What Doorify MLS does

Doorify MLS, Inc. is a regional Multiple Listing Service headquartered in Cary, North Carolina, serving real estate brokers, agents, and consumers across 16 counties in central North Carolina. The organization was rebranded in September 2024 from Triangle MLS to Doorify MLS to reflect its expansion beyond the original Triangle footprint and to support a strategic pivot from a business-to-business model toward a business-to-business-to-consumer engagement model. Doorify MLS is privately held and owned by five regional REALTOR associations (RRAR, DRAR, OCHAR, BACAR, JCAR), with Matt Fowler serving as CEO. The platform combines a public-facing residential and commercial property search (showing 23,168+ active listings), interactive market statistics dashboards, an interactive All Listings Map, and a member directory, along with member-only tools such as IDX data feeds for broker websites. Headcount sits at 11-50 employees.

The underlying technology is the Solid Earth platform from TRIBUS Group, layered with IDX distribution capabilities powered by SourceRE and Spark API, third-party listing submission via Ocusell, embedded mortgage calculators from Cordless, and electronic signatures from DocuSign. The product surface extends beyond the listing system to include a Market Trends dashboard, Market Review content, an active news/blog editorial hub, and a podcast series distributed through YouTube and Apple Podcasts. The platform supports four distinct listing paths — Active, Coming Soon, Limited Distribution, and Office Exclusive — to accommodate a range of marketing strategies for member brokers.

Doorify MLS operates a subscription-based revenue model, charging recurring annual MLS dues to real estate professionals and additional fees for firm setup, data feeds, and reactivation, with published fee waivers for participants in other MLSs, property managers, commercial-only licensees, and administrative assistants. Distribution is driven by direct self-serve subscription via the company's join page, channel partnerships through the five stakeholder REALTOR associations, and a referral network amplified by the 13,972+ member directory. Marketing combines content (blog, podcast, webinars) with earned media and association-led outreach rather than paid performance channels.

Name

Doorify MLS

Legal name

Doorify MLS, Inc.

Website

https://doorifymls.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Doorify MLS is a regional Multiple Listing Service operating in Cary, North Carolina, providing subscription-based MLS access, IDX data feeds, and market analytics to 13,972+ real estate brokers and agents across 16 counties in central North Carolina, owned by five regional REALTOR associations.

Ownership category

akta.pro rank

Product category

Multiple Listing Service (MLS) Platform

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Services-Membership Organizations (8600)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Multiple Listing Service
• Real estate listings
• IDX data feeds
• Market statistics
• MLS platform

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MLS Subscription Fees: Doorify MLS generates revenue through subscription fees from real estate professionals who access the MLS platform. The company offers transparent pricing for access to MLS services including firm and subscriber setup, data feed options, and reactivation costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Doorify MLS operates a regional Multiple Listing Service platform providing residential and commercial property listings, market statistics and trend analytics, IDX data feeds for broker websites, and a member directory for real estate professionals across 16 counties in central North Carolina. The service is built on the Solid Earth platform and generates revenue through recurring MLS subscription fees paid by brokers, agents, and firms.

Product overview

Doorify MLS is a regional Multiple Listing Service serving North Carolina's Triangle area and sixteen surrounding counties, formerly known as Triangle MLS before a 2024 rebrand to Doorify MLS under the TRIBUS Group parent company (powered by Solid Earth technology). The platform offers a unified MLS product portfolio combining public-facing property search, market analytics, geographic mapping, and an agent directory, alongside member-only tools including IDX data feeds, a news/blog content hub, and a podcast series. The core offering is the listing search and analytics platform, supplemented by IDX feed distribution services and educational content for Realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorify MLS Listing Search Platform The primary MLS platform enabling users to search the latest homes on the market across the greater Triangle and broader North Carolina region, with property listings including price, photos, status, and agent information. Targeted at licensed real estate professionals and consumers.
• Market Statistics Interactive analytics dashboard providing real estate statistics including median prices, closed sales, days on market, and market trends filtered by city, county, and property type, with month-over-month and year-over-year comparisons. For real estate professionals and consumers analyzing market conditions.
• Market Trends Dynamic reporting tool enabling users to explore the latest real estate statistics through interactive analytics tools, helping agents and consumers understand market conditions across the region.
• All Listings Map Geographic visualization tool displaying all available property listings on an interactive map, allowing users to explore inventory spatially across the North Carolina market area.
• Members Directory Directory of real estate agents and brokers who are subscribers of Doorify MLS, providing profile information, license numbers, and broker affiliations. Lists 13,972+ members for consumer and professional referral.
• IDX Feeds (Internet Data Exchange) Data feeds enabling automatic syndication of MLS listings to broker websites, agent websites, and third-party consumer portals, powered by SourceRE and Spark API, adhering to RESO data standards. For subscribing brokers and agents.
• MLS Subscription Access (Join Doorify MLS) Subscription-based access to the Doorify MLS platform for licensed real estate professionals, offering transparent annual pricing for firm and subscriber setup, data feed options, and reactivation costs. Waivers available for participants subscribing to another MLS, property managers, commercial-only licensees, and administrative assistants.
• Stakeholder Associations Network Partnership network with five regional REALTOR associations (RRAR, DRAR, OCHAR, BACAR, JCAR) providing members with advocacy, professional standards, education, networking, and access to Doorify MLS services.

