Oklahoma Embroidery Supply & Design

What Oklahoma Embroidery Supply & Design does

Oklahoma Embroidery Supply & Design, operating as OESD, is a private Oklahoma City-based e-commerce platform serving the machine embroidery hobbyist and small-business market. The company's core offering is a library of more than 70,000 embroidery designs — over 50,000 of which are original designs drawn by in-house artists in Oklahoma City — supplemented by exclusively licensed Warner Brothers content covering franchises such as Harry Potter, DC Comics, Looney Tunes, Friends, and Ted Lasso. Designs are delivered via digital download or physical USB, and the company maintains multiple sub-brands (Scissortail Stitches, The Urban Acres, OESD Longarm Quilting, Project Hub) that extend the catalog across themes and quilting-adjacent use cases.

OESD monetizes across five distinct revenue streams: (1) one-time sales of individual designs and themed collections, (2) the SPREE Club monthly subscription delivering new collections via digital download ($33.25/month) or USB ($53.25/month) with up to 80% savings versus retail, (3) perpetual software licenses under the DIME by OESD brand including Perfect Embroidery Pro (MSRP $3,999.99), My Quilt Planner, Embroidery Tool Shed Plus, Cut 'N Stitch, and other specialty titles, (4) physical supplies including Isacord and Exquisite embroidery thread, stabilizers, hoops (Sticky Hoop, Snap Hoop Monster), and accessories, and (5) education and training services such as 30-minute one-on-one software lessons at $30 per session and virtual embroidery events.

The go-to-market is product-led direct-to-consumer via OESD.com, with global shipping priced in USD, CAD, and Swiss Franc, and a marketing mix spanning email, Facebook, Pinterest, Instagram, and YouTube plus community-building through the DIME Inspiration Software Community, sew-alongs, and virtual events. In February 2025 OESD acquired Designs in Machine Embroidery, and in January 2025 it launched the exclusive A2Z font format integrated with DIME software — both moves deepening the proprietary content and tooling moat. The company is a 51–100 employee LLC operating without outside funding rounds.

Name

Oklahoma Embroidery Supply & Design

Legal name

OESD, LLC

Website

https://oesd.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

OESD is a private Oklahoma City-based e-commerce platform selling a 70,000+ library of machine embroidery designs, DIME embroidery software, and physical supplies (thread, stabilizers, hoops) to home hobbyists, quilters, and small embroidery businesses via direct-to-consumer online channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Embroidery Design Sales: Digital download sales of machine embroidery designs through OESD.com. Designs are available as individual purchases, themed collections, and licensed Warner Brothers products. Includes dollar designs and sale items.
2. SPREE Club Subscription: Monthly subscription service delivering new embroidery designs via digital download or USB. Digital files delivered on the 1st; USB shipments around the 20th. Members receive savings up to 80% compared to individual collection prices. Options include month-to-month or annual plans.
3. Software Sales: Sales of DIME embroidery software including Perfect Embroidery Pro, My Quilt Planner, Cut 'N Stitch, Patch and Applique Maker, and specialty software. Includes skill-building tutorials and PDF lessons.
4. Embroidery Supplies: Physical product sales including embroidery thread (Isacord, Exquisite, Fine Line, KingStar, Metallic, Variegated), stabilizers (WashAway, CutAway, TearAway, Specialty), hoops and hooping systems, needles, scissors, embellishments, and embroidery blanks.
5. Education and Training: Software training sessions (30-minute one-on-one lessons at $30), virtual embroidery events, sew-alongs, and skill-building tutorial PDFs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Oklahoma Embroidery Supply & Design (OESD) sells a 70,000+ library of machine embroidery designs via digital download and USB, a proprietary DIME-branded software suite for design editing and quilting, and physical embroidery supplies including thread, stabilizers, hoops, and accessories. The company also operates the SPREE Club monthly subscription service delivering new design collections and distributes officially licensed Warner Brothers embroidery designs.

Product overview

Oklahoma Embroidery Supply & Design (OESD) operates as a comprehensive embroidery marketplace combining digital products and physical supplies. The core offering is a 70,000+ design embroidery library available via digital download or USB delivery, complemented by the SPREE Club subscription service for ongoing design access. Physical supplies include Isacord thread, stabilizers (WashAway, CutAway, TearAway), hoops and hooping systems (Sticky Hoop, Snap Hoop Monster), and embroidery accessories. The software portfolio under the DIME by OESD brand includes Perfect Embroidery Pro, My Quilt Planner, My Quilting Studio, Embroidery Tool Shed Plus, Word Art in Stitches, In the Hoop Designer, Cut 'N Stitch, Patch and Applique Maker, Special FX, Vintage Embroidery, and Perfect Stitch Viewer. The company also offers licensed Warner Brothers designs and maintains partnerships with BERNINA DesignWorks and AccuQuilt.

Differentiator

Problem solved

Functional benefit

Brands

• OESD Longarm Quilting: Longarm quilting services and products
• Project Hub
• The Urban Acres
• DIME
• Scissortail Stitches
• SPREE Club
• BERNINA DesignWorks
• Start Here
• Isacord
• Exquisite

