RxPhoto
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RxPhoto firmographics
Firmographics- Name
- RxPhoto
- Legal name
- PatientNow, LLC
- Website
- https://rxphoto.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RxPhoto industry classification
Industry- Product category
- Clinical Photography Software
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- Medical Imaging AI (HDAAAEAH), Vendor Neutral Archive (VNA) & Enterprise Imaging Repositories (HLACALAC)
Keywords
Where RxPhoto is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RxPhoto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription: RxPhoto operates as a cloud-based SaaS platform providing HIPAA-compliant clinical photography services to aesthetic practices on a subscription basis. Access is provided via web-based portal and iOS apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on practice size and needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
RxPhoto product offering
Product offeringCore offering
RxPhoto is a HIPAA-compliant mobile clinical photography SaaS platform that enables aesthetic practices to capture, manage, and share standardized before-and-after patient photos using iPhone and iPad devices. The platform combines guided photo capture with patented ghosting overlay technology, digital consent/intake/SOAP forms, and before-and-after gallery management, integrating with EMR systems such as PatientNow and EnvisionNow.
Product overview
RxPhoto is a unified clinical photography platform purpose-built for aesthetic practices. The core RxPhoto Platform combines standardized Clinical Photography capture with patented ghosting technology, integrated Digital Forms & Notes for consent management, and Galleries & Sharing for patient consultations and marketing. The platform runs on iPhone and iPad, enabling practices to capture HIPAA-compliant before-and-after photos without professional equipment. As part of the PatientNow family, RxPhoto integrates with PatientNow and EnvisionNow EMR systems to keep photos linked to patient records.
Differentiator
Problem solved
Functional benefit
Brands
- RxPhoto: HIPAA-compliant before-and-after photo solution built for aesthetic practices, including standardized clinical photography, forms and notes, and galleries and sharing features.
Products and services
- RxPhoto Platform The before-and-after photo solution built for aesthetic practices. A unified HIPAA-compliant clinical photography SaaS platform that captures consistent clinical photos, manages digital forms and notes, and enables secure gallery sharing for patient consultations and marketing, running on iPhone, iPad, and a web-based portal.
Quantifiable outcome
- 74.8% of consumers won't consider a practice without a before & after gallery
- +4 more outcomes
Companies that use RxPhoto
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
RxPhoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature9 records
RxPhoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PatientNowcoreRxPhoto is an integral part of the PatientNow company, a comprehensive business solution for medical aesthetics and med spas. PatientNow offers practice management, marketing, payments, photography, scheduling, and complete record keeping. RxPhoto capabilities are integrated with PatientNow's broader platform.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
RxPhoto competitors and assessment
Company assessmentBroad incumbents
- PatientPop (Tebra): Tebra (formerly PatientPop) is a broad practice growth and patient experience platform serving medical practices, including some aesthetics-adjacent specialties. It is comparable as an adjacent patient-engagement software competitor targeting healthcare practice growth.
- Nextech: Nextech is a broad practice management and EHR vendor for aesthetics, dermatology, ophthalmology, and plastic surgery. It is already a partner of RxPhoto (April 2024 partnership) but also a broader incumbent whose platform could eventually absorb standardized photography capabilities natively.
- ModMed (Modernizing Medicine): ModMed offers specialty-specific EHR systems including for dermatology and plastic surgery, with embedded image documentation capabilities. It is a broad incumbent that could compete with or integrate RxPhoto-like photography into its dermatology and aesthetics modules.
- Sympler (formerly Solutionreach): Sympler (formerly Solutionreach) is a patient engagement platform for healthcare practices broadly, including medical aesthetics. It competes indirectly by addressing consultation conversion, patient communication, and reputation management across many specialties.
Direct peers
- TouchMD: TouchMD is a patient engagement and consultation platform purpose-built for aesthetic practices, offering visual consultation tools, before-and-after galleries, and treatment education. It is the closest direct competitor to RxPhoto in the aesthetic clinical imaging and consultation workflow space.
- Canfield Scientific: Canfield Scientific provides clinical imaging systems (e.g., VECTRA 3D) for plastic surgery, dermatology, and aesthetic practices. While more 3D-focused and equipment-heavy than RxPhoto, it competes for the same clinical photography/imaging budget at aesthetic practices.
- New Look Now: New Look Now provides aesthetic simulation and visualization tools for plastic surgeons and med spas. It is comparable to RxPhoto as it sells into the same consultation-conversion workflow, but with simulation rather than standardized before-and-after capture as the core capability.
- MirrorMe3D: MirrorMe3D provides 3D body imaging for plastic surgery and aesthetic practices, focused on consultation visualization. Like RxPhoto, it targets consultation conversion in aesthetic practices but uses 3D rather than 2D standardized photography.
- Crisalix: Crisalix offers 3D and 4D simulation for aesthetic consultations in plastic surgery and med spa contexts. It competes with RxPhoto for the consultation-conversion value proposition, but with a simulation-first approach rather than standardized 2D before-and-after photography.
Others
- PatientNow: PatientNow is the parent company of RxPhoto and a comprehensive practice management platform for medical aesthetics and med spas. It is included as a peer because it shares customer base and roadmap with RxPhoto and distributes RxPhoto natively, even though RxPhoto is part of its ecosystem rather than an independent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RxPhoto social profiles
Digital presenceRxPhoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
RxPhoto leadership team
Management profileNumber of profiles
Profiles2 records
RxPhoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RxPhoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RxPhoto
What does RxPhoto do?
RxPhoto is a HIPAA-compliant mobile clinical photography SaaS platform that enables aesthetic practices to capture, manage, and share standardized before-and-after patient photos using iPhone and iPad devices. The platform combines guided photo capture with patented ghosting overlay technology, digital consent/intake/SOAP forms, and before-and-after gallery management, integrating with EMR systems such as PatientNow and EnvisionNow.
Is RxPhoto a public or private company?
RxPhoto is a private company. It is classified as corporate owned and is currently operating.
When was RxPhoto founded?
RxPhoto was founded in 2011. It employs 11 to 50 people.
Where is RxPhoto based?
RxPhoto is headquartered in Boston, United States, in the North America region.
How does RxPhoto make money?
One revenue line is on record: saaS Subscription.
Who are RxPhoto's main competitors?
Broad incumbents on record are PatientPop (Tebra), Nextech, ModMed (Modernizing Medicine) and Sympler (formerly Solutionreach). Direct peers are TouchMD, Canfield Scientific, New Look Now, MirrorMe3D and Crisalix. PatientNow is listed as an others.
Does RxPhoto have an API?
No public API is recorded for RxPhoto.
What industry is RxPhoto in?
RxPhoto's product category is Clinical Photography Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HDAAAEAH, Medical Imaging AI. Its NAICS code is 541922 and its SIC code is 3841.