Insurance Store

What Insurance Store does

Insurance Store is an Ontario-based independent insurance brokerage, legally operating as Insurance Store Inc. and rebranded as of November 1, 2025 to Navacord Insurance Services Ontario South West Inc. as part of its parent Navacord Corp.'s national brand consolidation. The firm distributes personal, commercial, farm, and specialty insurance products on behalf of multiple Canadian carriers through 11 physical offices spanning southwestern and central Ontario, supplemented by phone, email, and online channels. The product portfolio spans personal auto, home, leisure/lifestyle, and identity protection lines; commercial coverage for construction, trades, manufacturing, hospitality, and professional services; farm insurance; and proprietary specialty programs such as BuildSure (homebuilders), GolfSure (golf courses), and a craft brewery/distillery program underwritten with Northbridge Insurance.

The brokerage operates on a third-party technology stack centered on Applied Systems WebRater for carrier quoting, a client portal for policy management, and standard digital communications infrastructure — there is no proprietary technology platform, mobile app, or API surface disclosed. Revenue is generated exclusively through carrier commissions on placed and renewed policies; no fees are charged to clients for advisory or brokerage services. Distribution is sales-led via licensed broker consultations in person and remotely, supported by content marketing, SEO, social media, and intra-Navacord partner referrals.

Customers are individual Ontario residents and Ontario-based SMBs across a diverse mix of verticals, with no disclosed enterprise anchors or named strategic accounts. The firm's growth posture is anchored to Navacord's national roll-up strategy, evidenced by the November 2025 amalgamation with Ives Insurance Brokers and ongoing recruitment of licensed producers. Leadership disclosed in the data is President Jamie Mingay.

Name

Insurance Store

Legal name

Insurance Store Inc.

Website

https://insurancestore.ca

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Insurance Store is an Ontario-based independent insurance brokerage distributing personal, commercial, farm, and specialty insurance products through 11 offices under the Navacord Corp. partner network, serving Ontario households and SMBs via carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance coverage
• Commercial insurance solutions
• Farm insurance programs
• Multi-carrier insurance quotes

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Insurance Store operates as an independent insurance broker earning commissions from multiple insurance companies when policies are placed or renewed. The broker model represents clients rather than specific insurers, collecting compensation from insurers for business placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Insurance Store is an independent Ontario-based insurance brokerage that places personal, business, and farm insurance policies on behalf of clients by sourcing quotes from multiple Canadian insurance carriers. The brokerage is paid via commissions from insurers and delivers advice, policy comparison, bundling, and claims support through 11 physical offices, phone, and online channels. Effective November 1, 2025, the entity operates as Navacord Insurance Services Ontario South West Inc. under the Navacord national broker network.

Product overview

Insurance Store operates as an insurance brokerage offering three core product lines: Personal Insurance (vehicle, home, leisure, and identity protection), Business Insurance (construction/trades, commercial, specialized industry programs, liability, and cyber coverage), and Farm Insurance. The company functions as a broker, connecting customers with multiple insurance providers. Key specialized offerings include BuildSure for homebuilders, GolfSure for golf courses, Craft Brewery Insurance for microbreweries, and SeniorCare programs. All offerings are delivered through multiple Ontario locations as part of the Navacord network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free insurance advice and quote services for clients
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• NavacordcoreStrategic or Co-development Partner · 1 November 2025Insurance Store operates as a Navacord Broker Partner, part of one of Canada's largest and fastest-growing multi-line insurance brokerages. Effective November 1, 2025, Insurance Store became Navacord Insurance Services Ontario South West Inc., operating under the Navacord brand with 'Local Touch. National Strength.' positioning.
• Northbridge InsuranceflagshipStrategic or Co-development PartnerNavacord partnered with Northbridge Insurance to create an exclusive national scope insurance product for microbreweries and distilleries. Insurance Store provides this specialized coverage program featuring competitive terms, contamination coverage, product recall expense, cyber risk, and broad business income protection.
• Jones DesLauriers InsurancecoreGTM or Marketing PartnerFellow Navacord Broker Partner providing dedicated group benefits products including employee benefits, life insurance and financial services, and group retirement insurance. Insurance Store extends this offering to clients seeking comprehensive group benefits solutions.
• Multiple Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance Store works with all major insurance companies in Canada to provide clients with access to the best products and pricing options available. As an independent broker, they represent clients' interests across multiple insurer relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hub International: Large global insurance brokerage with significant Canadian operations offering personal, commercial, and specialty lines — competes for the same mid-market and enterprise accounts in Ontario.
• Arthur J. Gallagher & Co. Global brokerage serving commercial and personal lines with strong Canadian presence through acquisitions; comparable as a broad incumbent offering overlapping commercial and specialty products.
• Marsh (Marsh & McLennan): Global insurance broker and risk advisor with extensive Canadian operations, addressing large commercial accounts similar to Insurance Store's construction, manufacturing, and hospitality clients.
• Aviva Canada: Major Canadian P&C carrier distributing through brokers like Insurance Store; comparable in product overlap (home, auto, commercial) and target customer segments across Ontario.
• Intact Financial Corporation: Canada's largest P&C insurer and brokerage distributor, operating both carrier (Intact Insurance) and broker (BrokerLink) channels. Insurance Store distributes Intact products while also competing for the same end clients.

Direct peers

• Westland Insurance: Western Canadian personal and commercial insurance broker with multiple office locations and a comparable multi-line product portfolio including specialty and farm programs.
• BrokerLink: One of Canada's largest independent insurance brokerages offering personal, commercial, and specialty coverage across multiple provinces with a similar multi-office, in-person advisory model.
• Navacord Corp. Insurance Store's parent company and a Canadian multi-line insurance brokerage placing $5B+ in premium annually. Most directly comparable as the consolidator of Insurance Store and fellow Broker Partners across Canada.
• Jones DesLauriers Insurance: Fellow Navacord Broker Partner providing group benefits, life insurance, and financial services. Directly comparable as a Navacord-affiliated brokerage serving Ontario SMBs with overlapping client bases.

Emerging players

• Surex Insurance: Canadian digital-first insurance brokerage with online quoting and comparison across personal and commercial lines — an emerging competitor pressuring traditional broker models like Insurance Store's in-person approach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insurancestoreca
• LinkedInlinkedin.com/company/insurancestoreca
• Instagraminstagram.com/insurancestoreca
• Xx.com/InsStoreca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Store