Magnolia Hill

What Magnolia Hill does

Magnolia Hill LLC, doing business as Riverwalk Casino Hotel, owns and operates a single integrated gaming resort at 1046 Warrenton Rd in Vicksburg, Mississippi. Founded in 2005 and owned by Churchill Downs Incorporated (NASDAQ: CHDN), the property is the only casino in Vicksburg combining a hotel and gaming floor under one roof. The 25,000-square-foot gaming floor operates 24/7 with 525+ slot machines and a full table games suite including blackjack, craps, roulette, 3-card poker, and Mississippi stud, supported by an 80-room hotel with Standard through Grand Suite tiers, two dining venues (RW Bar & Grill and Munchies), event space for up to 200 guests, and a 24-hour gift shop.

The property's technology stack centers on a Kambi-powered sportsbook featuring 44 wagering kiosks across two locations and a Bet Builder online tool for pre-built combination wagers and QR-code kiosk redemption. Customer engagement is driven by the Riverwalk Rewards Club, a four-tier loyalty program (Player Rewards, Diamond at $2,500+ tier points, Double Diamond at $12,000+, Triple Diamond at $20,000+) that tracks coin-in across slots and table games and redeems points for BonusPLAY, cash back, hotel stays, F&B, and Carnival Cruise rewards at higher tiers. Three named casino hosts (Latrice Grace, Stephanie Guyton, Linda Mathews) deliver VIP services to qualifying players, and a Casino Dealer School provides a 2-3 week paid training pipeline.

Revenue is generated through six streams: gaming operations (slots, table games, sports betting commissions), hotel accommodations, food and beverage across both restaurants, casino host services for VIPs, event space rental, and sports wagering commissions. Distribution is exclusively physical/on-site, with marketing executed through the company website, email/newsletter, on-property kiosk promotions, and social media. The property has earned Mississippi Business Journal Best Place to Work recognition in 2018, 2019, and 2021.

Name

Magnolia Hill

Legal name

Churchill Downs Incorporated

Website

https://riverwalkvicksburg.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Casino & Hotel Resort

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

akta.pro secondary industries

Urban Casino Hotels (THAGAJAB), Standalone Casino Properties (Urban/Suburban) (MPAEAAAB), Luxury Casino Hotels (THAGAJAI)

Keywords

• Casino hotel
• Gaming resort
• Hotel lodging
• Sports betting
• Event venue

Headquarters

HQ city

Vicksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming Operations: Revenue from slot machines (525+ machines), table games (blackjack, craps, roulette, 3-card poker, Mississippi stud), and sports betting (wagering on college and professional sports, horse racing). Gaming is the primary revenue driver.
2. Hotel Accommodations: Room rentals including Standard King, Standard Double Queen, Deluxe King, Deluxe Double Queen, Junior Suite, and Grand Suite. Hotel is the only casino in Vicksburg with games and hotel under one roof.
3. Food and Beverage: Revenue from RW Bar & Grill (breakfast, lunch, dinner, late night) and Munchies (frozen daiquiris, desserts, grab-and-go items). Both restaurants open 7 days a week with extended hours.
4. Casino Hosting Services: Personalized host services for top players including special event reservations, comp inquiries, and promotions eligibility.
5. Event Space Rental: Meeting and event venue rental accommodating up to 200 guests. Includes catering services with various setup styles (theatre, banquet, classroom, U-shaped).
6. Sports Betting Wagering: Commission from sports wagers on football, baseball, basketball, hockey, soccer, boxing, UFC, horse racing, and more. Includes moneyline, point spread, over/under, prop bets, futures, parlays, and in-game betting.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Magnolia Hill LLC operates Riverwalk Casino Hotel, a casino and hospitality property in Vicksburg, Mississippi, offering casino gaming, hotel rooms, multiple dining venues, a sportsbook, and event/convention space for leisure travelers and local patrons. The property is owned by Churchill Downs Incorporated and functions as a regional gaming and entertainment destination within CHDN's broader portfolio.

Product overview

Riverwalk Casino Hotel is a gaming resort property featuring a 25,000-square-foot casino floor with over 525 slot machines and live table games, a Sportsbook with 44 betting kiosks, an attached hotel with rooms and suites, two dining venues (RW Bar & Grill and Munchies), a gift shop, meeting and event space, and a loyalty program (Riverwalk Rewards Club). The property is owned and operated by Churchill Downs Incorporated.