Quantifiable outcome

• Fragmented technology systems cost brokers $700-$800 monthly and delay lead responses by up to 45 minutes, potentially costing approximately $40,000 in lost annual income based on average commissions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• EasyDigzcoreStrategic or Co-development PartnerEasyDigz, a modern all-in-one real estate platform, partnered with Doorify MLS for educational webinars and product showcases demonstrating how fragmented technology stacks impact brokerage operations. The collaboration focuses on the Triangle (Central North Carolina) market, highlighting the industry's shift toward unified platforms.
• Raleigh Regional Association of Realtors (RRAR)coreChannel Partner/ Reseller/ DistributorRRAR is one of five association partners supporting Doorify MLS. The association provides members access to MLS services along with education, advocacy, networking, and professional standards.
• Durham Regional Association of Realtors (DRAR)coreChannel Partner/ Reseller/ DistributorDRAR serves real estate professionals in Durham and surrounding areas, providing access to Doorify MLS along with advocacy, professional development, and community focus.
• Orange-Chatham Association of Realtors (OCHAR)coreChannel Partner/ Reseller/ DistributorOCHAR is a stakeholder association partner providing Doorify MLS access to members in Orange and Chatham counties.
• Burlington-Alamance County Association of Realtors (BACAR)coreChannel Partner/ Reseller/ DistributorBACAR represents REALTORS in Alamance County and is one of five association partners supporting Doorify MLS.
• Johnston County Association of Realtors (JCAR)coreChannel Partner/ Reseller/ DistributorJCAR provides members access to both Doorify MLS and Hive MLS, along with networking, education, and professional advocacy.
• TRIBUS Group / Solid EarthcoreTechnology or IntegrationSolid Earth (a TRIBUS Group company) provides the underlying real estate platform technology powering Doorify MLS website and services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hive MLS: Hive MLS is a North Carolina regional MLS formed through consolidation of multiple local MLSs, comparable to Doorify MLS because it provides subscription MLS access, IDX distribution, and market analytics to real estate professionals across overlapping NC geographies and even shares a Johnston County association partner (JCAR).
• Triad MLS: Triad MLS serves the Greensboro, Winston-Salem, and High Point region of North Carolina, making it a direct regional MLS peer to Doorify MLS with similar association ownership, agent subscription model, and coverage of the same state (some listings even appearing on Doorify's portal).
• Canopy MLS: Canopy MLS is the regional Multiple Listing Service covering the Charlotte NC region and surrounding counties, directly comparable to Doorify MLS as a North Carolina MLS offering listing management, IDX feeds, and market statistics to broker/agent subscribers in an adjacent geographic market.

Broad incumbents

• Bright MLS: Bright MLS is one of the largest MLSs in the US, serving the Mid-Atlantic region (DC, MD, VA, PA, WV, DE). It is comparable as a large-scale MLS offering listing management, IDX feeds, and market statistics to brokers/agents, but operates at significantly broader geographic and member scale than Doorify MLS.
• Stellar MLS: Stellar MLS is one of the largest MLSs in the US, serving Florida and surrounding markets with subscription-based MLS access, IDX distribution, and market analytics. It is comparable to Doorify MLS as a regional MLS operating at significantly larger scale and member base.
• CRMLS (California Regional MLS): CRMLS is the largest MLS in the US, serving much of California with subscription MLS access, listing syndication, and analytics. It is comparable to Doorify MLS as a regional subscription MLS serving real estate professionals, but operates at substantially broader national-leading scale.
• Zillow Group: Zillow is the largest consumer-facing real estate search portal in the US, comparable to Doorify MLS because both consume and distribute MLS listing data to broker/agent and consumer audiences, but Zillow operates nationally as a broad incumbent portal rather than a regional MLS.
• Realcomp II Ltd. Realcomp is a regional MLS serving Michigan, comparable to Doorify MLS as a regional subscription-based MLS offering listing management, IDX feeds, and market data to brokers/agents in a defined geographic footprint.
• Heartland MLS: Heartland MLS serves the Kansas City and surrounding Midwest region, comparable to Doorify MLS as a regional, association-backed MLS offering listings, IDX feeds, and market statistics to a similar real estate professional customer base but at a larger geographic scale.

Others

• TRIBUS Group / Solid Earth: TRIBUS Group's Solid Earth platform underpins Doorify MLS's website and core MLS technology, making it a strategic technology provider rather than a competitor. It is comparable as the underlying proptech stack that other regional MLSs leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DoorifyMLS
• Facebookfacebook.com/DoorifyMLS
• LinkedInlinkedin.com/company/doorify-mls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doorify MLS