providers, monetizing through lead-generation and advertising fees from rehab facilities and online therapy partner BetterHelp.

Ownership category

akta.pro rank

Product category

Addiction Treatment Directory / Healthcare Lead Generation

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment directory
• Rehab search platform
• Treatment lead generation
• Online therapy referrals
• Addiction recovery content

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation / Referral Fees from Treatment Centers: Treatment centers pay to be listed on the Addiction Center directory and receive leads from individuals seeking rehab. This is the primary revenue mechanism. The site explicitly states treatment centers found on Addiction Center are 'paid advertisers.' The platform also features specific treatment center networks (Northeast Recovery) as featured/preferred partners.
2. Advertising Fees from Online Therapy Providers: The platform displays and links to BetterHelp (online therapy platform) through embedded advertisements and sponsored content sections, earning advertising fees for referred users. This is visible throughout article pages via 'Take the Quiz' and 'Get Matched' call-to-action blocks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Addiction Center is a free-to-consumer online directory and educational platform that connects individuals and families seeking addiction treatment with 13K+ treatment centers across the United States. The platform lets users search and filter facilities by location, insurance, level of care (inpatient, outpatient, detox, sober living, telehealth), substances treated, and special populations, and routes leads to treatment centers that pay for listings. Supporting offerings include insurance verification, an alcohol self-assessment, online therapy matching (BetterHelp), and an expert-reviewed content library on addiction and recovery.

Product overview

Addiction Center operates a web-based platform consisting of a nationwide directory of 13,000+ treatment providers, integrated with insurance verification tools and online therapy services. The core offering is a searchable directory enabling users to filter facilities by location, insurance carrier, substances treated, and level of care (detox, inpatient, outpatient, sober living, intensive outpatient, telehealth). Supporting the directory is an expert-reviewed content library covering addiction education across substances (alcohol, opioids, benzodiazepines, marijuana, stimulants, hallucinogens), mental health co-occurring conditions, intervention planning, and treatment methodologies. The platform also features an alcohol self-assessment tool and teletherapy services. Revenue is generated through advertising from treatment center profiles, with featured placements for sponsored providers like Northeast Recovery and Refine Recovery. The platform explicitly states content is human-written with no AI-generated material.

Differentiator

Problem solved

Functional benefit

Products and services

• Addiction Center Directory A nationwide searchable directory of 13,000+ addiction treatment providers, filterable by location, insurance provider, substances treated, and level of care (inpatient, outpatient, detox, sober living, telehealth). Used by individuals and families seeking addiction treatment; treatment centers pay for listings and featured placement.
• Insurance Verification Tool A tool that lets users check whether their health insurance plan (across 100+ providers) covers addiction treatment at specific facilities. Used by consumers and families to determine coverage before committing to a treatment program.
• Online Therapy Teletherapy and telehealth counseling services delivered through a HIPAA-compliant online platform, providing remote access to licensed therapists for addiction and mental health support. Users are matched and referred to BetterHelp through embedded advertising blocks.
• Alcohol Assessment A self-assessment tool that helps individuals evaluate their drinking patterns and determine whether they may have an alcohol use disorder, guiding them toward appropriate treatment resources.
• Intervention Planning Guide A structured step-by-step guide and resource hub for families and friends planning an intervention for a loved one struggling with addiction, including preparation steps, what to expect, and links to treatment options.
• Northeast Recovery Network A network of addiction treatment centers offering multiple levels of care including medically supervised detox, inpatient residential programs, and outpatient care, featured as a sponsored provider on the Addiction Center platform.
• Refine Recovery A featured treatment provider offering concierge-level service that combines evidence-based treatment with holistic wellness, elevated amenities, and one-on-one attention for clients nationwide.