Differentiator

Problem solved

Functional benefit

Brands

• Riverwalk Rewards Club: Player rewards and loyalty program offering points, free play, hotel stays, and other benefits to members.
• RW Bar & Grill
• Munchies
• Sportsbook

Products and services

• Casino gaming floor On-site casino gaming offering slot machines and table games for adult leisure patrons and gaming customers in the Vicksburg, Mississippi market.
• Hotel lodging Overnight guest rooms and suites available to leisure travelers, casino guests, and group/event attendees at the Vicksburg property.
• Food and beverage outlets On-site restaurants, bars, and related dining venues serving hotel guests, casino patrons, and walk-in diners at the Riverwalk Casino Hotel property.
• Sportsbook Retail and online sports betting service available to adult patrons at the Vicksburg property, linked to Churchill Downs Incorporated's broader sports wagering operations.
• Event and convention space Meeting rooms, banquet space, and event venues available for group bookings, conferences, weddings, and private functions, supported by on-site lodging, catering, and entertainment.

Quantifiable outcome

• First casino in Mississippi to launch Wheel of Fortune Cash On Reels slots
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship/core, core and minor.

• Churchill Downs Incorporated (CDI)flagship/coreOthersParent company that owns and operates Riverwalk Casino Hotel. CDI is a major publicly-traded gaming company (NASDAQ: CHDN) with 30+ gaming properties across the United States. Riverwalk is one of many CDI casino brands including Calder Casino, Fair Grounds Race Course, Hard Rock Sioux City, Oxford Casino, and others.
• KambicoreTechnology or IntegrationSports betting technology provider powering Riverwalk's sportsbook operations. Kambi provides the platform for 44 wagering kiosks, betting odds, lines, and the Bet Builder online wagering tool. Kambi is a leading B2B sportsbook provider.
• Carnival Cruise LineminorStrategic or Co-development PartnerExclusive cruise reward partner for Riverwalk Rewards Club. Double Diamond and Triple Diamond tier members can earn free Carnival Cruises through gameplay. Part of tiered loyalty rewards program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ameristar Casino Hotel Vicksburg: Directly competing casino hotel in Vicksburg, MS operated by Penn Entertainment. Same regional market, similar integrated casino-hotel offering, and overlapping customer base of drive-in leisure gamers and overnight guests.
• Diamond Jacks Casino & Hotel: Regional casino and hotel competitor based in Vicksburg/Bossier City, LA. Directly comparable in scale and product mix — slots, table games, hotel rooms, and F&B — targeting the same drive-in Louisiana/Mississippi border market.
• Treasure Bay Casino and Hotel: Waterfront casino and hotel property in Biloxi, MS operating under similar riverfront-resort positioning. Comparable slots/table mix and regional leisure customer base within Mississippi's Gulf Coast gaming cluster.

Broad incumbents

• Oxford Casino Hotel: Sister property under Churchill Downs Incorporated (CDI). Same owner/operator playbook, similar scale regional casino hotel positioning, and shared corporate loyalty/technology infrastructure — useful as an intra-portfolio comparable.
• Beau Rivage Resort & Casino: MGM Resorts-owned destination casino resort in Biloxi, MS. Larger and broader incumbent operating in the same Mississippi gaming market with an integrated hotel, gaming, sportsbook, and F&B offering comparable to Riverwalk's bundle.
• IP Casino Resort Spa: Regional casino resort in Biloxi, MS operated by Boyd Gaming. Comparable integrated casino-hotel-sportsbook product targeting the same broader Mississippi gaming customer pool.
• Golden Nugget Biloxi: Landry's-owned casino hotel in Biloxi, MS offering slots, table games, hotel rooms, and multiple F&B outlets. Competes for the same regional drive-in and destination Mississippi gaming demand.
• Hard Rock Hotel & Casino Sioux City: Another CDI-owned regional casino property with a similar integrated hotel/gaming/F&B model. Useful intra-portfolio comparable for operating cadence, slot floor scale, and amenity strategy.
• Penn Entertainment: Diversified regional gaming operator (parent of Ameristar Vicksburg). Comparable multi-property regional gaming operator with integrated casino hotels, sportsbooks, and loyalty programs targeting similar drive-in markets.
• Caesars Entertainment: Large diversified gaming operator with multiple Mississippi/Louisiana regional properties (e.g., Horseshoe, Isle of Capri brands). Comparable Caesars Rewards-style loyalty infrastructure and integrated casino-hotel operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/riverwalkvicksburg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Hill