Payfaction
Payfaction is a Norwegian SaaS platform that provides all-in-one booking, ticketing, and payment infrastructure for festivals, admission-based activities, and local community marketplaces across Scandinavia. It serves SMB organizers and grassroots organizations via a freemium model with transaction fees and tiered subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Payfaction does
Payfaction AS is a Norwegian private limited company founded in 2020 and headquartered in Oslo, operating an all-in-one booking and payment platform for event and activity organizers. The product is built around three vertical suites: Festivals (ticketing, merchandise, food and beverage sales, wristband management, and attendee analytics), Admission (ticket sales, advanced timeslot management, resource allocation, gift cards, and an operator mobile app for check-ins and ticket scanning), and Local Marketplace (community-driven sales, QR code printing, seller profiles, equipment rentals, stock management, and revenue sharing for clubs and grassroots organizations). Underlying modules for Products, Orders, Schedules, and Analytics sit beneath these verticals, alongside an automatically generated webshop that merchants receive at signup.
The platform supports a freemium go-to-market: a Free tier with no monthly fee and a 3.9% transaction fee, plus Premium and Enterprise tiers with custom volume-based pricing, white labeling, custom branding, and API access sold through a direct sales motion. Payment processing is delivered through integrations with Stripe (global), Vipps and Swish (Norway and Sweden mobile rails), and Walley (Enterprise tier), along with VISA, Mastercard, and Klarna. A Zapier integration extends the platform's connectivity to 7,000+ third-party applications. Distribution is primarily self-serve via accounts.payfaction.com with no-credit-card signup, supported by content marketing through a bilingual Norwegian/English blog and organic SEO targeting festival, admission, and marketplace keywords.
Payfaction is privately held with no disclosed funding rounds or institutional investors; ownership appears founder-controlled, led by CEO and co-founder Sander Fekene, Chairman Jan Erik Kaasa, and CTO Mikkel Selente. The company discloses 1-10 employees, serves over 250,000 platform users, and currently concentrates its operations in Scandinavia, primarily Norway, with self-serve availability globally.
Payfaction firmographics
Firmographics- Name
- Payfaction
- Legal name
- Payfaction AS
- Website
- https://payfaction.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Payfaction is a Norwegian SaaS platform that provides all-in-one booking, ticketing, and payment infrastructure for festivals, admission-based activities, and local community marketplaces across Scandinavia. It serves SMB organizers and grassroots organizations via a freemium model with transaction fees and tiered subscriptions.
- Ownership category
- akta.pro rank
Payfaction industry classification
Industry- Product category
- Event Management and Ticketing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Payment-Integrated Booking & Checkout Modules (THALADAO)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Payment Orchestration Platforms (FSAGABAA), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Payfaction is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Payfaction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Percentage fee charged on transactions processed through the platform. Free tier charges 3.9% transaction fee. Premium and Enterprise tiers have custom transaction fees based on volume.
- Subscription Tiers: Three-tier subscription model: Free (no monthly fee, transaction-based), Premium (custom pricing with enhanced features), Enterprise (white labeling and API access at custom pricing).
- Payment Processing: Integrated payment processing supporting Vipps, Swish, VISA, Mastercard, Klarna, and Walley with fees embedded in transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan with essential features and 3.9% transaction fee |
| Subscription | Multi-year contract | Custom plan with integrations and full support |
| Subscription | Multi-year contract | Enterprise plan with white labeling and API access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Payfaction product offering
Product offeringCore offering
Payfaction provides a unified SaaS booking and payment platform that consolidates participant registrations, ticketing, access control, memberships, product sales, reporting, and payments for event organizers. It serves three primary verticals through dedicated products: Festivals (ticketing, merchandise, food and beverage, wristband management), Admission (ticket sales, timeslot management, visitor flow), and Local Marketplace (community transactions, seller management, equipment rentals, revenue sharing). The platform includes an automatically generated webshop and supports integrated payments via Stripe, Vipps, Swish, VISA, Mastercard, Klarna, and Walley.
Product overview
Payfaction is an all-in-one unified platform designed to help businesses streamline participant registrations, manage seamless payments, drive product sales, and uncover powerful insights. The platform consists of three core products: Festivals (for festival operations, ticketing, merchandise, and analytics), Admission (for ticket sales, timeslot management, and attendee access), and Local Marketplace (for empowering clubs, communities, and organizations to handle transactions). These are supported by integrated modules for Products, Orders, Schedules, and Analytics, along with an automatically generated webshop. The platform scales from small niche events to large-scale festivals, serving over 250,000 users.
Differentiator
Problem solved
Functional benefit
Products and services
- Festivals
Quantifiable outcome
- 250,000+ users trust Payfaction for seamless experiences
Companies that use Payfaction
Customer profileSegments4 records
Ideal customer profiles4 records
Payfaction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Payfaction partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZapiercoreZapier integration enables seamless connectivity and automation with 7,000+ applications. No-code and low-code capabilities with data security foundation, trusted by over 2.2 million companies worldwide.
- StripecoreStripe integration for direct payment processing to merchant bank accounts. Enables secure payment collection and transfer for all transactions on the platform.
- VippscoreNorwegian mobile payment method integrated for Free tier transactions, enabling local payment preferences.
- SwishcoreSwedish mobile payment method integrated for Free tier transactions, enabling regional payment preferences in Scandinavia.
- WalleycorePayment solution integrated for Enterprise tier customers, providing additional payment processing options for larger organizations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Payfaction competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Payfaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payfaction leadership team
Management profileNumber of profiles
Profiles3 records
Payfaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payfaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payfaction
What does Payfaction do?
Payfaction provides a unified SaaS booking and payment platform that consolidates participant registrations, ticketing, access control, memberships, product sales, reporting, and payments for event organizers. It serves three primary verticals through dedicated products: Festivals (ticketing, merchandise, food and beverage, wristband management), Admission (ticket sales, timeslot management, visitor flow), and Local Marketplace (community transactions, seller management, equipment rentals, revenue sharing). The platform includes an automatically generated webshop and supports integrated payments via Stripe, Vipps, Swish, VISA, Mastercard, Klarna, and Walley.
Is Payfaction a public or private company?
Payfaction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Payfaction founded?
Payfaction was founded in 2020. It employs 1 to 10 people.
Where is Payfaction based?
Payfaction is headquartered in Oslo, Norway, in the Europe region.
How does Payfaction make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Tiers and payment Processing.
Does Payfaction have an API?
Yes. API Access is available on the Enterprise plan tier. No public documentation URL, SDK, or additional API details specified.
What industry is Payfaction in?
Payfaction's product category is Event Management and Ticketing Software. Its primary akta.pro industry code is THALADAO, Payment-Integrated Booking & Checkout Modules, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320.