Quantifiable outcome

• 7M+ annual visitors trusting the platform for addiction care information
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Northeast RecoverycoreChannel Partner/ Reseller/ DistributorNortheast Recovery is a network of addiction treatment centers offering multiple levels of care including medically supervised detox, inpatient residential programs, and outpatient care. They are featured prominently as a preferred partner on the Addiction Center homepage with dedicated branding, logo placement, and a dedicated landing page. Contact numbers for Northeast Recovery are prominently displayed across the Addiction Center site. The relationship is commercial — Northeast Recovery pays for featured placement on the directory.
• Refine RecoverycoreChannel Partner/ Reseller/ DistributorRefine Recovery is featured as a featured treatment center on the Addiction Center platform, offering clinical excellence with concierge-level service, evidence-based treatment blended with holistic wellness, elevated amenities, and one-on-one attention for clients across the country. Testimonials from Refine Recovery clients are displayed on the Addiction Center site, indicating an integrated commercial relationship.
• BetterHelpcoreGTM or Marketing PartnerBetterHelp (online therapy platform) is featured throughout Addiction Center's content pages via paid advertising modules ('Take the Quiz', 'Get Matched', 'Start receiving support via phone, video, or live-chat'). Addiction Center receives advertising fees from BetterHelp for referred users. The partnership extends across dozens of content pages covering addiction, treatment, and recovery topics, representing a significant traffic/revenue channel for both parties.
• Recovery Worldwide, LLC (Parent Company)coreOthersAddiction Center is owned and operated by Recovery Worldwide, LLC, a Florida-based entity. Recovery Worldwide holds FDACS Licensed Florida Substance Abuse Marketing Service Provider License #TS62 and a BBB Business Review accreditation. The parent company provides operational infrastructure, compliance oversight, and brand management for the Addiction Center platform.
• Insurance Providers (100+)coreGTM or Marketing PartnerAddiction Center features logos and links for 100+ insurance providers including United Healthcare, Aetna, Blue Cross Blue Shield, Cigna, Humana, Magellan Health, Beacon, Anthem, Health Net, Optum, ComPsych, TRICARE, and many others. These partnerships enable users to filter treatment centers by accepted insurance and verify coverage. The relationships appear to be marketing/co-branding arrangements rather than formal referral agreements.
• SAMHSA (Substance Abuse and Mental Health Services Administration)minorOthersAddiction Center explicitly states it supports SAMHSA, the U.S. federal agency leading public health efforts to advance behavioral health. This is a statement of alignment with federal behavioral health priorities and resources rather than a formal partnership agreement.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Established telehealth therapy platform competing with BetterHelp and adjacent to Addiction Center's online therapy referral flow, with broader mental health positioning.
• American Addiction Centers (AAC): Large multi-state treatment provider that also operates a national information/directory site and competes for the same SEO keywords and consumer lead flow, though it ultimately funnels into its own facilities.
• Zocdoc: Healthcare provider directory and booking platform with comparable marketplace dynamics (consumer-facing search, paid provider placements), though broader in scope than SUD.
• Healthline: Large-scale health information publisher competing for the same top-of-funnel informational queries on addiction and treatment, with a broader content library but less SUD-specific lead-gen capability.
• WebMD: General consumer health information destination with addiction content and treatment-finder functionality; competes for the same organic search traffic and advertiser budgets at significantly larger scale.

Direct peers

• Rehabs.com: Direct competitor in the addiction treatment directory space, operating a similar lead-generation model that connects users to rehab facilities by location, insurance, and level of care.
• Recovery.org: Direct competitor operating a treatment center directory and educational content platform with comparable lead-gen monetization and target audience of individuals seeking SUD treatment.
• DrugAbuse.com: Direct peer in the addiction information and treatment directory category, monetizing through treatment center referrals and structured around substance-specific educational content.

Emerging players

• BetterHelp: Online therapy platform that is both an advertising partner and a parallel destination for users seeking addiction counseling, competing for the same telehealth-suitable patient segment.

Regional players

• SAMHSA Treatment Locator: Government-operated, free treatment locator that overlaps with Addiction Center's directory functionality for U.S. consumers — a non-commercial alternative that constrains ad-supported pricing power in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/addictioncentr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addiction Center