The Broker Public Portal

What The Broker Public Portal does

The Broker Public Portal, LLC (BPP) is a Delaware-governed collaborative LLC founded in 2014 and headquartered in Arroyo Grande, California. It is owned and operated by a coalition of real estate brokerages and Multiple Listing Services (MLSs) that collectively serve as unit holders, paying $5,000 for voting shares and governance participation. BPP's mission is to provide a national, industry-owned alternative to advertising-driven consumer home search portals such as Zillow, differentiated by adherence to its Fair Display Guidelines — no paid placement, no lead diversion, and no sale of leads or referrals. Its core product is Cribio, an AI-powered national consumer home search platform that aggregates real-time listing data from participating MLSs and was rebranded and relaunched in September 2025 following the 2022 dissolution of BPP's prior joint venture with Homesnap (which had been acquired by CoStar Group for $250 million in 2020).

Cribio integrates property valuation capabilities through a partnership with Realtors Property Resource (RPR), embedding RPR's Realtors Valuation Model (RVM) to display estimated values on qualifying off-market properties. The platform is accessible both via a national consumer portal (Cribio.com) and through local MLS-branded versions offered to subscribing MLS organizations. BPP charges participating MLSs a subscription fee of $0.50 per member per month for access to the local branded version, positioning the model as deliberately low-cost and ad-free. As of recent announcements, BPP's owner-partner network includes more than 200 MLS organizations, with named large partners including Stellar MLS (the third-largest MLS in the US), OneKey MLS, MRED, NorthstarMLS, SmartMLS, Canopy MLS, RMLS Alliance, Doorify MLS, and California Real Estate Brokers/MetroList. The board of managers is composed of senior leaders from these partner MLSs and brokerages.

BPP's strategic positioning is built on industry sovereignty over listing data presentation. Its CEO Dan Troup (appointed January 2024, formerly of RE/MAX LLC) leads a small team of 11-50 employees focused on platform development, MLS onboarding, and partnership expansion. The company pursues a B2B distribution model where MLSs serve as the channel to both brokerages and consumers, with broker-centric governance and Fair Display compliance serving as the primary differentiation. Following the post-2022 rebuild, BPP has been actively expanding its owner network through a series of MLS partnerships announced across 2025 and 2026.

Name

The Broker Public Portal

Legal name

Broker Public Portal, LLC

Website

https://brokerpublicportal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Broker Public Portal (BPP) is an MLS- and brokerage-owned LLC that operates Cribio, an AI-powered national consumer home search platform built from real-time MLS data, offering an ad-free, no-lead-diversion alternative to Zillow for participating MLSs, brokerages, and home buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. MLS Subscription Fees: BPP charges MLSs a small fee of 50 cents per member per month for local, MLS-branded versions of Cribio. This provides the primary revenue stream while keeping the platform ad-free and lead-diversion-free.
2. Ownership/Stakeholder Model: MLSs and brokerages become unit holders in BPP, contributing to costs while gaining governance rights and ownership in the platform. California Real Estate Brokers (CREB) became a unit holder as part of their partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BPP operates Cribio, a national consumer-facing home search platform built from real-time MLS data provided by participating Multiple Listing Services. The platform follows Fair Display Guidelines, meaning it does not sell advertising, divert leads, or use paid placement — all consumer inquiries go directly to the listing brokerage or agent. MLSs and brokerages subscribe to offer local, branded versions of the platform and participate as unit holders in BPP's ownership structure.

Product overview

The Broker Public Portal operates as a collaborative venture between real estate brokerages and MLSs to create a national consumer home search experience. The primary product is Cribio, an AI-powered consumer home search platform that was rebranded and relaunched in September 2025. The platform connects home searchers directly with listing agents, powered by real-time MLS data without advertising or lead diversion. In 2026, BPP integrated RPR's Realtors Valuation Model (RVM) into Cribio to provide property valuation estimates for participating MLS markets.

Differentiator

Problem solved

Functional benefit

Brands

• Cribio.com: National, AI-powered consumer home search platform built from participating MLS data, offering transparent and accurate home search without advertising, lead diversion, or paid placement.

Products and services

• Cribio National AI-powered consumer home search platform built from participating MLS data, providing a transparent home-search experience without advertising, lead diversion, or paid placement. The platform connects home searchers directly with the listing agent and is offered as MLS-branded local versions to participating MLS organizations.
• BPP Mobile Application Mobile application providing MLS-powered home search to consumers and professional productivity tools to real estate agents.