Products and services

• Embroidery Designs Library Over 70,000 machine embroidery designs including original in-house creations, artist collaborations, and themed collections, available for digital download or USB delivery. Aimed at home embroidery enthusiasts, quilters, and small embroidery businesses.
• SPREE Club Digital Subscription Monthly embroidery design subscription delivering new collections via digital download on the 1st of each month, with savings up to 80% versus individual collection pricing. Month-to-month or annual plans available.
• SPREE Club USB Subscription Physical USB delivery version of the SPREE Club subscription, with monthly embroidery design collections shipped around the 20th of each month.
• Perfect Embroidery Pro Professional-grade embroidery design software with 140+ fonts, Magic Wand auto-digitizing, 3D realistic view, custom fill patterns, and editing capabilities. Supports Windows and Mac.
• My Quilt Planner Digital design studio for creating machine embroidery or longarm quilting layouts from small blocks to king-size quilts, with built-in borders, sashings, and layout options.
• My Quilting Studio Digital workspace for quilting layouts featuring automatic quilt layout tools, 120+ continuous line designs, and support for all popular embroidery file formats.
• Embroidery Tool Shed Plus Embroidery design and editing software with an extensive font library and design tools for personalization and lettering.
• Word Art in Stitches Specialty software focused on creating word-based embroidery designs and lettering projects.
• In the Hoop Designer Software for designing in-the-hoop projects that are completed entirely within the embroidery hoop.
• Cut 'N Stitch Software combining machine embroidery and digital cutting to create fabric appliques, heat transfer vinyl designs, and rhinestone templates.
• Patch and Applique Maker Software for designing custom patches and appliques with professional-quality results for bags, jackets, quilts, and similar items.
• Special FX Embroidery software for creating effects including mylar, 3D foam, fringe, chenille, and emboss designs.
• Vintage Embroidery Software for vintage-style embroidery with chunky fills and satins, including 1,500+ vintage designs.
• Perfect Stitch Viewer Utility software for customizing embroidery file display thumbnails and includes 37 bonus embroidery designs.
• Edge-to-Edge Quilting Plugin Plugin for My Quilt Planner implementing the Amelie Scott method of edge-to-edge quilting with automatic design resizing and visualization.
• Isacord Embroidery Thread Premium embroidery thread distributed by OESD in 1000m spools and various colors.
• Embroidery Stabilizers Machine embroidery stabilizers including WashAway, CutAway, TearAway, and specialty stabilizers for different project types.
• Hoops and Hooping Systems Embroidery hoops and hooping solutions including Sticky Hoop, Snap Hoop Monster, and Multi-Needle Monster systems.
• Warner Brothers Licensed Embroidery Designs Officially licensed embroidery designs including Harry Potter, DC Comics characters, Looney Tunes, Friends, The Wizard of Oz, Willy Wonka, Scooby Doo, Ted Lasso, and other Warner Brothers properties.
• Software 30-Minute Lessons Private one-on-one virtual training sessions with educators for DIME Inspiration Software, available as 30-minute sessions priced at $30 each.
• Skill Building Tutorials PDF-based tutorials and workbooks for learning Perfect Embroidery Pro software features and techniques.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• IsacordcoreOthersExclusive embroidery thread brand sold through OESD.com. Available in various colors and spool sizes including 1000m spools.
• Exquisite ThreadcoreOthersPremium embroidery thread brand distributed exclusively through OESD.com.
• BERNINA DesignWorksmajorTechnology or IntegrationSoftware integration partnership with BERNINA for embroidery software and design compatibility.
• AccuQuiltminorOthersAccuQuilt cutting and quilting products available through OESD.com.
• Artist CollaboratorscoreStrategic or Co-development PartnerExternal designers including Amanda Murphy, Ammie Gomez, Ann Lauer, Cherry Guidry, Cynthia Frenette, Dona Gelsinger, Jackie Robinson, Kaffe Fassett, Kaye England, Krista Hamrick, Laurel Burch, Lisa Glanz, Rashida Coleman-Hale, Ricky Tims, Shannon Roberts, Tamara Kate, Tula Pink, and The Designers of Ruby Star Society.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Embroidery Library: Embroidery Library is a direct competitor offering machine embroidery designs, fonts, and supplies to home embroiderers, overlapping directly with OESD's design library, formats, and SMB/hobbyist customer base.
• Urban Threads: Urban Threads sells licensed and original machine embroidery designs to hobbyists and small businesses, competing head-to-head with OESD on themed collections, artist collaborations, and digital delivery.
• DesignBundles: DesignBundles is a marketplace for machine embroidery and craft designs (and fonts/SVGs), competing with OESD on digital downloads, design variety, and promotional pricing to the same hobbyist audience.
• EmbroideryOnline.com (AnnTheGran): AnnTheGran/EmbroideryOnline sells machine embroidery designs, blanks, and supplies to home embroiderers, closely mirroring OESD's design-plus-supplies catalog and target buyer.
• Wilcom International: Wilcom provides professional embroidery software (EmbroideryStudio, Hatch) widely used in commercial embroidery; it competes with OESD's DIME/Perfect Embroidery Pro at the higher end of the same design-creation stack.

Emerging players

• Creative Fabrica: Creative Fabrica is a broader digital design marketplace that has expanded into machine embroidery designs and fonts, overlapping with OESD on digital downloads and subscription-based design access.

Broad incumbents

• BERNINA International: BERNINA is a major sewing/embroidery machine manufacturer that also sells DesignWorks software and designs, overlapping with OESD on software and designs and already partnered via BERNINA DesignWorks.
• Brother International: Brother is a leading embroidery machine OEM whose file formats and proprietary design platforms define much of OESD's software compatibility requirements, making it both a channel partner and a competitive force in design ecosystems.
• Janome America: Janome sells embroidery-capable sewing machines and its own design/ac digitizing software, competing with OESD's DIME suite for the same home embroiderer's editing and creation workflow.

Others

• Isacord Thread (A&E Gütermann): Isacord is the embroidery thread brand OESD distributes exclusively; it is a key supplier and ecosystem partner, with comparable thread makers (Madeira, Coats) representing adjacent competitive supply relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/oesd_embroidery
• YouTubeyoutube.com/user/DIYEmbroidery
• Facebookfacebook.com/OESDemb
• Instagraminstagram.com/oesd_embroidery
• Pinterestpinterest.com/OESDembroidery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Embroidery Supply & Design