Quantifiable outcome

• Over 1 million agents have access to BPP-powered platforms
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Realtors Property Resource (RPR)coreTechnology or Integration · 12 May 2026BPP and RPR announced collaboration to integrate RPR's Realtors Valuation Model (RVM) into BPP's Cribio consumer home search platform. The valuation estimates use MLS listing data, off-market data, and publicly recorded sales, appearing on qualifying off-market properties in participating markets. Rollout is optional and controlled at the MLS level through authorization and permissions.
• NorthstarMLScoreStrategic or Co-development Partner · 28 April 2026NorthstarMLS announced strategic partnership with BPP to build next-generation consumer-facing search experience powered by BPP technology. NorthstarMLS serves consumers and agents in Minnesota and Western Wisconsin. John Mosey of NorthstarMLS is Vice Chairman of BPP Board.
• OneKey MLScoreStrategic or Co-development Partner · 10 February 2026OneKey MLS partnered with BPP to power its consumer-facing home search experience on OneKeyMLS.com, integrating listings into Cribio. OneKey MLS serves consumers and agents in New York City and Long Island. OneKey MLS is a founding owner of BPP, which was founded in 2014.
• MRED (Midwest Real Estate Data)coreStrategic or Co-development Partner · 12 August 2025MRED, one of the largest and most innovative MLSs, led the charge in relaunching BPP's national home search platform. MRED was among the initial markets to convert to BPP in 2015-2016 and continues as a key leader in the platform's relaunch.
• Doorify MLSmajorStrategic or Co-development Partner · 1 July 2025Doorify MLS, one of the nation's largest and most forward-thinking MLSs, joined BPP to champion technology sovereignty in real estate. Represents a significant addition to BPP's growing MLS network.
• SmartMLScoreStrategic or Co-development PartnerSmartMLS, a top-20 statewide Connecticut MLS with nearly 22,000 subscribers, is led by President Michael Barbaro who serves as Treasurer on BPP Board.
• Stellar MLScoreStrategic or Co-development PartnerStellar MLS is the largest MLS in Florida and third largest in the US. CEO Merri Jo Cowen serves on BPP Board and represents one of BPP's largest MLS partners.
• Canopy MLScoreStrategic or Co-development PartnerCanopy MLS is led by CEO AnneMarie DeCatsye who serves on BPP Board. Canopy is an early MLS adopter for Cribio and RVM integration.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Zillow Group: Zillow Group operates Zillow and Trulia, the dominant consumer home search portals in the US. Directly competes with BPP/Cribio for consumer home search traffic, but uses an advertising/lead-generation model that BPP explicitly rejects.
• Homes.com (CoStar Group): Homes.com is CoStar Group's consumer-facing home search portal launched with a $1B+ marketing push to challenge Zillow. Directly competes with BPP/Cribio for consumer mindshare and MLS data relationships.
• Compass: Compass is a major US real estate brokerage with a proprietary technology platform and consumer-facing search experience. It competes for consumer home search attention alongside BPP/Cribio and is represented on BPP's board by Compass regional leadership.

Emerging players

• MLS Grid: MLS Grid is a data-sharing and licensing platform founded by multiple MLSs that enables controlled distribution of MLS data. It is a partial peer to BPP because both are MLS-industry-owned data infrastructure plays, though MLS Grid focuses on data licensing rather than a consumer portal.

Direct peers

• Redfin: Redfin operates a national consumer home search portal integrated with its brokerage operations. It uses an ad-supported model with agent lead routing, positioning it as a competing consumer portal to BPP/Cribio.
• Realtor.com (Move, Inc. / CoStar Group): Realtor.com is one of the largest national consumer home search portals, operated by Move, Inc., a subsidiary of CoStar Group. It sources listing data from MLSs and competes head-to-head with BPP/Cribio for both consumer traffic and MLS partnerships.

Others

• RPR (Realtors Property Resource):
• ShowingTime (Zillow Group): ShowingTime provides home showing scheduling and management software used by MLSs and brokerages. Now owned by Zillow Group, it is comparable to BPP as an MLS-adjacent technology service, though it focuses on scheduling rather than consumer search.
• ListHub (Move, Inc.): ListHub, operated by Move/CoStar, is a listing syndication service that distributes MLS listings to consumer portals. It is comparable to BPP as adjacent MLS-industry infrastructure, though it serves ad-driven portals rather than competing with them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broker-public-portal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Broker Public Portal